Trabajo Marketing Mapfre-1

 

INGENIERÍA INDUSTRIAL MARKETING INDUSTRIAL GRUPO GA5 PLAN DE MARKETING DE LA EMPRESA MAPFRE PERÚ 2017 PROFESOR: Oscar Gallegs ALUMNOS: !se L"#s $elasc A%a Pa"l &"er'as A(a%a Da)#* +a,"a-a +"s#,"a.a!se +r"% Pa'#/

AREQUIPA- PERÚ

 

EPÍGRAFE

“No existen países esa!!o""aos# ni países s$%esa!!o""aos sino si&p"e&ente países '$e sa%en a&inist!a! "os !e($!sos ) te(no"o*ías isponi%"es ) poten(ia"es ) países '$e toa+ía no sa%en a&inist!a!"os,

Pete! D!$(e!

 

DEDI.AT/RIA E" p!esente t!a%a0o es ei(ao a n$est!o p!o1eso! /s(a! Ga""e*os po! s$ apo)o ) *$ía pa!a "a e"a%o!a(i2n e" &is&o# así (o&o ta&%i3n a "os i+e!sos t!a%a0ao!es e "a e&p!esa MAPFRE '$e *!a(ias a e""os o%t$+i&os a((eso a in1o!&a(i2n ne(esa!ia pa!a e" t!a%a0o4

 

ÍNDI.E DE ./NTENID/S

.a!5t$"a

6

Epí*!a1e

7

Dei(ato!ia

8

Int!o$((i2n

9

74 An5"isis e" Ma(!oento!no

:

7 Fa(to!es po"íti(os 7 Fa(to!es e(on2&i(os 8 Fa(to!es so(ia"es = Fa(to!es "e*a"es 9 Fa(to!es te(no"2*i(os Mat!i> EFE MAPFRE 6 3 An5"isis e" se(to!

:

76 8 = 9 ? :

.ia+!aa"(itea!ísetin(ta!se (eo& "apienti$ost!!eisa R Poe! e ne*o(ia(i2n e "os ("ientes Poe! e ne*o(ia(i2n e "os p!o+eeo!es A&ena>a e p!o$(tos s$stit$tos A&ena>a e ent!antes A& a!!e!as e ent!aa ) sa"ia 8 Mat!i> e pe!1i" (o&petiti+o

; < 66 6= 6? 6; 76@; 76 77 77 78 78 79

4 An5"isis Inte!no e "a E&p!esa

6 Des(!ip(i2n e "a e&p!esa 7 Bi Bisi2n e "a e&p!esa 8 Mi Misi2n e "a e&p!esa = Ba"o!es 9 .2i*o e 3ti(a ? An An5"isis AM/FCIT : An5"isis F/DA ; De1inieno o%0eti+os 6 /%0eti+o *ene!a" 7 /%0eti+os Est!at3*i(os < P"an est!at3*i(o Map1!e Pe! 6@ E Esst!ate*ias e (!e(i&iento 66 .aena e +a"o! 6 Bentas 7 /pe!a(iones 8 Te(no"o*ía = In1!aest!$(t$!a

7? 7? 7: 7: 7:

7; 7< 88 8? 8? 8; 8; =@ =6

=6 =6 =7 =7

 

=46649 Lo*ísti(a =467 An5"isis en *esti2n e &a!etin* =46746 P!o$(to =46747 .o&$ni(a(i2n =46748 .ana"es e Benta =4674= Pa!ti(ipa(i2n e" &e!(ao =46749 .a!te!a e P!o$(tos =4674? Gesti2n e ."ientes

=7 =8 =8 == == =9 =: =<

94 In+esti*a(i2n e" Me!(ao   946 In+esti*a(i2n Exp"o!ato!ia 947 /%0eti+os 948 Metoo"o*ía 94= In+esti*a(i2n e &e!(ao ($a"itati+o En($estas pi"oto 94=46 Diseo e "a M$est!a 94=47 A An n5"isis e "os !es$"taos e "as en($estas 949 Ent!e+ista e p!o1$nia En($estas e expe!tos 94946 Diseo e "a M$est!a 94947 A An n5"isis e "os !es$"taos e "as en($estas

96 96 96 97 97 97 98 99 99 99

?4 P"an e Ma!etin*

9?

6

An A n5"isis e" Me!(ao ?4646 Me!(ao a(t$a" 7 Te Tenen(ia e" Me!(ao 8 /%0eti+os e" p"an e &a!etin* 6 /%0eti+os a (o!to p"a>o 7 /%0eti+os a &eiano p"a>o 8 /%0eti+os a "a!*o p"a>o = Mat!i> est!at3*i(a 6 Se*&enta(i2n 7 Posi(iona&iento

9? 9? 9: ?@ ?@ ?@ ?6 ?6 ?6 ?7

iae(!o(& 98 E Esst!aEtest*!iaat(eo*& iap" etiti+a ?4946 P!o$(to 6 /%0eti+os 7 Est!ate*ia 8 Ma!(a = E&pa'$e ) eti'$etao 7 P!e(io 6 /%0eti+os 7 Est!ate*ia 8 .a!a(te!ísti(as 8 .ana" e ist!i%$(i2n 6 /%0eti+os

??=8 ?= ?= ?= ?= ?9 ?? ?? ?? ?? ?? ??

7

Est!ate*ia

?:

 

8

F$e!>a e +enta

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: An5"isis Finan(ie!o 6 Estao 1inan(ie!o e %a"an(e e "os "ti&os = aos4 7 Estao *anan(ias ) p3!ias e "os "ti&os = aos4

?; ?; :@

; .on("$siones

:6

ANE/S

:7

 

5

Int!o$((i2n MAPFRE -ace e- 1 c. la M"'"al#*a* *e Seg"rs *e la Agr"(ac#- *e F#-cas R3s'#cas *e Es(a/a c- el 4#- *e aseg"rar a ls 'raa6a*res *e las e(l'ac#-es agr8clas9 A  (ar'#r *e 155 se s#e-'a- las ases *e la e-'#*a* 'al c. la c-ce.s e- la ac'"al#*a* e'e-*#;-*se s" ac'#)#*a* *e 4r.a #-#c#al a 'rs ra.s aseg"ra*res c. $#*a Acc#*e-'es  Tra-s(r'es9

D"ra-'e la *;ca*a *e ls 70 se #-#c# e- A.;r#ca La'#-a la es'ra'eg#a #-'er-ac#-al clas ac'#)#*a*es *e As#s'e-c#a < Reaseg"r c. ("-'as *e la-%a *el -egc# *e Seg"rs9 E- 175 #-#c#a s"s ac'#)#*a*es FUNDA+I=N MAPFRE < e- ls a/s >0 MAPFRE ?@"e MM s#e-* "- crec#.#e-' *e 17920 .ao >o c. la aseg"ra*ra glal *e c-4#a-%a9 Ps#c#-ar a*o MAPFRE I-cre.e-'ar el 5 el (s#c#-a.#e-' *e (r#.as e- el .erca* (er"a-9 •

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?4= Mat!i> est!at3*i est!at3*i(a (a ?4=4 =466 Se Se**&e &en nta(i (i22n MAPFRE se e(a-*e a '* el .erca* e.(resar#al e #-*"s'r#al *e#* a @"e e- '*s ls r"rs *e las e.(resas se (see #e-es < (a'r#.-#s as8 c. es'B- s#e.(re s"6e's a r#esgs *e (erac#- < acc#*e-'es (ers-ales9 El cr#'er# '.a* e- la seg.e-'ac#- *el .erca* es'arB asa* e- el sec'r  #-*"s'r#al al @"e (er'e-ece -"es'r (r*"c'ser)#c#