Week 2 - Qualitative Research and Its Importance in Daily Life-Part 1

 

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What particular social issues are depicted in the picture? In your own perspective, what is the role of research in resolving those issues?

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Qualitative Research and It’s Importance in Daily Life Practical Research I (RES 001)

 

Learning Outcomes 

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Describes characteristics, strengths, strengths, weaknesses, and kinds of qualitative qualit ative researc research h Explains the importance of qualitative researc research h across fields

 

Qualitative Research  J.W Creswell Creswell (1994): (1994):  “An  inquiry process of understanding a social or human problem based on a building a complex holistic picture formed with words, reporting detailed views of informants and conducted in a natural setting.” 

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L. Locke, F. Spirduso, and S.J. Silverman (1987):  To understand a particular situation, event, role, group, or interaction. 

 

 W. Neumann (2007):  W. (2007):  The major difference between qualitative and quantitative lies in the use of data.

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Quantitative studies use hard data which are statistical and characterized by numbers or digits. On the other hand, qualitative uses soft data in the form of impressions, words, sentences, photos, symbols, and so fort. 

 

Characteristics and Uses of Qualitative Research 

Human Understanding and interpretatio inter pretation n

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 Active, powerful,  Active, powerful, and forceful Multiple research approaches and methods Specificity to generalization

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Contextualization Diversified data in real life situations  Abounds with words words and visuals visuals Internal Analysis

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Strengths of Qualitative Research 

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Qualitative Research can offer the best light on or best answers to certain phenomena-social, economic, or political or even psychological Research results are exhaustive; even underlying meanings surface

It offers several av avenues enues to understand phenomena, behavior behavior,, human condition and the like It can build on, or even develop theories through consistent themes, categories, relationship and interrelationships that are crystalized during the data gathering and data analysis processes.

 

Weaknesses of Qualitative Most of the researc research h outcomes are based on the researc researcher’s her’s Research 

subjectivity.  

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It is hard to know the validity or reliability of data Its open-minded questions yield “data “dat a over overload” load” that requires long-time analysis It is time-consuming

 

Writing Exercise Out

Odd Man

1.  Which one is not not a strength of qualitative qualitative rresearch? esearch? ((5 5

minutes)  A. Offers the best answers to certain phenomena-social,

economic, political or even psychological B. In tedious and time-consuming C. Offers several avenues to understand phenomena, behavior,

and condition D. Can build on or develop theories

Explain your answer.

 

Writing Exercise Out

Odd Man

2.  Which is a weakness weakness of qualitat qualitative ive resear research? ch? (5 minut minutes) es)

qualitative research  A. Even underlying meanings surface in a qualitative B.

Consistent themes, categories, relationship are crystalized during the data gathering process C. Research results are exhaustive D.

The researcher being the instrument of data , can collection, subjectivity onmain the part of the researcher researcher, happen during the research process

Explain your choice

 

Research Methodology in 

Qualitative Research Participant Observation –  Demands  Demands immersion in the natural setting of the research participant. par ticipant. This is commonly used in ethnographic type of research.

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Observation –   –  Systematic  Systematic recording of events, behaviors, behaviors, artefacts in the social setting of the study.

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In-depth Interviewing - resembles conversation, but with predetermined response categories.

 

Research Methodology in 

Qualitative Research Focus Group Interviewing  –  involves   involves 7-10, at times 6-8 people who are unfamiliar with one another and have been selected because they share certain characteristics that are relevant to the research problem or inquiry.

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Content Analysis  –   calls for systematic examination of forms of communication to document patterns objectively as shown in letters, emails, minutes of meetings, policy statements and a lot more.

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Narratology  –   Inquires a great deal of sensitivity between participant and researcher. Ideally, a friendly atmosphere pervades during the story telling, retelling and reliving of personal experiences.

 

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Films, videos, photographs –  photographs –  These provide visual records of events events , especially the films and videos which capture the perspective of the filmmaker and videographer videographer.. Pictures, on the

other hand, manifest manifest the intent and values of the intent.

 

Kinds of Qualitative Research  

Case Study – Involves long –time study of a person, group, organization, or situation. It seeks to find answer to why such thing occurs to the subject. Uses varieties of data collection

Example: The Effects of Philex Mining Operations to the CardiovascularCardiovascularrelated wellness of Duayan, Camarines Norte

 

Kinds of Qualitative Research  

Ethnography – A study of particular cultural group to get a clear understanding of its organizational set-up, internal operations, lifestyle, and culture.

Examples: 

Baseco Compound: A Study of Lifestyle and Condition of Philippine Urban Poor

 

Kinds of Qualitative Research  

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Phenomenology – Refers to the study of how people find their experiences meaningful. Its primary goal is to make people understand their experiences about death of loved l oved ones, care for for handicapped persons, friendliness of people, etc. Content and Discourse analysis – Analysis of substance and content of the mode of communication through a given framework.

Example: 

The Reflection Ref lection of Marx’s Mar x’s Alienation to the W Works orks of Ernest Hemingway

 

Kinds of Qualitative Research  

Historical Analysis – Examination of primary documents to make you understand the connection of the past events to present times.

Examples: Fire and Quake in the Construction of Old Manila, 1789-1803 Storm ov over er San Isidro: “Civic “ Civic Community” and Disaster Risk Reduction in the Nineteenth Century Philippines

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Review for 3 minutes 

Bring out ¼ sheet of yellow paper 10 item quiz 

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Identification No erasures

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QUIZ Identify which kind of research concerns the following research titles 1.

Simone de Beauvoir and Fantasy: Gender Ideology on Peque Gallaga’s Gallaga’s  Magi Magicc Temp Temple le

2.

A study on How Students Experience and Understand the University Presidency 3. The Burial Rites of Zambals and Aetas 4.

Lived Experiences of Elementary Principals Involved in Dual-Career Relationships

5.

with Children The Religious Character of the Revolution in Cavite, 1898-1902

 

QUIZ Identify which kind of research concerns concer ns the following research titles 6.

Pinoy Big Brother as reflection of Michel Foucault’s Foucault’s Panopticism 

7.

The Effects of C & B Factory to the Production of Tomatoes in Dinagat Islands

8.

The Philippine Postwar Postwar Rehabilitation, 1947-1951

9.

Student Nurse Perceptions of risk in relation to International Inter national Placements

10. Coping Strategies of Smallholder Farming Communities after the 2015 Nepal Earth

Quake: Insights into Post-Disaster Resilience and Social-Ecological Social-Ecolog ical Change

 

Answers 1. Content Analysis

6. Content Analysis

2. Phenomenological

7. Case Studies

Research 3. Ethnographic

8. Historical Research 9. Phenomenological

4. Phenomenological

Research 5. Historical Research

Research 10. Case Studies

 

Home Work In your notebook, write the importance of qualitative research in the following fields:

Education Technical Communication Psychology

 Advertising  Advertising Social Work Marketing International Business