VP Brand Marketing in New York City Resume Helene Fantozzi

HELENE FANTOZZI Edison, NJ 08837 [email protected]

Home: 732.512.1160 Cell: 732.343.4273

SALES & MARKETING EXECUTIVE Marketing and sales management professional with comprehensive experience in strategic brand development, advertising business development, direct marketing, operations and sales promotions with full P & L responsibility. Demonstrated ability in developing and implementing sales marketing plans designed to increase growth in established market segments and identify growth areas for new business. Business Development * Revenue Growth * Strategic Planning * P&L Oversight * Staff Management Client Services * Branding * Advertising * In-Store Events * Retail Promotions

MEDIA EXPERIENCE Harris Publications Naturally, Danny Seo and DannySeo.com Publisher – Sales & Marketing 2014-Present Developed pre-launch sales and marketing strategy and effectively articulated the magazine’s position to agencies across the country and have steadily increased revenue issue over issue.  Manage all print and digital sales and marketing efforts, reporting directly to President.  Conceived and executed six-figure integrated packages for Movado, Wilsonart, Eden, Element Hotels, and Alex & Ani.  Broke key accounts such as Silk, Natural Balance, and Campbell’s.  Hired, trained and mentored Account Director on selling a launch magazine.  Developed and wrote reader study to solidify our brand position.  Partnered with Editorial to create custom content solutions for advertisers. American Media, Inc. (AMI) Natural Health and NaturalHealthMag.com Publisher 2011 – 2014 Associate Publisher, Marketing 2009 – 2011 Marketing Director 2006 – 2009 Collaborate with management to envision short- and long-term goals and provide solutions that drive revenue. Team with editorial and circulation departments, as well as outside partners (i.e. retailers, media,) to identify and develop sales opportunities that drives revenue and increases brand awareness. Lead, coach and train staff of eight.  Developed sales and marketing strategies for the healthy lifestyle category that resulted in 38 new accounts — including Campbell’s, Uncle Ben’s, Pria, Dawn, and Brittoli.  Developed and sold major, six-figure integrated packages to P&G, Kraft, J&J, Unilever, and Kellogg’s.  Created, negotiated and executed advertorial series featuring Sara Snow for Clorox, resulting in 38% increase in dollars.  Conceived and executed online program for Colgate that increased total online revenue 23%.  Broke color cosmetics category and increased spending with a strong, cross-media promotional program with measurable results.  Expanded signature event — Women’s Wellness Weekend — into a branded series of events around the country, resulting in increased spending from Aveeno and Asics.

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Managed demographic and category-specific subscriber study from inception through completion, resulting in a complete repositioning of the magazine. Developed partnerships with online resources to keep SEM low and profit margins high. Managed the redesign and migration of NaturalHealthMag.com to new CMS.

Publishing Group of America Relish – Adweek’s “2006 Launch of the Year” Associate Marketing Director 2005 – 2006 Created all sales materials and marketing programs propelling Relish to the 2006 “Launch of the Year.”  Developed award-winning direct marketing campaign and media kit to increase brand awareness and evangelize the brand.  Researched and identified growth segments and developed relationships with strategic partners including American Tailgating Association, Family Night National Organization and Children’s Athletic Association, to create strategic marketing programs resulting in business from Bush’s, Campbell’s and Kraft.  Launched magazine to industry in key cities with a series of intimate culinary events. Rodale, Inc. Organic Style – Ad Age’s “Hot List 2004 & 2005” Advertising Sales Promotions Manager 2001 – 2005 Created and executed extensive media tour to support launch publication as a freelance publicity agent. Due to tour’s success, recruited to manage magazines promotions department.  Established and developed marketing programs across categories to help break target accounts such as Nissan, Apple and P&G, resulting in an 82% increase in ad pages 2003 vs. 2004.  Built and maintained deep retail relationships with CVS, Macy’s West, the great indoors and Mall of America that resulted in additional page revenue in excess of a quarter-million dollars.  Assisted in execution of two trade campaigns across multiple media platforms that resulted in brand awareness with “Green is the New Black” in 2002 and in the launch of a redesign in 2004.  Developed creative concepts, wrote all merchandising proposals and executed programs for Auto, Beauty, Fashion, and Packaged Goods.  Collaborated with design and research on promotional materials, including sales collateral, mockups and branded premiums.  Partnered with editorial and PR to develop and execute signature event, Women with Organic Style. FASHION EXPERIENCE

Calvin Klein, Facilities Manager Prada, Store Manager Barneys New York, Assistant Store Manager Saks Fifth Avenue, Department Manager

1997 – 2000 1996 – 1997 1993 – 1996 1987 – 1993

Merchandising • Operations • Sales Management • Customer Service • Sales EDUCATION Saks Fifth Avenue Fashion Institute of Technology, SUNY

Executive Training Program B.S. Advertising and Marketing