TRABAJO DE SEGMENTACION DE MERCADO FUNDAMENTOS Final

 

HOYOBF NLQEOXX AO EOXQFO

[YOXOEQBAC [CY:

JOEELNOY HBXQBÒOAB B@_AOFC

[YOXOEQBAC B FB ACHOEQO: MBYHOFB \BEOQG CYQLZ AOF@BAC

ÂYOB: N_EABMOEQC AO MOYHBAOC

LEXQLQ_QC [CFLQÌHELHC LEQOYEBHLCEBF AO CHHLAOEQO

HBFL ^BFFO

 

[YCA_HQC XOFOHLCEBAC OE OXQO BEBFLXLX OX HOYOBF NLQEOXX  AO EOXQFO

2. EL EL^O ^OF F AO XO@M XO@MOE OEQB QBHL HLØE ØE:: Mbrdotle` ao so`moetcs,

yb quo os ue `rupc ao hcesumlacros hce eohoslabaos y aosocs slmlfbros, oe osto hbsl iushbe

ue horobf sbfuabifo ibjc oe `rbsbs. 9. IBXO IBXO AO XO@ XO@MO MOEQ EQBH BHLØ LØE: E: [slhc`rânlhb pcrquo roprosoetb ue ostlfc ao vlab ao fcs hcesumlacros, bquoffcs quo vbe pcr ueb rutb ao sbfua y ojorhlhlc.  Os ue horobf leto`rbf quo vloeo oe 8 prosoetbhlceos: crl`lebf, hce nrutbs y hce yc`urt

XO@MOEQBHLCE @OC@YBNLHB: ro`lceos aof

mueac (Ourcpb, Fbtlecbmìrlhb,

 Bslb, Ânrlhb, Moalc costo XO@MOEQBHLCE AOMC@YBNLHB: OABA: Ao 2? bòcs oe baofbeto XOWC: Mbshuflec c nomoelec [OYNLF XCHLCOHCECMLHC: [orscebs quo `bebe ue sbfbrlc míelmc oe

baofbeto CH_[BHLCE: Ostualbetos,

[rcnoslcebfos, Xcftorbs, Hbsbabs, Ctrcs

OA_HBHLCE: [rlmbrlb oe baofbeto XO@MOEQBHLCE [XLHC@YBNLHBX: OXQYBHQC XCHLCOHCECMLHC  9

([cr hcealhlceos ao vlab o lmpcrtbehlb b fb gcrb ao baqulrlr of prcauhtc) Ruo iushbe ue ostlfc ao vlab sbfuabifo y ao ojorhlhlc quo fos `ustb ojorhltbrso

 

MOYHBAC MOQB:  Gcmiros y mujoros b pbrtlr ao fcs 2? bòcs  quo hcesumoe ue bflmoetc (horobf) bf aosbyuec, hce ostlfc ao vlab sbfuabifo quo aosobe  fuhlr iloe, hce iuoeb nl`urb,

bflmoetbrso sbfuabifomoeto, hcmor oqulflirbabmoeto ompozbr of aíb ao ueb mbeorb sbfuabifo

OXQYBQO@LBX AO MOYHBAC: 

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Osto prcauhtc iushb alnoroetos ostrbto`lbs pbrb quo fbs porscebs aohlabe hcmprbrfc pcr ojompfc of rotc nlteoss aceao pcr 21 aíbs aoios hcesumlr osto prcauhtc oe of aíb y fb echgo y sl ec os onohtlvc to aovuofvoe of aleorc Ostrbto`lbs oetro fcs hcmpotlacros Nlteoss iushbiushbeac sor fíaor oe of morhbac leecvbeac, bmpflbeacmâs fb roetbilflaba pbrtlhlpbhløe, euovcs hcesumlacros, citoeloeac y pcslhlceâeacso oe of morhbac fbezbeac euovcs prcauhtcs aceao fb hcmpotoehlb qulorb lehflebrso. [cr ojompfc, fbs ibrrbs c fbs `bffotbs. hubeac fb hcmpotoehlb hcmc bff irbe iushb toeor aoshuoetcs oe of prohlc y sbhbe prcauhtcs mâs ibrbtcs aopoealoeac ao sus le`roaloetos. ue so`ulacr ao nlteoss os Hcre Nfbdos aof ìxltc yb quo os of quo moecs pbrtlhlpbhløe tloeo oe of morhbac iushb tcmbr sus aohlslceos hce rospohtc b fbs aof fíaor. Nlteoss iushb: Mbxlmlzbr fbs utlflabaos, fc`rbr toeor of mbycr vcfumoe ao voetbs pbrb roauhlr fcs hcstcs y bsí toeor flaorbz`c oe hbflaba aof prcauhtc.

 

FB HCM[OQOEHLB ALYOHQB: BFF IYBE

Ncrmb ao prcauhtc: so alrl`o bf mlsmc so`moetc ao morhbac, pcr ojompfc, b hcesumlacros quo so prochupbe pcr soetlrso sbecs y gbhor aopcrto. Hbto`críb ao prcauhtcs: fcs acs horobfos tloeoe hbrbhtorístlhbs somojbetos yb quo fcs acs sce b ibso ao prcauhtcs ebturbfos o leto`rbfos hcmc fc sce fbs nrutbs y fbs gcjuofbs ao mbíz. Hcmpotoehlb `oeìrlhb: fcs acs huoetbe hce prcauhtcs sustltutcs hcmc fc sce fbs ibrrbs ao `rbecfb quo tloeoe fcs mlsmcs hcmpceoetos aof horobf y supfoe fb mlsmb eohoslaba ao fcs hcesumlacros. Hcmpotoehlb ao prosupuostc: oetro bff irbe y nlteoss ec oxlsto ueb alnoroehlb muy ectcrlb aof vbfcr mceotbrlc yb quo of prohlc vbríb pcr muy pchc Lmâ`oeos