Steven Baumhardt is a high-energy senior executive with corporate officer, general management, direct / indirect and ret...
Steven R. Baumhardt www.linkedin.com/in/stevenbaumhardt/ Richmond, VA 23220-4469
Mobile: +1 303.588-1729
[email protected]
SUMMARY High-energy senior executive with corporate officer, general management, direct / indirect and retail sales management, marketing, operations and customer care experience with start-up, mid-size and Fortune 50 companies. 30+ years international business experience managing operations with P & L responsibility at the country, region and global level. Demonstrated achievements in strategy development, channel / wholesaler management, change management, and tactical execution. Initiated, championed and successfully led innovative initiatives in channel management and infrastructure redesign in complex domestic and international market environments. Lead via team building, engagement and empowerment. Early e-commerce involvement – multiple leadership roles in e-business strategy definition and deployment. Driven by passionate commitment to organization mission and goal achievement. Key words: results, growth, strategy, business development, management, partners/channels, marketing, customer care, B2C, B2B, B2G PROFESSIONAL EXPERIENCE AND ACCOMPLISHMENTS TransCore & Getloaded Corp. Boulder, CO & Richmond, VA
VP & Mgr., Business Development Commercial Group
October, 2000 – July 2013
TransCore/DAT and Getloaded, two wholly owned subsidiaries of Roper Industries, world leaders in automated ground transportation management systems with an 80 year heritage of providing technology-based services and products to government and commercial customers. Both companies are recognized as technology, e-commerce and application innovators. Established and managed Getloaded’s strategic partner relationships to broaden the breadth and value of services offered clients. Orchestrated exclusive partnerships with two factoring service providers generating annual revenue streams of > $400K. Established a new channel partnership to penetrate and serve the Canadian market generating > $350K annual revenue. Negotiated and established exclusive strategic channel partnerships for Getloaded with Progressive Insurance, Rand McNally, the National Association for Minority Truckers and several other entities. Led TransCore’s competitive analysis, acquisition candidate identification and evaluation process targeting and assessing both domestic and international prospects. Managed TransCore’s Electronic Vehicle Registration (EVR) Compliance Monitoring Systems and Business Development activities, identifying and evaluating strategies for growth via vertical and geographic market expansion and strategic partnerships. Managed marketing, sales, negotiations and program deployment of the world’s first country-wide EVR system in Bermuda; system went live in July, 2008; client publicly declared that the system is proving to be a major success. Developed and managed international strategic channel (distributor/wholesaler) and business partner relationships to expand global presence and market penetration. ServiceMagic, Inc.
Vice President, Operations
Jan, 1999 – October, 2000
Golden, CO
ServiceMagic (recently renamed HomeAdvisor), founded in 1999, is a B2C e-commerce facilitator deploying a web portal connecting homeowners with qualified service professionals specifically interested in fulfilling the local service needs of consumers. Recruited as employee number nine and the first appointed corporate officer to define and develop organizational and business process capability to execute the company’s service offering. Reporting to a Founder and Co-CEO, responsibilities focused on leading and managing business operations -- including customer care, customer transaction lifecycle management, strategy development and tactical execution for field operations of phone-based referral businesses, membership processing and screening of service professionals, and service professional account / relationship management. Developed and managed the company’s comprehensive “customer care” policy platform. Defined, developed and directed the processes and procedures supporting business operations with a focus and commitment to managing every customer transaction to success. Defined, deployed and monitored key performance indicators summarizing macro and detail level business activity. Directed the integration and managed the operations of seven retail referral service companies acquired during my tenure. NETdelivery Corporation
Vice President, Marketing
1996 – 1999
Boulder, CO
NETdelivery, a 1995 start-up, developed and patented secure online document delivery systems to support both business-tobusiness (B2B) and business-to-consumer (B2C) e-commerce transactions. The company’s technology and its Electronic Bill Presentment and Payment (EBPP) application provides the delivery engine for the world’s first Electronic Post Office introduced and commercialized by the Canada Post Corporation and the Bank of Montreal / Cebra. Key corporate investors include DST Systems, the largest first class mailer in the US, and United Parcel Services (UPS). Recruited by the Founder as the first appointed corporate officer. Responsible for marketing, PR, market research, competitive analysis, product management, and payment systems. Key contributor to corporate strategy development, business model evolution and corresponding business plan definition. Led research and analysis re the billing industry and assessment potential for Electronic Bill Presentment and Payment (EBPP). Corporate champion leading evolution of company’s initial B2C community marketing service offering to a B2B strategy / focus on secure digital delivery for EBPP and other high value documents – resulting in the company “reinventing” itself and the service it was offering. Initiated and managed the corporate partnership with International Billing Services (the world’s largest biller, a subsidiary of DST Systems) resulting in a major equity investment; similarly initiated and managed the partner relationship with UPS, also leading to an equity investment.
Steven R. Baumhardt
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General Binding Corporation
Senior Vice President, International
1993 – 1996
Northbrook, Illinois
GBC is a market leader in document presentation and finishing systems in the office products industry. Recruited from Kodak to this $450M public company as the senior corporate officer responsible for GBC’s core business in all markets outside the USA. Reporting to the CEO, responsibilities included 700 employees, 13 international subsidiaries, 7 manufacturing plants, a joint venture in India and Distributor relationships in over 50 countries. Oversaw sales, marketing, customer service and operations in all markets. Increased sales 31.5% to 102.8M and subsidiary earnings 89% despite significant margin erosion experienced by all manufactures due to increased costs of raw materials and greatly enhanced customer buying power. Doubled sales in Japan between ’93 to ’95 to $21.3M and grew revenue in Eastern Europe and the Middle East in excess of 40% in both ’94 and ’95 … creating a $6M business from a minimal base. Minimized expense growth by developing, consolidating and leveraging a “European Region” infrastructure in conjunction with a long term business strategy minimizing the need for redundant, ‘sub-scale’ support structures at individual subsidiary level. Identified and initiated the strategic acquisition of a $20M, market leading office products distributor in Australia, resulting in GBC’s first international acquisition, finalized in January, ’96. Led and managed all integration activities.
1970 1992 – 1993
Eastman Kodak Company General Manager, Central American & Caribbean Operations
1993 Miami, Florida
Managed and directed nine product / business units, six subsidiaries, 38 retail stores, 250 employees and 28 distributor / wholesaler relationships in 36 countries. Responsibilities included leadership of sales, marketing, customer care and operations. Established business model consolidating independent subsidiary operations into a ‘regional business unit’ leveraging a central infrastructure to support multiple, market-specific selling and customer service organizations. Model subsequently served as a prototype for Kodak operations worldwide. Grew revenue 19.4% to $94.2M, increased total productivity 22% … infrastructure productivity 37%, increased earnings 5x to $5M, increased ROA from -3% to + 7%, and increased operating cash flow $8M. Developed and implemented a ‘Kodak-first’ market entry approach in the Dominican Republic. Grew business from $550K in ’91 to $3.7M in ’92 to $5.6M in ’93; resulting in earnings growth of 8x in two years. Initiated and executed high risk / high reward change in channel strategy in Puerto Rico’s X-ray market aligning Kodak with one strategic partner from a previous platform of multiple non-exclusive wholesalers/dealers, resulting in sales growing 63%, market share increasing from 35% to 54% and earnings more than doubling. 1990 – 1991
General Manager, Graphic Imaging Division – North American Markets
Rochester, NY
Responsible for revenue and “bottom line” results of Kodak’s $370M Graphic Arts business in the United States and Canada. Led and managed an organization of 360 people including a field sales force of 300. Maintained sales and earnings while growing volume in a declining market, exceeding industry performance. Increased productivity 18%; reduced SKU’s 35% and improved ROA 22%. Increased share of graphic arts films 4% to 31% and scanner film share 5% to 33%, making Kodak the market leader while still enjoying a price premium. Increased customer satisfaction from 87% to 92% and positioned Kodak as the leading manufacturer resulting in recognition by the national wholesaler/dealer organization (GASDA) as the “Supplier of the Year” in 1991. Restructured the sales and marketing organization eliminating two layers of management while doubling the number of first level sales supervisors to get management “closer to the customer” and provide more coaching and support of sales personnel. 1988 – 1989
Corporate Staff
Rochester, NY
Assistant to the Vice Chairman. Served as “aid de camp” evaluating and debating proposed strategies, coordinating data and performance analysis and participating in the business valuation process for all Kodak business units. Throughout this assignment maintained active interface with Kodak’s CEO, president, Directors and all corporate officers. Represented corporate management as the team lead to facilitate the integration of the multi-billion dollar acquisition of Sterling Drug. 1985 – 1987
General Manager, Middle East Operations
Dubai, United Arab Emirates
Managed all of Kodak’s businesses ($100M) throughout the Middle East. Responsible for three subsidiaries, 16 geographic markets served by Distributors and the management services agreement in Saudi Arabia. Directed 300 employees resident in 6 countries comprised of 14 different nationalities. Oversaw sales, marketing, customer care and operations in all markets. Initiated and established a new Kodak subsidiary in Turkey growing sales from $3M to $20M gaining 20+ market share points in consumer film and securing significant share gains in Graphics, Professional and Motion Picture products. Revised traditional “full-line” distributor relationships by appointing “business-specific” distributors in each geographic market to better represent Kodak’s unique product / market segments. 1983 – 1985
General Manager, Saudi Arabian Operations
Jeddah, Saudi Arabia
Led and established Kodak’s first management presence in Saudi Arabia. Responsible for Kodak’s largest worldwide distributor (sales of > $50MM, 4 branches and 7 retail stores) and implementing a management services agreement, a “first” for Kodak. 1970 – 1983
Additional International Roles / Progressive Responsibility
Resident in 12 Countries
Operations Manager, Kodak Taiwan … Administrative Manager, Kodak Singapore … Distribution Manager, Kodak Iran … Supervisor, Worldwide Inventory Management Systems … International Distribution Analyst … Management Trainee EDUCATION Executive Leadership Program, Dartmouth College, Amos Tuck School of Management (selected, sponsored & funded by Kodak) MBA, International Management & Marketing; Rochester Institute of Technology BA, Industrial Management; Michigan State University
