Valpak Product Brochure (Central Maryland)

VALPAK SOLUTIONS ®

A comprehensive suite of products enabling you to

influence, attract & nurture customers

In the mail.

Online.

On the phone.

VALPAK SOLUTIONS ®

Whether you hope to acquire new customers, retain existing ones, or create awareness for something completely inspired, our full suite of products and services helps keep consumers informed of all that you do.

VALPAK SOLUTIONS ®

Valpak provides a custom marketing campaign calendar to meet your needs by including the 5 Elements of a Successful Campaign:

The Right PACKAGE Your message will be seen

The Right MARKET Your message will be seen by the right people

The Right PRODUCT Your message will reach consumers wherever they are

The Right OFFERS The offer will motivate people to respond

The Right FREQUENCY Your message will be seen enough

ATTRACT new consumers to your business At Valpak , we understand your advertising goals. Let us help your business attract new consumers with these core marketing tools. These products are central to your Valpak advertising campaign in that they encourage and inspire new consumers to patronize your business. ®

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The central piece of your marketing campaign. •U  sing design best practices, we’ll help you

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create the most effective ads •W  e help you select the right message and offer for maximum results • Stir consumers to take immediate action

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Valpak Deals

®

Leverage the power of Valpak Deals and reach ideal consumers wherever they go. • No up-front costs; we pay you weekly ®

•D  eals can be featured in The Blue Envelope , online and in an e-mail •E  asily manage your campaign and track redemptions online or on your Valpak Business Center mobile app

Connect with your best customers

anywhere@anytime

with the Valpak® product suite

Ad

NURTURE your loyal consumer base We’ve helped you bring consumers to your business. Now we’ll help you keep them. These products will entice your loyal consumers to frequent your business again and again. Generating repeat business and positive word-of-mouth advertising is key to any business’s long-term success. Tear-off 03 Loyalty Card

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them 3 months or until used

Hours: 9am - 9pm Mon - Sun

CP side 1

•L  onger shelf life; on average, consumers keep

www.breciasitaliancafe.com

See reverse for more information and locations

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•P  remium format stands out in the envelope

1

Brecia’s Italian Cafe

Brecia’s Italian Cafe

Enjoy Delicious Pasta, Pizza, Salads & More!

Buy 4 Entrées, Get 5th Free

02 single Panel QR

and keep coming back

Enjoy Delicious Pasta, Pizza, Salads & More! SAVE

Brecia’s Engage with consumers who want the convenience Italian Cafe of having money-saving offers with them wherever SMS Texting

Text

“CHICkEN1”

Breci a’s Ita lian C 10% afe Off FREE Entrée Every Tuesd ay Reply STOP to Ca ncel

they go.

to VALPAk (825725)

123 Main Street, Anytown • Use your TEXT callout wherever you advertise 000-0000

02 single Panel QR

• Invite subscribers to a grand opening

Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out Enjoy Delicious Pasta, Pizza, Salads & More! Brecia’s Italian Cafe

• Point of sale materials available

123 Main Street, Anytown

000-0000

Connect with your best customers

Hours: 9am - 9pm Mon - Sun

Text

“CHICkEN1” to VALPAk (825725)

Free

Dinner Entree Buy One Dinner Entree, Get One Of Equal Or Lesser Value Free With coupon only. Not valid with any other offer. Expires 00/00/00

Standard Text Rates Apply

www.breciasitaliancafe.com

See Reverse For More Savings

Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out

anywhere@anytime

with the Valpak® product suite

Buy One Dinner Entree, Get One Of Equal Or Lesser Value Free With coupon only. Not valid with any other offer. Expires 00/00/00

See Reverse For More Savings

www.breciasitaliancafe.com

that promote last-minute or one-day specials

or special in-store event

Free

Dinner Entree

Standard Text Rates Apply

Hours: 9am - 9pm Mon - Sun •G  enerate sales immediately with text blasts

CP side 1

DEAL

INFLUENCE with brand power Now that people know the basics of WHO you are and WHAT you’re about, let us help you take your marketing to the next level. Whether you’re using our larger direct mail formats or taking advantage of our comprehensive digital tools, let clients know exactly what you can do for them by showcasing your full suite of products and services.

Digital Packages Our digital packages make it easy for you to connect to consumers online and on-the-go! •Y  our offers featured on Valpak.com® and on your own Business Profile Page •Y  our content pushed out through our partner network of websites, mobile sites, mobile apps directories and search engines • Opportunity  to reach responsive consumers who have double opted-in to receive coupons via e-mail • Call  Tracking included to help you track your ROI

Direct Mail Flyers Flyers give you more advertising space to

Enjoy Delicious Pasta, Pizza, Salads & More!

Brecia’s Italian Cafe

123 Main Street,

1/2 Price

Chicken Marsala Valid Anytime

With coupon only. Not valid with any other offer. Expires 00/00/00

Scan for full menu & daily specials

TUESDAY Chicken Cordon Bleu

WEDNESDAY Fettuccine Alfredo

THURSDAY Spicy Calzone

$6.99

$4.99

$9.99

$8.95

FRIDAY Chicken Marsala

SATURDAY Spaghetti & Meatballs

SUNDAY Homemade Lasagna

$5.99

$4.99

$9.99

1/2 Price

$5 Off Your Total Check

Lunch Entree

Buy One Lunch Entree, Get One Of Equal Or Lesser Value 1/2 Price

Valid Anytime With coupon only. Not valid with any other offer.

Expires 00/00/00

Brecia’s Italian Cafe

123 Main Street, Anytown

000-0000

Free

Dinner Entree Buy One Dinner Entree, Get One Of Equal Or Lesser Value Free

Hours: 9am - 9pm Mon - Sun

With coupon only. Not valid with any other offer.

www.breciasitaliancafe.com

Expires 00/00/00

Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out

MONDAY Soup & Salad

TUESDAY Chicken Cordon Bleu

WEDNESDAY Fettuccine Alfredo

THURSDAY Spicy Calzone

$9.99

$8.95

$6.99

FRIDAY Chicken Marsala

SATURDAY Spaghetti & Meatballs

SUNDAY Homemade Lasagna

$5.99

$4.99

$9.99

1/2 Price Lunch Entree

Buy One Lunch Entree, Get One Of Equal Or Lesser Value 1/2 Price

Brecia’s Italian Cafe

Premiere Pasta Dishes

$5 Off Your Total Check

$8.99

1/2 Price

Chicken Marsala

Lunch Entree

Fresh Seafood Entree s

$10 Off Your Total Check

Of $25 Or More

Valid Anytime

Buy One Lunch Entree, Get One Of Equal Or Lesser Value 1/2 Price

With coupon only. Not valid with any other offer.

With coupon only. Not valid with any other offer.

With coupon only. Not valid with any other offer.

With coupon only. Not valid with any other offer.

With coupon only. Not valid with any other offer.

Expires 00/00/00

Expires 00/00/00

Expires 00/00/00

Expires 00/00/00

Expires 00/00/00

Brecia’s Italian Cafe

Scan for full menu & daily specials

Of $50 Or More

Welcome to Brecia’s

At Brecia’s, we bring you the same wonderful experiences we grew up on: from our warm Italian hospitality; to the authentic aromas in our open kitchen; to our flavorful, handmade recipes passed down for generations

6FP SIDE 1

Connect with your best customers

anywhere@anytime

with the Valpak® product suite

Expires 00/00/00

Welcome to Brecia’s

At Brecia’s, we bring you the same wonderful experiences we grew up on: from our warm Italian hospitality; to the authentic aromas in our open kitchen; to our flavorful, handmade recipes passed down for generations

Enjoy Delicious Pasta, Pizza, Salads & More! Italian Cafe

$4.99

Chicken Marsala

With coupon only. Not valid with any other offer.

Expires 00/00/00

3fp SIDEBrecia’s 1

Try All Our Delicious Daily Specials

$8.99

Of $25 Or More

With coupon only. Not valid with any other offer.

11 6pf Bleed

We Make Dining A Great Experience!

Brecia’s Italian Cafe

10 3fpvv No Bleed

a complete product line, photos, graphics, and other content

$8.99

2FP side 1

of a full menu,

-Out

With coupon only. Not valid with any other offer. Expires 00/00/00

Brecia’s Italian Cafe

MONDAY Soup & Salad

With coupon only. Not valid with any other offer. Expires 00/00/00

Of $25 Or More

With coupon only. Not valid with any other offer. Expires 00/00/00

Try All Our Delicious Daily Specials

Buy One Dinner Entree, Get One Of Equal Or Lesser Value Free

Your Total Check

Buy One Lunch Entree, Get One Of Equal Lesser Value 1/2 Or Price

Expires 00/00/00

Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out

Favorites, Dine-In /Carry

$5 Off

Lunch Entree

•L  arger image area allows for the display

Anytown

000-0000

With coupon only. Not valid with any other offer.

www.breciasitaliancafe.com

Free

9pm Mon - Sun www.breciasitaliancafe.c om

Specialties, Italian

000-0000

Hours: 9am - 9pm Mon - Sun

Dinner Entree

Hours: 9am -

Authentic Italian

Free

Dinner Entree Buy One Dinner Entree, Get One Of Equal Or Lesser Value Free

123 Main Street, Anytown

Enjoy Delicious Pasta, Pizza, Salads & More!

help make sure your consumers are aware of all that you do.

Brecia’s Italian Cafe

08 2 Panel Flyer

02 single Panel QR

Product Reinforcements Enjoy Delicious Pasta, Pizza, Salads & More! Free

Brecia’s Italian Cafe

Make it easier to track response and increase redemptions with these product complements. QR Codes

Dinner Entree Buy One Dinner Entree, Get One Of Equal Or Lesser Value Free

123 Main Street, Anytown

℡

CP side 1

Appeal to consumers who prefer the convenience of a mobile 000-0000 Hours: 9am - 9pm Mon - Sun coupon over carrying a paper coupon

With coupon only. Not valid with any other offer.

Scan for full menu & daily specials

www.breciasitaliancafe.com

Expires 00/00/00 02 single Panel QR

See Reverse For More Savings

• Extend the reach of your print ad and boost exposure online Enjoy Delicious Pasta, Pizza, Salads & More! ® Free •P  ush your audience to your Web site, Valpak.com Brecia’s Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out Italian Cafe coupon, video, Facebook page or Valpak Deals® Dinner Entree

000-0000

Monitor how well your offer is working, identify who is responding, and discover ways to improve your close ratio and call volume

www.breciasitaliancafe.com

With coupon only. Not valid with any other offer. Expires 00/00/00

See Reverse For More Savings

Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out

01 MdC sPeC Ad

Enjoy Delicious Pasta, Pizza, Salads & More!

Enjoy Delicious Pasta, & Ad More! 01Pizza, MdCSalads sPeC

$5.99

Get the right message to the right audience 123 Main Street, Anytown

Brecia’s Italian Cafe 123 Main Street, Anytown

Brecia’s Chicken Marsala Italian Cafe Pizza, Delicious Pasta, Salads CP side 1

Enjoy

Scan for full menu & daily specials

01 MdC sPeC Ad

•D  aily, weekly and monthly reports to help you understand how your advertising is performing •C  all recording helps you monitor how your incoming leads are being handled

Versioning

000-0000

$8.99

Chicken Marsala Valid Anytime With coupon only. Not valid with any other offer. Expires 00/00/00

Hours: 9am - 9pm Mon - Sun www.breciasitaliancafe.com

See Reverse For More Savings

& More!

Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out

Valid Anytime

With coupon only. Not valid with any other offer.

7.99

$ •T  est different offers or artwork to see what performs Brecia’s Hours: 9am - 9pm Mon - Sun See Reverse For More Savings www.breciasitaliancafe.com best for your business Chicken Marsala Italian Cafe Valid Anytime •V  ary your address information by location 123 Main Street, Anytown Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out 000-0000 for multi-location businesses Hours: 9am - 9pm Mon - Sun See Reverse For More Savings •P  ull customers from farther distances by using a www.breciasitaliancafe.com stronger offer beyond your immediate retail location 000-0000

Expires 00/00/00

CP side 1

With coupon only. Not valid with any other offer. Expires 00/00/00

CP side 1

℡

Hours: 9am - 9pm Mon - Sun

CP side 1

Call Tracking

℡

Buy One Dinner Entree, Get One Of Equal Or Lesser Value Free

123 Main Street, Anytown

Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out

Specialty Products Looking for something beyond the standard formats to influence, acquire and retain customers? We can help.

Coupon Booklets Offer multiple coupons that are valid over different time periods or for different products

Enjoy Delicious Pasta, Pizza, Salads & More!

• 8, 12 & 16 page booklet formats available

Extras • Leave near your register to entice current customers • Cross-Promotion: Partner with another business to distribute extra coupons

Brecia’s Italian Cafe 123 Main Street, Anytown

000-0000 Hours: 9am - 9pm Mon - Sun

Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out

www.breciasitaliancafe.com

Solo Values

®

Stand out in the consumer’s mailbox with a customized direct mail program Valpak®, The Blue Envelope®, Solo Values®, Valpak.com®, Valpak Deals® are registered trademarks of Valpak Direct Marketing Systems, Inc., its subsidiaries and affiliates. All other products and company names are used for identification purposes only and may be trademarks and/or registered trademarks of their respective owners. Valpak Direct Marketing Systems, Inc. makes no claims to these trademarks. Copyright © 2012 Valpak Direct Marketing Systems, Inc.

•U  se for time-sensitive promotions – grand openings, special sales events, holidays or limited time offers between Valpak mail dates

Connect with your best customers

anywhere@anytime

with the Valpak® product suite

Connect with your best customers

anywhere@anytime with the Valpak product suite ®

TM

In the mail.

Online.

Scan code to see how our solutions deliver results to our advertisers.

Valpak

®

www.valpak.com

On the phone.