Zendikar Sales Solicitation

Zendikar™

October 2nd, 2009

Magic: The Gathering®

Product Release Date: October 2, 2009

Deadly Perils, Priceless Treasures. Product Type: Target Audience: Packaging:

Trading Card Game MagicTM players. Age 13+. See Ordering Information for SKU breakout (last page).

KEY SELLING POINTS

  

Zendikar is a new world for Magic: The Gathering. This set was designed around a theme that has never been done in a Magic set before! The set features new Planeswalkers, including Nissa Revane, the popular face of the Xbox LIVE® Arcade title Duels of the Planeswalkers™. The set introduces new mechanics and has one returning favorite.

SET SIZE AND PRODUCT OFFERINGS 

  

There are 249 black-bordered cards in Zendikar. (15 Mythic Rare, 53 rare, 60 uncommon, 101 common, 20 basic lands). Zendikar will be sold in Booster Packs, Intro Packs, & Fat Packs (Fat Packs contain 8 booster packs). Starting with Zendikar Intro Pack Displays will contain 10 Intro Packs instead of 5. The expected contents of a booster is 10 commons, 3 uncommons, 1 basic land, 1 tip/token card, and 1 rare card. A Mythic rare will appear in the rare slot in approximately 1 in every 8 booster packs.

MARKETING SUPPORT Organized Play

   

Worldwide Pre-release Tournaments (September 26th - 27th, 2009) Worldwide Launch Parties (October 2nd - 4th, 2009) Worldwide Game Day (October 31st, 2009) Zendikar cards are legal in Constructed OP events immediately upon release (October 2nd, 2009).

Zendikar™

October 2nd, 2009 Magic: The Gathering, Magic, Duels of the Planeswalkers, and Zendikar are property of Wizards of the Coast LLC in the USA and other countries. Xbox LIVE is a trademark of the Microsoft group of companies. © 2009 Wizards.

Promotions

 

In-store merchandising program beginning early-September. Materials will include: sell sheets, posters, and other POP. Different rare foil promo cards will be given out with participation at Prerelease and Launch Parties. In addition, a unique promotional PlanechaseTM plane card will be given out with participation at Zendikar Prereleases.

High-Frequency Advertising

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Internet advertising will run between the months of September-November on sites like: Wild Tangent, Runescape, Giant Realm Network, Slashdot, and Sourceforge.

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Magicthegathering.com o Dedicated Zendikar mini-site launch in September. o Teaser content such as card images and artwork will be released before the prerelease to begin hype for the set. o Mechanical teaser content in the forms of prerelease articles that tease the new cards of the set begin 4 weeks before street date.

Zendikar™

October 2nd, 2009

Zendikar and Planechase are property of Wizards of the Coast LLC in the USA and other countries. Other trademarks are property of their respective owners. © 2009 Wizards.

Item

Contents

Product Code

UPC

ISBN

MSRP

250900000

6 53569 43132 9

978-078695331-8

3.99

Size 2.56” x4.75” x0.18” 7.93” x2.68” x4.93” 6.12” x15.37” x8.56” 3.81”

Weight

Booster

15 cards

0.06 lbs

Booster Display

36 boosters

XXXXX

6 53569 43133 6

978-078695332-5

143.64

Booster Master Carton

6 displays

XXXXX

XXXXX

XXXXX

861.84

Intro Pack

1 premium card, 40-card deck, 1 booster, learn-toplay insert, 1 strategy insert

250910000

6 53569 43155 8

978-078695337-0

12.29

Intro Pack Display

10 Intro Packs

XXXXX

6 53569 43156 5

978-078695338-7

122.90

6.732” x6.929” X6.730

3.8 lbs

Intro Pack Master Carton

3 displays

XXXXX

XXXXX

XXXXX

368.70

12.6 lbs

Fat Pack

8 boosters, card box, player’s guide, learn-toplay insert, land pack, an excerpt from "Path of the Planeswalker"

250930000

6 53569 43189 3

978-078695345-5

34.99

8.425” x21.575” x7.953” 3.5”

Booster Blister

1 booster

250920000

Path of the Planeswalker Graphic Anthology Path of the Planeswalker Graphic Anthology Case

2.36 lbs

16 lbs

0.35 lbs

x6.87” x1.06

1.8 lbs

x6.43” x7.43” 6 53569 43188 6

978-078695344-8

3.99

1 -192 page book

978-078695367-7

14.95

20 – 192 page books

978-078695367-7

299.00

4.31"x 8"x 0.37" 6.625"x 10.1875"

0.08 lbs

10 7/8" x 7 1/4" x 11 3/8"

29.8 lbs

1.49 lbs

Zendikar™

October 2nd, 2009 Magic: The Gathering and Zendikar are property of Wizards of the Coast LLC in the USA and other countries. © 2009 Wizards.