VERSACE

VERSACE Introduction: 1. Company: 2. Product name: 3. Brand name: 4. Mission and vision statement: 5. Objectives: 6. Executive summary: 7. Company’s internal environment: 8. Customer market: 9. Competition: 10. Publics: 11. Target market segmentation: 12. Factors affecting buyer’s behavior: 13. Product mix 14. Pricing: 15. Product pricing strategy: 16. Price adjustment strategies: 17. Promotional pricing: 18. Channels: 19. Promotion: 20. Swot analysis: 21. Review and control: 22. Contingency plan: 23. Market share: 24. Finance 25. Firm strategy, structure and rivalry

26. 5 forces analysis