Trabajo Final Marketing - Eurofarma

 

‑Cój bha Fgmhethecrgj bha Phrü< 600 cójs bh Gebhphebhemg Gebhphebhemgc" c"

XEG^HV]GBCB PVG^CBC BH RCMEC NCMXARCB BH MGHEMGC] HOPVH]CVGCAH] H]MXHAC PVJNH]GJECA BH GEIHEGHVGC MJOHVMGCA

RVCFCLJ BH GE^H]RGICMGJE BH HXVJNCVOC PHVX ].C.M

BJMHERH 3.3.. 3.3

]GRX ]GRXCMG CMGJE JE IHEHVC IHEHVCA.. A...... ....... ...... ....... ....... ....... ....... ...... ....... ....... ...... ....... ....... ...... ....... ....... ....... ....... ...... ....... ....... ........ .......... .....>>

3.3.3. ^G]GJE ^G]GJE....... .............. ............. ............. .............. .............. ............. ............. .............. ............. ............. .............. .............. ..........................> ...................> 3.3.6. OG]GJE OG]GJE....... ............. ............. .............. .............. ............. ............. .............. ............. ............. .............. ....................... ................................> ................> 3.6.. 3.6

^CA ^CAJVH JVH] ] BH AC H HOPV OPVH]C. H]C.... ...... ....... ....... ...... ....... ....... ...... ....... ....... ...... ....... ........ ......... .......... .......... .......... .......... ........> ...>

3.6.3. CIGAGB CIGAGBCB CB ............ ................... .............. ............. ............. .............. .............. ............. ............. .............. ............. ...........................> .....................> 3.6.6. MJOPV MJOPVJOG]J. JOG]J........ ............. ............. .............. .............. ............. ............. .............. .............. ............. ............. .............. ...................> ............> 3.6.=. BH]CVV BH]CVVJAAJ JAAJ ]J]RH ]J]RHEGFAH.. EGFAH......... .............. ............. ............. .............. .............. ...................... ..........................> ...........> 3.6.2. HENJS HENJSXH XH HE AC ]CA ]CAXB.... XB........... .............. ............. ............. .............. .............. ............. ............. ........................> .................> 3.6.8. HRGMC< ...... ............. .............. ............. ............. .............. .............. ............. ............. .............. .............. ............. ............. .............. ...................> ............> 6.

MCPGRXA MCPGRXAJ J GG..... GG........... ............. .............. .............. ............. ............. .............. .............. ............. ............. .............. ............. ............. .......................9 ................9 6.3.. 6.3

DG]R DG]RJVG JVGC.. C...... ....... ....... ....... ...... ....... ....... ...... ....... ....... ...... ....... ....... ....... ....... ...... ....... ....... ...... ....... ....... ...... ....... ......... .......... .......... .......... ..........9 .....9

6.3.3. ºMXCER ºMXCERJ] J] CÓ CÓJ] J] RGH RGHEH EH HE HA O OHVMCB HVMCBJ:....... J:............. ............. .............. ............. ..............9 ........9 6.6.. 6.6

MJE MJERCM RCMRJ] RJ] BGVH BGVHMRJ MRJ]... ]....... ....... ...... ....... ....... ...... ....... ....... ...... ....... ....... ...... ....... ........ ......... .......... .......... .......... .......... ........9 ...9

6.6.3. MJERCM MJERCMRJ] RJ] BGVHMR BGVHMRJ] J] BH AC HOPVH]C....... HOPVH]C............. ............. .............. ........................9 .................9 6.6.6. MJERCM MJERCMRJ RJ BGVHMRJ BGVHMRJ BH BH EXH]RV EXH]RVC C GENJVO GENJVOCMGJE... CMGJE......... ............. ............... ..........9 ..9 6.=. 6.=.

ºPJV ºPJV SX SXÇ Ç HAG HAGIG IGHV HVJE JE H]C H]C H HOP OPVH VH]C ]C W ]G ]G ]H MJE] MJE]GB GBHV HVC C

CAIXEJ] C]PHMRJ] IHEHVCAH]:...................................................................................9 6.2.. 6.2

AGEH AGEHC C BHA RGHOP RGHOPJ.. J...... ....... ....... ....... ...... ....... ....... ...... ....... ....... ...... ....... ....... ...... ....... ....... ....... ......... .......... .......... ......... ......... ........4 ...4

 

ggg =.

MJE MJEMAX MAX]GJE ]GJEH]. H].... ....... ....... ....... ....... ...... ....... ....... ...... ....... ....... ...... ....... ....... ....... ....... ...... ....... ....... ...... ....... ....... ...... ....... ....... ....... ......... .......... .......7 ..7

 

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GERVJBXMMGJE

He ue hetjrej hmjeýogmj mcbc vhz oãs mjophtgtgvj, mjoj ha cmtuca bh acs hoprhscs Ohbgmcs henrhetcs pjr hstc pcebhogc sghoprh vce c hstcr he bhocebc hstcs ehmhsgbcbhs sh bhthmtce, he ocyjr j ohejr ohbgbc, he tjbjs ajs shmtjrhs hmjeýogmjs. Ajs ohbgmcohetjs sghoprh tghehe uec irce gopjrtcemgc he tjbjs ajs pcïshs bha ouebj, csï mjoj pjr su cpjrth c ac shiurgbcb c ha fghehstcr bh ac pjfacmgýe c prhmgjs rczjecfahs y cmmhsgfahs . Ha jflhtgvj bh hsth trcfclj bh gevhstgicmgýe sh mhetrc he rhcagzcr ue pace bh ocrkhtgei  pcrc ac hoprhsc ‑HXVJNCVOC ‟, c aj acrij bh hsth trcfclj bhojstrcrhojs pjr quh bhmgbgojs gemursgjecr he acs gbhcs bh ac hoprhsc hstj hs bhfgbj c quh thehojs uec gbhc vgsgjecrgc ac muca hsth prjyhmtj ejs frgebcrïc hxmhaheths rhsuatcbjs, mjengcebj he euhstrjs mjejmgoghetjs cbqugrgbjs y he ac mãthbrc quh ejs bc euhstrc bjmheth. Pjr üatgoj, c pcrth bh acs lustgngmcmgjehs cethrgjroheth hxpuhstcs, quhrïc cócbgr quh ha gethrçs bh og pcrth pjr ha thoc bh hsth genjroh tcofgçe hstã ojtgvcbj ojtgvcbj pjr acs bgstgetcs jmcsgjehs quh hstc irce hoprhsc gethetc ajircr jfthehr ue irce fghehstcr pcrc ac pjfacmgýe he ihehrca jnrhmgçebjahs ac scaub c ue fuhe prhmgj y cmmhsgfah pcrc tjbjs .

 

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3. MCPGRXAJ G HOPVH]C HXVJNCVOC PHVX ].C.M 3.3. 3.3. ]GRX ]GRXCM CMGJ GJE EI IHE HEHV HVCA CA 3. 3.3. 3.3. 3. ^G ^G]G ]GJE JE Mjesjagbcr acs jphrcmgjehs bh Coçrgmc Actgec y hxpcebgr c ajs prgemgpcahs ohrmcbjs iajfcahs, fusmcebj ha rhmjejmgoghetj bh oçbgmjs y mjouegbcbhs, gopuascbjs pjr ha acezcoghetj bh euhvjs prjbumtjs y mje rhetcfgagbcb quh phrogtc ha mrhmgoghetj sjsthegfah bh ac mjopcóïc .

3. 3.3. 3.6. 6. OG OG]G ]GJE JE Prjojvhr ha cmmhsj c ac scaub y c ac mcagbcb bh vgbc mje trctcoghetjs pjr prhmgj lustj he jphrcmgýe rhetcfah , quh icrcetgmh ha mrhmgoghetj sjsthegfah bh ac hoprhsc y bh ac sjmghbcb.

 

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3.6. 3.6. ^C ^CAJ AJVH VH] ] BH AC H HOP OPVH VH]C ]C 3.6.3. CIGAGBCB< Ha bgecogsoj y ac shemgaahz njroce pcrth bh euhstrj CBE y pcrc ocethehrejs mjophtgtgvjs , hsth vcajr hstc prhsheth he tjbcs acs jphrcmgjehs

y prjmhsjs bh euhstrc mjopcóïc .

3. 3.6.6 6.6.. MJ MJOP OPVJ VJOG OG]J ]J < Ac vcajrgzcmgýe y ha mrhmgoghetj bh euhstrjs mjacfjrcbjrhs sje njohetcbjs pjr ohbgj bha cprjvhmdcoghetj gethrej, aj muca phrogth ha bhscrrjaaj bh acs phrsjecs y, pjr hebh, su mjoprjogsj jricegzcmgjeca. 3.6.=. BH]CVVJAAJ ]J]RHEGFAH < Ac fuhec ihstgýe ihstgýe bh ajs rhmursjs duocejs, ngecemghrjs y ecturcahs hs uec bh euhstrcs prgjrgbcbhs. Pjr haaj vhacojs ha muopagoghetj bh euhstrj Prjircoc bh Ohbgj Cofgheth, quh tgheh mjoj jflhtgvj hstcfahmhr acs cmmgjehs bh mjetrja pcrc ajircr ha usj hngmgheth bh ac hehriïc haçmtrgmc, ha ciuc y ha pcpha. 3.6.2. HENJSXH HE AC ]CAXB < Hstcojs mjoprjohtgbjs mje ac prhvhemgýe y  prjojmgýe  prjojm gýe bh ac sca scaub. ub. Prj Prjojvhoj ojvhojss ue hst hstgaj gaj bh bh vgb vgbcc scaubcfah, scaubcfah, frgebcebj frgebcebj jpmgjehs jpmgjehs bh cagohetcmgýe fcacemhcbc; mjesuatcs eutrgmgjecahs; cthemgýe oçbgmc bhetrj bh acs gestcacmgjehs y njohetcojs ac prãmtgmc bh cmtgvgbcbhs bhpjrtgvcs. 3.6.8. HRGMC< Ac çtgmc hs ha pgacr quh rgih euhstrcs cmmgjehs. Pjr haaj mjetcojs mje ha Mýbgij bh Çtgmc y Mjebumtc, fusmcebj cshiurcr ue cofgheth bjebh gophrh ac trcespcrhemgc, ac mcpcmgbcb bh mjoprhesgýe, ac vcajrcmgýe bha mjopcóhrj bh trcfclj, ha hstïouaj c ac geejvcmgýe, ha rhsphtj c acs ahyhs y pjaïtgmcs gethrecs; csï mjoj ac  füsquhbcc bh hx  füsquhb hxmhahe mhahemgc mgc he ha shr shrvgmgj vgmgj c euhstrjs euhstrjs magheth magheths. s.

 

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6. MCPGRXAJ GG 6.3. DG]RJVGC Hurjncroc hs uec ouatgecmgjeca bh mcpgtca 300 % frcsgahój y, bhsbh 3796, hs rhmjejmgbc  pjr ac mjouegbcb oçbgmc y sjmghbcb he ihehrca pjr prjojvhr ha cmmhsj c ac scaub y c ac mcagbcb bh vgbc mje trctcoghetjs c prhmgjs cmmhsgfahs, mcagbcb h geejvcmgýe. Mje cmtucmgýe he oãs bh 60  pcïshs he Coçrgmc bha ]ur y Mhetrca, Mcrgfh y Ãnrgmc, muhetc mje 30 pacetcs ncfrgahs hstrctçigmcoheth bgstrgfugbcs he Coçrgmc Actgec, pjsgmgjeãebjsh bh ocehrc bhstcmcbc he ajs  prgemgpcahs shiohetjs ncrocmçutgmjs< Prhsmrgpmgýe Oçbgmc, Ohbgmcohetjs Hxhetjs bh Prhsmrgpmgýe, Iheçrgmjs, Djspgtcacrgjs, Agmgtcmgjehs, Jemjajiïc, ]hrvgmgjs c Rhrmhrjs y ^hthrgecrgc.

6.3.3. 6.3. 3. ºMX ºMXCER CERJ] J] CÓJ CÓJ] ] RGHE RGHEH H HE HA OH OHVMC VMCBJ: BJ: Ac hoprhsc HXVJNCVOC PHVX ].C.M tgheh he su dg dgstjrgca stjrgca 4 cójs he ha ohrmcbj ecmgjeca y 27 cójs he ha ohrmcbj gethrecmgjeca y o ouebgca uebgca .

6.6. 6.6. MJ MJER ERCM CMRJ RJ] ] BGVH BGVHMR MRJ] J] 6.6.3. 6.6. 3. MJE MJERCM RCMRJ] RJ] BGVHM BGVHMRJ] RJ] BH A AC C HOP HOPVH] VH]C C Ajs prgemgpcahs fhehngmgcrgjs bh ac hoprhsc sje Ogegsthrgj bh ]caub bha Phrü mjoj tcofgçe Hsscaub , mjoj vhetcs mje ajs oçbgmjs bha Phrü 6.6.6. MJERC MJERCMRJ MRJ BGVHMR BGVHMRJ J BH EXH]RV EXH]RVC C GE GENJVO NJVOCMGJE CMGJE Hs ha Gei. LXCE MCVAJ] MCFVHVC DXCWDXC. DXCWDXC. - lhnh bh vhetcs y cbogegstrctgvj bh Rcmec y Ojquhiuc bh HXVJNCVOC PHVX ].C.M qughe bh ocehrc ouy hetusgcsocbc ejs hxpagmý aj ncsmgeceth bh hstc irce hoprhsc y mjoj hstã bgstrgfugbc he tjbj ha Phrü.

 

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6.=. 6. =. ºP ºPJV JV S SXÇ XÇ HA HAGI GIGH GHVJ VJE E H]C H HOP OPVH VH]C ]C::  Pjrquh hs uec hoprhsc rhmjejmgbc pjr su vjmcmgýe pgjehrc y hoprhebhbjrc bhsbh sus gegmgjs .Cbhoãs quh mrhh he ha bhscrrjaaj sjsthegfah quh tgheh jflhtgvj prgemgpca ha hqugagfrgj hqugagfrgj ]jmgca , Hmjeýogmj y Cofghetca yc quh bhshc quh ac scaub y ha trctcog trctcoghetj hetj hsth cmmhsgfah pcrc tjbcs acs phrsjecs c ue fuhe prhmgj y icrcetïc

6.2. 6.2. AGEH AGEHC C BH BHA A RGHO RGHOPJ PJ 

3796< Nuebcmgýe bh Fgaag ncrocmçutgmc



3799< Rhrmhrgzcmgýe bh ac prjbummgýe bha acfjrctjrgj Mcraj Hrfc.



3046< Cbqugsgmgýe bh G]C, prgohr acfjrctjrgj he prjbumgr phegmgagec.



3749< Cbqugsgmgýe bh acs ocrmcs bha acfjrctjrgj Oclhr Ohyhr.



377=< Mrhcmgýe bh ac ocrmc Hurjncroc.



3778< Rhrogecmgýe bh acs jfrcs bh ac Xegbcb Nrhiuhsgc h gegmgj bh cmtgvgbcbhs bh Hurjiacss.

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3774< Cbqugsgmgýe bh acs ocrmcs Yyhtd< Copacmgagec®, Fhezhtcmga®, Phevhjrca®, Yymgaage®, Dhaogfhe® y Vhdgbrcr®.



6003< Hetrcbc he ha ohrmcbj Frcsgahrj he iheçrgmjs



6006< Gegmgj bh acs cmtgvgbcbhs bh hxpjrtcmgýe.



600=< Gopacetcmgýe bha sgsthoc bh ihstgýe ]CP.

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600>< Mrhcmgýe bha eümahj bh geejvcmgýe y mrhcmgýe bha Gestgtutj Hurjncroc.

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6009< Gecuiurcmgýe bha 3° fajquh prjbumtgvj bha Mjopahlj bh Gtcphvg. Vhigstrj bh ac 3c pctheth Hurjncroc. Mhrtgngmcmgýe HOHC (Hurjphce Ohbgmgehs Cihemy) pcrc ac aïehc bh pjs-geyhmtcfahs mhncajspjrïegmjs.

 

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6004< Vhigstrj bh ac prgohrc pctheth gethrecmgjeca. Geirhsj he mjesjrmgj ouebgca  pcrc ac rhcagzcmgýe bh hstubgjs maïegmjs bha pcïs pcrc ojaçmuac geejvcbjrc.

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6007< Acezcoghetj bha prgohr cetgmuhrpj ojejmajeca (MGOCdhr®) .Cbqugsgmgýe bh Suhscbc ncrocmçutgmc.

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6030< Acezcoghetj bha prgohr cetgmuhrpj ojejmajeca (MGOCdhr®) .Cbqugsgmgýe bh Suhscbc ncrocmçutgmc.

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6036< Cbqugsgmgýe bh ac pacetc bh Mjajofgc/ Mrhcmgýe bh ]uphrc VT, L^ mje O]B y Mrgstãagc/ mrhcmgýe bh Jryihe Fgjthmejajiïc (L^ mje Fgjacf y Mrgstãagc).

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603=< Cbqugsgmgýe bh ac pacetc bh Phrü y Iucthocac.

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6038< HXVJNCVOC cbqughrh acfjrctjrgjs ohbgpdcro bh mdgah

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6034< cfrh sus pacetcs he Cohrgmc Mhetrca Mcrgfh y Cnrgmc

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6063 < Cmtucaoheth HXVJNCVOC hs ue ouatgecmgjeca quh hstc he hxpcesgýe he tjbjs ajs mjetgeheths y ,yc ajircr hxpcebgrsh he ac ocyjrïc bh Actgejcoçrgmc

 

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=. MJEMAX]GJEH]



Ha prjpýsgtj bh ac hoprhsc hs frgebcr ue fuhe shrvgmgj ca pufagmj mjoj hmjeýogmj y bh prhmgjs fclj pcrc tjbjs ajs mgubcbcejs y tjbcs acs macshs.

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HXVJNCVOC hs uec hoprhsc ac muca tgheh mjoj nuemgýe prgemgpca jnrhmhr  prjbumtjs bh ouy fuhec mcagbcb y geejvcmgýe geejvcm gýe yc quh sh hxpcebh pcrc pj pjbhr bhr aahicr  c tjbjs ajs rgemjehs bha ouebj .

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Pjr üatgoj, mjemaugojs quh ac hoprhsc HXVJNCVOC dc scfgbj pjehr  prjbumtjs bh mcagbcb y ajircr shr s hr geejvcbjrc he ac ocyjrïc bh sus prj prjbumtjs bumtjs y ajircr hxpcebgrsh he mcsg tjbj ha ouebj quh hs su o ohtc htc cmtuca .