Volkswagen Dealership Application Form July12

Volkswagen Business Plan Presentation

Dealership Application

Corporate Summary APPLICANT'S DETAILS Corporate Name Trading Name (where applicable) Address

Telephone / Facsimile Nos Internet / E-mail Address CEO / MD etc Dealer Principal (main contact person) VW Group Franchise/s Being Handled (where applicable) Other Franchise/s (where applicable) CORPORATE OVERVIEW Year Founded Description of Business Paid Up Capital Authorised Capital Annual Turnover Profit before Tax Market Share (where applicable) REQUESTED FRANCHISE New Dealership / Sales Point (Name) Opening Schedule PREMISE/S New / Existing Premise/s (3S / 2S / 1S) Owned / Rented Proposed Location VGM Appointed Architect

Compulsory

Dealership Summary

SALES POINT PROFILE New Dealer / Additional Sales Point Trading Name Address Telephone / Facsimile No's Internet / E-mail Address Location Proximity to Nearest VW Sales Point (km) Relationship to Nearest Dealer? Nearest Train Station Landmark Opening Hours; Showroom Opening Hours; Service / Parts

Dealership Summary

OPERATIONAL OVERVIEW Shareholder(s) Total Investment Land Building Capital Resources (Internal / External) Credit Facilities (where applicable)

NEW CARS

APPROVED USED CARS

Volkswagen (units)

Units

CARS SALES PLAN 2012 2013 2014 2015 2016 BUSINESS DEVELOPMENT PLAN

(Key points only, to attach full details)

Space Planning

SHOWROOM Display Area (m2) Reception (m2) Consultation (m2) New Vehicle Delivery (m2) Boutique items (m2) Total Showroom (m2) Total ACCESSORY Facility (m2) Demonstrator Car Park (units) Sales Visitors Car Park (units) Service Visitors Car Park (units) TOTAL Parking Area (units) WORKSHOP Workbays (units) Workbays Space (m2) Lifts (units) Vehicle Parking Bays / Storage (units) Car Wash (units) PARTS (m2) Storage Space Loading Bays (units)

Planned

Remarks

Staff Planning * Refer to Slide No. 8 – All key personnel's are compulsory at start-up Planned Top Management – Key Personnel Marketing Marketing Manager Finance Finance Manager Sales Sales Manager SC –Salesman Administrative Staff Total Sales Service After-Sales Manager Technicians Service Advisers / QC Administration Staff Total Service Parts Parts Manager

Parts Staff Total Parts GRAND TOTAL - STAFF

Remarks

Organisation Chart General Manager

Assistant / Admin

Head - Marketing

Head - Finance

Head - Sales

Events / CRM

Admin

Sales Manager

Tea Lady / Cleaner

Head - Aftersales

Receptionist / Cahier

Service Manager

Admin

Assistant Technicians

Admin / Accounts Service Advisors Sales Consultants

Driver

CRM / Customer Care

Runner / Driver

Receptionist

Parts & Acc. Manager

Technical Manager

Personnel Requirement for Dealership Tier No Description 1 Director / General Manager * 2 Head - Sales * 3 Sales Manager 4 Sales Consultants * 5 Head - Aftersales * 6 Service Manager 7 Service Advisors * 8 Customer Care * 9 Technical Managers * 10 Technicians * 11 Parts & Accessory Manager * 12 Store Assistant * 13 Head - Finance * 14 Finance Asst 15 Head - Marketing * 16 Marketing Asst 17 Administrative Staff 17.1 Admin Asst 17.2 Account Asst 17.3 Receptionist * 17.4 Runner * 17.5 Tea Lady * 17.6 Driver Total Headcount * Compulsory at Dealership start-up phase

500 1 1 1 7 1 1 5 1 1 8 1 1 1 1 1 1

800 1 1 1 10 1 1 6 1 1 8 1 1 1 1 1 1

1500 1 1 1 22 1 1 10 2 1 15 1 1 1 1 1 1

2500 1 1 1 30 1 1 15 3 1 20 1 1 1 1 1 1

City S'room 1 1 1 13 1 1 8 2 1 15 1 1 1 1 1 1

1 1 1 1 1 1 35

3 1 1 1 1 1 43

4 1 2 1 1 1 69

5 2 2 2 2 2 93

4 1 2 2 2 2 61

Information on Demographic

• Google Map – include all competitor locations, major hypermarkets, business areas and housing areas. • Street map – “zoomed in view” of the proposed site • Population – age, gender, race,

Information on Economic

Information on Vehicle Population & Competitor Analysis

• Vehicle Population – past 5 years sales figure for • In depth competitor Analysis – i.e. Honda, Toyota, Nissan, Peugeot, Kia, Ford, Hyundai, Mazda, BMW (model breakdown)

Project Timeline

• A detailed project timeline to be provided including all major milestones. • All approval (such as CF, Bomba inspection, drawing approval) should be taken into consideration

Layout Plan of the Proposed Showroom

• A detailed showroom and workshop layout to be provided. • All drawings i.e. Elevation, Front to be included

Pictures of the Actual Site

Sales Forecast 2012

2013

2014

2015

2016

Unit(s)

Unit(s)

Unit(s)

Unit(s)

Unit(s)

Sales Forecast (Units)

Model Breakdown* 1. Existing and Future Models Polo Polo GTI Polo Sedan Golf Golf GTi Scirocco 1.4 EOS Jetta Cross Touran Passat B7 (CKD) Passat B7 (CBU) CC Tiguan Sharan Touareg Scirocco R Golf R New Beetle 1.2 New Beetle 2.0 Total Sales Forecast

Product Pricing No

Model

NSP (RM)

No

Model

NSP (RM)

1

New Beetle 1.2

TBC

15

Golf

155,888

2

New Beetle 2.0

TBC

16

Golf GTI

209,888

3

Passat B7 (CKD)

170,888

17

Polo

108,888

4

Passat B7 (CBU)

184,888

18

Scirocco 1.4

188,888

5

Polo GTI (3 Door)

166,888

19

Polo Sedan

99,888

6

Polo GTI (5 Door)

169,888

20

Sharan

245,888

7

Cross Touran

166,888

21

Touareg Hybrid

8

Touareg

428,888

22

Scirocco R

9

Jetta

149,888

10

Golf R

268,888

11

EOS

257,888

12

Tiguan

236,888

13

CC (Comfort)

225,888

14

CC (Sport)

243,888

TBC 279,888

Dealer Feasibility Summary I. Sales Operations Dealership Format No Description 1. Sales Forecast (Units)

(No. of Units) (RM)

Sales Turnover Cars (List price*Volume) 2. Cost of Sales Cost of Cars Bought (A) Gross Profit (RM) 3. Other Income Finance Commission Variable/Incentive Margin (%) (B) Total Gross Profit (RM) (A) + (B) 4. Operating Cost Total Direct Costs (discount, promotion, B/G, etc) Total Human Resource Cost (salary, training, etc) Total Overheads Cost (C) Total Operating Cost Sales Net Profit Before Tax (B) - (C) II. After Sales Operations After-Sales Income Cars Parc Assume at 75% Sales Volume Total Yearly Gross Profit Total Yearly Operating Cost Yearly Profit/Loss (After-Sales) Grand Total Profit & Loss Return on Sales (ROS) Breakeven (units)

0

P&L Projection Cash Flow

Marketing Plan

Additional Information

• Company Secretary Forms – i.e. Form 9, 24, 49 • Bank Guarantee Statements • Information on other dealerships owned if any – sales figures, product mix for the past 5years

• This template is for reference only. Any additional information should be included.