wills lifestyle company profile

http://www.oppapers.com/essays/Profile-Wills-Lifestyle/566670

Profile- Wills Lifestyle INDIAN APPAREL INDUSTRY Overview The Indian Apparel Industry is segmented into two sectors: •Domestic & Export segments

India is very strong in niche segment and short-run fashion garments READY-MADE GARMENT INDUSTRY The Domestic RMG industry is highly fragmented with a few players in organized sector. This degree of fragmentation can be attributed to the erstwhile government policies. Small and unorganized local players largely dominate the domestic RMG Market. The domestic market worth Euro 13.64 billion can further be segmented into: ¬ –Men’s wear segment ¬ –Women’s wear segment ¬ –Kid’s wear segment

Over the last TEN years, ITC's Lifestyle Retailing Business Division has established a nationwide retailing presence through its Wills Lifestyle chain of exclusive specialty stores. It has been providing the Indian consumer a truly 'International Shopping Experience' through worldclass ambience, customer facilitation and clearly differentiated product presentation. These stores have established themselves as preferred shopping destinations in the prime shopping districts across the country. ITC believes in the philosophy of 'Enjoy the Change' - the change that comes through With its brands, ITC aspires to build a dominant presence in the apparel market through a robust portfolio of offerings. Wills Lifestyle, as a fashion destination, offers a tempting choice of Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear & fashion accessories, Essenza Di Wills – an exclusive range of fine fragrances and bath & body care products for men and women and Fiama Di Wills – a range of premium shampoos and shower gels. Wills Lifestyle has also introduced Wills Signature designer wear, created by the leading fashion designers of the country. ITC also initiated a foray into the popular segment with its men's wear brand, John Players, in 2002. In 2006, With a distinctive presence across segments at the premium end, ITC has...

http://www.itcportal.com/itc-business/fmcg/lifestyle-retailing.aspx ITC's Lifestyle Retailing Business Division has established a nationwide retailing presence through itsWills Lifestyle chain of exclusive specialty stores. Wills Lifestyle, the fashion destination, offers a tempting choice of Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear, fashion accessories and Essenza Di Wills - an exclusive range of fine fragrances and bath & body care products and Fiama Di Wills - a range of premium shampoos and shower gels. Wills Lifestyle has also introduced Wills Signature designer wear, designed by the leading designers of the country. With a distinctive presence across segments at the premium end, ITC has also established John Playersas a brand that offers a complete fashion wardrobe to the male youth of today. With its brands, ITC is committed to build a dominant presence in the apparel market through a robust portfolio of offerings.

http://www.willslifestyle.com/Season21/profile.html About Wills Lifestyle ITC's Wills Lifestyle presents a complete fashion wardrobe that complements every facet of your personality at work, when you are relaxed, while you party and for those special occasions. Discover a tempting range of designer wear, work wear, relaxed wear, evening wear and fashion accessories. Wills Signature Presenting an exquisite line of designer wear, that brings to you the magic of fashion's grandest celebration - Wills Lifestyle India Fashion Week. Wills Classic Showcasing the epitome of new age luxury. Featuring the finest shirts, crafted in Italy. Complemented by exquisite suits and jackets, made by European master craftsmen. Experience a new language of charming sophistication this season. Wills Sport Vibrant designs create magic in breezy fabrics. Racy stripes and enchanting details add charm to the purest linen and cotton. Wills Clublife Evening wear inspired by the allure and intrigue of the dark. Sensuous fabrics and seductive patterns add to the magical enchantment. Charm in style. Fashion Accessories Wills Lifestyle offers the customer a complete wardrobe of fashion apparel and accessories. This season a wider choice of accessories will be offered across ties, cuff links, socks, caps, hand bags, wallets, belts and eyewear. Essenza Di Wills Enjoy an exclusive range of fine fragrances and bath and body care products for men and women. Fiama Di Wills Fiama Di Wills range of premium shampoos and shower gels, combine the goodness of gentle exotic naturals and power of effective science to give you gentle and effective care. Our Stores Wills Lifestyle is a chain of exclusive specialty stores providing a truly international shopping experience through world-class ambience, customer facilitation and clearly differentiated product presentation. Our stores have established themselves as preferred shopping destinations in the prime shopping districts across the country. At Wills Lifestyle, customers can browse at leisure, and shop in a relaxed and pleasing atmosphere. Every Wills Lifestyle store offers an international retailing ambience, reflecting the most contemporary trends in store design, thereby creating a splendid backdrop for the premium offering. Our Milestones The brand has created a distinctive identity in the premium western wear market. In the past it has been declared"The Most Admired Women's wear Brand of the Year" and the "Most Admired Exclusive Retail Chain of the Year" at the Images Fashion Awards. This year, it has been declared the "Most Admired Fashion Brand of the Year - Fashion Forward". Wills Lifestyle has also been accredited as a Superbrand by the Superbrand Council of India. Club Wills, the loyalty program of Wills Lifestyle has also won the award for "Customer and Brand Loyalty in the Retail Sector (Large Format Stores) at the recently concluded 2nd Loyalty Summit. Looking Ahead As the country's most admired fashion brand, Wills Lifestyle looks forward to an exciting tomorrow of change. Our customers will enjoy the coming up of more exclusive Wills Lifestyle stores in the emerging premium mall catchments.

http://www.du.ac.in/fileadmin/DU/DUCorner/Notice_ITC.pdf LIFESTYLE RETAILING BUSINESS DIVISION

ITC’s Lifestyle Retailing Business Division has established a nationwide retailing presence through its Wills Lifestyle chain of exclusive specialty stores. providing the Indian consumer a truly 'International Shopping Experience' through world-class ambience, customer facilitation and clearly differentiated product presentation.

Wills Lifestyle offers a tempting choice of Wills Classic

- work wear,

Wills Sport

- relaxed wear,

Wills Clublife

- evening wear & fashion accessories,

Wills Signature

- designer wear , created by the leading fashion designers of the country.

Essenza Di Wills

– an exclusive range of fine fragrances and bath & body care products

Fiama Di Wills

– a range of premium shampoos and shower gels.

To capture the higher grounds the company also associated with the country’s most exclusive & prestigious fashion event – WILLS INDIA FASHION WEEK . Apart from the wills lifestyle in the premium segment , ITC has also forayed its presence in the youth or the popular segment with JOHN PLAYERS & MISS PLAYERS.

John Players offers a complete and vibrant wardrobe targeting the Indian male youth , which is now more confident & aspires for more with the enhanced fashion awareness . Brand ambassador for john players is – Hrithik roshan

The launch of Miss Players has added to ITC’s youthful portfolio. The range which spans trendy ,funky ,smart dresses along with a whole range of cool fashion accessories designed in appropriation with the young Indian women mindset & the brand ambassador of this brand is – Amrita rao.