Understanding Cross Cultural Management Browaeys and Price Chapter 13

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The elatioship betwee culte ad commucatio s a itriguing oe. Although the pocess of ommuicto a be see as  wy o tsmittig the beles, attitdes behavous tha detiy a cet ltue this vey poces ca aso be egaded as a aget i shapig ths Idetty Athogh people, whe ommuncatg daw o te meaigs o the ulte to whih tey belog, this vey cute owes its existece to the excage o ifomio betwee ts membes Commuicatio betwee cltues s utaly detemied to a osdeable extet he cult ato has ome  be cosdeed as the pme case o dties  the nteaio betwee diiduas ad goups wo peceive themselves as beogig to dieet ltes hs eplas o some extet the cosideabe amou o liteatue deoed to tecultua commiaton geneay ad to commicato i iteatioal bsiess  patcu Rathe tha atempig to summaize all the theoes ad empiical stdies i this aea, Pa hee wll os o those ideas whc we coside aticuy elevat  thi pot howeve t s woth osdeg two key tems sed  stdes o com· muatio ad te Oe has bee sed in the pevous pagaph lnterua mmu u ica i n s aso equetly used comcan. Aothe tem ss�cu cmm  te same cotext. Gudyst (004) explas the difeeces betwee wha may appea to be tems with simia meaigs tecuta ommucatio s to do wth commiatio betwee people om diee atioal utues ad compises  aspets eatig to the stdy o cutue ad commiato oss-cultua omm !cat hs to do wth he compaiso o the vaios wys peope ommiate aoss ctes ossctual ommucatio s heee a 'sbdomai whch meas tht destadig teulta ommicatio  a peequiste to destadig oss ultual ommuictio -

at hee wil ot st igdy to the distco betwee ltecltua ad osscltua comuiato; the teti s to deal wth those sbjects eevat to cmmuatio both i ad betwee ules withot ecessaly assiyg them Beoe examig these sbecs, howeve  s ppopte t ist osde the poess  phic om whe two epeseaves o deet cultes ae commcatg. Fgue 11. dispays the commiato oess betwee the two cdl the ame o   eeece each octo ses  we s y filters t wh essag set

Introduti  o Pt 

Mess ag iedd F  r: Kwedge • Expe rin ce  va ues  N rms/ va • Assumptns

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Mess ae iqu 11

Mo o comiio

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