Victoria's Secret Merchandise Analysis

Victoria’s Secret

Lauren Clark & Moriah Lutz-Tveite October 18, 2011 LXFM 501

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Sales Plan & Financial Goals

The major financial goals of Limited Brands, of which Victoria’s Secret is a part, is to improve operating margins to above 15 percent within the next year. In order to achieve this goal, Victoria’s Secret plans to implement a continued sales focus on bras and panties. They plan to increase sales of these items by emphasizing newness and innovation within the product category. The brand plans to rely on their very large mailing list culled from catalog, online, and in-store customers to encourage repeat business through direct marketing techniques.

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