Unit Test 7 Key

Unit Test 7

Answer Key

VOCABULARY: WORD PARTNERSHIPS 1 product lifecycle / 2 Market research / 3 consumer profile / 4 advertising campaign / 5 product launch / 6 consumer behaviour / 7 market segment / 8 advertising budget / 9 sales targets / 10 sales forecast

LANGUAGE REVIEW: QUESTIONS 11

How much do you spend on advertising?

12

What does endorsement mean?

13

What are your company’s strengths and weaknesses?

14

When did they extend their product range?

15

Who is leading your sales team?

16 Did / 17 What / 18 Are / 19 Which / 20 Have / 21 How / 22 Has

SKILLS: TELEPHONING 23 How are things? / 24 Have you finished your report? / 25 Could you give me a few details? / 26 How about our market share? / 27 Did you say 5%? / 28 What do you think of ‘Eureka!’? / 29 Why? / 30 Would you like them to do the marketing?

PHOTOCOPIABLE © 2006 Pearson Longman ELT

1