by Melanie Fine http://melaniefinemarketing.com
© 2015 by Melanie Fine
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Legal Stuff EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS PRODUCT/SERVICE AND IT'S POTENTIAL. IN TERMS OF EARNINGS, THERE IS NO GUARANTEE THAT YOU WILL EARN ANY MONEY USING THE TECHNIQUES AND IDEAS IN THIS MATERIAL OR ON THIS WEBSITE. INFORMATION PRESENTED ON THIS WEBSITE IS NOT TO BE INTERPRETED AS A PROMISE OR GUARANTEE OF EARNINGS. EARNING POTENTIAL IS ENTIRELY DEPENDENT ON THE PERSON USING OUR PRODUCT, IDEAS AND TECHNIQUES. ANY CLAIMS MADE OF ACTUAL EARNINGS OR EXAMPLES OF ACTUAL RESULTS CAN BE VERIFIED UPON REQUEST. YOUR LEVEL OF SUCCESS IN ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS DEPENDS ON THE TIME YOU DEVOTE TO THE PROGRAM, IDEAS AND TECHNIQUES MENTIONED, YOUR FINANCES, KNOWLEDGE AND VARIOUS SKILLS. SINCE THESE FACTORS DIFFER ACCORDING TO INDIVIDUALS, WE CANNOT GUARANTEE YOUR SUCCESS OR INCOME LEVEL. ANY AND ALL FORWARD LOOKING STATEMENTS HERE OR ON ANY OF OUR SALES MATERIAL ARE INTENDED TO EXPRESS OUR OPINION OF EARNINGS POTENTIAL. MANY FACTORS WILL BE IMPORTANT IN DETERMINING YOUR ACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE RESULTS SIMILAR TO OURS OR ANYONE ELSES. NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE ANY RESULTS FROM OUR IDEAS AND TECHNIQUES IN OUR MATERIAL.
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Welcome to YouTube Keyword Hack! Thank you for purchasing YouTube Keyword Hack, your guide to finding long-tail buyers’ keywords that rank on Google page 1. In this course, you will learn how to find Long-Tail Buyers’ Keywords in
competitive niches that YouTube ranks on Google Page 1. Finding the right Keywords to target is the first and most important step in ranking on Google page 1. In YouTube Keyword Hack, I show you a simple method using free tools to garner a list of YouTube long-tail keywords that can send your videos to Google page 1. Please study this material and put it into action. Find the right keywords, and then make videos that have a chance at ranking on Google page 1. Keep at it and you will reap your reward. Please feel free to contact me if you are having trouble in your online business. You can reach me by email at
[email protected].
Introduction In YouTube Keyword Hack, you’re going to learn how to use Google’s Keyword Planner, combined with two other free tools to automatically sort and rank keyword phrases by length – the more keywords in a phrase, the more long-tailed it is – and by monthly search volume. In essence, you will be looking for very long phrases that buyers are searching for! If you’re tired of making videos that don’t rank, if you are playing “hit or miss” with keywords, with the distant “hope” of ranking, then follow these steps really carefully and take “hope” out of the equation. If you can pick the right long-tail keywords that people are searching for, you stand a much better chance of ranking for that long-tail keyword. This course is not designed to teach you how to make and optimize a video to rank for a keyword. Rather, it’s meant to do one thing and do one thing well – to teach you how to use free tools to find the best long-tail buyers’ keywords to make videos for. Once you have the right keywords, your chance of hitting the ball out of the park increases exponentially.
Which Niche Should I Target? That’s ultimately up to you. What are you interested in? What are you passionate about? Combine your passion with what people are willing to spend money on, and you have a great
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niche to target. Don’t fall for the myth that you have to target uncompetitive niches in order to make money online. The opposite is actually true. The reason why competitive niches are competitive is that there are millions of people spending money in these niches. Your job is not to search for the uncompetitive niche that no one knows about, but to find targeted long-tail keywords within those niches that will be easier to rank for. So go ahead. Choose a niche in which people are spending money.
health fitness fashion relationships tourism finance real estate
And choose your keywords well. Let me show you how. In YouTube Keyword Hack, you will learn to find long-tail buyers’ keywords for which to make high-ranking YouTube videos.
What are Buyers’ keywords? Let’s first define a few terms. A buyers’ keyword is a keyword that people are searching for in order to purchase something. There are at least two factors that determine whether a keyword phrase is a buyers’ keyword. The first factor would be if a buyer is looking for a product in order to purchase it. Second would be, how detailed is the search criteria? For example, when someone searches for the term “dry feet,” this is generally not a buyers’ keyword. A more detailed keyword phrase would be something like, “how to heal dry feet.” Chances are, if someone is looking to cure a problem, s/he is more likely to purchase a solution if that solution can deliver. Of course, s/he may be looking for a totally free solution. A more targeted buyers’ keyword would be: “lotion to heal dry feet.” Now, we know the buyer is looking for a product. More targeted than that would be “Amlactin lotion to heal dry feet,” which includes the name of the product.
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Even more targeted would be “Where to buy Amlactin lotion to heal dry feet.” And even more targeted: “Amlactin lotion to heal dry feet coupon.” Clearly, someone who is looking for a coupon with which to purchase a product, is looking to purchase that product. From more general to more specific, long-tail buyer keywords: 1. 2. 3. 4. 5. 6.
Dry feet How to heal dry feet Lotion to heal dry feet Amlactin lotion to heal dry feet Where to buy Amlactin lotion to heal dry feet Amlactin lotion to heal dry feet coupon
General
Specific
In this pdf I will be focusing on a little Microsoft excel trick to find very-detail long-tail keywords that people looking for your solution are typing into Google’s search bar.
What is a long-tail keyword? Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. In other words, long-tail buyer keywords are: 1. Lengthier, more specific keyword phrases that people who know exactly what they are looking for would type into a search bar, and 2. Keywords for which people would pay for a solution.
Why Long-Tail Keywords? The more buyers know what they want, the more detailed they are with their search terms inside of Google.
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How-To Find That Perfect Long-Tail Keyword So let’s get started.
Video 1. Finding Keywords View Video 1 HERE.
Step 1: Go to Google’s AdWords Keyword Planner Go to Google’s AdWords Keyword planner at https://adwords.google.com/KeywordPlanner You must have an AdWords account to sign in (option A). Otherwise, you will be prompted to create an account (option B).
Once you sign in, select “Find new keywords,” and, below it, “Search for new keywords using a phrase, website or category.”
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Step 2: Choose Your Starting Keyword I’m going to go after the weight loss niche to show you how you can find great keywords in a seemingly oversaturated yet highly profitable market. I went over to Clickbank and selected the following product to promote.
I type in the search box “Lose weight fast,” and click on the button “Get ideas.”
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If I were looking to rank for a local keyword, I would edit “All locations” under “Targeting,” and identify only the location(s) I was targeting The next screen looks like this.
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The Search Volume trends chart isn’t useful for me, so I click on the box to toggle the chart off. Then, select the tab “Keyword Ideas.”
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Step 3: Download These Keyword Ideas to Your Computer Download these keyword ideas by selecting “Download.”
You will prompted to choose a format with which to save the list. Choose the format as “Excel CSV” and download.
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Save file.
My computer always saves files to the download folder.
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Step 4: Make a Desktop Folder for All Downloaded .CSV Files You will actually want to make a desktop folder for this file. This step is EXTREMELY IMPORTANT, as you’ll see later.
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I named my desktop folder “lose-weight-fast,” to contain all of Google’s keyword ideas that it generates. Then, drag your downloaded .csv file to your new desktop folder.
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The .csv file is now in my desktop folder “lose-weight-fast.”
Step 5: Get More Keyword Suggestions in Google’s Own Search Bar Next, go to Google’s own search bar, type in your keyword phrase, and see the keywords that Google suggests. Google’s algorithm attempts to auto-complete what you’re typing, depending on what most people who are typing that phrase are looking for. Keep a notepad open and copy Google’s suggestions down:
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When you scroll down to the bottom of that page, you’ll see additional suggestions. Write these down too.
To look for more Google suggestions, type the letter “a” after “lose weight fast,” like this:
Notice how Google suggests four additional keyword phrases that are being searched for. Do the same thing for the letter “b” and so on.
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Not all of these suggestions are stellar. Clearly, one would never suggest that “bulimia” is an appropriate or desirable way to lose weight fast.
Step 6: Automate Google Suggests Using Yoast’s Suggest Keyword Finder If you want to automate this process for free (and who doesn’t?), go to this handy keyword finder: https://yoast.com/suggest/ This free tool by blogger Yoast does the above automatically, adding each letter of the alphabet and culling Google’s suggestions which can then be downloaded to a .csv file. In fact, he goes further by providing the top 10 keyword search phrases per letter of the alphabet. Notice how I checked “CSV” and how it downloaded the file to my hard drive.
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The keyword file that I downloaded contains 291 keyword phrase suggestions.
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Step 7: Add Prepositions to Your Starting Keyword to Get Even More Suggestions To get even more specific keyword phrases, try your keyword phrase with the following prepositions, one at a time:
By For In On With While
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So, I will type “How to lose weight by” into Google’s search bar, and take note of the keywords that Google suggests, both under the search bar and at the bottom of the page.
Do this one at a time with each preposition, and add the suggestions to the spreadsheet you downloaded from Yoast’s keyword tool. I added an additional 30 keyword phrases using these prepositions. Paste your additional keywords into the spreadsheet you downloaded from Yoast’s keyword tool.
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Video 2. Sort Keywords View Video 2 HERE.
Step 8: Add Yoast and Additional Keywords to Google’s Keyword Planner Now, we’re ready to revisit Google’s Keyword Planner. Google’s Keyword Planner allows you to enter up to 200 keyword phrases at a time. So, from your Yoast spreadsheet, copy (ctrl-c) the first 200 keyword phrases. (I copied #2-11 here, rather than 200, because they easier to copy as a group as they were in a different column than Yoast’s Expanded Suggestion).
And paste (ctrl-v) them into the search bar in Google’s Keyword Planner. Then, click “Get Ideas” to the right of the search bar.
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Step 9: Download These Keyword Ideas and Save Them to Desktop File Download these keyword ideas by selecting “Download.”
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You will prompted to choose a format with which to save the list. Choose the format as “Excel CSV” and download.
Save file. © 2015 by Melanie Fine
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My computer always saves files to the download folder.
Then, drag your downloaded .csv file to your desktop folder that you created for this project.
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The .csv file is now in my desktop folder “lose-weight-fast.”
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Clear the Google keyword search bar, and copy and paste the next 200 Yoast keywords into it. Select “get ideas.” Download the ideas generated to a .csv file within the desktop folder you created. Repeat this process until you have culled data from all your Yoast suggested keywords.
Step 10: Write a Batch File to Combine All Keyword Spreadsheets Together Save the following code in notepad: copy *.csv importfile.csv
Give it any name, without spaces, and add the .bat extension.
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Paste this .bat file into your desktop folder that contains the keywords. I will paste it into my desktop folder “lose-weight-fast.”
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Open the folder containing the newly created batch file. Double-click on the batch file (the file ending with the .bat extension). A new csv file titled “importfile” will be created in the same folder.
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Step 11: Insert Formula to Count Keyword Phrase Length Open “importfile.csv” To expand column “A” to fit the longest entry, hover your mouse between the A and B column headings. The cursor will look like a “plus” sign, with the horizontal bar having arrows in each direction. Once the cursor looks like this, double click, and the column will automatically expand to fit the longest entry.
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Do the same for the “Keyword” column. Since I see that the first column is titled “Ad group”, and I’m not concerned about “Ad group,” I’m going to delete it. It’s the keywords that I’m interested in. To delete the “Ad group” column, click on the letter “A” above “Ad group.” This will select the entire column. Right-click on the letter “A,” after selecting it, and select “Delete” form the dropdown menu.
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The first column of the spreadsheet is now the list of keywords. Next, insert a new column to the right of the first column. To do this, select column “B” by clicking on the heading “B.” Then, right-click on the selected column “B” and select “Insert.”
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In the top row of this new column, paste the following text: = LEN(A1)-LEN(SUBSTITUTE(A1," ",""))+1
What this formula does is count the number of words in each row of the “Keyword” column.
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Notice in the image above, that the content of the formula or code appears next to the function line fx, but the output appears within the cell itself. What the formula did was calculate the number of words in the left column. To do this for every subsequent row, grab the bottom corner of the B1 cell with the left-mouse button – you’ll know you’ve grabbed it because the cursor will change to a “plus” -- and drag down to the end of your keyword list.
When I let go of the mouse at the bottom of my list, it should look like this:
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Finally, go back to cell B1 at the very top, and replace the formula with the heading: Number of Words.
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Step 12: Filter Your Newly Combined Spreadsheet for Monthly Search Volume Next, within the same excel file, click on the top menu “Data” and select “Filter.”
You should notice that the column headers now have dropdown boxes associated with them. This is how we will access our desired filters.
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Selecting Filters You want to choose monthly searches between 300 and 2000 a month. This will give us keywords that have both a sufficient number of searches, but not too many that the search isn’t specific enough. Remember, the more specific the keywords, the more targeted the people searching for them. Click on the arrow associated with the “Monthly Searches” column. My column reads “Avg. Monthly Searches (Exact Match Only).” And, within the drop-down list, choose “Number Filters.”
In “Number Filters,” select “Greater Than or Equal To…”
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Type in 300 where indicated below. And, in the row below it, select the search phrase “Is Less Than or Equal To” and type in 2000:
Then, click on “OK.” This will display only the keywords that have a minimum of 300 searches and a maximum of 2000. You can adjust these numbers as you see fit.
Step 13: Filter Your Newly Combined Spreadsheet for Keyword Phrase Length We will also filter for number of words in the keyword phrase. Remember that the more words in a keyword phrase, the greater the presence of long tail keywords, and the more specific and targeted the search.
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We want to eliminate keyword phrases having only 1, 2, 3 and maybe 4 keywords. To do this, select the drop down list associated with the “Number of Words column, and deselect 1, 2, 3 and 4 by unchecking their corresponding boxes.
Select “OK.” You now have a list of keywords with average monthly search volumes between 300 and 2000 searches a month, and contain 5 or more words.
Step 14: Sort Your List of Long-Tail Keywords You can sort your list by number of keywords or average monthly search volumes, largest to smallest. To sort by number of keywords, return to the column header “Number of Words,” click on the dropdown list, which now bears a filter icon rather than an arrow icon, and choose “Sort Largest to Smallest.”
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Your keyword list is now sorted by number of words. I now have a list of 601 long-tail keywords sorted by number of words.
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I could similarly choose to sort this list by average monthly searches. Or, I could choose to sort this list by both. Let me show you how to do that. I’m going to keep the list sorted by number of keywords, but now, within the number of keywords, I want to sort by search volume, largest to smallest. To do this, click back on the Data menu up above and select “Sort.”
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Sort first by number of words:
Add Level.
You can see that, when you “Add Level,” it makes a new row. For this second row, select “Avg. Monthly Searches.”
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Be sure the sort order goes from Largest to Smallest:
Select OK. You now have a list of long-tail keywords greater than 4 words long, between 300 and 2000 average monthly searches, sorted by number of keywords, and average monthly search volume:
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Noticing that there are a lot of duplicate keyword phrases in this list, you may also want to sort by Keyword itself, so that you can keep all identical keywords together.
Now, all the duplicate keywords are grouped together:
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Video 3. Identify YouTube Keywords View Video 3 HERE.
Step 15: Identify Which of These Long-Tail Keyword Phrases are YouTube Keyword Phrases To identify which of these are YouTube keywords, we need to identify which of these search terms, when typed into Google, will yield a YouTube video on Google’s first page. If the search term does not return a video on Google’s first page, go onto the next. Starting with “what to eat to lose weight fast in 2 weeks,” I type this into the search bar:
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Since there are no videos on this first page, I will not make a video for it. © 2015 by Melanie Fine
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Moving onto the second keyword phase: “how to lose weight in a week without exercise”
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Notice the YouTube video in spot 9. Also notice that the title of this video is not an exact match to our phrase, so this should be easy to rank for. I will make several videos for: “how to lose weight in a week without exercise.” Continuing to go through the list to find search terms that have YouTube videos on the first page, and I come up with my top ten list: 1. how to lose weight in a week without exercise 2. how to lose weight fast and keep it off 3. what is the best exercise to lose weight fast 4. what is the easiest way to lose weight 5. what can I do to lose weight fast 6. how to lose weight fast for teenage girls 7. how can I lose weight fast and easy 8. easy way to lose weight in a week 9. exercise to lose weight fast at home 10. how to lose weight fast after pregnancy
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Where to Go From Here Clearly there are ways to best create and optimize your videos for more Google-YouTube love. That is beyond the scope of this product. But, if you were to make 3-5 short videos containing valuable information for each of the above keyword phrases, and drive the viewers to a squeeze page, you could begin to build your list. And, the more videos you make targeting the same keywords, the more likely you’ll be ranking on Google page 1 for a highly competitive niche within weeks or even days. I look forward to hearing about your success and I wish you all the best with your new skills, and your Internet Marketing career.
Melanie Fine Email:
[email protected]
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