Uratex

Executive Summary Founded in 1968 by Robert Cheng, Uratex Foam was launched for sale in the Philippines. From producing foam mattresses, Mr. Cheng’s company expanded to manufacture fabrics, monoblock chairs, leaf springs and mufflers for the automotive industry, microwavable containers among other products. Today, the RGC Foam Group is part of the RGC Group of companies and is the longest manufacturer of commercial and automotive polyurethane foam products in the country. It is now a dominant player in the local foam industry and one of the leading foam makers in Southeast Asia. Uratex’s business strategy is founded in their vision statement “To be the number one foam company in Southeast Asia in terms of customer satisfaction, quality, market

share,

technological

advancement,

and

commitment

to

world-class

excellence. We intend to attain this vision through teamwork, innovation, and total quality management. We intend to satisfy customers through quality products that are competitively priced, delivered on time, and developed through close coordination with our customers”. The RGC Group of companies with their vision statement continue to expand their manufacturing capabilities with manufacturing plants in Muntinlupa, Marikina, Cavite, Camarines Sur, Bulacan, Cebu, Pangasinan, and Davao. Further, they have diversified from manufacturing foam products to fabrics, plastic furniture, and automotive parts like radiators, leaf springs, and mufflers and microwavable food containers. As of 2010, Uratex Foam accounts for 50% of the consumer market and about 80% in the industrial market.

I. Introduction For more than 4 decades, RGC Foam group is today's largest manufacturer of commercial and automotive polyurethane foam products in the country. Through world-class manufacturing practices and a strong culture of excellence, RGC Foam group has become the most dominant player in the local foam industry and one if the leading foam-makers in Southeast Asia. It all began in 1968 when Robert Cheng realized his dream id producing high-quality foam and founded Polyfoam Chemical Corporation. Through the years, Polyfoam significantly expanded as it became increasingly attentive and responsive to the growing needs of the furniture, footwear, garment, and automotive industries. Shortly after, Uratex Foam Brand was launched to the delight of quality-conscious

consumers. Uratex's guiding principle is "To make top-of-the-line products that provide first-rate benefits and create enduring business partnerships with our customers. RGC Foam group today continues to be at the forefront of product innovation and technological advancement, investing in highly advanced machines and building state-of-the-art facilities that would help fulfill the increasing product and service demands of both local and international customers.