types of Merchandising

Types of Merchandising

Merchandiser ► In the manufacturing environment, apparel merchandising involves the conceptualization, development, procurement of raw materials, sourcing of production, and delivery of apparel products to either buyer or retailer.

Types of Merchandising ► EXPORT MERCHANDISING: ■ In an Export Production House ■ In Buying House ► RETAIL MERCHANDISING: ■ For domestic Market

Types ► In a big manufacturing unit the role of merchandising may be classified as below ■ Marketing Merchandiser ● Who take care of marketing ■ Production Merchandiser ● Who take care of all Inhouse activities ■Development Merchandising ● Who take care of product developement

Types ■ Sourcing Merchandising ● Who take care of procurement ■ Planning Merchandising ● Who take care of production planning.

Qualities of a Merchandiser ► Merchandiser should… ■ Think in Analytical Manner ■ Be able to speak & write fluently ■ Get along with subordinates and customers ■ Be very particular about Merchandising ■ Develop a sense of Curiosity ■ Be creative ■ Be alert ■ Have good memory power ■ Have managerial skill to delight authority and responsibility

Advantages of Merchandising ► Prestige ► Good Pay ► Relatively rapid advancement ► Opportunity of economy growth ► Opportunity of personnel growth ► Opportunity to work every where ► Travel ► Self expression ► A lead to other carrier opportunity

Role of a Merchandiser ► Merchandising development based on buyer’s objective ► To interact with the Buyer ► To interact with the various departments of manufacturing unit ► To do the costing of Garments. ► To send the samples to buyers ► Development of lab-dip / desk looms ► To take the approval from buyers ► Procurement of Fabrics/Trims ► To carry out the final Inspection ► To make sure that shipment goes on time

Buying house ► Buying house work as intermediateries the buyer & the vendor ► 60 -70% world wide buying routes through the buying houses ► These are situated predominantly at the sourcing locations

Buying House ► Work on profit percentages / commissions / expense coverage ► Large buying houses in India – Landmark / Triburg /H & M / Li &Fung

Role of Merchandiser ► Bridges the gap between buyer & vendor ► Analysis of market / vendor / order processing / QA ► Group buying ► Wholesale activities ► Unit control services ► Private brand programmes ► Foreign buying ► Sales promotion – buyer / vendor & development of catalogues ► Fashion divisions /offices

Buyer ► A Buyer is a Brand. ► For example: GAP, NIKE, Adidas etc are brands as well as buyers. ► Most of the brands in the world go for the outsourcing of their merchandise.

Buyer ► All these buyers work through their local office known as Liaison Office ► Further, all the Liaison Offices works under the Head Office of the Buyer/Brand.

Role of Merchandiser ► To select the vendor for the garment manufacturing ► To work in between the Head Office and Factory ► To take the samples on time ► To give all the approvals on time ► Planning of merchandise ► Vendor management ► On time shipment ► To visit the factory time to time to check all the details regarding product, quality,compliances as specified in the Manual