Usability Sprint Kickoff

VENTURE DESIGN SPRINTS KICKING OFF A 
 USABILITY SPRINT Alex Cowan © 2015 COWAN+

THE VENTURE DESIGN PROCESS …

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S HO

IF AT

W

WH

M

E

CUSTOMER DISCOVERY & EXPERIMENTS

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PRODUCT & PROMOTION

VALUE PROPOSITIONS & ASSUMPTIONS

WH

PERSONAS

WHO?

AT

SC

PIVOT?

AL

E?

USER STORIES & PROTOTYPES

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PROBLEM SCENARIOS & ALTERNATIVES

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THE DESIGN SPRINT

INPUT

Time Boxed

OUTPUT

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THE DESIGN SPRINT

WHAT DO WE DO NEXT WEEK?

HERE’S WHAT…

PERSONAS & PROBLEMS?

NO NEED

NEED

MOTIVATIONS?

NO NEED

NEED

PROBLEM SCENARIO SPRINT

USABILITY?

NO NEED

NEED

MOTIVATION SPRINT

ARCHITECTURE?

NO NEED

BUILD STUFF!

NEED

USABILITY SPRINT

ARCHITECTURE SPRINT

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THE USABILITY SPRINT

Usability Sprint

VALIDATED INTERFACE So you don’t deliver a solution no one can ELEMENTS VS. USER use. STORIES REFINED USER So you practice driving STORIES & MOCKUP’S to user stories and test yourself on your understanding and readiness. © 2015 COWAN+

CONCEPTS

User Interface Development 0

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Basics of User Cognition Importance of Consistency and Behavior Patterns Usability Research Design Conducting Usability Testing Creating Mockups & Interactive Mockups

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WORKING YOUR USABILITY HYPOTHESIS

CUSTOMER CREATION HYPOTHESIS

PERSONA HYPOTHESIS VALUE HYPOTHESIS

PROBLEM HYPOTHESIS

USABILITY HYPOTHESIS © 2015 COWAN+

DONALD NORMAN’S 7 STEPS JUST ANOTHER YUCKY TUB? Signifier: The dial suggest an 
 up/down affordance Affordance: The tub dial in fact offers an up & down movement Constraint: The dial only goes up and down (not side to side, etc.) Feedback: When water is running, you can tell whether the drain is stopping the water. Mapping: The dial controls the opening of the drain- a well understood conceptual model. source: adapted from ‘The Design of Everyday Things’

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DONALD NORMAN’S 7 STEPS Goal Plan

Compare

Specify

Interpret

Perform

Perceive World

source: adapted from ‘The Design of Everyday Things’

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DONALD NORMAN’S 7 STEPS Goal Plan

Reflective

Compare

Specify

Behavioral

Interpret

Perform

Visceral

Perceive

World source: adapted from ‘The Design of Everyday Things’

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WHAT ARE WE TESTING? DON’T RUIN YOUR RESULTS BY TRYING TO TEST BOTH AT THE SAME TIME

Motivation

Proposition Testing 
 (ala Lean Startup, MVP’s)

Action : ) Action Line Inaction : (

Ability (Usability) Usability Testing

source: adapted from BJ Fogg’s Behavioral Model

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USABILITY TEST SUITES: A PROGRESSION Exploratory

Assessment

It looks like this approach will fundamentally work.

Validation

The implementation is sound and ready for tuning.

Ready for prime time. © 2015 COWAN+

A USABILITY TEST DESIGN FOR ANYONE Objectives & Methods Product Version Subjects Research Composition Pre-Session Checklist Session Design

bit.ly/cdhandbook bit.ly/vdt-usability © 2015 COWAN+

KEY INTER-RELATIONSHIPS USABILITY TESTING

The user stories should be the nexus of your ideation, the other items supporting them.

USER STORIES

VALUE PROPOSITIONS PROTOTYPES & ASSUMPTIONS

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STEP 1: ID WHAT YOU NEED & FIND COMP’S Don’t reinvent the wheel. (startup’s have enough risk) Identify the interface elements you need, then find comparables and existing patterns. (ref: bit.ly/protonow) ui-patterns.com patternry.com/patterns web-patterns.net patterntap.com mobile-patterns.com smileycat.com/design_elements © 2015 COWAN+

GETTING READY FOR YOUR SESSIONS

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5

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DAY 1 ACTIVITIES: USABILITY SPRINT

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Intro. Concepts + Warmup Draft Test Plan Test Test Plan Finalize Test Plan

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DAY 2-4 ACTIVITIES: USABILITY SPRINT

Working with subjects on test plan, adjusting as you go.

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3

4

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DAY 5 ACTIVITIES: USABILITY SPRINT

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Review Evidence & Conclusions from Testing Draft Wireframes and Stories/Story Detail for Revision Decide Next Steps © 2015 COWAN+

YOUR BRIEF Who & What? We want to make an assessment of the user’s relationship to the available affordances and their appropriateness to [x set of user stories].

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Why? We need to determine if our current approach is likely to be usable to [personas] so we decide on possible revisions.

How? Our deliverables will be: a research design with subject test results as well as possibly notes and revisions to our current user stories and test cases. © 2015 COWAN+