Winning With Microsoft

Winning With Microsoft ISV Partner Manager Developer and Platform Evangelism Microsoft India [email protected]

Founded by William H. Gates along with Paul Allen

Word for MS DOS 1.0 released

“A computer on every desktop in every home” Fortran

Microsoft stock goes public at $21 per share

Teams up with IBM to release MS DOS 1.0

80

1975

„77

Altair BASIC created for MITS Altair 8800 Microcompu ter (Intel 8080 CPU)

„80

„81

Steve Ballmer joins. XENIS OS, 16-bit Unix OS released

SQL Server 1.0 released

„82 „83 „85

First official International subsidiary – Microsoft U.K incorporated

„86

Office for Macintosh

Win NT & Win NT Advanced Server released

More than 25M Windows users worldwide

„87 „88 „90 „93 „95 Windows 3.0

First Windows Windows 1.0 released

MS Excel for Windows released

“Enabling businesses and people achieve their full potential”

Hotmail acquisition Microsoft Site Server Office 97

Windows XP

Windows Phone 7

SharePoint

Windows Azure

„97 „00 „01 „09 „10

Windows 95

Windows CE

Internet Explorer

Windows Mobile (Pocket PC)

Windows 7

Key Trends Shaping the World

Embracing the Consumerization of IT!

Microsoft portfolio CONSUMERS

ENTERPRISES

IT Professionals

 Windows Desktop

 Windows Server

 Microsoft Visio

 Microsoft Office

 Hyper-V

 Visual Studio

 Microsoft Forefront

 Windows Azure

 Exchange Server

 Internet Explorer

 System Center

 System Center

 Lync

 Windows Intune

 Windows Intune

 Windows Phone

 Microsoft Forefront

 Microsoft Forefront

 Skype

 Microsoft Surface

 SQL Server

 Xbox + Kinect

 Dynamics

 Sharepoint

 Windows Live

 SQL Server

 Hyper-V

 Bing

 Sharepoint

 Technet

 Skydrive…

 Office 365 …

 MSDN …

The FUTURE…

A Race To A Unified Platform

Our Future Is A Unified Ecosystem

Windows Re-imagined with Windows 8

http://www.bing.com/videos/search?q=windows+8&qs=ds&form=VBREQY# http://www.buildwindows.com/

Our Consumer Cloud Services…

Microsoft Partner Network

Microsoft and Its partners • Microsoft Partner Network Industry‟s largest, most active and diverse partner community

Reseller Partners

• More than 640,000 partners worldwide • Facilitates connections with other Microsoft partners around the whole world!

• For every $ Microsoft makes, partners make $8.70!

Value added Resellers

Ind Software Vendors

Distributor

OEMs

Cloud Service Vendors

Hosters

System Integrators

Web Designers

http://www.microsoft.com/Presspass/press/2011/mar11/03-24IDCPartnerEcosystemPR.mspx?rss_fdn=Press%20Releases

Microsoft & Our Partners – Strategic IT Vendors!

The Microsof t Par tner Network A Simple Vision The Microsoft Partner Network helps you:

Variety of Membership Opportunities Each with varying degrees of commitment & benefits

Strengthen your Capabilities Serve Customers better

Connect through Communities

Join the Microsoft Partner Network Qualify for a SUBSCRIPTION

Participate in a COMMUNITY Network Member

Earn a COMPETENCY

Cloud Accelerate

Benefits To Support You Support at every stage of the business cycle

Ar ticulate your strengths with our competencies Application Platform

Business Productivity

Application Lifecycle Management

Content Management

Business Intelligence

Data Platform

Project and Portfolio Management

Software Development

Web Development

Application Integration

Enterprise Resource Planning

Portals and Collaboration Search

Identity and Security

Desktop

Server Platform

Unified Communications

CRM & ERP Customer Relationship Management

Core Infrastructure

Systems Management

Virtualization

Small & Midmarket Business Customers

Cross-Platform Solutions Volume Licensing

Digital Marketing

Distributor

Hosting Platform

Independent Software Vendor (ISV)

Learning

Mobility

OEM Hardware

Software Asset Management

Midmarket Solution Provider

Cloud Offering Cloud Accelerate

A few key benefits to highlight

ISV Engagement Philosophy Criteria

# ISVs

> $100M SW 25% global rev + strategic

15

Field Nominated + strategic > $2M SW High Potential All Others

Global

Field Engaged

36

Microsoft Resource G-PAM ISV-DE PAM ISV-DE

Our ISV engagement strategy is to continuously work with our

ISV partners to help them perform consistently and move

Tele-Engaged

50

T-PAM T-DE

Self-service

~2500

Self Serviced

up the Microsoft engagement pyramid.

Unique Expectations of Product Companies (ISVs) Point-of-Contact

Write in with your queries, suggestions, requests!

Consistent Partner Experience

[email protected]

Simple Engagement Methodology

Free Software Architecture Support Technical Support Training Certifications

Showcase Opportunities Event sponsorship Demand generation Brand Awards

Relationship Leverage Connect with MS Sales Door Openers Pre-sales & proposals Pricing Post sale support Connect with MS channels Sales certifications

Technical

Marketing

Sales

Multi-faceted Needs

Microsoft Partner Network Microsoft Platform Ready [email protected] India ISV Portal

How can ISVs leverage the Microsoft Partner Network BUSINESS IDEA

Participate in a community to help stimulate new ideas Bounce your ideas with trusted peers in the partner community Discuss business ideas with Microsoft account managers

DESIGN & DEVELOP

MARKET

Free internal-use software

Microsoft Branded Logos

Partner Learning Center

Partner Marketing Center

SELL

Support for proposals Demo Showcase Microsoft Partner Incentives (Royalty, SIP etc.)

MICROSOFT PLATFORM READY PROGRAM Microsoft Marketplaces www.microsoftplatformready.com

MSDN Subscriptions Technet Subscriptions

(Pinpoint, Azure MP, Windows Phone MP etc.)

Students to Business

Demand Generation support

Sales connects where feasible Partner Sales Resources

SUPPORT & RETAIN

Technical support on MS products Online support through communities (MSDN, Technet etc.) Customer satisfaction index survey

ISV Royalty Program Product companies that develop software solutions – interested in embedding Microsoft products within their own value-added business solution (s)

Embed the Microsoft product into the ISV’s application code

Include the Microsoft product along with the ISV’s application on the installation media

Pre-install the Microsoft product on a computer system that is part of the unified solution

Write to us today!

[email protected]

Benefits  Reduce Costs  Increase Revenue  Deliver a Total Solution  Worldwide Distribution  Earn Partner Points

Microsoft Platform Ready Microsoft Platform Ready (MPR) provides tools and resources for software companies to streamline their development efforts using the latest Microsoft technologies. Participating companies get access to free software testing and customizable marketing templates to promote their compatible solutions.

microsoftplatformready.com @MSPlatformReady /MicrosoftPlatformReady

Why Should YOU Join Microsoft Platform Ready? MPR Technical Resources

MPR Marketing Benefits

MPR helps software companies get to market faster.

Once your app is compatible MPR helps you get to market quickly by offering the following marketing resources:

Sign up today and get great technical benefits to help you develop and test your app:  The latest software development kits and early access to beta and release candidate software

 Access to self-service marketing materials including: a press release template featuring a quote from a Microsoft Executive, and ready to go email, web banner, postcard and business letter templates.

 Top rated training resources, developer support & access to Microsoft testing tools  Completed software tests can be used to fulfill Silver & Gold competency requirements in the Microsoft Partner Network  Available now for Windows Server® 2008 R2, Windows® Azure™, SQL Server® 2008 R2, and Windows® 7

 Automated syndication into customer facing product catalogs

Microsoft Platform Ready – New Features Microsoft Platform Ready Testing Framework    

Fully automated self service/no fee Validates your application is current “Works with” quality check Remediation support

Microsoft Partner Network Integration  When you register, your MPR record links to MPN through Live ID  MPR tests can be used to qualify for Silver & Gold level of competencies  Integrated with MPN requirements automatically

Powered by Windows Azure Logo

Passed Azure Platform Ready Test automatically qualifies for Powered by Windows Azure logo

Cloud Essentials and Cloud Accelerate www.microsoftcloudpartner.com Registering an Azure App qualifies you for Internal use right of Microsoft Online Services • BPOS – up to 250 licenses • CRM Online – up to 250 licenses • Intune – 10 devices

Global MPR Reach Thousands of companies have already sped their time to market

24,500+ companies have registered 30,000+ solutions

Worldwide,

“ Without MPR, we wouldn’t have considered

“ With MPR, we created a user interface that

releasing this technology as a commercial

met the specific needs of a new market—and

product. It sped development and expanded our

we’re getting Microsoft’s help in reaching that

potential market”

market ”

How MPR Works 1

Sign up

2

Develop

3

Test

4

Market

Register for the technologies your solution supports

Speed your development with support from Microsoft

Test if your solution is compatible

Promote your compatible solution with support from Microsoft

Technology Experts

Business Customers

Solve specific Business issues

Software Applications

Professional Services

Support Long Term Goals

Whether you‟re searching for expert help or offering it, Pinpoint helps you create business opportunities that contribute to your success

Additionally…

The Microsoft Partner Network can take you to new heights.

Get started on your MPN journey TODAY!

Thank You! Happy to help! [email protected]