Nick Ritota is a creative, skilled marketing leader with C-suite access, strategic planning experience and a high-level ...
Nick Ritota Denver, NC 28037 M: (518) 376-7047
[email protected] LinkedIn profile Creative, skilled marketing leader with C-suite access, strategic planning experience and a high-level proficiency for brand and promotion. Extensive board room experience, managing functional leadership across all business disciplines. SUMMARY OF QUALIFICATIONS Product & brand management and promotion Direct responsibility for product lines up to $65M (including P&L) Innovation in both product ideation and promotion Deep B2B marketing experience Strategic thinker with tactical and analytical planning experience Marketing management and sales support Product and program launches across channels with private labeling to reduce channel conflict Digital marketing campaigns to drive fresh leads Training program development for program roll-outs (internal & external) Demonstrated ability to competently manage multiple deadlines, motivate and lead diverse stakeholder groups Business Development in start-up manufacturing and software as a service Audience identification (including focus groups, UAT, demos), integrated campaigns and target metric tracking responsibilities New market development in manufacturing and SaaS leading to organic revenue growth Coach, mentor and lead personnel within a technical team environment ACCOMPLISHMENTS & PROFESSIONAL EXPERIENCE BreakFront Software (formerly CompanionCabinet, LLC); Charlotte, NC October 2011 – Present VICE PRESIDENT, Sales & Marketing Redefined customer base, branding and program strategy as well as multi-year product roadmaps to deliver the company’s growth objectives. Utilized digital (permission based) and traditional (interruption based) marketing. 50% YOY revenue growth attained. Management of a team of 10+ as well as outside agencies and remote employees. Currently contract based. Masco Cabinetry, Ann Arbor, MI November 2010-October 2011 DIRECTOR OF MARKETING, Countertop Division, North America Direction for the marketing, sales and P&L of all countertop sales across three channels; builder direct, dealer/distributor, Lowe’s & Home Depot. Management of all consumer touch points, annual marketing plans, advertising, media, consumer promotion, partnership marketing, and PR. Identified & developed new product and channels. Awarded two patents for digital marketing breakthroughs. Developed & launched a consumer facing app for product selection. Masco Business Office Committee, Innovation Team member.
Masco Cabinetry April 2007 – November 2010 BUSINESS DEVELOPMENT MANAGER, Merillat Masterpiece, DeNova Countertops Drove continual sales growth in a down market. Responsible for P&L, managing relationships with a sister company for production as well as product development and product marketing. Full authority over a sales force of over 75 remote reps as well as area managers selling and supporting the product to dealers and builders. Managed and developed an upstart countertop division with manufacturing on both coasts. Managed countertop customer care unit. Responsibilities included US, Canada and International sales. Key member, Oracle business transformation team. Masco Cabinetry, Adrian, MI June 2003- April 2007 ACCOUNT MANAGER/NATIONAL TRAINER Responsible for NY State, NYC and Northern NJ territories for sales to dealers & distributors. Maintained territory while training dealers nationwide on design, design software and sales. Managed territory sales in excess of $30M including the #2 US product distributor. Designed and facilitated three day onsite learning programs promoting the Merillat Masterpiece product line nationally.
EDUCATION & TRAINING Johnson & Wales University-Providence, RI Bachelor of Science-Marketing OTHER SKILLS & TRAINING
CAD experience on 3+ platforms, Oracle implementation experience, SalesForce proficient
Digital marketing & lead development on HubSpot and Word Press
Software development, focus group, UAT and beta testing
Trade show planning, development and staffing
Sales training and negotiation workshop leader
?What IF Innovation program manager
Kaizen participant and leader
