VSU MBA Syllabus 2011-13

VIKRAMA SIMHAPURI UNIVERSITY: NELLORE MBA NEW SYLLABUS Non-CBCS With effect from (2011-2013) Batch

MBA I SEMESTER

Paper Code 101 102 103 104 105

Title Management and Organization Theory Managerial Communication Managerial Economics Accounting For Managers Statistics for Managers

Workload per Marks Week Core/ Elective Theo Practic Practi Session Univers ry al clas al ity Core Core Core Core Core

4

---

30

70

100

4

---

30

70

100

4

---

30

70

100

4

---

30

70

100

4

--30 (Inter nal) ---

30

70

100

--

70

100

50

---

50

Core 106

IT For Managers

107

Case Analysis

Tot al

4

2

Core

650 MBA II SEMESTER

Paper Code 201 202 203 204 205 206 207 208

Title Human Resource Management Business Environment Financial Management Operations Management Marketing Management Business Research Methods & Data Analysis Case Analysis Year End Comprehensive Viva-Voce

Workload per Marks Week Core/ Elective Theo Practic Practi Session Univers ry al clas al ity

Tot al

Core

4

---

---

30

70

100

Core

4

---

---

30

70

100

Core

4

---

---

30

70

100

4

---

---

30

70

100

4

---

---

30

70

100

4

---

---

30

70

100

---

50

---

50

---

100

100

Core Core Core

Core

---

TOTAL

750

MBA III SEMESTER Paper Code 301

Title Management Information Systems Business Law & Ethics

Core/ Electiv e

Workload per Marks Week Theo Practic Practi Session Univers ry al clas al ity

Tot al

Core

4

---

---

30

70

100

Core

4

---

---

30

70

100

Core

4

---

---

30

70

100

---

---

30

70

100

305

Operations Research Project Report Evaluation Case Analysis

Core

---

---

50

---

50

306

Project Viva

Core

---

---

---

100

100

30

70

100

302 303 304

Core

FINANCE AREA Elective

312

Financial Markets and Services Security Analysis

313

Corporate Taxation

311

---

4

--

Elective

4

--

---

30

70

100

Elective

4

--

---

30

70

100

Elective

4

--

---

30

70

100

Elective

4

--

30

70

100

Elective

4

--

30

70

100

30

70

100

30

70

100

30

70

100

30

70

100

30

70

100

30

70

100

MARKETING 321 322 323

Consumer Behaviour Advertising and Sales Promotion Sales and Distribution Management

-----

HUMAN RESOURCE MAMAGEMENT 331 332 333

Management of Employee Relations Human Resource Planning Human Resource development

Elective

4

--

Elective

4

--

Elective

4

--

4

--

4

--

4

--

-------

SYSTEMS 341 342 343

Systems and Analysis Elective Design Relational Database Elective Management Management of Software Elective Projects

TOTAL

-------

850

MBA IV SEMESTER Paper Code 401 402 403 404

Title International Business Management Strategic Management Entrepreneurship Development Case Analysis

Workload per Marks Week Core/ Elective Theo Practic Practi Session Univers ry al clas al ity

Tot al

Core

4

---

---

30

70

100

Core

4

---

---

30

70

100

4

---

---

30

70

100

---

---

50

---

50

Core Core

350 FINANCE AREA

411 412 413

International Financial Management Portfolio Management Strategic Financial Management

Elective

4

---

---

30

70

100

Elective

4

---

---

30

70

100

Elective

4

---

---

30

70

100

MARKETING

421

Services Marketing

Elective

4

---

---

30

70

100

422

Retail Marketing

Elective

4

---

---

30

70

100

423

Global Marketing

Elective

4

---

---

30

70

100

4

---

---

30

70

100

Elective

4

---

---

30

70

100

Elective

4

---

---

30

70

100

4

---

---

30

70

100

Elective

4

---

---

30

70

100

Elective

4

---

---

30

70

100

HUMAN RESOURCE MAMAGEMENT 431 432 433

International Human Resource Management Performance and Reward Management Strategic Human Resource Management

Elective

SYSTEMS 441 442 443

Enterprise Resource Planning E-Business Data Mining and Ware Housing Total

Elective

650

VIKRAMA SIMHAPURI UNIVERSITY: NELLORE MBA REVISED SYLLABUS (2011 ONWARDS) I SEMESTER

101-MANAGEMENT AND ORGANIZATIONAL THEORY UNIT-I: Introduction to management – Principles of Management-Functions of managementPlanning and Types of plans- Planning process- Decision making process / Social Responsibility of Management –Ethics in Management. UNIT-II: Introduction to OB –Individual Differences–Personality-Perception-Attribution. UNIT-III: Motivation –Communication-Leadership-Group dynamics-Power, Politics, and Conflict- Coordination and Control. UNIT-IV: Organization Culture-Organization change and development –Organization structure and Organization design- Managing change. UNIT-V: Emergence of International management –Interpersonal processes in international context-

International

organizational

design-

Challenges

of

International

management and Leadership. References: 1.

John Pierce: Management and Organizational Behavior (Cengage)

2.

JIT S Chador : Organization Behavior (Vikas)

3.

Fred Luthans : Organization Behavior ( Mc Graw Hill)

4.

Stephen P Robbins : Organization Behavior (Pearson)

5.

Paul Hersey and Ken Blanchard : Management of Organization Behavior(Prentice Hall)

6.

Hellriegel, Slocum and Woodman : Organization Behavior (South Western)

7.

Weihrich, Cannice & Koontz : Management (Tata Mc Graw Hill)

8.

Gregory Moorhead and Ricky W. Griffin : Organizational Behavior (Jaico)

9.

Robin Finchan and Peter Rhodes : Organizational Behavior (Oxford)

10. J. Prakash Reddy: Management and Organizational Behavior (Himalaya)

102 :: MANAGERIAL COMMUNICATION UNIT-I: Communication –Meaning –Communication cycle-Process-Theories and Models of Communication

–Characteristics

of

successful

communication-Barriers

to

communication . UNIT-II: Organizational

Communication-Principles

for

effective

organizational

communication -formal Vs Informal Communication-vertical and lateral channelsInterpersonal and intrapersonal communication –Communication technology. UNIT-III: Oral

Communication-Non

verbal

communication-Listening

-Feedback-

Presentation skills-conducting meeting and conferences. UNIT-IV: Written communication-Reports-Effective report writing-Memos-Circulars-Minutese-mails. Employment correspondence proposals. UNIT-V: Leadership Communication-Transactional Analysis-Group Communication – Communication audit - Communication styles. References: 1. Shirley Taylor : Communication for Business(Pearson) 2. Piyus Dhar Chaturvedi and Mukesh Chaturved : Business Communication (Pearson) 3. Krizan : Effetive Business Communication(Cengage) 4. M. Ashraf Rizvi : Effective Technical Communication ( Mc Graw Hill)

103 :: MANAGERIAL ECONOMICS UNIT-I: Introduction- The concept-nature and scope of managerial economics-Role and Responsibilities of Managerial Economist- The concepts of plant, firm and industryObjectives of the firm. UNIT-II: Demand analysis- The concept of Demand, Demand schedule, demand Curve, Demand Function, Demand Determines-Law of Demand Price. Income Cross and Promotional elasticity of demand and their managerial uses-Demand DistinctionsDemand Forecasting. Sources of Data and Methods of Forecasting demand for established and new products or services. UNIT-III: Production- cost ,volume and profit analysis- Production Function-Returns to scale-Cost concepts and classification –Cost function-Break-Even Analysis.

UNIT-IV: Pricing decisions- Objectives of Pricing –Basic factors in pricing –Pricing under perfect, monopoly, Oligopoly and monopolistic competitions price Discrimination Multiple product pricing price control by Government – Pricing of new productspricing methods. UNIT-V: Macro economic environment- National Income-Population –Business cyclesinflation-New Economic Policy of the Government of India. Reference : 1. H.Criag Peterson, W. Cris Lewis : Managerial Economics (Pearson) 2. Paul G.Keat and Philit Y. Yound : Managerial Economics (Pearson) 3. D.M. Mithani : Managerial Economics (Himalaya) 4. Suma Damodaran : Managerial Economics(Himalaya) 5. D.N.Dwived : Managerial Economics (Vikas) 6. P.L.Mehta : Managerial Economics (Sultan Chand) 7. Samuel C. Wabb : Managerial Economics(Cengage)

104 :: ACCOUNTING FOR MANAGERS UNIT-I: Accounting –Scope-Nature-Objective-Principles-Concepts-Users of Accounting information-Classification of accounts-Journal Ledger Trial Balance. UNIT-II: Financial statements- Capital and Revenue items-Construction of Trading and Profit and Loss Account and Balance Sheet- Accounting for intangible assets. UNIT-III: Elements of cost –Classification of costs-Marginal costing –Activity Based Costing. UNIT-IV: Functional and Activity based budgeting-standard costing and variance analysis. UNIT-V: Computerization of Accounts : Advantages-Disadvantages-Accounting information system use of Tally packages. References: 1. Gupta R.L. and Radhaswamy M : Advanced Accountancy (Sultan Chand) 2. James A. Hall : Accounting Information Systems (Cengage) 3. Maheswari S.N.: Advanced Accountancy (Vikas) 4. Rama Chandran N and Ram Kumar K : Financial Accounting for Management (Mc Graw Hill) 5. Ambrish Gupta : Financial Accounting for Management (Pearson) 6. Don R.Husan and Maryanne M. Mowen : Management Accounting (Cengage) 7. Paresh Shah, Basic : Financial Accounting for Management (Oxford)

105: STATISTICS FOR MANAGERS (*Scientific calculators are permitted for examination.) UNIT-I:

Meaning, Nature, Scope of Statistics- Sources of Data- Types of data- Methods of data collection- Classification and tabulation of data- Types of classification and tables- Rules of classification and tabulation- Frequency distribution –different types of graphs and diagrams- Sampling techniques and sources.

UNIT-II:

Measures of central tendency- Arithmetic- weighted mean- Median, modeGeometric mean and Harmonic mean- Measures of dispersion, range, Quartile deviation, Mean deviation, Standard deviation, Coefficient of variationApplication of measures of central tendency and dispersion for business decision making.

UNIT-III: Correlation- Introduction- Significance and Types of correlation- Methods of calculating Correlation- Co efficiency of correlation UNIT-IV: Regression analysis- Meaning an utility of regression analysis- Comparison between correlation and regression- Interpretation of regression coefficients. UNIT-V:

Probability- Meaning and definition of probability- Significance probability in business application- Theories of probability- Addition and Multiplication – Conditional laws of probability- Binominal- Poisson- Uniform- Normal and Exponential distribution.

References: 1.

Rechard I. Levin, David S. Rubin, Statistics for management, Pearson 2008

2.

Guptha SC, Fundamentals of Statistics, Himalaya Publishing House

3.

Amir D, Aezel, Jayavel, Complete business statistics, TMH 2008

4.

Black Ken, Business statistics for contemporary decision making, New age publishers, New Delhi.

106:: INFORMATION TECHNOLOGY FOR MANAGERS UNIT-I: Computer -Generations-Types of Computers-Hardware and Software-Types of Software-Storage

Devices-Data

Representation

for

Computers-Computer

applications for management UNIT-II: Computer networks: Types of Net Works –LAN-WAN-MAN-Network Topologies. Introduction to Internet-E-Commerce-E-Business –ERP Evolution and growth.

UNIT-III : Word Processing-Basics-Common tools-Page setup-editing and formatting – Tables Charts-Macros-Mail Merge-Index –Printing. (Practicals) UNIT-IV :

Power Point: Features-Slides-Slide Layouts-Design templates-Slide MasterAnimation Timings Action Buttons. (Practicals)

UNIT-V : Excel: Basics-Formulate-Moving-Editing-Formatting-Charts-Naming of ChartsHyperlink-Databases Forms Sort Filter Goal Seek Scenarios Solver Function Pivot Table and Chart. (Practicals) Reference : 1. Effy OZ : Management Information Systems (Cengage) 2. Deepak Bharihoke : Fundamentals of Information Technology (Excel) 3. Microsoft Corporation : Micro Soft Office Resource Kit (Prentice Hall) 4. Sanjay Saxena : Ms Office 2000 for Every one (Vikas) 5. Alexis Leon and Mathews Leon : Introduction to Computers with Ms Office 2000 (Mc Graw Hill) CASE ANALYSIS A case report has to be prepared and presented by teams in respective colleges.

* * * * *

SECOND SEMESTER 201 :: HUMAN RESOURCE MANAGEMENT UNIT-I: Evolution of HRM – HRM Functions- HR Planning – HR Information Systems- Job analysis and Job design – Recruitment- and selection strategic –Retention. UNIT-II: Concept of HRD- Goals of HRD- Training and Development- Career DevelopmentManaging diversity Separation Downsizing Out Placement. UNIT-III: Performance Appraisal : Performance Dimensions and Measurements toolsReward System- Compression Management. UNIT-IV: Motivating Human Resources : Motivating Theories – Leadership – Participative Management Empowerment- Quality Circles- Industrial Relations. UNIT-V:

Organization Development- Knowledge Management – Learning OrganizationInternational HRM HR Accounting Audit.

References: 1. R. Wayne Mondy : Human Resource Management (Pearson) 2. P. Jyothi and D.N. Venkatesh : Human Resource Management (Oxford) 3. John M. Ivancevich : Human Resource Management (Mc Graw Hill) 4. Biswajeet Pattanayak : Human Resource Management (Prentice Hall) 5. P. Subba Rao: Personnel and Human Resource Management (Himalaya) 6. Snell/ Bohlander : Human Resource Management ( Cengage) 7. Rao VSP : Human Resource Management Text & Cases (Excel)

202 :: BUSINESS ENVIRONMENT UNIT-I:

Concept

of

Business

Environment-

Environmental

Scanning-

Economic

Environment Responsibility of Business Professionalism in India Ethics. UNIT-II:

Non Economic Environment –Political, Legal, Demographic, Technological, Natural Environment –Pollution-Trade Unions.

UNIT-III: Social Change- Wave front analysis-Third Wave Practices and implicatio9ns in Organization- Cultural dynamics Cultural Process and lags Secular Outlook Community Development Consumerism. UNIT-IV: Economic System-the Role of Government in Economic Development –Indian Economic Planning Five year Plans in brief Current Plan Industrial Policy Liberalization, Privatization and Globalization –Public, Private Joint SectorsIndustrial Development & Regulation.

UNIT-V:

Monetary and Fiscal Policies –Budget-Money and Capital markets-Stock Exchanges and Regulation –Industrial Financing- Industrial Sickness-Exim PolicyMultinational Corporations- FDI.

Reference: 1. Francis Cherunilam : Business Environment (Himalaya) 2. Aswathappa : Essentials of Business Environment(Himalaya) 3. Sk. Misra and Puri VK. : Indian Economy (Himalaya) 4. Alvin Toffler : Third Wave. 5. R.P. Maheswari & A.N.Gupta : Business Government and Society – A Study of Business Environment ( Vani Educational) 6. Paul Justin : Business Environment ( Tata Mc Graw Hill) 7. Sk. Misra and Puri VK: Economic Environment of Business(Himalaya) 8. B.A. Prakash : Indian Economy Since 1991 (Pearson) 9. Shakh Saleem : Business Environment( Pearson)

203 :: FINANCIAL MANAGEMENT UNIT-I :

Foundation of Finance: finance functions- Role of Financial Manager –Financial Goals- Agency Problem-Concepts of Value and Return.

UNIT-II:

Financial Analysis : Importance –ratio Analysis-Breakeven Analysis-Funds flow Analysis- Financial Planning.-Financial Forecasting.

UNIT-III: Working Capital Management: Principles of working Capital-Receivable Management-Inventory

Management-Cash

Management

–Trade

Credit

Management. UNIT-IV: Capital Structure Decisions : Financial and Operating Leverage-Capital Structure Theories- Capital structure Planning. Dividend Theories. Dividend Policy. UNIT-V:

Capital Budgeting Decisions : Cost of Capital-Capital Budgeting Methods- Risk Analysis in Capital Budgeting Concept of real Options- Security analysis.

Reference: 1. I.M. Pandey : Financial Management(Vikas) 2. M.Y.Khan and P.K.Jain : financial Management (Mc Graw Hill) 3. Prasanna Chandra : Financial Management (Mc Graw Hill) 4. James C.Van Horne : Financial Management Policy (Pearson) 5. Rajiv Srivatsava and Anil Misra : Financial Management (Oxford)

204: PRODUCTION MANAGEMENT UNIT-I:

Production

Management:

Concepts-

productivity-

scope

of

production

Management Production System -Work study- Steps in method study-Time studydifferent time study techniques. UNIT-II:

Plant Location- Different Location, merits demerits-Plant Layout-Types of Layouts-Plant Maintenance -Preventive and Break down Maintenance.

UNIT-III: Production Planning and control –Scheduling Job shop, Flow shop-Line Balancing. UNIT-IV: Materials Management –classification-Codification, Inventory models (Determinative models only) UNIT-V:

Quality Control –Control charts-Acceptance Sampling –occurve.

Reference: 1. Adam E Bert : Production of Operations Management (Prentice Hall) 2. S.N. Chary : Production and Operations Management (Mc Graw Hill) 3. R. Panneer Selvam : Production and Operations Management(Prentice Hall) 4. Chunnawala and Patel : Production and Operations Management (Himalaya) 5. Kanishka Bedi : Production and Operations Management (Oxford) 6. James R.Evans : Operations Management (Cengage) 7. B. Mahadevan : Operations Management ( Pearson)

205 :: MARKETING MANAGEMENT UNIT-I:

Definition of marketing – Marketing Concepts- Concepts of customer valueMarketing environment -Marketing Strategy.

UNIT-II:

Consumer

Behavior-

Factors

Influencing

Consumer

Behavior

–Market

Segmentation- Customer Relationship Management. UNIT-III: Product Management : Types of products – Products mix Product line – Introducing new Products- Product Life Cycle Positioning Packaging Branding. UNIT-IV: Pricing methods- Marketing Communications- Advertising Management –Sales Promotion and Personnel Selling- Marketing Information System. UNIT-V:

Distribution Management : Marketing Channels- Relating- Distribution Logistics and supply chain Management –Direct and On-Line Marketing.

References: 1. V.S. Ramaswamy and S. Ramakumar : Marketing Management (Macmillan) 2. Philip Kotler : Marketing Management (Prentice Hall) 3. RajivLal, Joh A: Emelch and Kasturi Rangan : Marketing Management (Mc Graw Hill) 4. M.J. Kavier : Marketing in the New Millennium (Vikas)

206: BUSINESS RESEARCH METHODS UNIT–I:

Meaning and importance of Business research: Research design Introduction to design of experiments -Exploratory, causative, conclusive and experimental designs.

UNIT–II: Business research process: Sources and methods of gathering business information - Respondents, Experiments, Simulation(as a source of Data Generation) and Panels. Sampling design and Sample size determination. Measurement and scaling - Concept of measurement and scaling – Types of Scales – Nominal ,Ordinal, Interval and Ratio Scales - Attitude scales Thurstone's, Likert's, Guttman's, Semantic differential, Reliability and validity of a scales. Design of questionnaire. UNIT- III: Decision Making Tools: Decision Theory-Decision making under certainty, Risk, uncertainty, Criteria of Decision making- Pessimism, Realism, Optimism, Regret, Equiprobable, EMV, EOL, Cost and value of information, Determination of EVPI utility as a concept of decision making. Decision tree analysis – Decision TreeSequential decision making. UNIT-IV: Non-Parametric Statistics in Research: McNemar, Sign Test –One and Two samples, Run test, Wilcoxon Matched pairs test, Mann-Whitney test, Kolmogorov – Simronov D test, Kruskal –Wallis tests. UNIT-V: Multi-Variate analysis: Factor analysis, Cluster analysis, Discriminate analysis,

Conjoint analysis, Multi Dimensional Scaling. Research report - preparation - and presentation - Oral and written presentation. Suggested Books: 1. Green E. Paul, Tull S.Donald & Albaum, Gerald: “Research for Marketing Decisions”, 2006, 6th Ed, PHI. 2. Tull and Hawckins, “Marketing Research”, 2000, 4th Ed. Tata McGraw Hill. 3. Luck and Rubbin, “Marketing Research”, 2004, 4th Ed. PHI. 4. Zikmund, “Essentials of Marketing Research”, 2009, CENGAGE Publishers. 5. Martin callingam, “Market intelligence”, 2009, Kogan Page Publishers. 6. G.C. Beri, “Marketing Research”, 2008, 8th Ed, Tata McGraw Hill.

7. Malhotra, K. Naresh, “Marketing Research- And applied orientation”, 2005, 4th Edition. 8. Alan Bryman and Emma Bell, “Business Research Methods”, 2009, 2nd Ed. Oxford Press. 9. O.R. Krishna Swamy “Methodology of Research in Social Sciences”, 2008, HPH. 10. S L Gupta, “Marketing Research”, 2009, Excel Books, New Delhi.

CASE ANALYSIS A case report has to be prepared and presented by teams in respective colleges.

YEAR END COMPREHENSIVE VIVA

THIRD SEMESTER 301 : MANAGEMENT INFORMATION SYSTEMS Concepts of systems and organization – Meaning of

UNIT-I:

MIS –Decision making

process- Role of MIS in decision making process- Strategic use of Information technology. UNIT-II:

Levels of Management and Their information requirements- Determining information requirements of managers- MIS structures Approaches to MIS design and development.

UNIT-III: Transaction Processing System- Office Automation System – Decision Support System Expert System. Concepts of Data Mining Data ware Housing and OLAP. UNIT-IV: An outline of Database Management System- Data Base Models- Distributed Processing Computer Networks.

UNIT-V:

Functional Information Systems : Marketing Manufacturing Financial and Human Resource Information Systems.

Reference: 1. Robert Schulthesis and Mary Summer : Management Information Systems ( MC Graw Hill) 2. Kenneth C. Lauadon and Jane P. Lauadon : Management Information Systems (Pearson) 3. James AO „ Brien : Management Information Systems ( MC Graw Hill) 4. Murthy CSV : Management Information Systems ( Himalaya) 5. Mahavev Jaisial and Monika Mital : Management Information Systems (Oxford)

302. BUSINESS LAWS AND ETHICS UNIT-I: Social responsibility of business - importance of business law and regulatory practices - Consume Protection Act - Consumer councils - Redressals. UNIT- II: Law of contracts : Essentials of valid contract - void and unlawful contracts performance of contracts - special contracts : contingent contracts - indemnity, guarantee, bailment, agency contract. UNIT- III: Sale of Goods Act: Sale and agreement to sell, conditions and warranties, ownership transfer. Negotiable Instrument Act - Negotiable instruments types important features - negotiations - dishonour.

UNIT–IV: Companies Act : Classification of companies - incorporation process Memorandum, Articles, Prospectus, Shares and Debentures, Board of Directors Role, Functions, winding up. UNIT-V:

Ethics in business- Ethical models for decision making- Ethical issues in information technology- Corporate governance and Corporate social responsibility.

References: 1. Kapoor ND : Mercantile Law (Sultan Chand & Co.) 2. Bulchandani RR : Business Law (Himalaya Publishing House) 3. SC Kuchal : Business Law (Vika) 4. Agarwal UK : Consumer Protection in India (Deep & Deep Publishers)

303:: OPERATIONS RESEARCH Introduction to Operations Research –Linear Programming. Graphical method and

UNIT-I:

simplex method. UNIT-II:

Transportation Problem, Travelling Salesman problem, Assignment Problem.

UNIT-III: Goal Programming-Business Applications – Game theory. UNIT-IV: Network Analysis: PERT/CPM – Project Crashing, Time – Cost trade off. UNIT-V:

Queuing Model (M/M/I only): Concepts, assumptions, business applicationSimulation and its application.

References: 1. R. Panneerselvam : Operations Research (Prentice Hall) 2. Kanti Swarup, P.K.Gupta & Man Mohan : Operations Research (Sultan Chand) 3. Handy A. Taha : Operations Research ( Pearson) 4. Wavne L. Winston : Operations Research (Cengage Learning)

PROJECT REPORT EVALUATION

CASE ANALYSIS A case report has to be prepared and presented by teams in respective colleges.

PROJECT VIVA

FINANCE SPECIALIZATION 311-FINANCIAL MARKETS AND SERVECES UNIT – I:

Indian financial system – Structure of financial market in India – Financial Services - Role of financial market in the development of Indian economy,

UNIT – II: Securities market in India – New issue market (primary market) – Money market - Stock markets in India –Securities & Exchange Board of India – SEBI guidelines on primary market, secondary market and foreign institutional investors – Protection of investors interests. UNIT- III: Depository system – Depository Process – National Securities Depositary Limited – Credit rating – Credit rating agencies in India. UNIT- IV:

Insurance companies – Unit Trust of India – Reserve Bank of India - Commercial Banks Specialized financial Institutions – NBFCs.

UNIT – V: Foreign exchange market – Determination of foreign exchange rate. Participants in the foreign exchange market – Euro markets and Euro issues.

References: 1. Frederic S Mishkin & Stanley Y. Eakins: Financial Markets and Institutions (Pearson Education) 2. Gordon & Natarajan : Financial Markets and Services (Himalaya) 3. MY Khan : Indian Financial System (Tata McGraw-Hill) 4. Vasant Desai : The Indian Financial Systems and Development (Himalaya) 5. Viswanath S R : Corporate Finance ( Response) 6. Srivatsava , RM Divya Nigam : Management of Financial Institutions ( Himalaya)

312:: SECURITY ANALYSIS UNIT I: Investment Environment: Real and financial assets, financial markets, taxation of income from investments - Securitisation - Money market - Trading on stock exchanges – Market prices and their adjustment for dividends, rights, stock splits and bonus issues – value at risk. Book closure, Book Building UNIT II: Fixed income securities: Real and nominal rates of return – Computation of risk and return. Bond characteristics, prices, yields, risks, ratings, rating procedure. The yield curve – Determinants of interest rates – Interest rate risk. immunisation.

Duration,

UNIT III: Index Models: Risk premiums – Portfolio risk – Capital market line – Markowitz Portfolio selection – Diversification – CAPM – APT Fundamental analysis – Economy – industry – Company analysis – Concept of technical analysis. Single – Index Model - Estimation and adjustment of beta. UNIT-IV: Risk and Return : Nature and types of risk – Measurements of risk –Risk Return Relationship –Benefits and Limitations of diversification. UNIT-V:

Fundamental analysis – Technical Analysis – EMH and Random work walk theory – Behavioral Finance

References: 1. D.E. Fischer and R. J. Jorder : Security Analysis and Portfolio Management (Pearson) 2. Sudhindra Bhat : Security Analysis and Portfolio Management (Excel) 3. Dhanesh Kumar Khatri : Investment Management and Security Analysis (Macmillian) 4. Mark Hirchey and John Nofsinger :Investment (Mc Graw Hill) 5. Stephens H..penman :Financial Statement Analysis and Security Valuation Hill 6. Berk Jonathan, Demarzo Peter : Financial Mannagement (Pearson) 7. Amold Glen Kumas Mohan : Corporate Financial Management (Pearson)

313–CORPORATE TAXATION UNIT- I: Basic Terms :

Agricultural income, Assesses – Assessment year, income,

person, Tax planning Treatment of salary income – exemptions, short and long term capital gains from financial investments and real estate. UNIT- II: Residence and incidence of tax. Capital and Revenue expenditure Depreciation and other allowances, taxation in case of merger, takeover, and sale of going concern, Fringe Benefit Tax. UNIT- III: Incentives for exports – Deemed exports – EOU; Software Companies – Units in backward area. UNIT- IV: SEZs: Incentives for the units located in SEZ. Vs EOU and incentives for exports. UNIT- V:

Treaty to avoid double taxation.

Channelling of FDI to reduce taxation.

Taxation of gains or short term and long term investments, derivative products and stock- in- trade.

References : 1. Latest Taxman Publications: 2. Lakhatia, R.N., Lakhatia, S: Corporate Tax Planning Hand Book (Vision) 3. Agarwal K.K: Dirct Tax Planning and Management( Indian Books) 4. Finnerty C., et al : Fundamentals of International Tax Planning ( IBFD)

MARKETING SPECIALIZATION 321 – CONSUMER BEHAVIOUR UNIT-I:

Introduction and overview to study of Consumer Behaviour - Consumer study significance - Models of Consumer Behaviour.

UNIT-II:

Individual and group determinants of Consumer Behaviour - Perception - Attitude - Learning - personality - Motivation - Social class - Group dynamics - Reference Group.

UNIT-III: Consumer decision making process – CDM Models- issues in Consumer decision making process - Communication process - Consumer satisfaction -relationship marketing. UNIT-IV:

Applications-Consumerism - The Consumer Protection Act (1986) and Monopolies and Restrictive Trade Practices Act (1969)

UNIT –V:

Industrial buyer behaviour – Buyer behaviour for services - Diffusion of innovations.

References: 1. Ramesh Kumar: Consumer Behaviour (Pearson Education) 2. LeonG.Schistman & Leslie Leaserkarmal: Consumer Behaviour

(Prentice Hall of India) 3. Suja R.Nair: Consumer Behaviour in Indian Perspective (Himalaya) 4. Subhash Mehta: Consumer Behaviour (Tata McGraw Hill) 5. Satish K Batar Shhkazmi: Consumer Behaviour (Excel) 6. Schiffman & Kanuk: Consumer Behaviour (Prentice Hall of India) 7. Blackwell, Miniard & Engel: Consumer Behaviour (Thomson) 8. Rajeev Kumra: Consumer Behaviour (Himalaya)

322 – ADVERTISING AND SALES PROMOTION UNIT – I: Introduction to advertising - Evolution - Types of advertising or classification of users - Advertising process: Advertising Campaign planning, Decision making and Organisation- Social and ethical aspects of advertising. UNIT – II: Advertising creativity: Creative Strategy Implementation and Evaluation- Media Planning and Strategy-Developing, Implementing and Evaluation of Media Strategies. UNIT – III: Establishing Objectives and Budgeting for Advertising - The Advertising Agency functions- Evaluating advertising effectiveness. UNIT – IV: Sales promotion – Incentives to middlemen-Incentives to consumer –Design, implementation and evaluation of effectiveness of sales promotion. UNIT – V: Consumer promotion tools - Business and Sales force promotion tools - Trade Shows - Conventions References: 1.

Rajiv Batra , John Myers and David Aaker : Advertising Management (Prentice Hall)

2.

Manendra Mohan : Advertising Management – Concepts and Cases (Tata McGraw Hill)

3.

Robert C.Blattberg and Scott. A.Neslin : Sales Promotion Concepts, Methods and Strategies (Prentice Hall)

4. John.C.Totten and Martin P.Block: Analyzing Sales Promotion – Text and Cases 5. Kenneth E Clow & Donald Baack : Integrated Advertising , Promotion and Marketing Communications (Prentice Hall ) 6. Shh kazmi Satish K Batra : Advertising & Sales Promotion (Excel)

323 - SALES AND DISTRIBUTION MANAGEMENT UNIT– I: Sales Management-– Nature and Importance- goals and functions - salesmanship – buyer-seller dyads - Theories of selling UNIT- II: Selling process –Stages in the Selling Process –Organizing the Sales Effort- Sales Forecasting and Budgeting-Sales Territories – Routing and Setting Sales Quotas Sales Contests UNIT-III: Recruitment and Selection of Sales force –Sales Training – Motivating and Leading the Sales Force - Interview Techniques

UNIT-IV: Compensation of Sales Force- Straight Salary- Straight Commission- Combination Plans- Non-financial Rewards

UNIT-V: Evaluation and Control of the Sales Program-Cost Analysis- Evaluating Sales Person Performance References: 1. Krishna K. Havaldar & Vasant M Cavale : Sales & Distribution Management (Text & Cases) (Tata McGraw Hill ) 2. Still, Cundiff & Govani : Sales Management - Decisions, Strategies and Cases (Prentice Hall of India)

HUMAN RESOURCES MANAGEMENT SPECIALIZATION 331 – MANAGEMENT OF EMPLOYEE RELATIONS UNIT–I:

Employee Relations – Concept – Significance and the emerging socio economic scenario. Government and Machinery for labour administration.

UNIT–II: Industrial Conflict – Causes, Types, Consequences, Prevention and Settlement – Collective Bargaining – Role, Methods, Degree of success, problems and issues – Negotiation, Conciliation, Arbitration, Adjudication UNIT–III: Trade Unions: Role – Position in India, Trade Union types and Employee Federations – Strategies to Develop trade unions. UNIT–IV: Discipline & Grievance Management – Causes of grievances and disputes, Machinery for Redressal of grievances – Discipline – code of conduct, process of domestic enquiryParticipative management: methods and techniques of workers involvement and participation. UNIT–V: Empowerment and quality management, Employee relations and technological changeStrategies for employee retention.

References: 1. P N Singh: Employee Relations Management (Pearson education) 2. Arun Monappa : Industrial Relations (McGraw Hill ) 3. Varma Pramod : Management of Industrial Relations (Oxford and IBH ) 4. Niand J,R, etc: The Future of Industrial Relations ( Sage) 5. Cowling & Jones : The Essence of Personnel Management and Industrial Relations (Pentice Hall ) 6. B.D. Singh : Industrial Relations (Excel ) 7. Monal Arora : Industrial Relations ( Excel)

332 – HUMAN RESOURCE PLANNING UNIT–I: Introduction – Significance – Process– Systems approach to Human Resource planning –Micro level manpower planning – Labour market analysis – Manpower inventorying –Methods. UNIT–II: Manpower forecasting – Models and techniques of manpower demand and supply forecasting – Behavioral factors in HRP – Wastage analysis – Retention – Redeployment and Exit strategies. UNIT–III: Recruitment – Sources – Evaluation and selection – Procedures –Techniques – Factors Influencing recruitment and selection –Placement – Induction –Training – Strategies for orienting new employees. UNIT–IV: Career planning and development – Succession planning – Potentials appraisal and development. UNIT–V: Manpower utilisation – Indices and techniques – Scheduling techniques– Factors affecting performance – Human Resource Accounting– Methods – Significance.

References: 1. Gorden, Mc Beath : Organisation and Manpower Planning (Business ) 2. Thames H. Pattern : Manpower Planning and Development of Human Resources (John Wiley) 3. Deepak Kumar Bhattacharya : Human Resources Planning (Excel )

333: HUMAN RESOURCE DEVELOPMENT UNIT-I:

Human resource development concept, evolution, HRM and HRD function, HRD Challenges, Roll of HRD professional.

UNIT-II:

HRD need assessment- Designing HRD programme- Implementing the programme- Evaluation.

UNIT-III:

HRD programme- Employee orientation- Socialization process, Realistic job previews, Performance management coaching- JIT job rotation- Experiential methods.

UNIT-IV:

Employee development- Formal education, Assessment, Job experience, Interpersonal relationship- Career management- Development- Leadership development- Behaviour modeling- Mentoring- Counselling services.

UNIT-V:

Indian Experiences- HRD programme for culturally divorced employees.

References: 1. Desimone, Werner and Harris, Human Resource Development, Thomson 2. Raymond A Noe, Employee Trainee Development, TMH 3. R. Krishnaveni, Human Resource Development, Excel 4. Tripathi PC, Human Resource Development, Sulthan Chand and Sons. 5. Uday Kumar Haldar, Human Resource Development, Oxford.

SYSTEMS SPECIALIZATION 341- SYSTEMS ANALYSIS AND DESIGN UNIT-I:

Systems Development Environment: Meaning and Scope of Information Systems analysis and Design - Systems Development - Approaches to system Analysis and Design, systems analyst - Responsibilities in Systems Development.

UNIT-II: Determining System Requirements: Process-Methods - Structuring system Requirements: Dataflow Diagrams-Decision Tables-

Decision Trees- Hipochart.

UNIT-III: An overview of object-oriented Analysis and Design- Designing Inputs - Forms and Reports- Designing Interfaces and dialogues- Designing databases -Designing physical files.

UNIT-IV: Systems Implementation and Maintenance: Software Application Testing, Installation, Conversion – Documenting the System, Training. System Maintenance and Quality Assurance – Acquisition of hardware and

UNIT-V:

software.

References: 1. Jeffray A, Hoffer, Joey F.George and Joseph s. Valacich: Modern Systems Analysis and Design (Pearson Education). 2. James A. Sen: Analysis and Desigh of Information Systems (McGraw Hill) 3. Igor Hawryszkiewycz: Systems Analysis and Design (Prentice Hall) 4. M Awad: Systems Analysis and Design (Galgotia Publications) 5. Nair NG: Management Systems (S. Chand)

342- RELATIONAL DATABASE MANAGEMENT SYSTEM UNIT-I: Introduction - Purpose of Database Systems -Data Abstraction Data Models - Data Independence - Data Definition Language, Data Database Manager - Database Administration. Diagram, Reducing E.R. Diagrams

Manipulation Language -

Entity - relationship Model - E.R.

to tables - Generalisation - Aggregation.

UNIT-II: Relational Model - Structure of Relational Database - The Relational Algebra - The Relational Calculus - Views. Relational Commercial Languages - Structured Query Language (SOL) Query by Example (Quel) Integrity Constraints - Domain Constraints -

Referential Integrity, Functional Dependencies -Associations -

Relational Database Design-Pitfalls in relational Database Design using Functional

Nomalization,

dependencies. Multivalued Dependencies, Normal Form.

UNIT-III: File and System Structure - System Structure -Physical Storage Media File Organisation - Organisation of Records into Blocks, Mapping Relational Data to files, Data Dictionary – Storage, Buffer Management. UNIT-IV: Indexing and Hashing - Indexing - B+ -Tree Index Static and Dynamic Hash Functions -

Files - B- Tree Index Files -

Index Definition in SQI - Multiple key

Access. UNIT-IV: Hierarchical Model - Tree structure Diagrams - Virtual

records - Mapping

Hierarchies to files. Network Model- Data Structure Diagrams - The DBIG CODASYI - Model - Mapping Networks to files. References: 1. Henry, R .Korth & Abaham Silberschatz: Data Base System concepts (McGraw Hill) 2. Data C.J: An Introduction to Database Management Systems (Addison and Wesley) 3. Atre, S: Database Structured Techniques for Design Performance and Management (John Wiley) 4. Nilesh Shah: Data Base Systems Using Oracle (Prentice Hall) 5. Yary W. Hansen: Data Base Management Design (Prentice Hall)

343- MANAGEMENT OF SOFTWARE PROJECTS UNIT –I: Introduction to software Engineering: Size, Quality and productivity factors. Planning a software project, Cost estimation. UNIT–II: Software design concepts modularization, Design strategies, Real time distributed systems design, Test plans.

UNIT–III: Quality Assurance: Walk throughs and inspection, Static Analysis, Symbolic execution, unit testing & debugging, system testing and formal verification. UNIT–IV: Implementation issues – Structured Coding Techniques. UNIT–V: Software Maintenance; Maintainability, Managerial aspects, configuration management, source code metrics, other maintenance tools and techniques. References: 1. Pressman: Software Engineering (Tata McGraw Hill) 2. Carlo Ghezzi, Mehdi Jazayuni and Dino Mandnioli: Fundamentals of Software Engineering (Prentice Hall of India) 3. Rechord Fairley: Software Engineering Concept (Tata McGraw Hill)

FOURTH SEMESTER 401 – INTERNATIONAL BUSINESS MANAGEMENT UNIT-I: Concept of international business – Stages of internationalization – International economic, political, legal, competitive, social demographic and cultural frame workInternational trade theories. UNIT-II: International trade regulatory frame work – Trade barriers – organisations and their impact on international business.

Regional trade

Role of world Trade

Organisation (W.T.O) UNIT-III: International financial frame work.

Balance of payment – Foreign exchange

market mechanism – Import substitution and export financing – International liquidity. Role of IMF in International business. [

UNIT-IV: Market selection and entry strategies- Country risk analysis: International rating agencies; sovereign and currency ratings, their influence on FDI and FIIs. FDI policy, benefits. UNIT-V:

Organizing for international business – Strategies and issues in international human resource management and development – Designing global organization structure – Developing global competitiveness.

References: 1. John D. Daniel and Radebangh Lee H: International Business (Addison Wesley) 2. V.K. Bhalla: International Business Environment and Management (Anmol publications) 3. Anant K. Sundaram & Stewart black: International Business Environment (Prentice Hall) 4. Subbarao.P: International Business (Himalaya) 5. Ajitabh: Global Competitiveness (Excel)

402 - STRATEGIC MANAGEMENT UNIT – I: Strategic Management – The Strategic management Process – Components of Strategic Management Model. UNIT – II: Strategy Formulation – Defining the Company Mission – Assessing the External Environment – Industry Analysis – Internal Analysis of the firm. UNIT-III: Formulating Long-Term Objectives and Grand Strategies: Strategic Analysis and Choice – BCG, GE, SWOT Analysis – Mc Kinsey‟s 7s frame work.

UNIT-IV: Strategy Implementation – Operationalising the Strategy through Short Term Objectives, Functional tactics, Reward System and Employee Empowerment – Institutionalizing the Strategy: Structure- Leadership- Culture UNIT-V:

Strategic Control Processes: Guiding and Evaluating the Strategy.

References: 1. J A Pearce II and R B Robinson Jr: Strategic Management Formulation, Implementation and Control (Tata McGraw Hill) 2. Arthur Sharplin: Strategic Management (McGraw Hill) 3. Michael E Porter : Competitive Strategy (Harvard University) 4. Michael E. Porter : Competitive Advantage (Harvard University ) 5. Rao VSP & Harikrishna : Strategic Management Text & Cases ( Excel)

403 –ENTREPRENEURSHIP DEVELOPMENT UNIT – I:

Entrepreneurship: Concept and importance – Characteristics, Ethics and social responsibility of entrepreneurs – The Entrepreneurial and Intrapreneurial mind – EDPs in India. SME Sector: Its role in Indian economy – Problems faced by SME sector –

UNIT-II:

Growth prospects – Incentives offered by state and central governmentsInstitutions supporting SME – Setting up a SME– Various steps involved . UNIT-III:

Creativity and innovation in business – Creative problem solving methods – International Entrepreneurship opportunities – SWOT Analysis.

UNIT-IV: Market and Demand analysis – Technical Analysis – Social cost benefit analysis – Financial analysis. UNIT-V:

Project Management – Financial, Marketing and HR Planning – Project Report Preparation – Negotiation with support organisations.

References: 1. Poornima M. Charantimath: Entrepreneurship Development in Small Business Enterprises (Pearson Education) 2. Hisrich Peters shepherd: Entrepreneurship (Tata McGraw Hill) 3. Prasanna Chandra: Projects Planning Analysis, Reductions implementation & Review (Tata McGraw Hill) 4. Sahey and Nirjar: Entrepreneurship (Excel)

CASE ANALYSIS A case report has to be prepared and presented by teams in respective colleges.

FINANCE SPECIALIZATION 411 – INTERNATIONAL FINANCIAL MANAGEMENT Foreign exchange market – Demand and supply of foreign exchange – Spot rate

UNIT–I:

and forward rate –Fixed exchange rate and floating exchange rate – Implications of depreciation/ devaluation and appreciation / revaluation of currency. International parity: Purchasing power parity – Interest rate parity – Covered

UNIT-II:

interest arbitrage – Forward rate parity – Fisher effect – Interrelationship of parity conditions. UNIT-III: Management of foreign exchange exposure and risk: Economic exposure – Transaction exposure – Operating exposure – Translation exposure – Currency options – Currency futures/forwards – Currency swaps. UNIT-IV: Cross – border investments: Cash flows of foreign projects – Cost of capital – Approaches to project evaluation – Adjusted present value method – Risks in foreign Projects – Financing foreign projects- Foreign direct investments. Eurocurrency market: Growth of Eurocurrency market – Euro issues – External

UNIT-V:

commercial – borrowings – International bond market – Indian Euro issues. RBI guidelines on ECBs, and foreign investments. References: 1. PG Apte : International Financial Management (Tata McGraw Hill) 2. Marrice D Levi : International Finance (McGraw Hill) 3. Alan C. Shapiro : Multinational Financial Management (Wiley India) 4. Jeff Madura : International Corporate Finance (Thomson) 5. Cheols Eun and Bruce G Resnick : International Financial Management (McGraw Hill) 6. Ephraim Clark : International Finance (Thomson) 7. Mihir A.Desai : International Finance (Wiley India)

412- PORTFOLIO MANAGEMENT UNIT-I: Portfolio management process of portfolio management of portfolio Analysis – Portfolio risk and return Measurement – Diversification of Risk. UNIT-II: Portfolio selection. Feasible sen of portfolios – Efficient frontier – selection of optimal portfolio and Markowitz model – Sharpe single index model. UNIT-III: Capital market theory : efficient market Hypothesis – capital Asset pricing model – arbitrage pricing theory. UNIT-IV: Performance evaluation of portfolio need for evaluation- methods of performance evaluation sharpe‟s treyner‟s and Jensen‟s measures of portfolio performance . UNIT-V:

Portfolio revision need for Revision – constraints in revision – revision strategies – formula plans portfolio management in India.

Reference Books: 1. Donald E. Fischer and Ronald J Jondan security analysis and portfolio management (Prentice Hall 2. William F. Sharpe : Investments (Prentice Hall) 3. Prasanna Chandra :Investment Management (Mc Graw Hill) 4. Kevin S. Security analysis and portfolio management (Prentice Hall) 5. Frank K.Reilly and keith C brown : Investment analysis and portfolio management 6. Robert A strong Portfolio Management (Jaico)

413-STRATEGIC FINANCIAL MANAGEMENT

UNIT-I:

Introduction Strategic Financial Planning – Corporate Strategy for Growth – Regulatory Framework – Rights Issue – Value of Right – Initial Public Offer – Private Placement – Venture Capital.

UNIT-II:

Capital Structure Planning – Estimating Financial Requirements – Understanding Debt – Debt Securitization – Syndicatisation – Debt Policy – EBIT-EPS Analysis Indifference Point – Levered Beta – Un-levered Beta.

UNIT-III: Corporate Acquisitions – Types of Acquisitions – Mergers – Reasons – Merits and Demerits – Exchange Ratio – Dilution and Accretion of Earnings – Evaluation of Mergers and Takeovers – Consolidated Balance Sheet.

UNIT-IV: Corporate Valuation – Approaches – Estimating Equity Free Cash Flows – Valuation based on EFCF – DCF - Economic Value Added Approach. UNIT-V:

Corporate Restructuring and Reengineering Changing Ownership – Spin-off – Split-off – Leveraged Buyout – Financial Restructuring – Buy Back of Shares – Problems in Implementing Corporate Restructuring Policies.

Suggested Readings: 1. Prasanna Chandra – Financial Management, Tata McGrawhill Book Co. Ltd. 4th Edn. 2. Aswath Damodaran – Corporate Finance Wiley India 2nd Edn. 3. Shridan Titman, John DMartin, V. Ravi Anushuman – Valuation Analyzing Global Opportunities, Pearson Education 1st Edn. 4. J. Fred Weston, Kwang SC Hung, Susan E. Hoag Mergers – Restructuring and Corporate Control, Prentice Hall, India, 2007. 5. Glen Arnold, Mohan Kumar – Corporate Financial Management, 3rd Edn. Pearson Education. 6. Jonathan Berk Peter DeMarzo – Financial Management Pearson Education, 1st End. 2007. 7. R. Srivastava – Financial Management and Policy, Himalaya Publishing House, 4th Edn. 2009. 8. Sudhindra Bhat – Financial Management, 2nd Edn. Excel Books, 2008.

MARKETING SPECIALIZATION 421 – SERVICES MARKETING UNIT-I:

The growth of services: - Nature of difference of service provider and service seeker and classification of services – Services marketing mix – Future of services marketing.

UNIT-II:

Services Marketing Planning process – Developing an effective service Strategy – Market segmentation – Positioning and differentiation of services.

UNIT-III: Developing Services marketing mix: The service product – Pricing the service the cost of quality and return on quality – Place: Service location and channels – Promotion and communication of services – People in services. UNIT–IV: Customer orientation – Customer service quality – Customer retention – Relationship marketing Programme – Complaint management – Service guarantees: - Measuring customer satisfaction – Designing and analysing customer satisfaction survey feedback.

UNIT-V:

Service Marketing Practices- Marketing of Financial and Insurance ServicesMarketing of Hospitality, Travel and Tourism Products- Marketing of Educational and Professional Services- Marketing of Healthcare Services.

References: 1. Ram Mohan Rao: Services Marketing (Pearson Education) 2. Roland. T. Rust, Anthony. J. Zahorik and Timothy. 1. Keilninghan: Services Marketing (Addison Wesley) 3. Johan M. Rathmoll: Marketing in the Service Sector (Winthrop) 4. Adrienne Payne: The Essence of Services Marketing (Prentice Hall) 5. K. Douglas Hoffman and John E.G.Bateson: Essentials of Services Marketing (Harcourt)

422:: RETAIL MARKETING UNIT-I:

An overview of retail management concept and significance – Types of Retailers – strategic Planning in retailing.

UNIT-II:

Retail site location- Factors influencing the location – Financial strategy in retailing – strategy planning in retailing

UNIT-III: Merchandise Management forecasting sales Developing an assortment plan Merchandise planning system, Buying Merchandise – retail pricing UNIT-IV: Retailing and information technology support systems – supply chain management importance customer service and quality management – customer relationship management . UNIT-V:

Store management Managing the store, store layout, design and visual, merchandising – Retailing in the changes impacting retailing common woes in retailing research for retailing.

Reference : 1. Chatan Bajaj Rajnish Tuli and srivatsva Retail Management (Oxford) 2. Barry berman & Joel R evans Retail Management A strategy approach (Pearson) 3. Levy Weiz retailing management (TataMcgraw Hill) 4. Suja Nair Retail Management (Himalaya)

423- GLOBAL MARKETING UNIT-I: Global Marketing – Key Concepts – Global Marketing objectives –Country Specific Advantages – Firm Specific Advantages – Rivalry between Global Competitors. UNIT-II: Global Marketing Environment – Analyzing Global Marketing Environment. UNIT-III: Global Market Selection and Entry Strategies – Assessing Global Market Opportunities – Country Attractiveness – Understanding Local Customers – Global Segmentation and Positioning. UNIT-IV: Global Marketing Strategies – Global Products and Services – Global Brand Management – Global Pricing – Financial Issues – Transfer Pricing – Counter Trade UNIT-V: Global Promotion Strategies – Pros and Cons of Global Advertising – Global Advertising Decisions – Global Sales Promotion – Global Personal Selling – Global Logistics – Global Channel Design.

Suggested Readings: 1. Johnny K. Johansson – Global Marketing – Foreign Entry, Local Marketing and Global Management – Tata McGraw Hill Pvt. Ltd. New Delhi, 2008. 2. Kate Gillespie, Jean Pierre Jeannet, H. David Hennessey – International Marketing – Cengage Learning – New Delhi-2009. 3. Philip R Cateora, John L Graham, Prashat Salwan – International Marketing – Tata McGraw Hill, New Delhi-2009. 4. P.K.Vasudeva – International Marketing – Excel Books – New Delhi, 2006. 5. Sak Onkvist, John J Shaw – International Marketing – Analysis and Strategy – PHI Learning Pvt. Ltd. New Delhi, 2009. 6. Michael R Czinkota, IIKKa ARonkainen – International – Cengage Learning India Pvt. Ltd. New Delhi, 2008. 7. Masaaki Kotabhe, Antony Peloso, Gary Gregory, Gary Noble, Wayne Macarthur, Cathy Neal, Andreas Riege, Kristian Nelsen – International Marketing – An Asia Pacific Focus – Wiley India Pvt. Ltd. New Delhi, 2008. 8. Francies Cherunilam – International Marketing, Himalaya Publishing House. 9. Albaum – International Marketing & Export Management, Pearson Education.

HUMAN RESOURCE MAMAGEMENT SPECIALIZATION 431 – INTERNATIONAL HUMAN RESOURCES MANAGEMENT UNIT –I:

International Human Resource Management concept, expanding role – Global issues and challenges – Cultural determinants, cross cultural implications

UNIT – II: Structural dynamics – structural evolution – Global and product division – Strategic frame work. UNIT –III: International staffing – Nature, Sources, Policies – Training Expatriation – Repatriation. UNIT – IV: Training and development – Need, cross cultural training, learning – Performance management and HR process – Competency appraisal – Cultural Issues. UNIT – V: People Management – USA – Asia: Japan and China – Europe: British, French, Dutch, German, Spanish and Swedish – African – Indian. References: 1.

Dowling P.J : International Dimension of Human Resource Management

2.

Adler N.J: International Dimensions of Organizational Behaviour (Kent Publishing)

3.

Rao P.L : Internal Human Resource Management (Excel )

432 – PERFORMANCE AND REWARD MANAGEMENT UNIT-I:

Reward, compensation and non compensation systems – Concept – Compensation issues – Economic theories – wage level, differentials.

UNIT-II: Technical determinants – Job analysis, job description, job evaluation, job pricing market survey pay structure architecture UNIT-III: Individual pay determinants – Components of pay – Fringe benefits. UNIT-IV: Performance pay – Incentives, individual , group, short and long termCompensation of special groups, supervisors, Executives, Directors. Sales force, Technical professionals, Women executive.

UNIT-V: Statutory

provisions-Wage

boards

pay commission

–Pay budget

management-International pay system. References : 1. Narain, Laxmi : Managerial Compensation and Motivation in Public Enterprises. (Oxford) 2. Stbson : wages and salaries (American Management Association) 3. Michael Amstrong : Reward Management (Kogan)

4. Milkovich & newman : Compression (Tata Mc Graw Hill) 5. Barryt Gerhart & Sara L Rynes : Compensation (Sage) 6. Joe Martocchio : Strategic Compensation : A Human Resource (Pearson) 7. BD Singh : Compensation Reward Management (Excel) 8. Dipak Kumar Bhatta Charya : Compensation Management(Oxford)

433- STRATEGIC HUMAN RESOURCE MANAGEMENT UNIT-I:

The Framework of SHRM -Components of HRM strategy – models of strategy – Methods of structuring HR Department in organizations – Linkage between strategic business planning (SBP) and strategic HR development (SHRD) – competency mapping – building the core competencies – Knowledge based HR management strategy.

UNIT-II:

HR Environment Scanning -Technology and organizational structure – environmental scanning and competitive intelligence – influence on HR information system –management of diversity – Trends in utilization of HREmployee leasing- Global sourcing of labour –The impact of organization design and learning .

UNIT-III: HR Strategy Formulation -Strategic planning – Strategic alliance – Assessment of strategic alternatives – Managerial issues in strategic formulation – Key HR activities in Mergers and Acquisition (M & A) – Ensuring strategic flexibility for the future. UNIT-IV: HR Strategy Implementation -Implementation of Human resource and reallocation decisions – Cross training and flexibility in assigning work – Using work teams –Strategically oriented performance measurement system – Strategically oriented

compensation systems

–Improving the quality of

performance measures. UNIT-V-

HR Strategy Evaluation -HR evaluation process – Approaches to evaluation – Bench marking – Evaluating strategic contribution of traditional areas such as selection, training and compensation – Evaluating strategic contribution in emerging areas such as management of diversity and quality readiness.

Suggested Readings: 1. Jeffray A. Mello, Strategic Human Resource Management, Cengage Learning Indian Pvt. Ltd., New Delhi, 2008. 2. Richard Regis, Strategic Human Resource Management and Development, Excel Books, New Delhi, 2008. 3. Charles R. Greer, Strategic Human Resource Management – A General Managerial Approach, Second Edition, Pearson Education Asia, 2007.

4. Monica. Belcourt and Kenneth J. Mc Bey, Strategic Human Resource Planning (Second Edition), Cengage Learning India Pvt. Ltd. New Delhi, 2008. 5. R. Srinivasan, Strategic Management – The Indian Context, Prentice Hall of India Pvt. Ltd., New Delhi, 2002. 6. R. Venugopal, Contemporary Strategic Management, Vikas Publisshing House Pvt. Ltd., 2000. 7. Shaun Tyson, Strategic Prospects in HRM, Jaico Publishing House, 2001. 8. Gangaram Singh, R. Nandagopal and R.G. Priyaadarshini, Strategic Human Resource Management in a Global Economy, Excel Books, 2007. 9. Dreher Dougherty, Human Resource Strategy – A Behavioural perspective for the General Manager, Tara McGraw Hill, 2007.

SYSTEMS SPECIALIZATION 441 – ENTERPRISE RESOURCE PLANNING UNIT-I :

Introduction to ERP: - BPR Vs ERP, Evolution, benefits and limitations of EEP, Phases of ERP and other enterprise applications.

UNIT-II:

ERP – Related Techniques: Open source and wireless technologies. Supply chain Management – ERP – II and Gap Analysis,

ERP in Small and Medium

Enterprises. UNIT-III: ERP Modules – Finance, Plant maintenance, Quality Management, Materials Management, Marketing and HR. ERP issues in Indian markets and in different counties. UNIT-IV: ERP Implementation life cycle – Future trends. ERP Products: SAP, Microsoft, people soft and oracle and their impact on enterprise applications. UNIT-V:

ERP Applications.

Success / Failure Factors of ERP Implementation.

Implementation Strategies.

Reference: 1. Alexis Leon: Enterprise Resource Planning (Tata McGraw Hill) 2. Vivod Kumar Garg and NK. Venkaita Krishnan: E.R.P.Concepts & Practices (Prentice Hall). 3. Sai Kumar ML: Enterprise Resourscs Planning (Institute of Public Enterprises) 4. Rahul V. Altekar: Enterprise Resource Planning (Prentice Hall)

442- E- BUSINESS UNIT-I:

From E - Commerce to E-Business, Structural Transformation, Flexible Business designs. Trend spotting - Time, Self service, ease of use, outsourcing.

UNIT–II:

E-Business design - strategy of design - phases: building, capability evaluation E-Business design.

UNIT–III:

E- Business Architecture - Customers Relationship Management, Selling-chain Management – supply- chain Management- e-Procurement.

UNIT –IV: Knowledge tone Applications - Next generation of D.S.S Business ModelSuitability, Pitfalls and Consumer preferences. UNIT-V:

Development E – Business design, strategy formulation.

References: 1. Ravi Ralakota and Maina Robinson: E – Business (Pearson) 2. Napier Jud, Rivers and Wagnerm: Creating a E–Business (Vikas)

443- DATA MINING AND DATA WAREHOUSING UNIT-I:

Introduction to data warehousing; Needs, Goal & Problems phases of development. Developers, and users perspective, Data Ware house team.

UNIT-II:

Logical Design: Types of data in warehouse, data warehouse

databases Vs

operational databases, design strategies. UNIT-III:

Data warehouse vs data mart, integrity constraints. Physical design: VLDB, NLS, Query parallelism, Query optimization, Table – space segregation. Star schema implementation, Dual Schema access approach.

UNIT-IV:

Moving data into the data warehouse, SQL Loader, Imported export. Indexing the data warehouse, Backup, recovery and security.

UNIT-V:

Data mining: Introduction - Data loading, Benefits of Data Mining – Data Mining Techniques – Data Mining solutions.

References: 1. Michael J. Corey, Michael Abbey : Data Warehousing Oracle (Tata McGraw Hill)

*

* * *

*