TOYOTA QUESTIONNAIRE (2)

QUESTIONNAIRE This survey questionnaire is a part of an independent study of Master in Business Administration (MBA) University of Wales Institute, Cardiff. The objective of this questionnaire is to study the critical factors that influence customer choices in buying a car. Direction: Please mark [X] or fill out all the necessary information about yourself.

Section 1: Personal information 1. Gender x

Male Female

2. Age x

18-25 years old 26-35 years old 36-45 years old 46-55 years old More than 55 years old

3. Marital status x

Single Married with no child Married with child Divorce

4. Occupation

x

Business owner Office worker Student Specialist Retired Others (……………………………………………………)

5. Personal income

x

Less than 20,000 baht 20,001-30,000 baht 30,001-40,000 baht 40,001-50,000 baht More than 50,000 baht

6. Household income

x

Less than 20,000 baht 20,001-30,000 baht 30,001-40,000 baht 40,001-50,000 baht More than 50,000 baht

7. What is your current automotive brand? (Only one answer)

x

GM Toyota Honda Nissan Mazda Mitsubishi Hyundai Subaru Chevrolet Ford Mercedes Benz BMW Volvo

8. In future, will you plan to buy Toyota car?

x

Yes (Continue) No (Finish this interview)

Section 2: Consumers’ attitude and perception

Please rate your agreement level toward product factor, price factor, place factor, promotion and advertising factor, and branding factor. The agreement level is 1-5 that are 1=strongly disagree, 2=disagree, 3=neutral, 4=agree, and 5=strongly agree. 1 Product 9. Toyota provides the high quality materials to produce car 10. Toyota has the high performance engine and power 11. Toyota has various types of car and models 12. Toyota provide consumers to customize car such as options, color, body parts, and etc. 13. Toyota car is the most durable car comparing to other brands Price 14. I think Toyota car is value for money to buy. 15. Toyota offer reasonable price. 16. Toyota has low new car price. 17. Toyota car has high secondhand price in the market. Place 18. Toyota has high coverage of showrooms, dealers, and service centers. 19. I convenient to test car and receive information in Thailand. 20. Toyota has the best service centers in Thailand. 21. Toyota has high service quality in the showrooms, dealers, and service centers. 22. Toyota has standardized service in every showrooms, dealers, and service centers. 23. Toyota has attractive showrooms and service centers. Promotion and advertising 24. Toyota has attractive sales promotion than other brands. 25. Toyota has more monetary sales promotions such as discounts and coupons. 26. Toyota has more non monetary sales promotions such as sweepstakes, free gifts and loyalty programmes. 27. I aware Toyota brand and car information from advertising. 28. Toyota has attractive advertising in Thailand. 29. I think Toyota has the local advertising in Thailand. 30. I think Toyota has the global advertising in Thailand. 31. I think local advertising can influence me to buy Toyota 32. I think global advertising can influence me to buy Toyota Branding 33. From my opinion, Toyota is the global automotive brand. 34. I think Toyota is the successful automotive brand in Thailand because Toyota is the global brand. 35. Toyota has the positive brand image in Thailand.

Section 3: Consumer buying decision process

2

3

4

5

x x x x x x x x x x x x x x x x x x x x x x x x x x x

36. Please rate important level toward factors that you consider when you will decide

to buy some automobile’s brand. The agreement level is 1-5 that are 1=not important, 2=less important, 3=neutral, 4=important, and 5=most important. 1

2

Fuel consumption Torque and Horse power Quality Comfortable Size Lifestyle Interior design Exterior design Brand Brand image Promotion Service center New car price Second hand price Spare part price Car accessories

3

4

5 x

x x x x x x x x x x x x x x x

37. Please rate your purchase intention level toward Toyota car. The agreement

level is 1-5 that are 1=no intention, 2=somewhat intention, 3=intention, 4=high intention, and 5=highest intention. 1 I intend to buy Toyota car in the future.

Section 4: Consumer Behaviours

2

3

4 x

5

38. What type of automotive will you buy in the future? (Only one answer)

x

Minivan SUV Pickup trucks Eco car Hatchback car

39. What price of automotive will you buy in the future? (Only one answer)

x

300,000-600,000 baht 600,001-900,000 baht 900,001-1,500,000 baht 1,500,001-2,000,000 baht 2,000,001-2,500,000 baht More than 2,500,000 baht

40. Which channel do you receive information about automobiles? (More than one answer)

x x x x

Website Search Engine E-mail Social networks (Facebook, Twitters, or etc) Television Radio Billboard Print ads Word of mouth (Friend or family) Showroom Others (…newspapers…………………………………………)

Thank you for your cooperation