ZipCar Case Study Chapter 2.2 MIS 204

Case Study 2-2 ZipCar Case Case Study MIS 204

1.)

Porter’s Fi Five Fo Forces mo model Poer o! pote"tial e"tra"ts is medium# -$%ere is $raditio" car re"tals &rect 'arriers o! e"try 'y# -("iue 'usi"ess model %ic% is 'ased upo" I$ plat!orm

*ar+ai"i"+ Poer o! 'uyers is rated lo-moderate ,Medium)# -ar+e "um'er o! 'uyers 'ut very !e real poer!ul 'uyers. $%us leadi"+ to loer 'ar+ai"i"+ poers 'ut o"li"e commu"ity could 'ecome a pote"tial ris/

$%reat o! su'stitute products is %i+%# -$ai’s Car e"tal services -Pu'lic $ra"sportatio" ,*uses etc.) -3" a car ,e(sed) -3r a FamilyFrie"ds car %ic% you 'orro

ivalry amo"+ competitors is lo# -$%ere is competitio" amo"+st t%e lar+e "um'er o! car re"tal compa"ies  %ic% lac/ di!!ere"tiatio" 'ut price competes

2.) $%e sy"er+y 'etee" t%e 'usi"ess 'usi"ess strate+y a"d i"!ormatio" tec%"olo+y tec%"olo+y ,I$) is a critical resource !or t%is 'usi"ess. I$ is epe"da'le to ma"y departme"tstec%"olo+ies departme"tstec%"olo+ies to adva"ceupdate a"d provide t%e compa"y it% it% +rot% a"d /"oled+e. Zipcar uses I$ to provide it o"s 'usi"ess model a"d i" retur" %elps Zipcar’s 'usi"ess strate+y. 5.) $%e "etor/ e!!ects t%at are a part o! t%e strate+y strate+y o! Zipcar are t%e called called 6Zipters.7 $%ey are a prese"ce i" social "etor/i"+ a"d creative i""ovatio" eample ould 'e 6$ eeters7 !or t%e +lo'al social "etor/ called 6$itter.7 $%is eample s%os t%at teets are a part o! t%e social "etor/ commu"ity o" titter as Zipters are it% Zipcar.

8uestio" 4 'elo

4.) 9s stated a'ove i" t%e Porter’s !ive !orces model# Poer o! pote"tial e"tra"ts is medium# -$%ere is $raditio" car re"tals &rect 'arriers o! e"try 'y# -("iue 'usi"ess model %ic% is 'ased upo" I$ plat!orm

*ar+ai"i"+ Poer o! 'uyers is rated lo-moderate ,Medium)# -ar+e "um'er o! 'uyers 'ut very !e real poer!ul 'uyers. $%us leadi"+ to loer 'ar+ai"i"+ poers 'ut o"li"e commu"ity could 'ecome a pote"tial ris/

$%reat o! su'stitute products is %i+%# -$ai’s Car e"tal services -Pu'lic $ra"sportatio" ,*uses etc.) -3" a car ,e(sed) -3r a FamilyFrie"ds car %ic% you 'orro :ays to avoidsustai" a competitive adva"ta+e# $%ere are various ays !or Zipcar o'tai"sustai" a competitive ed+e# 1. I""ovate to /eep yout%!ul"ess!res%"essu"iue"ess 2. *uild upo" curre"t services a"d per!orma"ces 5. *uild %i+%er i""ovatio"re+ulatio"s so "e competitors %ave a tou+%er time to e"try i"to mar/et 4. Compa"ies use o! pate"ts a"dor copyri+%ts o" services or tec%"olo+y ca" protect compa"y ,Zipcar) !rom competitors copyi"+ tec%"olo+y or services ;. Zipcar ca" re+ulate prices a"d availa'ility o! tec%"olo+y to pu'lic a"d competitors to %ave eclusive ed+e or eclusive services t%at ot%ers ca""ot o!!er.