Vivek Poddar& Pratik Agarwal

From B2C to B2B: what caused Chennaibased hyperlocal startup LocaLegs to switch gears? The venture was founded by IIT alumni Pratik Agarwal and Vivek Poddar. Pratik Pratik is from Bilaspur (Chhattisgarh. There! he owned a "arrying and forwarding (C#$ agen"y that undertook %obs from different "ement "ompanies. It was then that he learned about logisti"s! and de"ided to move to Chennai to build his own logisti"s "ompany.

&oon! Vivek %oined in too. 'hile pursuing his masters in Canada! Vivek had a part time %ob delivering food to different parts of the "ity. uring this! he realised that India)s delivery me"hanism was way behind Canada)s. The idea of "reating something in the hyperlo"al delivery spa"e in India then remained at the ba"k of his mind.

*owever! their realisations didn)t stop there. They entered the market as a B+C bri"k and mortar delivery player. But they soon realised that their passion lay in enabling and improving te"hnology for the logisti"s segment. Vivek tells us,

“We thought that the B2C hyperlocal market was getting saturated. There are as many as seven ventures today operating in the segment. Moreover, we wanted to work towards better enablement o technology and services in the delivery space, rather than being a part o the discount!and!coupon model used as techni"ues to attract more customers.#  The "o-founder adds that as many as / per "ent of hyperlo"al "ompanies need enablers for te"hnology te"hnology..

Currently bootstrapped!

LocaLegs was angel-invested by three individuals! who "ontinue to advise and

mentor the startup with a"tivities revolving around business development and "ustomer relationship strategies.

 At present! this this seven team venture has an a"tive a"tive running network of of 01 delivery boys boys in Chennai.

'hen dis"ussing revenues! the "o-founder tells us that the average ti"ket si2e (per delivery is 3s 1//. 'ith as many as +// deliveries made on an average! revenue a""umulates to 3s 4!//!/// every day. The venture further "laims that their revenues are growing at 56 per "ent every week.

7ooking forward to doubling their revenues every 8uarter! Vivek states the firm)s delivery rate was 6/ per day in 9ay! 40/ per day in :une and is no w around 0// per day. 7o"a7egs intends to take this to 4/!/// deliveries per day by the end of the year.

 Although they are faring well on the revenue front! the road to su""ess is still not smooth and straight for the startup. Their biggest resour"e "ontinues to be their biggest "hallenge. Vivek "on"ludes,

;The attrition rate of delivery staff is nearly 6/-5/ per "ent. They "ome one day and leave the ne