WEBSITE DEVELOPMENT PROPOSAL For Solid Stone Company Ltd
Prepared By India Website Solutions Prakash Patel Contact No : +91 9167484860 Email:
[email protected] Website: www.indiawebsitesolutions.com
1
Web Site Development Proposal
The Top 10 Advantages of having a web site are: 1.
You can publicize your business, service or products to millions of potential customers. Having a web site can increase your sales.
2.
You can update your web site with your latest news or prices much easier and cheaper than print based media. A web site can save you a lot of money in communication and administration costs.
3.
You can link your web site with other advertising campaigns therefore creating brand awareness.
4.
Your business can advertise and publicize on the internet 24 hours a day, 365 days of the year.
5.
Your business now has an extra outlet for taking orders.
6.
Web sites are easier and cheaper to change / update, than conventional print based media. Content Management Systems can be set-up so that you can update any section of your web site, whenever you want as often as you want.
7.
Web sites make it easier for customers to do business with you. These customers can be global or local.
8.
You can compete with other companies in your market area.
9.
You can now place your web site address on your business card to enhance your image.
10. You can use your web site to network with other companies and build better business relationships, locally and around the world.
We are a web developing company having sound experience of 10 years, specialized in assisting businesses such as yours in establishing a financially viable Internet presence. Our experience covers many sectors including: Estate Agents, Furniture, Recruitment Agency, Business Networking, Lighting Store etc We work closely with our clients, helping them to avoid the traps and pitfalls that are associated with taking a business online and have a number of referees who would be happy to attest to that. The Internet is an excellent medium by which a business can increase its profitability. Many other reputable businesses in your industry are enjoying a greater market share through an international audience. We pride ourselves on excellent client support, both during and after contract. Utilizing our services, any business institution will discover that "going online" can be a hassle free and profitable experience. It is pleasure to introduce India Website Solutions on our behalf as the pioneer in the field of quality and Web Development and Web Designing team with the most economic price structure serving the India and UK
2
Web Site Development Proposal
General Required Modules of Website Applications: 1.
Content Management System (CMS) All the data (Text, Images, animations, audio and videos) for your site can be managed as well as updated from this user friendly “Admin Control Panel”. This control panel will give you whole control over what you want to put on the site in which location. Our control panel will be so simple that any one with basic computer knowledge will be able to use it. This part of website will be secured with encrypted username and password. Other Website Modules Are As Following…
2.
Home Page
3.
About Us
4.
Profile
5.
Products (gallery page will be dynamic effect)
6.
Feedback
7.
Contact US
8.
FAQ
Page can be automatically edited and added with admin panel Proposed Tools for Development & Team Based on our study of your website requirements and our experience in developing business websites, we suggest the following tools for your website development. PHP for dynamic web page development Mysql for the website database XHTML1.0 for the static web pages development CSS 2.0 based layout and menu for browser compatibility and faster downloading JavaScript for web form validation and menu actions. To design the layout, develop the database and program the website, we will coordinate designing, database, programming, testing and delivery. Then develop the code for the web pages, Designers facelift and enhance the appearance and layout of the website. We would then go on to create the database for the project after completely analyzing the requirements. Scope of work 1. There will be 2 design mockups for the home page. 2. Creation of additional design elements and pages. After you approve mockup of home page, we develop additional design of inner pages template.
3
Web Site Development Proposal
3. Full programming. We develop your website based on the specifications and test the website. 4. Content filling. The admin panel allows you to add/edit data, graphics any time you want and publish them instantly 5. Full installation on hosting server. Our Approach User friendliness and search engines friendliness is the key to a websites success. We develop the website keeping the user and search engines in mind. Complimentary website design Equipped with creative minds, fast fingertips, and the latest technology, we take great pride in our diverse and exciting designs. The site navigation we design enables users to find what they are looking for quickly and easily. It is our aim that a visitor to your site will never need more than three clicks before s/he finds what they are looking for. Easier Website maintenance and instant updating Our programming and web site architecture allows for easy maintenance and updates of products in the gallery. Our implementation of advanced server-side programming and templating allows our clients to update the products instantly and also search engines friendly. Cross Browser Capability All of our web sites front ends are tested for cross-browser and cross-platform compatibility. Our sites work consistently in Firefox, Mozilla, Netscape Navigator and in Microsoft's Internet Explorer. They work on Windows, Macintosh and Linux. We believe that if one of your clients visits your Web site it should not crash his computer no matter what browser or platform your client prefers. We do not require visitors to your Web site to download a special browser, its latest version, or special plug-ins. However, for some parts of the admin panel it is unavoidable that the working is restricted to any one browser say Internet Explorer. i.e. for the functionality of HTML WSIWYG editor. Web Hosting and Support For better performance, efficiency and quicker support, we would suggest that we arrange hosting for your website. Detailed Project Specifications Please read the proposed website specifications. Please feel free to edit the specifications or discuss with me the changes / alterations / additions that may be needed.
4
Web Site Development Proposal
Basic Design
•
CSS based flexible design
•
Attractive Designs
Database:
•
MYSQL
•
Normalized and Separate products and orders tables for better performance
Project Time Line We will work closely with you to get your input during each project phase in order to deliver a site that meets your exact needs. The standard phases are: •
Phase 1 – Designing mockup, Planning & Analyzing – 7 days
•
Phase 2 - Initial Development/customization – 15 days
•
Phase 3 - Editing/Changes – 4 days
•
Phase 4 – Testing – 2 days
•
Phase 5 – Content Filling – 2 days
•
Phase 5 - Delivery to Client (Release to Web) – 2 day
We will deliver the website within 30 business days. Terms & Conditions 1.
All website contents must be submitted within 1 week after work begun.
2.
Turnover period - 1 weeks after you provide all information (usually - 1 week for mockups creation, 2 week for website programming and testing, 1 day for filling).
Project Cost Estimates, Payment Terms & Modes For designing the appearance of the website and developing the web site with features as listed in this proposal by cash or by cheque. •
Home pages and inner web pages website design
5
Web Site Development Proposal
•
Front end development and integration with the database
•
Admin panel
•
Database and admin panel for ailments and conditions
•
Content management system
The estimated cost of Re-Development of dynamic website will be Rs.56, 000 (In word Fifty Six Thousand only). (Excluding Hosting Price) The work is done in 30 days. I.e. around 240 Man hours. (Development includes design, application development, data entry, Content filing,). Also, we are providing continuous support for this price until you are up to conversant with the system
Our Payment Terms are •
50% upfront and 50% - after work is done
•
For web hosting 100% upfront
Reasons to “why you can choose us”
§
Updates via email on work progress and demo on our demo server.
§
All static web pages we design meet XHTML 1.0 standards and W3C Accessibility priority 1 checks 3 months warranty / technical support (ie. We fix any bugs that may arise within
§
3 months from the date of delivery free of charge)
§
You own the design,
§
We deliver on time and within budget
§
You will be communicating with only one person throughout the project.
§
We will get back to you with revisions and queries within 12 hrs from when we receive your email.
6
Web Site Development Proposal
Advantages of Website Today, building a web site for your business is a necessity. The Internet is the most effective way to advertise your company and services to the local and global market 24 hours a day, 7 days a week. Our web development team will work with you to devise an online campaign that incorporates effective web design, strategic online marketing, reliable e-commerce solutions and dedicated customer support. We build web sites with the understanding that our customers' web sites are a complete reflection of their businesses. The Internet is a powerful medium that can bring new opportunities to those who know how to harness its power. Only through a thorough understanding of our customers' values, beliefs and attitudes can we ensure that the online campaign will be a success. We are a full-service online business solutions company dedicated to creating exciting, user-friendly, branding web sites that captures the visitor's attention and launch them into establishing a relationship with the client company. Our goal is to provide you with a site that builds business activity. In comparison to other means of advertisement and promotion of any business institutes or industries, website has been proved to become best one. It is because development & distribution costs are extremely low since the company has to bear the expenditure only one for the development of website by which the particular company can promote its business throughout the days in future with the tools of internet promotions like emarketing, CRM’s, etc The most important and advantageous part of website is, it is accessible globally. As long as your consumers have got Internet access, the website could be viewed by them anywhere. More over it helps companies in staying in touch with its consumers for different grounds of communication needs like, new launch, questionnaires, promotion, support, etc. Following are our expertise: •
Database design and applications, dynamic web pages Back-end administration systems
•
Integration of website with accounting, e-commerce & other in-house database systems.
•
E-commerce development & implementation.
•
Our web development service is divided into three levels to help you find the best solution for your business.
•
Our Level-1 web development service is suitable for customers in need of a web presence to promote their product or company. We combine creativity and inspiration, while ensuring accessibility and user-friendliness to create web sites that will separate you from the crowd.
•
Our Level-2 web development service suits customers who require database-driven web sites and Business-to-Consumer (B2C) web application technology. We can develop your e-commerce site complete with shopping cart and secure credit card processing at the most competitive rates.
7
Web Site Development Proposal
Website Integration of e-Business Functions •
Customer Relationship Management (CRM, eCRM)
•
Supply Chain Management (SCM)
Web marketing Some of the best "graphically" designed web sites in the world are not delivering optimum Internet performance. Making your web site perform means knowing how to market your business on the World Wide Web. We are specialized in web marketing, advertising, and promotions. Most of your web site traffic will come from either an Internet search engine, web directory or from a link. Let Iweb Nepal Private Limited Technology optimizes the "traffic" and performance of your web site. Some of the things we can help you with include: • Building a successful business model. • How to get visitors from search engines. • How to market by e-mail (e-mailing List Management). • How to track the results of your campaigns. • How to acquire highly targeted visitors affordably. • Getting listed into major search engine. • How to build your own customer e-mail list. • And much more! Some of our work… http://www.sarah-williamson.co.uk/ http://www.village-fabrics.com/ http://www.bni-barnet.co.uk/ http://www.bcofficefurniture.com/ http://www.alexandergreenassociates.com/ http://www.ukwebsitesolutions.com http://www.indiawebsitesolutions.com http://www.coxformat.co.uk
Windows / Linux Hosting Hosting packages should be suggested along with the solution. The Bidders are to provide cost along with server configuration for dedicated and details of Shared hosting having standard band width, in their Technical Bid. The minimum hosting space and configuration desired are as below: à 200 GB/month transfer à 3000MB disk space
8
Web Site Development Proposal
à Perl 5, PHP 5 Module à MySQL databases à 20 Email ID à 1 FTP logins à Telephone Support
Web Hosting charges Rs.7, 500 /- (Seven Thousand Five Hundred only) (Per Year) Annual Maintenance Programme Annual Maintenance Programme to support the website for any bugs to the developed solution for which support should be available on call / email / telephone. The time frame of such AMC is proposed to be for yearly basis to renew. The scope of work includes: Updating and Maintenance of Website would include revising, editing web pages to keep the website up to date.
Annual Maintenance charges Rs.12, 500 /- (Twelve Thousand Five Hundred only) (Per Year)
Search Engine Optimization and Positioning
TABLE OF CONTENTS Introduction
Web site analysis and recommendations High search engine ranking Search engine optimization tasks Achieving top ten rankings Social Media Marketing Rates & terms INTRODUCTION
Between 85% to 90% of all web site traffic comes from the search engines and directories. Using those handydandy submission services that will submit your site to 980 search engines for a mere $19.95 won’t take care
9
Web Site Development Proposal
of this traffic. Just because your site is listed in the search engines won’t mean that your customers can find it. In fact, several search engines will actually penalize your site for using that method. Only manual “search engine optimization and positioning” efforts end up working. This is because these efforts are custom tailored to your site and are designed to give the engines what they want and need in order to find your site among your competitors and other sites related to your category. Search engine optimization and positioning is challenging at best. It’s not a simple matter of adding a few tags that contain your important keywords. It is an art and a science, because it is applying creative techniques to an in-depth study of the search engines and directories. India Website Solutions is committed to meeting the search engine optimization & positioning needs of your web site and proposes a campaign plan. Our goal will be to meet your Search Engine Optimization outsourcing needs thoroughly and professionally. Included within this proposal is a detailed Scope of Work outlining specific proposed activities and fees for your review. The Scope of Work will include site optimization and allied web promotion & development activities, SE-friendly content writing, and submission and tracking to over all major and support Search Engines and Directories. On project completion your web site will be more accessible on the Internet in terms of Top rankings for specific keywords across the major search engines. WEB SITE ANALYSIS AND RECOMMENDATIONS Analysis: SE-friendly Content Recommendations: The web page can offer far more SE optimized content specifically related to its category. Spider–Food (SEfriendly content writing); Extensive keyword-rich content will need to be added to individual pages to improve rankings. Search Engine friendly, keyword rich content in line with Meta tags to be implemented as appropriate on the site to achieve high traffic and rankings. Text has to be added on the home page as well as inner pages. Analysis: Keywords analysis Recommendations: Our recommendation is use of two or three-word phrases instead of single words, pair general keyword with more specific ones. We also recommend the use of combination keywords that are distantly related, common misspelled related terms, service region specific keywords and long variation of keywords. Analysis: Site Meta tags Recommendations: Create page-wise Meta tags with a view to re-writing page-wise content to incorporate these - without allowing the body text to lose ‘marketing appeal’. Analysis: Web site uses frames Recommendations: Frames are roadblock for search engines. Very few top-ten ranked sites use frames. Keeping that in mind it’s very difficult to get framed site into the top-ten rankings. Frames increase the file size and the total number of words that make up a web site. Therefore, they also decrease the overall keyword weight, which can put you at a disadvantage to your competition. We strongly recommend against use of frames.
10
Web Site Development Proposal
Analysis: Web site URL is not static Recommendations: The main page should be at www.domainname.com and NOT redirected to a different directory. If it must redirect, it should be at the server level. Generally, it's safer to avoid refreshes and redirects all together. Redirects can also impact your directory listings, because directory editors may want to use the redirected URL as opposed to your root domain. If they do this, it can affect the link popularity of your main page. Redirection to a different directory on the site; e.g., www.designcompanydomain.com redirected to www.designcompanydomain.com/main/default.asp accomplished through a Meta refresh that which looks like this: This is just the kind of thing that search engines might consider to be spam, due to the abuse of Meta refreshes by porn sites and the like. (They serve up one page to the engines and then redirect it to another page.) Analysis: Web site uses JavaScript code Recommendations: We recommend placing the JavaScript code like mouseovers, etc., in a separate .js file in order to create less code for the search engine spiders to wade through to get to the "meat." Place all your JavaScript into a plain text file. Name the file whatever you want, and use the .js file extension. You will NOT use the tags with your external JavaScript file, though.... just the JavaScript. Link to the JavaScript from your web page like this: With filename.js being the name of your JavaScript file. Like any other link, make sure you use the correct directory path. The above is if it's in the same directory as the web page." Analysis: Web site directory structure Recommendations: All web site pages should be as close to the root directory as possible, as pages closer to the root directory are often given more weight with the engines; e.g., www.domainname.com/page1.htm as opposed to www.domainname.com/directory/page1.htm. AltaVista mentions this in their FAQ for Webmasters. Pages closer to the root also seem to have higher PageRanks in Google. (This is probably due more to the internal linking structure to those pages, but it's something to consider.) Analysis: Web site serves dynamically generated pages Recommendations: Ideally, dynamic pages should not have equal signs or question marks and other query strings in them. Query string pages are starting to get indexed by most of the search engines, however we still recommend against their usage. Analysis: Web site uses splash page Recommendations:
11
Web Site Development Proposal
We recommend against the use of splash page - A site needs to be content rich with carefully placed keyword phrases, especially the main page. Since splash pages and Flash intros may have very little (or no) HTML text, they are not helpful for search engines and could potentially inhibit indexing. If your main page has little or no text, there's very little content that the crawler will index... which means your site won't rank high when people do searches. There are also search engines that only index your main page, so if it happens to be a splash page with very little text, your site has little-to-no chance of popping up in any search results. META tags can help for search engines that recognize them, but without rich content, your odds of getting listed at all, much less achieving top rankings, are tremendously reduced. Analysis: Web site uses JavaScript, image maps, Flash and other multimedia techniques Recommendations: Provide text-only alternatives for your content that can't be read by search engines (such as JavaScript, image maps, Flash and other multimedia). Include text for image ALT tags. Other recommendations: Any folder should not have more than 30 files in it All images should be in a folder called images Page should be named after the top keyword, which is being targeted for that page. Targeted keyword should occur 3-4 times in the body, in alt, one image to be renamed after that keyword, with same keyword in alt tag Keeping the header clean so that keywords can be found as early as possible in the body Use of unique title tag (8-10 words), Meta description (less than 200 characters), Meta keywords (make sure you do include spaces between each keyword) for each page. The only META tags that you MUST have are the "description" and "keyword" tags Use of sitemap is important, and should be linked from each page of the site Use of robots.txt file Remember that each search engine has a different ranking algorithm. This means that one may consider a particular factor to be important whereas another search engine may consider the same factor of no importance of whatsoever. Thereby we have listed more general analysis and recommendations above, that work on wide variety of search engines. We cannot provide search engine specific information for your site at the proposal state. Though as a sample we provide you one Google search engine specific factor for your site: Website homepage Page Rank – $$/10 PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query. Directories and search engine status: Analysis: Yahoo, ODP, LOOKSMART listings are not done, paid submissions to Inktomi, Teoma and Altavista not done.
12
Web Site Development Proposal
Recommendations: We strongly recommend these listings and paid submissions. If you still use doorway page technique Doorway Pages/ Information Pages: The doorway page technique is highly popular, not only for its effectiveness, but because it allows to optimize a page for am important keyword without having to work within the design constraints of an existing web page. Sometimes, it is simply easier to build a set of doorway pages than it is to redesign what you’ve already got. Like many other effective search engine positioning techniques, doorway pages have been abused. Spammers have used them to create hundreds of entry pages to their site, and the search engines have retaliated by implementing tactics to stop the spammers. The result is that doorway pages have gotten a bad name, in a sense, and many are almost afraid to use them for the fear of getting on the wrong side of the search engines. However, if followed the guidelines as outlined by the search engines from time to time, getting in trouble with the search engines can be avoided for using doorway pages and a huge amount of success can be achieved with them. Keeping in mind, that abuse or overuse of doorway pages can risk of getting in trouble and possibly even banned from the search engines. We take a step further by calling our doorway pages as information pages. We create content-rich information pages leading in to your site (hosted on your site as a important part of your site) that will boost web site traffic, greatly benefit your site rankings, and doing nothing that could possibly get you in trouble with the search engines. HIGH SEARCH ENGINE RANKING Three month plan for your home page that uses key phrases and assures high rankings in Google primarily, as it is the largest search engine. The foundation for any successful Internet marketing campaign is high Search Engine Ranking. MediaMetrix, a third-party traffic-monitoring firm, reports that over 90% of all Search Engine traffic comes from the major engines. Our SEO service gives your site a better chance to be found when people are searching. This service enables a client to meet a respectable level of placement within the first three months months. Maintenance and Follow-up: We will create a series of descriptions and titles based off the client’s key phrase list that will ensure solid placement within these locations once established. After submission to search engine, we will engage in a process of inclusion verification and follow-up submissions where needed (not to exceed 3 total submits for any search engine or directory). Performance Reports: We will provide an Excel document which summarizes the following items:
Date submitted 3-month follow-up date Final follow-up date URL of verified link (when attainable)
Monthy Ranking Reports: We will provide an Excel document which summarizes the following items: The site URL Rank achieved Page Number on which rank is achieved
13
Web Site Development Proposal
To better understand the attention to detail provided in the promotional strategy, it is helpful for you to understand the process. During the course of the promotional campaign, we update you weekly with an email on the progress of your campaign. Will also include the following tasks: Utilizing the best methods of “Net Copywriting” so that your site description persuades web users to visit your site and, more importantly, appeals to the computer logic employed by the engines which influences the sort order of the site’s placement in a query list. Modifying, editing, eliminating, and augmenting your suggested keywords, taking advantage of the best use of keywords to direct searches to your website. Writing different site descriptions, complete with character and word counts, to allow us to submit the maximum entry that an engine allows. Writing descriptive site titles of varying length, one of the most important elements of effective promotion, to maximize the space allotted in these fields. Modification of the site pages HTML to include Meta Tags, revised Site Title and Alt Statements with site images where applicable.
Sample List of Keywords: list of keywords I have to supply….
SEARCH ENGINE OPTIMIZATION TASKS Benchmark current traffic and search engine positioning Analyze current traffic trends through log analysis software. If not feasible, the web site will have to install any industry standard server log analyzing software. Create Baseline Search engine visibility index. Analyze search engine positioning before submission. Objective here is to carry out a thorough study on current search engine positions and current effective keywords/ key phrases where the web site has achieved consistent, respectable rankings across submitted-to search engines. Collection of new Keywords & Analysis Analyze popular keywords in category across major search engines. Study top 20 position holders in major search engines. Create versions of Meta tags and keywords for different search engines Create site-wide Meta tags according to requirement and specifications of different search engines and directories. Optimize the pages for search engines (Site Re-engineering) Site re-engineering to optimize the entire site with site content/navigation with appropriate keyword weight age. Implement new content and meta tags New keyword rich content and Tags have to be implemented. Submission Cycle Methodical hand submission to google adhering to their submission cycles. Reports Monthly reports in excel sheets. Link popularity building campaign To achieve high PageRank (link popularity) ACHIEVING TOP TEN RANKINGS
14
Web Site Development Proposal
Optimization Techniques Methods to Improve Rankings MediaMetrix also reports the following about the percent of average websites’ attempts at high search engine placement:
Changing Meta tags - 61% Changing page titles - 44% Reciprocal linking - 32% Purchasing multiple domains - 28% Multiple home pages - 21% Hiding keywords in background - 18% Pay-per-click - 13%
Listing Methods Used
Manual submission - 71% Paid for faster submission - 20% Paid for directory listing - 20% None of the above - 16%
Many of those methods can cause the search engine to penalize your site. We use the following techniques to achieving top ten rankings – tweaking meta tags, page titles, page content, manual submission, select paid submissions and paid directory listings, reciprocal linking and Pay-per-click campaign. We have a content focus approach to search engine optimization and positioning, which involves SE friendly content writing to match with Meta tags and page titles to maximize web site rankings. Because Google bases site popularity on the number of in-bound links, reciprocal linking is gaining in significance. Not as strongly as Google but other spider-based search engines use link popularity as an important aspect to in their algorithm to rank websites. To ensure that the site achieve top ten ranking we recommend a link Promotion campaign. Major directory like Yahoo, LookSmart and ODP uses title, description and category to which the site belongs to rank web sites, We focuses on title, description and researches web site category to achieve top rankings.
Social Media - Need help connecting your brand with your customers on social media? We can strategize brand-specific social media campaigns to get in touch with your core TG and communicating effectively. Facebook , Twitter, LinkedIn etc
SEO Charges for first three months is Rs. 45,000 / -
15
Web Site Development Proposal
