Zsuzsanna Onstead is a strategically minded leader with an accomplished entrepreneurial track record in diverse industri...
Zsuzsanna “Z” Onstead
[email protected] www.zsuzsanna-onstead.com
(310) 968-5080 (310) 202-8077
Los Angeles, California
VICE PRESIDENT DIRECTOR, MARKETING - SALES - OPERATIONS Consumer Products - Financial Services Strategically-minded leader with accomplished entrepreneurial track record in diverse industries; blending marketing, operations, and financial backgrounds to lead cross-functional teams that collaborate as a focused unit. Continuously identifying new growth opportunities through market analysis, business development, market intelligence, and keen instincts resulting in consistently surpassing organizational KPIs. Organized and focused yet creative enough to be a tangible asset to the management team and the bottom line. - ROI / P&L Optimization - Client Acquisition & Retention - Supplier / Vendor Relations - Budgeting / Cost Controls - Workflow Optimization
- Production Operations (SCM) - Inventory Management - Financial Analysis - Sales & Marketing Leadership - Staff Management & Training
- Motivational Public Speaking - Digital Marketing: SEO, PPC - Advertising / Web Content - Customized SAP Implementation - Customer Relations (CRM)
PROFESSIONAL EXPERIENCE CONSUMER PRODUCTS Children’s Apparel Baby Gear & Accessories Contemporary Juniors Apparel Licensed Women’s Accessories
Collateral Marketing Materials Promotional Marketing Items Nutritional Wellness Products Cosmetics and Body Care
Multi-level Marketing Brick & Mortar Retailing Online E-Commerce Retail Manufacturing & Production
Baby Basix Inc. – Entrepreneurial endeavor for niche children’s apparel retailing. 2004 – 2015
Founder and President
Garage start-up to warehouse and boutique location achieving multi-channel sales growth. Ascertained deep knowledge of general overall business operations and efficiencies from big picture view, down to the smallest administrative details; including planning, forecasting and budgeting. Developed infrastructure and procedures. Creative Website design and content development Created retail brand identity ensuring social media, and digital marketing efforts were in-line. Positively enhance staff productivity whilst maintaining a lean talent profile. Achievements: Implemented procedures and manuals for smooth efficient operational workflow. Strong market penetration yielding sales growth of 20%+ per annum. Tailored marketing PPC campaigns reducing costs by 50% while increasing sales by 12%. Part of the elite top 1000 e-tailers in the USA with a customer satisfaction rating of over 98%. Strategically “lean” product line arrangement resulting in a 20% improvement in conversions.
Herbalife International - Leading direct selling company specializing in healthful living products. Senior Marketing Manager 1997 - 2003 Spearheaded global brand strategies for marketing collateral supporting multi-level marketing sales globally. Created customized position with synergistic project management encompassing operations, finance and creative divisions. Performed extensive competitive analytics, market evaluations, and ongoing trend analysis to drive channel development decisions. Key team member of large scale corporate events & incentive programs geared towards independent distributors. Maintained $17 million operational budget. Managed 20 direct reports. Promotions: Promoted to positions of progressively increasing responsibilities during 6 year tenure. Corporate Marketing Coordinator
Promotions Manager
Senior Corporate Marketing Manager (interim Director)
Achievements: Created a $30 million profit center for marketing materials utilizing efficiency standards to counter initial deficits.
Zsuzsanna “Z” Onstead
Page 2
Re-engineered Promotional Line, turning a $3 million deficit into $10 million profit in 2 years Reduced inventory levels by 89% without compromising sales and yielding a 5% reduction of warehouse space. Narrowed collateral material product mix by 38% clarifying proper utilization by independent sales force. Operational leader in automating reporting data ( inventory and sales), integrating with Corporate Finance systems .
GUESS? Inc. - Contemporary fashion brand known for denim, licensing & innovative ads. International Compliance Manager, Export Licensing Department 1994 - 1997 Key responsibility to maintain international brand quality and identity. New business development by prospecting for international partners to license and distribute products. Performed financial analysis as to license or export into new markets. Pivotal team member in contractual negotiations, and end result manager of final licensing contracts. Implemented departmental procedures for expansion, contractual maintenance, and forecast methods. Monitored international marketing strategies. Managed $3 million operational budget. Oversaw a staff of 4. Promotions: Promoted to positions of progressively increasing responsibilities during 3 year tenure Executive Assistant
Exports Coordinator
Exports Liaison
International Compliance Manager (new position)
Achievements: Expansion into 10 new markets in 2 years. Secured international contractual revenues from $30 million to $450 million within 18 months. Automated reporting systems including improving real time tracking of sales data (custom SAP). Recipient of intra-company awards: Tremendous Support, Extra Effort, and Outstanding Teamwork.
FINANCIAL SERVICES Marketing Strategies Salesforce Training Presentations & Seminars
Operations & Back Office Office Administration Trading Support
CRM Financial Product Sales Life Insurance & Annuities
New York Life – mutual Life Insurance Company established in 1845. 2014 - 2015
Partner
Increased existing team’s production by 23% in 3 months Created mentorship series for agents in training. Collaborated with corporate home office for updated marketing strategies. Scored a 96% on State Insurance Exam.
Equibond Inc. – Consulting as Administrator and Marketing
1996 - 2013
Oppenheimer & Company – Licensed Financial Advisor
1994 - 1994
HJ Meyers – Licensed Sales Assistant
1993 - 1994
Scored 97% on the Series 7
Drake Capital – Operations Administrator Merrill Lynch – Operations
Accounting
Assistant Controller
Head Sales Assistant
1990 - 1993 1988 - 1990
EDUCATION & CREDENTIALS B.S. Business Administration Management, California State University Los Angeles 1993 Stephen Covey Program: 7 Habits of Highly Effective People Current FINRA Series 7 General Securities License and Series 63 State Registration Current California State Insurance License 0I91522: Life, Variable Contracts, Accident & Health American Management Association – NAFE – Golden Key National Honor Society Fluent in English (native) and Hungarian Consulting Endeavors: large scale event planning & coordination – small business financial planning Charity fundraising events – motivational engagements – efficiency & organization workshops
