Unica Questionnaire with Answer Key.docx

1. Name 2 examples of System Tables. ANSWERs:

System tables are those generated by Unica e.g., Common systems tables are: Contact History System Tables esponse History System Tables  Treatment  T reatment History System Tables !"er History System tables 2. #e$ne Contact History ANSWER:  The System Table Table %hich stores the the campaign data li&e li&e 'ist ids, cell(codes cell(codes and cellnames, !"er details, contact date and time, treatment codes, pac&age id, treatment code, campaign code and and campaign names , %hen the campaign campaign )o%chart r*ns completely +incl*ding call list or ail list- in the prod*ction mode.

. #e$ne esponse History. ANSWER:  The response History is the system table table %hich stores/capt*res stores/capt*res the records records abo*t the responses of the c*stomers targeted by the ail list or Call list. The response history stores data li&e responders, type of response, date and time, segments etc.

0. hich process box is helpf*l in *ality Control of the target a*dience selected in the )o%chart3 4xplain. ANSWER: Snapshot process box. Explanation: Snapshot process box can be *sed to export data into an external table or as an external $le %hich can *sed to chec& if the co*nts arri5ed by the )o%chart 6*ery is the desired a*dience.

7. hat are *ser 5ariables *sed for3 ANSWER: User 5ariables are memory locations *sed to store 5al*es or expressions %hich can be *sed in 6*eries and expressions in the )o%chart.

8. hat is a #eri5ed 9ield3

ANSWER: #eri5ed $elds are $elds deri5ed from operations on one or more existing $elds of the data so*rce and e5en across di"erent data so*rces.

. ;n %hich orders are these tas&s exec*ted %hile setting *p a )o%chart in Unica Campaign3 a. #e$ne *ser 5ariables b. #e$ne deri5ed $elds c. ap tables d.