Xerox Questionnaire for New Product Launch

APPENDIX-I

Questionnaire A STUDY ON PERCEPTION P ERCEPTION OF CORPORATE’S TOWARDS HI Q LED TECHNOLOGY  T ECHNOLOGY OF XEROX PRODUCTS IN COIMBATORE CITY

1) Name Name of of the the cust custome omer: r:

2) Design Designati ation on with with addres address: s:

3) Bran Branch ches es if any: any:

4) Which Which brand comes comes to your your mind mind when you you hear hear about documentation management?

O RICHO O XEROX

O CANON

O HP

O KONICA

O HCL

5) Are you you a cust custome omerr of XEROX XEROX??

O

Yes

O No

6) If yes, yes, please please mentio mention n model model No? No?

7) Did you experi experience ence with with any other other document document managemen managementt  provider?

O

Yes

O No

8) If yes, please please mentio mention n the name name of the provid provided? ed?

9) Do you have colour colour multifun multifunction ctional al product? product?

O

10) 10)

O No

If no, no, do do you you have have an an idea idea to to purch purchas ase? e?

O 11)

Yes

Yes

O No

What is the volume of the colour printout and copy monthly?

O 0-1000 O 1001-5000 O 5001-10000 O >10000

12)

What is the volume of the mono printout and copy monthly?

O 0-1000 O 1001-5000 O 5001-10000 O >10000

13) Are you aware aware that that Xerox Xerox has has come come up with with new led technology?

O Yes

O No

14) If yes, yes, how do you know know abou aboutt this this prod product uct??

O Print advertisement O Marketing person

O Reference

O Competitor 

15) Please Please rank rank the the factor factorss which which you you prefe preferr in purch purchase ase of of the  product?

FACTORS After sales service Quality of product Brand image Price of the product Features 16) 16)

17)

RANKS

Atti Attitu tude de towa toward rdss pri price ce??

O Low

O Medium

O High

O Affordable

What you like most about this product?

O Technology

O Price

O Power saving

O Speed

18) How favo favorab rable le is the the overall overall reac reactio tion n about about this this produc product? t?

O Poor 

O fair 

O good

O excellent

19) Is there there any any upco upcomin ming g projec projectt in your your organ organiza izatio tion? n?

O Yes

O No

20) If yes, yes, please please mentio mention n the the perio period d of updati updating? ng?

O within 1 month O 2-3months O 4-6months O 7-12months Based on this description, how interested you are in purchasing this product?

21)

O Not at all interested O not very interested O not sure O somewhat interested O very interested

ABSTRACT

This study evaluates the customer perception of HI Q LED technology of Xerox multifunctional products. Innovation is very essential for any organization so as to sustain in this highly competitive market. Xerox is known for innovation as it has proven through various new innovative products. Now Xerox ltd has come up with new HI Q LED technology. Which is definitely a advantageous product over  the existing technologies in multifunctional products like laser technology. it has proved proved that that through through various various experim experiments ents conduct conducted. ed. Prefere Preference nce analysi analysis s is crucial for an organization so as to understand the real market value of the product product and other other details. details. In this project project the preference preference of corporat corporate e is only conce concentr ntrate ated. d. So in order order to anal analyse yse the prefere preference nce of this this new new HI Q LED LED technology in corporate in this research study the primary data was collected from corporate through structured questionnaire.