Worldwake Sales Solicitation

Worldwake™

February 5th, 2010

Magic: The Gathering®

Pre-order Date: January 4, 2010

Product Release Date: February 5, 2010

A World Enraged Product Type: Target Audience: Packaging:

Trading Card Game MagicTM players. Age 13+. See Ordering Information for SKU breakout (last page).

Ancient forces begin to awaken, wreaking havoc and causing the world of Zendikar to recoil against its inhabitants. Do you have the skills, wits, and courage to survive, let alone, thrive? KEY SELLING POINTS

Key Selling Points: • Worldwake is a direct follow-up to the incredibly popular Zendikar™ set. • Booster packs and fat packs feature Zendikar full-art land. • A new version of a popular Planeswalker character is revealed. SET SIZE AND PRODUCT OFFERINGS

Product Information: • 145-card expansion • Worldwake is set 2 of 3 in the Zendikar block • Available in 15-card booster packs, intro packs, and the “fat pack” that contains 8 boosters • Premium foil cards and token cards randomly inserted Magic: The Gathering, Magic, Worldwake, and Zendikar are trademarks of Wizards of the Coast LLC in the USA and other countries. © 2009 Wizards.

Worldwake™

February 5th, 2010

MARKETING SUPPORT

Organized Play   

Worldwide Prerelease Tournaments (January 30th - 31st, 2010) Worldwide Launch Parties (February 5th – 8th, 2010) Worldwake cards are legal in Constructed OP events immediately upon release (February 5th, 2010).

Promotions  

In-store merchandising program beginning early-January. Materials will include: sell sheets, posters, and other POP. Different rare foil promo cards will be given out with participation at Prerelease and Launch Parties.

High-Frequency Advertising 

Internet advertising will run between the months of January-March on sites like: Wild Tangent, Runescape, Giant Realm Network, Slashdot, and Sourceforge.



Magicthegathering.com o Dedicated Worldwake mini-site launch in January. o Teaser content such as card images and artwork will be released before the Prerelease to begin hype for the set. o Mechanical teaser content in the forms of Prerelease articles that tease the new cards of the set begin 4 weeks before street date.

Worldwake™

February 5th, 2010 Worldwake is a trademark of Wizards of the Coast LLC in the USA and other countries. Other trademarks are property of their respective owners. © 2009 Wizards.

Item

Contents

Product Code 2517000 00

UPC

ISBN

6 53569 46254 5 6 53569 46255 2 XXXX X

978-078695418-6

MSRP

Size

Weight

3.99

2.56” x4.75” x0.18”

0.06 lbs

978-078695419-3

143.64

7.93” x2.68” x4.93”

2.36 lbs

XXXXX

861.84

6.12” x15.37” x8.56” 3.81” x6.87” x1.06

16 lbs

Booster

15 cards

Booster Display

36 boosters

XXXXX

Booster Master Carton

6 displays

XXXXX

Intro Pack

1 premium card, 40card deck, 1 booster, learn-to-play insert, 1 Strategy insert 10 intro packs

2517100 00

6 53569 46414 3

978-078695424-7

12.29

XXXXX

6 53569 46415 0

978-078695425-4

122.90

7.8125”x 7.8125”x 7.1563”

3.8000

XXXXX

XXXX X

XXXXX

368.7

16.5” X24.5” X7.5”

25 lbs

3.5” x6.43” x7.43”

1.8 lbs

Intro Pack Display Intro Pack Master Carton

3 displays

Fat Pack

8 boosters, card box, player’s guide, learn-to-play insert, sample chapter.

2517300 00

6 53569 46456 3

978-078695431-5

34.99

Booster Blister

1 booster

2517200 00

6 53569 46449 5

978-078695430-8

3.99

0.35 lbs

Magic: The Gathering and Worldwake are trademarks of Wizards of the Coast LLC in the USA and other countries. © 2009 Wizards.