WWE-Marketing & Management in Entertainment Sector

PROJECT REPORT ON “WWE – MARKETING AND MANAGEMENT IN ENTERTAINMENT SECTOR”

SUBMITTED BY PRINCE SCARIA

UNDER THE GUIDANCE OF PROF. SANJUKTA SRIVASTAVA

POST GRADUATE DIPLOMA IN MANAGEMENT IN MARKETING Batch 2011- 2013 S.I.E.S. COLLEGE OF MANAGEMENT STUDIES (SIESCOMS), NAVI MUMBAI It is in partial fulfillment of the requirements of the of PGDM program 2011-13

DECLARATION

I, MR. Prince Scaria, studying in the second year of POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM)at SIES College of Management Studies, Nerul, Navi Mumbai, hereby declare that I have completed the Capstone Project titled “WWE – MARKETING AND MANAGEMENT IN ENTERTAINMENT SECTOR” as a part of the course requirements for POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM)Program.

I further declare that the information presented in this project is true and original to the best of my knowledge

Date: Place:

Signature of the Student

CERTIFICATE

This is to certify that Mr. Prince Scaria, studying in the second year of POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM)at SIES College of Management Studies, Nerul, Navi Mumbai, has completed the Capstone Project titled “WWE – MARKETING AND MANAGEMENT IN ENTERTAINMENT SECTOR” as a part of the course requirements for POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM)Program.

Date: Place:

Signature of the Guide

ACKNOWLEDGEMENT On the event of completion of this capstone project, I take this opportunity to express my deep sense of gratitude towards all those without whose guidance, inspiration and timely help, this project would have never seen the light of the day. An accomplishment requires the efforts and contribution of many people and this project is no different. I would like to specially thank the Management of SIESCOMS for including the Capstone project in the curriculum as a full credit project. My deepest thanks to Prof. Sanjukta Srivastava, the Guide of the project for guiding and verifying various documents with great attention and care. I am grateful to my family members for supporting and encouraging me to pursue this project work. Finally, I am also indebted to all those who have indirectly contributed in making this project a great success.

EXECUTIVE SUMMARY

WWE is one of the most popular global brands in entertainment and reaches a broad and intensely loyal fan base. WWE holds an extensive library of videos, representing a significant portion of the visual history of professional wrestling. Vince McMahon is the majority owner, chairman and chief executive officer (CEO) of the company. Together with his wife Linda McMahon and children Stephnie McMahon and Shane McMahon hold approximately 70% of WWE’s economic interest and 96% of the voting power in the company.On 7th April 2011 WWE Corporate announced that the company would be rebrand from ―World Wrestling Entertainment Inc‖ to simply ―WWE Inc‖. All WWE programming is rated PG. Each week, approximately 12 million fans in the U.S. tune-in to watch WWE Superstars, Divas and Legends perform on Monday Night Raw and Friday Night SmackDown with millions more watching internationally. Each year, more than 7,500 hours of WWE’s television programming can be seen in more than 145 countries and 30 languages on our broadcast partners such as BSkyB, Sky Italia, Ten Sports, TV Azteca, Foxtel and Sky Deutschland.

In 2012, WWE will televise 13 live pay-per-view events. Since 2000, WWE pay-perviews have generated an average of approximately $95 million in revenue and 5+ million buys annually. The company’s video archives contain more than 100,000 hours of programming, which is broken down and shown through WWE Classic On Demand, a subscription video on demand service. In the third quarter of 2012, WWE held 64 live events domestically and 15 internationally, entertaining approximately 425,000 fans. The votes are in, WWE and its Superstars are the proud winners of six 2012 Mashable Awards including being named ―Digital Company of the Year‖ and "Must Follow Brand on Social Media." The fifth annual Mashable Awards presented by Buddy Media is a community-nominated voting program that honors the year's best in Mashable’s core content areas: Social Media, Tech, Business and Entertainment. WWE announced financial results for its third quarter ended September 30, 2012. Revenues totaled $138.5 million as compared to $109.6 million in the prior year quarter.

CONTENTS

Sr. No

Particular

Page No

1.

INTRODUCTION

1

2.

COMPANY PROFILE

3

3.

BACKGROUND OF WWE

7

4.

WORLD WIDE DOMINATION

9

5.

CHARACTERISED BY GREAT DIVERSITY

12

6.

WWE PRODUCTS

14

7.

METHODS OF SALES

18

8.

WWE FINANCIAL REPORT

24

9.

MASS MEDIA

28

10.

HIGHLIGHTS OF THE COMPANY

36

11.

MAIN EVENTS

46

12.

TYPES OF MATCHES

48

13.

MONEY EARNED PER EVENT

51

14.

HALL OF FAME

55

15.

SUCCESS OF WWE OVER OTHER BRANDS

58

16.

IS WRESTLING FAKE ?

59

17.

WWE INTERESTING FACTS

62

18.

SWOT ANALYSIS

64

19.

WWE QUESTIONARRIE

66

20.

REVIEVS, FINDINGS & CONCLUSION

68

21.

BIBLIOGRAPHY

69

INTRODUCTION

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Connecticut. Along with offices in New York, Los Angeles, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo. Employees in WWE consist of professional wrestlers, managers, play-by-play and color commentators, ring announcers, interviewers, referees, trainers, road agents, script writers and various other positions. Executives and board of directors are also listed.WWE employees contracts range from developmental contracts to multi-year deals and they appear as independent contractors. Employees on the main roster appear on specific brands for WWE television programming, pay-per-view and at live events. Employees are generally assigned to a specific brand—Raw or SmackDown or NXT. WWE refers to its male performers as "Superstars" and its female performers as "Divas". The term "Superstars" is also occasionally used to refer to all WWE performers, regardless of gender. The male wrestlers of the show WWE NXT are called "Rookies". WWE Legends are employees/performers not assigned to any particular brand, but make periodic appearances and perform on major shows or are currently involved in a storyline. WWE's digital media department and launched WWE.com, a site that receives more than seven million visitors a month.

COMPANY PROFILE

Chairman 

Vince McMahon, Sr. (1955–1980)



Vince McMahon (1980–Present)

Chief Executive Officer 

Steve Austin (June 7, 1999 - June 27, 1999)



Linda McMahon (September 2, 1999 – September 16, 2009)



Vince McMahon (September 16, 2009 – Present)

President 

Willie Gilzenber (1963– November 15, 1978)



Hisashi Shinma (1978–1984)



Jack Tunney (September 1984 - July 12, 1995)



Gorilla Monsoon (July 12, 1995 – August 3, 1997) (interim from July 12, 1995 to March 31, 1996, when he officially became president)



Roddy Piper - Interim President (1996) (substitution for an injured Gorilla Monsoon)

Chief Operating Officer 

Triple H (July 18, 2011 - present)



Theodore Long - Assistant to the COO (September 5, 2011 - present)

Commissioners 

Sgt. Slaughter (August 4, 1997 - November 23, 1998)



Shawn Michaels (November 23, 1998 - June 26, 2000)



Mick Foley (June 26, 2000 - December 18, 2000)



Debra - Lt. Commissioner - (October 30, 2000 - March 5, 2001)



William Regal (March 8, 2001 - October 11, 2001)



Mick Foley (October 11, 2001 - November 19, 2001)

RAW Brand Authorities Owners 

Ric Flair (November 19, 2001 - June 10, 2002)



Vince McMahon (June 10, 2002 - June 15, 2009)



Shane McMahon Executive Vice President (June 10, 2002 - June 22, 2009)



Donald Trump (June 15, 2009 - June 22, 2009)



Vince McMahon (June 22, 2009 – Present)

General Managers 

Eric Bischoff (July 15, 2002 - December 5, 2005)



Chief Morley - Chief of Staff (November 25, 2002 - May 5, 2003)



Steve Austin - Co-General Manager/Sheriff (April 28, 2003 - April 17, 2004)



Mick Foley - Co-General Manager (December 1, 2003 - December 15, 2003)



Vince McMahon - Interim General Manager (December 12, 2005 - May 29, 2006)



Jonathan Coachman - Executive Assistant/Interim General Manager (May 29, 2006 August 6, 2007)



William Regal (August 6, 2007 - May 19, 2008)



Jonathan Coachman - Executive Assistant (August 6, 2007 - January 4, 2008)



Mike Adamle (July 28, 2008 - November 3, 2008)



Stephanie McMahon (November 24, 2008 - April 6, 2009)



Vickie Guerrero (April 6, 2009 - June 8, 2009), (May 10, 2010)



Bret Hart (May 24, 2010 - June 21, 2010)



Anonymous General Manager (June 21, 2010 - October 10, 2011)



Michael Cole - Official Spokesman (June 21, 2010 - October 10, 2011)



John Laurinaitis - Interim General Manager (October 10, 2011 - present)

SMACKDOWN Brand Authorities Owners 

Vince McMahon (March 18, 2002 – present)

General Managers 

Stephanie McMahon (July 18, 2002 - October 19, 2003)



Paul Heyman (October 23, 2003 - March 22, 2004)



Kurt Angle (March 25, 2004 - July 22, 2004)



Theodore Long (July 29, 2004 - September 21, 2007)



Palmer Canon - Network Representative (August 25, 2005 - April 27, 2006)



Vickie Guerrero - Assistant General Manager (May 18, 2007 - September 21, 2007)



Vickie Guerrero (September 28, 2007 - April 6, 2009)



Theodore Long - Assistant General Manager (November 30, 2007 - May 16, 2008)



Theodore Long (April 7, 2009 - present)



Vickie Guerrero - Consultant (November 20, 2009 - February 25, 2011)



Zack Ryder - Assistant (July 29, 2011 – present)

ECW Brand Authorities Owners 

Vince McMahon (June 7, 2006 - February 16, 2010)

General Managers 

Paul Heyman (under the title of ECW Representative) (June 13, 2006 - December 4, 2006)



Armando Estrada (August 14, 2007 - June 3, 2008)



Theodore Long (June 3, 2008 - April 7, 2009)



Tiffany - Assistant GM (June 10, 2008 - April 7, 2009)



Tiffany (June 30, 2009 - February 16, 2010)

BACKGROUND OF WWE

WWE was established in 1950 as CWC (Capitol Wrestling Corporation Ltd) which was incorporated to Titan Sports in 1980 which was changed to WWF (World Wrestling Federation) in 1986 and finally it become WWE (World Wrestling Entertainment) in 2002. Together, McMahon and Mondt created the Capitol Wrestling Corporation Ltd (CWC). The CWC joined the National Wrestling Alliance in 1953. McMahon and Mondt were a successful combination, and within a short time, they controlled approximately 70% of the NWA's booking, largely due to their dominance in the heavily populated Northeast region. Mondt taught McMahon about booking and how to work in the wrestling business. On February 21, 1980, the son of Vincent J. McMahon, Vincent K. McMahon founded Titan Sports, Inc. and on June 6, 1982, purchased Capitol Wrestling Corporation Ltd. from his father and other stock holders (Arnold Skaaland, Gorilla Monsoon, and Phil Zacko).The elder McMahon had long since established the northeastern territory as one of the most vibrant members of the NWA. He had long since recognized that professional wrestling was more about entertainment than actual sport. Against his father's wishes, McMahon began an expansion process that fundamentally changed the industry. Later on WWF changed to WWE because it was sued by World Wildlife Fund (WWF) World Wildlife Fund was established in 1961 hence the name WWF tehniqually

belong to WWF (World Wildlife Fund). Founders of this company were Roderich McMahon the father of the current chairman Vince McMahon and Toots Mandt. In March 2002, after the name changed from WWF to WWE. WWE decided to create two separate roasters, Raw & Smackdown due to overabundance of Talent. On May 26, 2006, WWE announced introducing Extreme Championship Wrestling (ECW) as one of the WWE Brand.

WORLD WIDE DOMINATION

Relying on its in-house production capabilities at technologically advanced, high definition, production facility, it produce six hours of original weekly programming, 52 weeks per year. This programming is distributed domestically, internationally and via WWE.com. Domestic programs are: ―Monday Night Raw‖ on USA Network and mun2; ―A.M. Raw‖ on USA Network; and ―Friday Night SmackDown‖ on Syfy and mun2. ―WWE NXT‖ and ―WWE Superstars‖ are available on WWE.com and distributed to more than 60 countries internationally. In the third quarter of 2012, WWE’s TV programs reached nearly 22 million total viewers during the average week in the United States. ―Monday Night Raw‖ is a three-hour primetime program that is broadcast live on USA Network. It is among the most-watched regularly scheduled programs on primetime cable television and anchors USA, helping make it a top-rated network. As part of the agreement with USA Network’s parent company, NBC Universal, ―Monday Night Raw‖ also airs in replays on mun2 and Universal HD. The two-hour ―Friday Night SmackDown‖ airs on Syfy in primetime on Fridays. ―SmackDown‖ is regularly Syfy’s most-watched program every week and was the most-

watched regularly scheduled program on primetime cable Friday nights among males under 65 in the third quarter of 2011. ―SmackDown‖ has become the second longest running weekly episodic program in primetime TV history, only behind ―Monday Night Raw." ―WWE NXT‖ transitioned to WWE.com domestically in Fall 2010. Since the launch of the microsite, WWE NXT videos have generated more than 9.6 million streams. Each year, more than 7,500 hours of WWE’s television programming can be seen in more than 145 countries and 30 languages around the world. Its broadcast partners include: BSkyB in the UK; Sky Italia, GXT, Italia 2 and Cielo in Italy; Sport 1 and Sky Deutschland in Germany; SIC, Sport TV in Portugal; Groupe AB and Canal + in France; TV10 in Sweden; 2x2 in Russia; Extreme Sports Channel in Poland; Nova Sports in Greece; Viasat6 in Hungary; TV2 in Norway; STB in Ukraine; Sport RO in Romania; Eurosport across Europe; e.tv in South Africa; Ten Sports in India; J SPORTS, TVK, TVS, SUN-TV, FTV, MXTV, TKU MTV, GYT, GBS, CTC and GTV in Japan; SITV, GDTV, SZTV, JSTV, SXTV, TJTV, HEBTV, FJTV, HNTV and BesTV in China; TV3 and ASTRO in Malaysia; Foxtel and Network Ten in Australia; Sky TV in New Zealand; ABS-CBN and Solar in the Philippines; Starhub and MediaCorp in Singapore; CJ Media and FX Channel in South Korea; Videoland in Taiwan; TrueVision in Thailand; Sport 1 in Israel; E-Vision in the UAE; ADTV, Orbit Showtime Network, and MBC in the Middle East; Televisa, TV Azteca, PCTV and MVS in Mexico; FX Channel throughout Latin America; Red Pat in Bolivia; Esporte Interativo in Brazil; UCVTV in Chile; Antena Latina in the Dominican Republic; Teleamazonas in Ecuador; Salvadorena in El Salvador; Albavision in Guatemala, Costa Rica, Nicaragua, Paraguay, and Peru; Televicentro in Honduras; Medcom in Panama; Wapa in Puerto Rico and SCCN in Suriname.

CHARACTERISED BY GREAT DIVERSITY

 WWE programming reaches approximately 12 million viewers in the U.S. each week.  Balanced age distribution with 74% of the audience aged 21 or older. 

22 % of audience is under 18 years old



23 % of audience is 18-34 years old



25 % of audience is 35-49 years old



30 % of audience is 50+ years old

 Strong female audience 

35 % of viewers are female

 Diverse audience 

Raw is the longest weekly running episode in the history of Sports Entertainment.



Smackdown is the 2nd longest weekly running episode in the history of Sports Entertainment.



Raw is the most watched regularly scheduled program on USA among Black/AfricanAmerican viewers



SmackDown is the most watched regularly scheduled program on Syfy.



For the past 12 months, WWE.com attracted an average of 13 million monthly unique visitors worldwide.



23 WWE books have reached "The New York Times Best Sellers" list.



WWE has more than 200 consumer products licensees worldwide who sell branded merchandise in 50 countries.



WWE Magazine reaches more than 5.1 million readers each month.

WWE PRODUCTS WWE offers a wide variety of consumer products through a licensing program and an integrated direct sales effort. MENS

T-Shirts Tops Accessories Packages Bottoms Jackets Sweats

WOMEN

T-Shirts Accessories Packages Sweats

KIDS

T-Shirts In the Ring Accessories Packages Bottoms Fun & Games Sweats

DVD & MEDIA

New DVD & Blu-Ray Video Games Books & Magazine Posters & Pictures Packages Electronic Accessories Fun & Memorabilia Plaques Autographed In the Ring Toys & Games Action Figures Video Games

PLAYSETS

Toy Belts Title Belts Commemorative Replica Accessories Kids Party Party Supplies

WWE @ Home New Room Decor Posters & Pictures Drinkware Food & Beverage Outdoor School / Office Seasonal Party Accessories

METHODS OF SALES You can directly buy WWE Products on shops. Or you can even create your own account which ultimately helps in online buying and purchasing of product. However, you have to register first.

Procedure:

Create An Account :- Here you have to create an account which consists of your Name, Address, Telephone No and you Credit Card through which you are going to make your transactions. You have to make your own Email Id.



Track Your Order :- When your order has shipped, a confirmation email is sent to the email address that was submitted with your order. In that email, you will find the assigned tracking number and the shipping method you've selected. You may also track your order under your order history on WWEShop.com by logging into your account.



Your Shopping Cart :- Your WWEShop.com shopping cart will display the items you have added during your visit on site. Within the shopping cart, you will find item details, including the product name, product number, size, color, price, quantities ordered and availability. It will also display estimated totals and shipping rates. For U.S. customers, sales tax will be calculated prior to selecting your payment method of choice.



Product Availability :- Products sold on WWEShop.com will have their availability clearly noted on the Product Details page. Customers may see the status as either "In Stock," "Upcoming," "Pre-Order," "Backordered" or "Out of Stock." Most items are in stock and ready to be shipped within our noted order processing timeframes. Some items may not yet be available, or temporarily out of stock. Expected release dates will be provided for "Provided for "Pre-Order" items. Estimated "In-Stock" dates will be provided

for "Backordered" or "Out of Stock" items. These dates are estimated and are subject to change. 

Order Processing :- Standard order processing time is 1 to 2 business days for all items that are in stock. Most orders that clear payment authorization and are placed before 1:00pm U.S. Eastern Time will be processed the same day. Processing times are not calculated into the estimated delivery times. Orders are not processed on weekends or U.S. holidays. Extra time may be required for larger orders, international orders, orders requiring additional customer information and orders with personalized or engraved items. Orders with personalization or engraving must allow up to 3 to 5 additional processing days. Once submitted, your order cannot be modified or cancelled.



Upcoming & Pre-Ordered Items :-

Upcoming Items: From time-to-time, WWEShop.com may display an item as "Upcoming." This means that the product will be made available for purchase in the near future. An estimated release date may not be listed. However, customers will have the option of entering an email address to be notified when the item will be ready to purchase.

Pre-Ordered Items: A pre-ordered item is one that can be purchased prior to its release date, noted on the Product Details page. Please note that if a customer purchases a pre-ordered item, it will not be processed until the release date. The release date is not the expected arrival date for the item to your delivery location.



Shipping Methods & Costs :- WWEShop.com is able to ship merchandise throughout the United States and to many countries across the world. Depending on your delivery location, different shipping methods will be available. Each ship method has its own regulations and shipping rates.

Shipping costs for orders placed on WWEShop.com are based on the weight of the total order. Your shipping total will be displayed during Checkout. All estimated delivery times are calculated on the day an order leaves our warehouse. They are not based on the order date. 

International Shipping :• International shipping rates are calculated on the total weight of your order, and include brokerage fees. Your shipping rate will be displayed during Checkout • International shipping rates do not include customs fees, including import taxes or duties. WWEShop.com is unable to determine what those costs would be, as they are issued by the recipient country • Any fees levied at the time of delivery are the sole responsibility of the customer or his intended receiver. You should contact your local customs office for more information • If a package is refused due to non-payment of any customs fees, WWEShop.com will only issue a refund for the returned merchandise. No refund will be issued for the shipping costs • All prices on WWEShop.com are shown in U.S. Dollars (USD), and cannot be converted on our website into foreign currency By placing an order to be shipped outside of the United States, you acknowledge the aforementioned rules and restrictions.



Return/Exchange Policy :- Your complete satisfaction is the primary concern. They want you to be fully satisfied with every item you purchase from WWEShop.com. If you are not satisfied with an item you have purchased, you may return the item within 30 days of delivery for an exchange or full refund of the purchase price, minus shipping, handling or other charges. The item must be returned in good condition, in original boxes (whenever possible), and with all paperwork, parts and accessories to ensure full credit. All return shipping charges must be pre-paid, and are the responsibility of the customer. This includes any customs, duties, taxes, postage and any other applicable

charges, which will not be refunded. They will reimburse you for any/all postage and taxes if the product is defective or an error by WWEShop.com occurred when fulfilling your order. However, tax on shipping and handling is non-refundable. Any WWE-licensed merchandise purchased from a merchant other than WWEShop.com cannot be returned to us for a refund or exchange. You will need to contact the merchant from whom you made your purchase.

WWE FINANCIAL REPORT

Total revenues for the third quarter of 2011 were $108.5 million. Net income was $10.6 million, or $0.14 per share. International activities represented approximately 27 percent of revenues in Q3 2011. Live and Televised Entertainment accounted for 72%, or $78.1 million, of revenue in the third quarter of 2011 compared to 67%, or $73.8 million, of revenue in the prior year quarter. Consumer Products accounted for 18%, or $19.7 million, of net revenues in Q3 2011 compared to 20%, or $21.5 million, of revenues in the prior year quarter. Digital Media accounted for 6%, or $6.9 million of revenue in Q3 2011 as compared to 6%, $6.8 million in the prior year quarter. WWE Studios accounted for approximately 4%, or $3.7 million, of Q3 2011 revenue compared to approximately 7%, or $7.5 million of prior year quarter revenue.

MASS MEDIA

WWE has been the world’s pre-eminent provider of pay-per-view programming for the past 27 years. In 2011, WWE will televise 13 live pay-per-view events. Its pay-per-view productions consistently rank among the highest selling live event programs in the industry. WrestleMania XXVII, live on pay-per-view April 3, 2011 from the Georgia Dome in Atlanta, generated more than one million pay-per-view buys. WWE’s international pay-per-view partners include: Sky Box Office in the UK; SkyItaliain Italy; Sky Deutschland in Germany; Sogecable (Taquilla), Cableuropa (ONO) and Telefonica in Spain; Cablevision, Sky Mexico, Multimedios Redes, Megacable and Cinepolis in Mexico; DirecTV Latin America in Chile, Ecuador and Peru; Digital Latin America (DLA) throughout Latin America; SKY Perfect TV! and J:COM in Japan; Main Event in Australia; SKY Arena in New Zealand; Canal + in France; StarHub in Singapore; Sky Pacific in Fiji; Astro Box Office Sport in Malaysia & Brunei; Orbit Showtime Network and E-Vision in the Middle East. Its three brands, ―Monday Night Raw,‖ ―Friday Night SmackDown‖ and ―WWE NXT,‖ allow to perform more than 325 live events a year within the United States and abroad. In the third quarter of 2011, WWE held 64 live events domestically and 15 internationally, entertaining approximately 425,000 fans.

―WWE Classics On Demand‖ is a Subscription Video On-Demand (SVOD) service that offers highly-rated classic television shows, best-selling pay-per-view events, specials and original programming. The service draws its material from WWE's extensive 100,000 hour video library, the largest of its kind in the world, and includes other iconic wrestling brands, such as WCW, ECW and AWA. ―WWE Classics‖ subscribers have access to approximately 50 hours of content each month.

WWE Classics is currently distributed with 18 of the top 20 MSOs in the United States, making it available to approximately 80 percent of SVOD-enabled subscribers. Major North American distributors currently include: Comcast Communications; Cox Communications; Charter Communications; Cablevision; Mediacom; Insight; Rogers Communications; Suddenlink; Verizon Communications; Bresnan Communications and RCN. ―WWE Classics‖ is internationally distributed as well.

 Facebook

–

WWE has over 100 Facebook pages that combined have over 18 million fans

–

It has 20.1 Million combined FB fans on our 112-page network.

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WWE main FB page has 4.47 Million fans.

–

WWE’s FB page currently ranks No. 20 amongst all brand pages on Facebook.



–

WWE’s FB page is No. 9 amongst Sports Teams.

–

John Cena’s FB page is the No. 5 most-followed athlete FB page in the World.

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Other WWE Superstars’ Make up 27 of the Top 100 athletes in the World.

Twitter:

–

WWE Twitter network has 8.13 Million combined followers. 490% growth in the past year.

–

WWE Twitter account is followed by 657K people … 236% growth in the past year.

–

John Cena is the No. 14 most followed athlete in the world on Twitter.

–

WWE is the No. 10 most followed sports league/team on Twitter

HIGHLIGHTS OF THE COMPANY

WWE IN YOUR CORNER

WWE has a strong philosophy to give back to the communities and children whom they touch. "WWE In Your Corner" is WWE's charitable arm that focuses on the company's anti-bullying campaign, literacy programs, civic engagement, military support and 26-plus year partnership with The Make-A-Wish Foundation.

BE A STAR ANTI-BULLYING CAMPAIGN

WWE is strictly entertainment and storylines are centered around Good vs. Bad, where conflicts are resolved in the ring. This is not how WWE talent, nor WWE as a company, deal with differences in real life. One should deal with differences by showing tolerance and respect. WWE is committed to sharing an anti-bullying message to show our fans how to resolve conflicts in the real world. Be a STAR (Show Tolerance and Respect) is a multi-platform, global anti-bullying initiative that launched in April 2011 in conjunction with The Creative Coalition. Currently, be a STAR has 48 alliance partners including the National Education Association Health Information Network (NEA HIN), GLAAD, United Federation of Teachers, Scholastic, Inc., and Stomp Out Bullying to name a few. The mission of be a STAR is to ensure a positive and equitable social environment for everyone regardless of age, race, religion or sexual orientation. Be a STAR promotes positive methods of social interaction and encourages people to treat others as equals and with respect because everyone is a star in their own right.

CIRCLE OF CHAMPIONS

WWE's Circle of Champions grants the wishes of children with life-threatening illnesses who desire to meet their favorite WWE Superstars and Divas. Since 1982, WWE Superstars have conducted more than 5,000 meet-and-greet sessions with sick children in the United States, Canada, Great Britain, Ireland, Spain, Germany and Australia. WWE grants in excess of 270 wishes a year to children around the world. In 2010, WWE granted more than 200 wishes in nine countries through various wish organizations including The Make-A-Wish Foundation, Starlight Children's Foundation, Kid's Wish Network, the Rainbow Connection, Sunshine Foundation of Canada and A Wish with Wings in North America and internationally for Dreams Come True, Rays of Sunshine the Willow Foundation and Starlight. Each child that meets a WWE Superstar receives a certificate that distinguishes them as a member of this elite group. In April 2011, WWE brought 40 wish children from around the world to Atlanta, Georgia to have their wishes granted by John Cena at the fourth annual WrestleMania MakeA-Wish Pizza Party. This tradition began in 2008 when WWE invited 50 wish children to WrestleMania in Orlando to be personally inducted into the "Circle of Champions" by John Cena.

MUSCULAR DYSTROPHY ASSOCIATION

In August 2010, WWE and the Muscular Dystrophy Association (MDA) joined forces to launch MDA's "Make A Muscle, Make a Difference" campaign at WWE's SummerSlam kick-off party. The event raised awareness for muscle diseases and featured members of MDA's celebrity muscle team such as WWE Superstar Triple H, Nancy O'Dell, Alison Sweeney and others. WWE continues to support MDA with PSAs and appearances. Most recently, WWE Legend Sgt. Slaughter has appeared at regional "Make A Muscle, Make a Difference" fundraising events in cities such as Boston, Charlotte and Milwaukee for the campaign.

WRESTLEMANIA READING CHALLENGE

WWE and the American Library Association's Young Adult Library Services Association (YALSA) sponsor the WrestleMania Reading Challenge to encourage teens and tweens to read more often. In 2010-2011, The Challenge culminated at the national WrestleMania Reading Challenge Final the weekend of WrestleMania XXVII in Atlanta, Georgia. Three champions from grades 5-6, 7-8, and 9-12 were named World Champions. More than 1,800 libraries and 50,000 young people from the U.S. and Canada participated. A similar Challenge was also undertaken in Germany and titled "Bücher in den Ring." This year's Challenge Finals will take place in March 2012 prior to WrestleMania XXVIII in Miami. More than 2,000 branches and 50,000 young people from the U.S. and Canada are currently participating in the 2011-2012 challenge, including students from the Miami-Dade School District.

SUMMERSLAM READING JAM

This global literacy program encourages young people of all ages to read a book in the summer. From July through August, kids can join the program by visiting the "In Your Corner" section of WWE.com. Those who participate are asked to email the name of their favorite author along with one of the books they will read during the summer. By joining the program, children will have access receive a free SummerSlam poster through mail or digital download, which is available in 20 languages. In 2011, more than 20,000 SummerSlam Reading Jam posters were distributed via mail or download to children from over 20 countries including Russia, France, Spain, Korea and China who participated in the program.

MILITARY OUTREACH

WWE Superstars and Divas regularly visit military bases and hospitals, including Walter Reed Army Medical Center and Bethesda Naval Hospital, to bolster the morale of our troops. In 2004, the USO of Metropolitan Washington presented WWE with the first ever "Legacy of Hope" award for the company's extensive support of our troops and the USO's Operation Care Package program.

Since 2003, the WWE has produced its annual, holiday special "Tribute to the Troops." WWE Superstars and Divas perform exclusively for the troops and their families. The special airs on NBC. "Tribute to The Troops" has been filmed at military bases in Iraq, Afghanistan and the United States.

WWE also a proud supporter of the National Guard's Youth Challenge Program, which assists underprivileged youth obtain their GED or competency in a technical trade. WWE Superstar Kofi Kingston serves as a spokesperson for the Youth Challenge.

MAIN EVENTS WWE typically holds a pay-per-view event each month. In 2011, in the months May and October, WWE held two. WrestleMania is shared with the months of March/April, if held in April, then no pay-per-view is produced in March. With the exception of WrestleMania, each event is scheduled for three hours, although they sometimes run short of that time. Pay-per-view events are a significant part of the revenue stream for WWE.

WWE announced the continuation of its brand extension and made its pay-per-view events each exclusive to a particular brand (Raw, SmackDown, ECW (2006). The only exceptions to the pay-per-view split were the "Big Four" events (Royal Rumble, WrestleMania, SummerSlam and Survivor Series) which remained inclusive of all WWE brands. The pay-per-view split allowed WWE to eventually add more events to their pay-perview line-up. From late 2005, pay-per-views would start to frequently have inter-branded matches. In March 2007, it was announced that pay-per-view events would go back to the old format, where the events would all be tri-branded, with the last uni-branded event being No Way Out and the first tri-branded event being Backlash (after WrestleMania 23).The brandexclusive events were:t time. Pay-per-view events are a significant part of the revenue stream for WWE.

The first WWE, then known as the World Wrestling Federation (WWF), pay-perview was November 1985's The Wrestling Classic, a tournament held at the Rosemont Horizon near Chicago. The first WrestleMania event, in March of the same year, was available on pay-per-view in some markets. The first two WrestleManias were financial successes, and after WrestleMania III became a popular event in wrestling history, the WWF then decided to expand their pay-per-view offeringsThe first Survivor Series event occurred on November 29, 1987, scheduled to conflict with NWA's Starrcade.The first SummerSlam was held in Madison Square Garden in August 1988. The Royal Rumble in January, WrestleMania in March or April, SummerSlam in August, and Survivor Series in November – were the only annual pay-per-view offerings until 1993, when the WWF started the King of the Ring in June. In May, 1995, the WWF began offering pay-per-views in the months that did not already have one.

PPV :- (Pay Per Views)

1) Wrestle Mania 2) Royal Rumble 3) Elimination Chamber 4) Extreme Rules 5) Over the Limit 6) Capitol Punishment 7) Money in the Bank 8) Summer Slam 9) Night of Champions 10) Bragging Rights 11) Survivor Series 12) TLC (Tables Ladders & Chairs)

Former PPV

1) New Year’s Revolution 2) Bad Blood 3) Vengeance 4) Unforgiven 5) Cyber Sunday 6) Armageddon 7) No Way Out 8) Judgment Day 9) The Great American Bash 10) No Mercy

TOP 5 PPV

1) WRESTLE MANIA :-

WrestleMania propels the worldwide commercial success of the WWE through media, merchandise and shows. All of the events produced have been sold out within a short period of time, with recent editions being sold out within minutes of tickets going on sale. The first WrestleMania was held in Madison Square Garden in New York City; the 10th and 20th editions were also held there. WrestleMania III in Detroit was the highest-attended indoor sports event in the world, with 93,173 fans in attendance. The record stood until February 14, 2010, when the 2010 NBA All-Star Game broke the indoor sporting event record with an attendance of 108,713 at Cowboys Stadium. The Undertaker is the only superstar who has never lost In Wrestle Mania and has a record of undefeated streak in Wrestle Mania 20–0. An attendance record setting 72,219 fans at the University of Phoenix Stadium for WrestleMania XXVI. WWE announced that first day ticket sales for WrestleMania XXVIII in Miami resulted in a record gross of $6.3 million, shattering the previous first day record of $4.8 million for the 25th Anniversary of WrestleMania. WWE announced that WrestleMania XXVII generated $62.1 million in economic impact for the city of Atlanta, according to a study conducted by the Enigma Research Corporation.

2) ROYAL RUMBLE :-

Royal Rumble is based on the traditional battle royal match, in which a set number of participants aim at eliminating their competitors by tossing them over the top rope, with both feet touching the floor. The winner of the event is the last participant remaining after all others have been eliminated. A Royal Rumble match normally consists of 30 entrants. However, the inaugural match in 1988 featured 20 entrants, while the 2011 Royal Rumble featured 40 entrants, the most in the history of the event. The Royal Rumble differs from a battle royal as the contestants do not enter the ring at the same time but instead are assigned entry numbers, usually via lottery, although they can win guaranteed desirable spots via a number of other means, the most common being winning a match. This usually takes place before the Rumble begins. The match begins with the two participants who have drawn entry numbers one and two, with the remaining competitors entering the ring at regular timed intervals, between ninety seconds or two minutes, according to their entry number.

3) SURVIVOR SERIES :-

The event is usually characterized by having five on five (or sometimes four on four or six man) tag-team elimination matches. These matches are generally referred to simply as "Survivor Series matches". The original concept for the Survivor Series was to have an annual pay-per-view event that focused on tag team wrestling. The Survivor Series was originally created to be a "Thanksgiving tradition" as the first four Survivor Series events took place on Thanksgiving Day in November. Survivor Series moved to a more-traditional Sunday PPV date. Survivor Series is the number three longest running pay-per-view event in WWE history, behind WrestleMania. The first Survivor Series, held in 1987, came on the heels of the incredible success of WrestleMania III, as the then-WWF began to see the lucrative potential of the pay-per-view market.

4) SUMMER SLAM :-

Summer Slam is a professional wrestling pay-per-view (PPV) event, produced annually in August by professional wrestling promotion WWE. The inaugural Summer Slam took place on August 29, 1988 at Madison Square Garden in New York, New York and was broadcast via pay-per-view, unlike the Royal Rumble of that year which was broadcast as a television special on USA Network. Dubbed as "The Biggest Event of the Summer", the event is considered as one of the "Big Four" original pay-per-view events of WWE (along with WrestleMania, Royal Rumble and Survivor Series)

5) ELIMINATION CHAMBER :-

Elimination Chamber is a large chain-linked circular steel structure or "chamber" which encloses the ring. The chamber's floor is platformed over the ringside area which elevates it to ring level and within the chamber are four inner enclosures outside each ring corner.While similar in profile and nature to WWE's original large scale steel-structured match, Hell in a Cell, the Elimination Chamber match is strictly a six participant match wherein two participants begin the bout in the ring as the remaining four are held within each inner enclosure and are released into the match at five minute intervals. The objective is to eliminate each opponent from the match via pinfall or submission. The winner is the last remaining participant after all others have been eliminated. As in the Hell in a Cell match, disqualifications do not apply. The structure itself is 16 ft (4.9 m) high, 36 ft (11 m) in diameter, weighs over 10 short tons (9,100 kg), and comprises 2 mi (3.2 km) and 6 short tons (5,400 kg) of chain. Elimination Chamber matches has always taken place in WWE since its inception in November 2002.

PPV SAMPLE

Date

Event

Venue

City

January 29, 2012

Royal Rumble

Scottrade Center

St. Louis, Missouri

February 19, 2012

Elimination

Bradley Center

Milwaukee,

Chamber April 1, 2012

WrestleMania

Wisconsin Sun Life Stadium

XXVIII April 29, 2012

Extreme Rules

Miami Gardens, Florida

Allstate Arena

Illinois

Chicago, May 20, 2012

Over the Limit

June 17, 2012

Bragging Rights

July 15, 2012

Money in the Bank

RBC Center Raleigh

North Carolina

Thomas & Mack

Las Vegas, Nevada

Center August 19, 2012

Summer Slam

Staples Center

Los Angeles, California

September 16,

Night of Champions

2012

Consol Energy

Pennsylvania

Center Pittsburgh

October 7, 2012

Hell in a Cell

ARCO Arena

Sacramento, CA

October 28, 2012

Vengeance

Reliant Stadium

Houston TX

November 18,

Survivor Series

Oracle Arena

Oakland, CA

TLC: Tables,

MN - Target Center

Minneapolis

2012 December 16, 2012

Ladders & Chairs

TYPES OF MATCHES

Many types of matches, sometimes called "concept" or "gimmick matches" in the jargon of the business, can be found in the form of performing art that is professional wrestling. Some of them are very enjoyable for fans and occur relatively frequently, while others are developed so as to advance an angle, and thus, such match types are used rarely. Specific match types in professional wrestling are often notable due to either their frequent use, logistics of setup, or a memorable instances of such a match. Often, specialty matches are used as a finale to a popular or infamous storyline. Because professional wrestling's existence has spanned over decades, and many things in it have been recycled, many gimmick match types are actually variations of previous gimmick matches, match types can be organized into several loose groups. The following is a list of common or otherwise notable match types.

Contents

1) Singles matches 2) Champion vs. Champion match 3) Falls Count Anywhere match 4) Handicap match 5) Iron man match 6) Lumberjack match 7) Special referee 8) Strip match 9) Arm wrestling match 10) Boxing match 11) Pillow fight 12) Sumo match 13) Steel cage match 14) First Blood match 15) Last Man Standing match 16) No Count-Out match 17) No Disqualification match 18) Retirement match 19) Spin the Wheel, Make the Deal

20) Backstage Brawl 21) Boiler Room Brawl 22) Parking Lot Brawl 23) Crazy 8 match 24) Ladder match 25) King of the Ring match 26) Tables, Ladders, and Chairs match 27) Tables match 28) Hell in a Cell 29) Elimination Chamber match 30) Triple Threat match 31) Buried Alive match 32) Casket match 33) Stretcher match 34) Championship Scramble 35) Basic elimination matches 36) Battle royal 37) Gauntlet match 38) Relay match 39) Beat the Clock match 40) Goldrush Tournament

MONEY EARNED PER EVENT

Below is the World Wrestling Entertainment talent roster payroll that was taken from October of 2009 until February of 2011. The shown dollar amount beside each wrestler is the grand total that they earned from World Wrestling Entertainment in a one year period (downside guarantees, bonuses, and merchandise shares). Some wrestler’s were given special privileges and bonuses in their contracts which can also be seen beside their total pay. All wrestlers’ contracts begin and end at different months of the year, there for each shown amount is what that particular wrestler earned in a 365 day time period between October 2009 and February 2011 (or however long they have been with the company). All dollar amounts were rounded up/down (Example: $244,766 would be $245,000)

Superstars and their Earnings

- Batista: $813,000 (First class flight tickets paid for every week) - Big Show: $1,000,000 (Base salary) - Bob Holly: $217,000 - Booker T: $375,000 - CM Punk: $64,000 - Carlito: $319,000 - Chavo Guerrero: $206,000 - Chris Benoit: $488,000 (First class flight tickets paid for every week) - Chris Jericho: $753,000 - Christian: $396,000 - Dolph Ziggler: $470,000 - David Otunga: $186,000 - Evan Bourne: $372,000 - Edge: $704,000 - Gene Snitsky: $292,000 - Gregory Helms: $277,000 - John Cena: $1,743,000 (First class flight tickets, hotel accommodations, and ground transportation paid for every week) - JBL: $786,000 (Five star hotel accommodations paid for every week) - Jerry Lawler: $204,000 (First class flight tickets, hotel accommodations, and ground transportation paid for every week) - Jack Swagger: $452,000 - JTG: $134,000 - Johnny Nitro: $143,000 - Jonathan Coachman: $175,000

- Kane: $ 851,000 (First class flight tickets paid for every week) - Ken Kennedy: $133,000 - Kofi Kingston: $723,000 - Lilian Garcia: $100,000 - Lita: $286,000 (Mostly downside paid due to lack of wrestling) - Maria: $41,000 - Mark Henry: $300,000 (Base pay) - Matt Hardy: $322,000 (Missed over $70,000 of pay due to firing) - Matt Striker: $43,000 - Mason Ryan: $355,000 - Miz: $772,000 - Orlando Jordan: $145,000 - Paul London: $177,000 - Randy Orton: $911,000 (First class flight tickets paid for every week) - Rene Dupree: $289,000 - Rey Mysterio: $619,000 - Ric Flair: $508,000 (First class flight tickets paid for every week) - Rob Van Darn: $220,000 (Only received downside and royalties due to injury) - R-Truth: $305,000 - Shawn Michaels: $1,045,000 (First class flight tickets, hotel accommodations, and ground transportation paid for every week) - Shelton Benjamin: $366,000 - Santino Marella: $432,000 - Shemus: $678,000 - Sin Cara: $494,000 - Torrie Wilson: $260,000 - Trevor Murdoch: $48,000 - Triple H: $2,013,000 (Allowed the personal use of company jet (10) times per year. First class flight tickets, hotel accommodations, and ground transportation paid for every week) - Trish Stratus: $618,000 (Receives 20% of all Trish Stratus merchandise sold) - Ted Di Biase: $127,000 - Undertaker: $1,811,000 (First class flight tickets, hotel accommodations, and ground transportation paid for every week) - Wade Barret: $710,000 - Victoria: $275,000 - Viscera: $130,000 - William Regal: $225,000

Top 5 Earners

1. Triple H - 12 Million 2. The Rock - 9 Million 3. GoldBerg - 7 Million 4. StoneCold - 6 Million 5. John Cena - 5 Million

HALL OF FAME

The WWE Hall of Fame is a hall of fame for professional wrestlers maintained by WWE. WWE Hall of Fame is just like Lifetime Achievement Award in our Bollywood. It was officially created on the February 1, 1993 episode of the World Wrestling Federation's (WWF) (the predecessor of WWE) Monday Night Raw television program. On this episode, the sole induction of WWF alumnus André the Giant, who had died five days prior (January 27, 1993), was announced; his death was the reason for the creation of the Hall of Fame. After André's induction, the WWF continued the process of inducting members into the Hall of Fame. For these inductions, ceremonies were held to formally induct the candidates from 1994 to 1996; no video footage has ever been released by WWE of these ceremonies. After the 1996 ceremony, the WWF stopped the inductions of wrestling personalities into the Hall of Fame without a formal announcement.

Induction into the Hall of Fame is dependent upon whether the candidate is on good terms with WWE. Former WWE employees who often criticize WWE or currently work with a different promotion have not been inducted. Others, such as Bruno Sammartino, the longest-reigning WWE Champion in the title's history, are alienated from the promotion and refuse to be inducted, despite having been asked several times however on March 31, 2011, Sammartino gave a interview where he said "Never say Never" about him going into the hall of fame but still needs to see more change from the WWE. As of 2011, there have been a total of 97 inductees: 79 members inducted individually, six tag teams and one wrestling family. Fifteen of the individual inductees have been inducted posthumously. On April 4, 2011, the WWE announced that they plan to induct one female wrestler and one celebrity each year into the hall of fame. Unlike other halls of fame, there is no physical structure and the selection process has never been made public. There is also the issue that in order to be put into the Hall of Fame, you need to be on good terms with the WWE. This has led to Bruno Sammartino, the man that has held the WWE Championship longer than anyone else, to not be a part of the Hall of Fame. To make matters worse, some of the names in the WWE Hall of Fame have never being main event caliber wrestlers. In addition, many fans are turned off that there is a celebrity wing in this hall. 2006 Bret Hart Eddie Guerrero Gene Okerlund Sherri Martel The Blackjacks (Blackjack Mulligan & Blackjack Lanza) Tony Atlas Verne Gagne 2007 Curt Hennig Dusty Rhodes Jerry Lawler Jim Ross Nick Bockwinkle Mr. Fuji The Sheik The Wild Samoans (Afa & Sika)

2008 Eddie Graham Gordon Solie Jack Brisco Jerry Brisco Mae Young Peter Maivia Ric Flair Rocky Johnson 2009 Bill Watts Dory Funk Jr. Howard Finkel Koko B. Ware Ricky Steamboat Steve Austin Terry Funk Von Erich Family

2010 Antonio Inoki Gorgeous George Maurice "Mad Dog" Vachon Stu Hart Ted DiBiase Wendi Richter 2011 Abdullah the Butcher Bob Armstrong Jim Duggan Shawn Michaels Sunny The Road Warriors & Paul Ellering

SUCCESS OF WWE OVER OTHER BRANDS

Beside WWE, there are many Wrestling Brands such as

             

TNA Ring of Honor IWA-Mid South Pro wrestling Gorilla. Border City Wrestling Combat Zone Wrestling Jersey All Pro Wrestling New Japan All Japan CMLL Ring of Honor IWA-Midsouth Pro Wrestling NOAH AAA (Mexico)

But still WWE always has been and always will be the dominant wrestling brand in sports entertainment. WWE’s hegemony over the business called wrestling entertainment is now under threat. Its once unshakeable supremacy in the industry is now being confronted by a new organization, whose players came but from WWE’s own ranks. Vince McMahon, who threaded his way to becoming a titan in the industry and steered WWE to its current status, is once again faced with a formidable challenge from newcomers in the business. Well, not actually newcomers but similar faces offering a new package. In the world of professional wrestling today, only two organizations are at the helm, wrestling each other and battling for supremacy in the sport’s entertainment industry. These two organizations are the biggest, and perhaps, the only wrestling shows that can be seen on television these days. At the moment, professional wrestling entertainment is being shaped by the rivalry that exists between the World Wrestling Entertainment (WWE) and the Total Nonstop Action Wrestling (TNA). Name one professional wrestler now and surely that athlete belongs only either with the WWE or the TNA. That is proof of the dominance of these two wrestling companies nowadays. They have a monopoly over the wrestling entertainment industry. With the current success of the wrestling entertainment business – which is considered as one of the most profitable sports entertainment industry – also comes the widening feud between WWE and TNA. Although the rivalry is not that old, the prize at stake is very huge. Both companies aim to rule an industry that is now becoming a giant in the world of sports entertainment. Between these two companies, WWE has the longer history and tradition in the business of wrestling entertainment. WWE is the offspring of one of the oldest wrestling organizations, the Capitol Wrestling Corporation. The CWC can be said to be the pioneer in the wrestling entertainment industry. It is this company that started combining the sport with acting to make it more exciting and appealing to a bigger number of audiences. The CWC then evolved into the World Wrestling Federation (WWF). It was the WWF that produced the sport’s best sold product, the WrestleMania. The success of WrestleMania brought the wrestling industry to its golden era in the mid 1980s up to the present. This has unified the business into one gigantic industry that it is today. Since then, WWE and it predecessor, WWF, dominated the business and ruled over the

competitors.However, judging from the current state of the wrestling entertainment industry, it is likely that WWE will remain the more dominant player. Its wide experience, rich history, a long list of tradition and innovative programs will ensure its reign in the industry. This organization is assured of another 50 years in the professional wrestling entertainment business. But in the end, the wrestling fans will benefit from this rivalry between these two wrestling organizations. The competition will certainly elevate the sport into another level, which will surely delight the fans.

ADVANTAGES & DISADVANTAGES OF WWE

Advantages of WWE :Larger company Three Brands Much More Money More Fame Huge Audience Pay Per View In International Market Championships, Alliances, Divas etc.

Disadvantages of WWE :Always having to travel Might not see your family Too many joke segments Horrible tag team and divas division You will be a sellout Injuries are ready to happen

IS WRESTLING FAKE?

WWE is very fake when it comes to storylines. The actual wrestling is fake to an extent. But the stunts done by the wrestlers are real. They are entertainers and are out there to entertain the crowd so they take leaps off ladders, cages, platforms, and the likes. Some moves hurt too such as the clothesline from hell done by JBL. But the wrestlers train for months and learn how to take the pain and how to fall and such so it doesn't hurt so bad. As for the bleeding they are self inflicted wounds covered by makeup. So when someone gets hit in the head with a chair they will bleed easier to make it look like a hard hit. But there have been people that have been injured doing stunts so the tragedies are very real and should only be done by a professional.

The outcome of the match is pre-determined, you know who will win. But, wrestling is real because the wrestlers decide what they are going to do in their match; they just have to compromise on the basis of the scripts each other on how they do it. By the final minute of the match, the referee will give some signal letting you know the time allowed for the match is almost up so you have to wrap it up; the ref will usually whisper when you are on the mat or make a small hand gesture while you are down, that's also a reason why they have on a headset, because the producer lets them know that they've almost reached the time limit.

Snug hitters that make contact and a decent amount but doesn't hurt that much, then stiff hitters that just beat the hell out of you. In today’s age of wrestler there are very few light hitters. The ring hurts, sometimes concrete is softer than the rings. the ropes in most places are steel cable wrapped in a garden hose, and most times the padding in the ring is a layer of carpet. It takes more to be a wrestler than what most people realize. They also don't realize that Professional wrestling is a source of income In a way I think it is because of the storylines and how long a match is going to last. But it can also be real because if you fall off a ladder onto a floor it hurts even if it is padded and if someone picks you up and drops you to the mat on your back it's going to hurt. Yes, wrestling is fake - all matches are scripted months before hand by people they call "bookers." They decide who wins the match and who the face (good guy) is and Hell (bad guy). When

wrestlers bleed they do it by blading themselves (cutting themselves with a small razor blade). It has also been known for wrestlers to take aspirin before a match to thin the blood therefore giving the effect of a bigger wound. Though wrestling is fake I still enjoy it i don't think its such a big deal really i mean all movies are fake nobody denies that so why should anyone have a problem with wrestling being fake. Trust me if it wasn't we would just have guys with broken necks and arms. Yes, wrestling is fake. I still like wrestling, but it's fake! You can refer to Barnes and Noble to buy the book Sex, Lies, and Headlocks. Or just go to library and borrow it. It talks about everything that has happened in the WWE up to the NWO in the WWE. It talks about Owen Hart's death. It talks about the Monday Night Wars. And, yes it talks about the script over the years and certain famous matches that were scripted. It also talks about the Steroid case in I think it was 1994 in which the US government brought the WWE to court for suspected use of steroids. It's because of that that any smart person would know that THE WRESTLERS DON'T TAKE STEROIDS. I REPEAT, THE WRESTLERS OF THE WWE ARE NOT ON STEROIDS!!! So stop saying that they are all just steroid addicts because there not. Anyway, wrestling is fake and that book proves it. And before you say that that book is just some stupid liberal media crap, because it is an official book about wrestling. In fact, Vince and Linda McMahon approved it! So that's your answer, and anyone who thinks that it still is, well then read the book.

WWE INTERESTING FACTS



Hulk Hogan vs. King Kong Bundy is the only cage match in WrestleMania history.



WrestleMania 2000 is the only WrestleMania not to feature a traditional male singles match.



WrestleMania I is the only WrestleMania to not feature a WWE Championship match.



The World Tag Team titles have changed hands more times than any other WWF/E title in history.



Chris Benoit's title victory at WrestleMania XX was the first time a title was won by submission in the main event at a WrestleMania. Not only that, but it was the first ever triple threat match in the main event.



Kurt Angle vs. Brock Lesnar at WrestleMania XIX was the first main event at WrestleMania to feature two wrestlers using their real names.



Shawn Michaels is the wrestler who has forfeited most titles in WWE history.



The Intercontinental Championship has changed hands 12 times in 2001, the most times ever in recorded history.



The WWE Championship has changed hands 11 times in 1999, the most times ever in recorded history.



Mr. Kennedy named his dog, Austin after his favorite wrestler, Stone Cold Steve Austin.



The Royal Rumble has been held in California 4 times, which is the most for any state.



Each WWE camera is valued at over $80,000.



Chris Benoit broke the record for shortest match at a Summerslam when he defeated Orlando Jordan at Summerslam 2005 at 25.5 seconds



Triple H's win at the 2005 Survivor Series was his first victory at that PPV ever. He debuted in the WWE in 1995.



The original idea for WWE Smackdown! was for an all women wrestling show.



There have been more WrestleMania's on April 2nd than any other day



WWE Superstars who have undefeated streaks at WrestleMania are Undertaker at 200, Edge at 5-0, John Cena at 3-0, Rob Van Dam at 3-0 and Sable at 3-0.



At WrestleMania XIV, The Rock used the phrase "if you smell what The Rock is cooking" for the first time.



Number 27 has won more Rumble matches than anyone else.

SWOT ANALYSIS

STRENGTH

 Brand Name  Pricing Power for World Wrestling Entertainment  Unique Product Helps Shield Them From Competition  Entertainment Technology and Online Presence  Customer Loyalty - World Wrestling Entertainment

WEAKNESS

 Repetitive Content Can Hurt the Business  High Turnover of Wrestlers  Steroids Tarnishes the World Wrestling Entertainment Image

OPPORTUNITY

 Financial Leverage Allows them to Expand  Online Market Offers Wrestling Many Opportunities  New Markets, Products and Services  Direct to Fans via Internet

THREATS

 A Bad Economy Hurts Wrestling's Ability to Increase Prices  Intense Competition from Other Types of Media  Change in Consumer Tastes Could Hurt Wrestling

WWE QUESTIONARRIE

1) Do you watch WWE ? a) Yes

b) No

c) I Love It

d) I Hate It

2) For you who is the Biggest star in WWE ? a) The Rock

b) The Undertaker

c) John Cena

d) Shawn Michaels

3) What makes you attract towards WWE ? a) Wrestling c) Main Events

b) Superstars d) Just for Fun

4) Which Brand of WWE do you like the most ? a) Raw

b) Smackdown

c) NXT

d) Tough Enough

5) What do you think WWE is famous for ? a) Wrestling

b) Superstars

c) Rivaraly

d) Controversy

6) Do you purchase WWE merchandise in general ? a) Yes c) Always

b) No d) Never

7) Do you attend gatherings or get-togethers to watch WWE ? a) Yes c) Always

b) No d) Never

8) Do you established contacts or make friends by watching WWE ? a) Yes c) Little Bit

b) No d) Not at all

9) Do you feel the WWE has a strong brand presence through its advertising? a) Yes c) Totally Agree

b) No d) Totally Disagree

10) Do you feel WWE had become successful in the past decade ? a) Yes c) Always

b) No d) Never

REVIEVS, FINDINGS & CONCLUSION

A Survey of 100 people were made of the above Questionnaire of different category.    

25 School going students (8-16) 25 College going students (16-24) 25 Working category people (24-40) 25 Adults (Above 40) According to the survey, it was found that most of the College student watch

WWE and are interested in it. However other category of people do not like it and some are totally not aware of it. The major problem which arises here is that many of the people are not aware of WWE. However the fact doesn’t change that it has World Wide Domination.

John Cena is the favorite superstar of 50% people. Most of the people are attracted to WWE because of its Superstars. Raw is the favorite brand of people. Only 5-10% people purchase WWE merchandise whereas 10-15% form get together for watching WWE. However more than 50% audience accepts the fact that WWE has strong brand presence through its Advertising. 60% strongly believe that WWE has become successful in the past decade.

BIBLIOGRAPHY

Websites Visited :www.google.com www.wikipedia.com www.wwe.com www.corporatewwe.com www.wweindiashop.com www.sify.com www.wweindia.com www.uswwe.com