Times of India Project

A PROJECT REPORT ON

“CONSUMER PERCEPTION REGARDING NEWS PAPER & MAGAZINE” AT TIMES OF INDIA, CHANDIGARH Submitted to : KURUKSHETRA UNIVERSITY, KURUKSHETRA In the partial fulfillment for the degree of

Master of Business Administration (MBA) (Session: 2010-12) Submitted By POONAM MBA( FINAL )

Submitted to: Mr. Pankaj Arora Astt. Professor MBA Deptt. GGSITMS, YNR

GURU GOBIND SINGH INSTITUTE OF TECHNOLOGY & MANAGEMENT STUDIES, YAMUNA NAGAR

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DECLARATION

I, Poonam, a bonafide student of MBA, Guru Gobind Singh Institute of Technology & Management Studies, Yamuna Nagar hereby declare that the material embodied in this project entitled “CONSUMER PERCEPTION REGARDING NEWS PAPER & MAGAZINE” is an organized and original piece of work conducted by me and same has not been submitted in any other university or Institution for the award of any degree or diploma in any discipline.

.

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Poonam

ACKNOWLEDGEMENT

“Gratitude Is Not A Thing Of Expression; It Is More A Matter Of Feeling.” I take this opportunity to express my profound debts of gratitude and obligations, to honorable Director, Dr. P.P. Singh, Guru Gobind Singh Institute of Technology & Management Studies, Yamuna Nagar, for his most valuable help at all stages of my work. His learned advice and guidance always kindled inspiration in the face of difficulties encountered in the course of this project work. I am also thankful to my mentor Mr. Pankaj Arora, (Assistant Professor) of MBA Department. Guru Gobind Singh Institute of Technology & Management Studies, Yamuna Nagar, for allowing me to work on this project works and for her kind help always.

I am also thankful to the respondents, all my friends for their kind and valuable guidance, whom I consulted for my present work.

(POONAM)

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TABLE OF CONTENTS PART - A Chapter 1 CORPORATE PROFILE 1.1 Industry Review 1.2 Introduction to Print Media 1.3 News Print Media 1.4 News Paper Chapter 2 COMPANY PROFILE 2.1 About Company 2.2 Product at a Glance 2.3 Mission and Vision 2.4 Swot Analysis Chapter 3 FINANCIAL STATEMENT ANALYSIS 3.1 Ratio Analysis 3.2 Comparative Balance Sheet 3.3 Profit & Loss Account

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ACKNOWLEDGEMENT

I express my sincerest gratitude to Mr. Vishal Sharma for his encouragement, support and cooperation extended to me during my stay at Times of India, Chandigarh.

I would like to express my gratitude to Mr. Vishal Sharma for answering all the queries and to provide me with invaluable insight and guidance for my project, making it a great learning experience.

I am thankful to all the employees at Times of India, Chandigarh. For providing me all the information and help I required for the completion of this project.

I would also like to extend my sincere gratitude to Mr. Pankaj Arora for providing us the opportunity to do summer internship in his esteemed organisation.

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Executive summary

Companies often make investment in shares, debentures, bonds, mutual funds, etc. The sum of all such investments outstanding at the end of the balance sheet date is captured in this data field. There is one exception. Investments made by investment companies that are engaged entirely, or essentially, in the business of purchase and sale of securities for making profits from these are not included in this data field. Investments of such companies are treated as stock in trade and not investments. Investments by all other companies are included in this data field. The investments could be in equity shares, preference shares, debt instruments, mutual funds, or other investments such as in immovable properties, capital of partnership firms, etc. They could be for long-term or short-term purposes. The total value of all such investments is captured in this data field. Total investments (this data field) are reported net of dimunition of the value of investments. However, their break-up, in terms of equity shares, debt instruments, mutual funds, etc is reported on a gross basis. This is the manner in which information is usually disclosed by companies in their Annual Reports. Book value and market of quoted investments are captured separately. Other desegregations of investments are by trade and non-trade nature of the investments and the value of marketable securities. The capture of such information is of course, subject to disclosures by the companies in their audited Annual Reports.

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Industry Overview: Print Media in India

Indian print media is one of the largest print media in the world. The history of it started in 1780, with the publication of the Bengal Gazette from Calcutta.

History James Augustus Hickey is considered as the "father of Indian press" as he started the first Indian newspaper from Calcutta, the Calcutta General Advertise or the Bengal Gazette in January, 1780. In 1789, the first newspaper from Bombay, the Bombay Herald appeared, followed by the Bombay Courier next year (this newspaper was later amalgamated with the Times of India in 1861). The first newspaper in an Indian language was the Samachar Darpan in Bengali, The first issue of this daily was published from the Serampore Mission Press on May 23, 1818. In the same year, Ganga Kishore Bhattacharya started publishing another newspaper in Bengali, the Bengal Gazetti. On July 1, 1822 the first Gujarati newspaper the Bombay Samachar was published from Bombay, which is still extant. The first Hindi newspaper, the Samachar Sudha Varshan began in 1854. Since then, the prominent Indian languages in which papers have grown over the years are Hindi, Marathi, Malayalam, Tamil, Telugu, Urdu and Bengali. The Indian language papers have taken over the English press as per the latest NRS survey of newspapers. The main reasons being the marketing strategy followed by the regional papers, beginning with Eenadu, a telegu daily started by Ramoji Rao. The second reason being the growing literacy rate.Increase in the literacy rate has direct positive effect on the rise of circulation of the regional papers. The people are first educated in their mother tongue as per their state in which they live for e.g. students in Maharashtra are compulsory taught Marathi language and hence they are educated in their state language and the first thing a literate person does is read papers and gain knowledge and hence higher the literacy rate in a state the sales of the dominating regional paper in that state rise. The next reason being localization of news. Indian regional papers have several editions for a particular State for complete localization of news for the reader to connect with the paper.

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Malayala Manorama has about 10 editions in Kerala itself and six others outside Kerala. Thus regional papers aim at providing localized news for their readers. Even Advertisers saw the huge potential of the regional paper market, partly due to their own research and more due to the efforts of the regional papers to make the advertisers aware of the huge market.

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INTRODUCTION TO PRINT MEDIA Print media, as you know is one of them. Print media is one of the oldest and basic forms of mass communication. It includes newspapers, weeklies, magazines, monthlies and other forms of printed journals. A basic understanding of the print media is essential in the study of mass communication. The contribution of print media in providing information and transfer of knowledge is remarkable. Even after the advent of electronic media, the print media has not lost its charm or relevance. Print media has the advantage of making a longer impact on the minds of the reader, with more in-depth reporting and analysis.

OBJECTIVES After studying this lesson, we will be able to do the following : identify the different forms of print media; discuss the history of early printing; describe the evolution of newspapers in India; differentiate between print and electronic journalism.

NEWSPAPERS Print media generally refers to newspapers. Newspapers collect, edit and print news reports and articles. There are newspapers published in the evening also. They are called eveningers.

HISTORY OF PRINTING Have you seen a palm leaf? There was a time when people used to write on palm leaves. This was before the discovery of paper. Some of the old manuscripts written on palm leaves are preserved in our National Manuscript Library in Delhi.

THE FIRST NEWSPAPER Which was the first newspaper published in the world? It is very difficult to point out a single newspaper as the first one. During the Maurya period,

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NEWSPAPER PRINTING IN INDIA Do you know the old name of Kolkata City? It is Calcutta. Did you know that Calcutta was once the capital city of India? From 1774 to 1922 Calcutta was the Capital of India. Calcutta has also many other firsts in the history of India. The first Railway Company was started here.The first Metro Rail was also in this City. The first Post and Telegraph office and the first western style bank were also opened in Calcutta. Our Supreme Court also began functioning from that city. All of you must have heard about Nobel Prizes. Calcutta city gave the country five Nobel Laureates, Rabindranath Tagore, Sir C. V Raman, Mother Theresa, Ronald Rose and Amartya Sen. You will find it interesting to note that Calcutta has one more first . It was from Calcutta that the first newspaper was published from India. It was a Britisher who started the first newspaper in our country. On January 29, 1780 James Augustus Hickey launched the “Bengal Gazette”. It has another title “Calcutta Advertiser”. It was popularly known as “Hickey’s Gazette”. The first issue of the paper had two pages and later it was increased to four pages. It’s size was 35 cms x 24 cms. The British East India Company did not consider freedom of the press as good for society. They tried to suppress publication of newspapers. Hickey was a very bold editor. He continued his criticism of British authorities .He published reports attacking the East India Company officials. The British authorities arrested Hickey many times. Finally, they confiscated his paper and press in 1782 and stopped its publication. Hickey was asked to leave the country. He was sent back to England. Copies of the Bengal Gazette are still kept in the National Library in Kolkata and the British Museum in London. Confiscation of a newspaper is a rare action taken by the authorities if that paper publishes some news report or article that they think is highly objectionable. Through confiscation, the government transfers the press and other materials of the publication to the treasury Thereby, the office of the paper is sealed and the publication stopped.

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CULTURAL AWAKENING AND FREEDOM MOVEMENT Towards the end of the 19th century, many social reformers began actively campaigning for radical changes in Indian society. The reformation of Hinduism, the move for abolition of sati and efforts to encourage widow remarriage were some of the major reforms. Inspired by these great leaders, many newspapers were started in different parts of the country. All this led to a boom in the newspaper industry in India. Some of the leading English newspapers were also launched during this time. “The Times of India” (1861) was started as a paper supporting the British. Many of you might have heard about “The Jungle Book”. The author of “The Jungle Book” , Rudyard Kipling, started “The Pioneer” in 1866 from Allahabad. “The Amrita Bazar Patrika”(1868), “The Statesman” (1875), “The Hindu” (1887) and “The Tribune”( 1880) were also started during this period. “The Hindustan Times” was started later, in 1923. In the regional languages, some papers that were launched during that period continue even now as leading papers like “Malayala Manorama” (1888). When Mahatma Gandhi returned to India, he gave a great impetus to the freedom movement. He was also a great editor. He took over “Young India”, the weekly started by the Home Rule Party in 1918. Gandhiji also launched another weekly, called the “Navjeevan”, in Gujarati. Later, Gandhiji started the “Harijan” under the editorship of Mahadev Desai. Gandhiji insisted that his papers will not carry any advertisements. But all his publications had wide circulation among readers.

ADVENT OF MODERN TECHNOLOGY Have you ever wondered how the pages of a newspaper are printed ? From the days of wooden block printing, newspapers have undergone a sea change. Technological revolution has modernised the print media. For a long time, these were produced by hand composing. Later, these were replaced by monotype and linotype. In this process, a machine operated by a key board was used to compose letters. This has also become obsolete now. Typesetting in computers, offset printing and laser printing have taken over. Desktop publishing has become quite common now.

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SIZE OF NEWSPAPERS You may have noticed the fact that all newspapers are not of the same size; some are big, some small and some are very small. Newspapers are classified into three categories according to their size. They are broadsheets, tabloids and Berliners or Midis. Morning newspapers are generally broadsheets. They are big in size. In India, all major newspapers are broadsheets. Examples include “The Times of India “and “Hindustan Times”.Tabloids are only half the size of broadsheets. In India most of the evening papers are tabloids. Examples are “Mid-day” and “ Metro Now”.Presently some of the new morning papers have also adopted the tabloid format.

INTERNET PAPERS AND EDITIONS Have you seen an internet cafe? Nowadays internet cafes are as common as STD /ISD booths. If you have not visited an internet café, please go and see what is happening there. Internet is a computer based worldwide interlink network. It has no country barriers. So a person sitting in India can access an internet site in USA through the computer network. This has made revolutionary changes in communication the world over. Recently almost all newspapers have internet editions. For example, the Hindustan Times or Indian Express or Times of India can be read on the internet through their net editions. Each paper has a dotcom name for their site, like www.hindustantimes.com or www.times of india.com. While you have to pay for buying a newspaper, the internet edition of that newspaper is free of charge and is accessible if you have a computer and internet connection.

OTHER FORMS OF PRINT MEDIA Filmfare, Champak, Grihasobha, Chandamama, India Today, The Week, Outlook . Are these names familiar to you ? They are also part of the print media. But they are not newspapers. They are called magazines. Can you tell the difference between newspapers and magazines ? Like newspapers, magazines and weeklies are other forms of print media. They are published at regular intervals. How do you differentiate beween them? A weekly is published once a week and a monthly once a month. A fortnightly is published once in two weeks. A biweekly is published twice every week. A tri-monthly is one which is published every three months. These are also known as quarterlies. Then there are certain publications that come out only once a year which are called annuals. “India Today” is a weekly, while “Champak” is a fortnightly. “Grihasobha” and “Vanitha” are monthlies.

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DIFFERENCES BETWEEN PRINT MEDIA AND ELECTRONIC MEDIA After the advent of printing nearly six centuries ago, the print media was the only form of mass communication. Then came the electronic medium. Though both print and electronic media deal with mass communication, there are certain basic differences. Print Media Electronic Media 1.

Literacy is a basic Even an illiterate person can requirement for the print watch a news bulletin and grasp media. Only a literate its contents though the written matter person can read it. on the screen cannot be read.

2.

Print media works There is no deadline for the electronic according to a deadline. media. News can be updated Usually a morning paper anytime. carries news received upto the midnight of the previous day.

3.

In print media readers have Viewers cannot go back and recheck the choice to go back and what they have seen. recheck. What they have read.

4.

Print media provides more Less scope for such long indepth scope for indepth analysis of analysis events.

5.

Print media does not provide Live discussions are possible. scope for a live discussion.

6.

Language is more literary Language used is spoken and more and flowery and reader – viewer -friendly.

7.

Frequent update of news Even a minute-to-minute update is is not possible. possible.

LARGEST CIRCULATED DAILIES India has a live and active print media. India is known for its vastness of area, diversity of culture and multiplicity of languages which are spoken and written. India has 28 states and seven union territories .Most of them have their own language. When India became Independent in 1947, there were only 3533 newspapers and periodicals. Among them 330 were newspapers and 3203 were other publications.

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Indian Newspaper Industry: Some Facts
The total number of registered newspapers, as on 31s' March, 2006: 62,483
The number of new newspapers registered during 2005-06: 2,074
Percentage of growth of total registered publications over the previous year; 3,43%
The largest number of newspapers & periodicals registered in any Indian language (Hindi): 24,927
The second largest Dumber of newspapers & periodicals registered in any language (English): 9,064
The state with the largest number of registered newspapers (Uttar Pradesh):9,885
The state with the second largest number of registered newspapers (Delhi) 8,545
The number of newspapers that submitted Annual Statements 8,512
The total circulation of newspapers : 18,07,38,611
The largest number of newspapers & periodicals that submitted Annual Statements in any Indian language (Hindi): 4,131
The second largest number of newspapers & periodicals that submitted Annual Statements in any language (English) ; 864
The largest circulated Ananda Bazar Patrika Bengali, Kolkata. 12,34,122
The second largest circulated Daily: The Hindu , English, Chennai (Printed from 12 different Printing Press): 11,68,042
The third largest circulated daily: Hindustan Times, English, Delhi: 11,36,644
The largest circulated multi-edition Daily° The Times of India, English(six editions):25,42,075
The second largest circulated multi-edition Daily: Dainik Jagran, Poonam, MBA-III, 2011

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Hindi,(fifteen editions):21,11,316
The largest circulated periodical: The Hindu, English, Weekly, Chennai (Printed from 12 different Printing Press) :11,02,783

Metrics Newspapers in India are measured on two parameters, circulation and readership. Circulation is certified by the Audit Bureau of Circulations which is an industry body. It audits the paidfor circulation of the member newspaper companies.

Indian English Newspaper Newspaper is the oldest and the most conventional method of giving news on a wide array of topics to the people at their doorstep. The newspaper industry at the global arena has come a long way from presenting news in black and white to adopting the most innovative of methods, including colored background and text, unique paper materials, etc to depict all kinds of news for readers. The Indian newspaper industry has the record of giving the most number of newspapers to the readers, both at the national as well as at the regional levels. One of the oldest newspapers of India, The Statesman was founded in 18189 and still continues to maintain the same status that it used to command. It has been almost two centuries now since the inception of the oldest newspaper in the country. During this period, the Indian newspaper industry has achieved tremendous ground of success for various newspapers that are circulated throughout the country. The most unique fact of the Indian newspaper industry is that newspapers in various regional languages, Hindi, and English are published and circulated throughout the country. The Indian English Newspaper Sector is the most published and circulated lot in the Indian newspaper industry. With the newspaper industry as a viable platform for the proliferation of advertising and marketing of public relations, there has been witnessed an Impressive explosion of newspapers at all levels. A typical Indian English newspaper serves as an ideal banner

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for companies who would look forward to advertise their products or services keeping in mind the strength of the readers nationwide. Since a newspaper is the first thing that most of the citizens of the country go through early in the morning, it stands at an advantage of making its stand in full view of the massive number of readers. The more the readers or viewers of the advertisements, the more impact that the advertisements have made in the minds of the people.An Indian English newspaper being the most read newspaper in the country, most of the companies highlighting their services and products for the citizens, targets these newspapers for the showcase of their services. Newspapers act as the ideal method of public relations due to its strength as the best way of communication. Pitch on Net is an online advertising portal that highlights various

forms

of

advertisements

and

marketing

services.

Its

website

http:/Iwww.pitchonnet,conhi provides complete details on various modes of advertising and marketing, including newspaper as a powerful tool: As per Indian Readership Survey 2011, of the top 24 most read English. dailies, only six registered a gain in readership. Mint, HT Media's business daily, grew the most, posting a 15.67% growth in readership. This, is however, not counting Metro Now, which grew its readership by 103%, but has since been discontinued as a daily by its joint promoters Bennett, Coleman & Co. Ltd and HT Media Ltd. DNA, which grew 11.37%, comes second. The New Indian Express, lost 14.19% of its readers, followed by The Indian Express, which lost 11.370 /0. Here's the complete picture:

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English Newspapers

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Company profile

The Times of India (TOI) is an English-language daily newspaper in India. It has the largest circulation among all English-language newspapers in the world, across all formats (broadsheet, tabloid, compact, Berliner and online). It is owned and managed by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family. In the year 2008, the newspaper reported that (with a circulation of over 3.14 million) it was certified by the Audit Bureau of Circulations (India) as the world's largest selling Englishlanguage daily newspaper, placing as the 8th largest selling newspaper in any language in the world. According to the Indian Readership Survey (IRS) 2010, the Times of India is the most widely read English newspaper in India with a readership of 70.35 lakhs (7.035 million). This ranks the Times of India as the top English newspaper in India by readership. According to ComScore, Indiatimes (and not TOI online) is the world's most-visited newspaper website with 159 million page views in May 2009, ahead of the New York Times, The Sun, Washington Post, Daily Mail and USA Today websites[citation needed.

History The Times Of India was founded on 3 November 1838 as 'The Bombay Times and Journal of Commerce' In Mumbai, during the British Raj. Published every Saturday and Wednesday, The Bombay Times and Journal of Commerce was launched as a semi-weekly edition. It contained news from Britain and the world, as well as the Indian Subcontinent. The daily editions of the paper were started from 1850 and in 1861, the Bombay Times was renamed

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The Times of India. In the 19th century this newspaper company employed more than 800 people and had a sizable circulation in India and Europe. It was after India's Independence that the ownership of the paper passed on to the then famous industrial family of Dalmiyas and later it was taken over by Sahu Shanti Prasad Jain of the Kunal Jain group from Bijnore, UP. India's press in the 1840s was a motley collection of small-circulation daily or weekly sheets printed on rickety presses. Few extended beyond their small communities and seldom tried to unite the many castes, tribes, and regional subcultures of India. The Anglo-Indian papers promoted purely British interests. Robert Knight (1825–1892) was the principal founder and the first editor of the Times. The son of a London bank clerk from the lower-middle-class, Knight proved a skilled writer and passionate reformer. Knight helped create a vibrant national newspaper industry in British India. When the Sepoy Mutiny erupted, Knight was acting editor of the Bombay Times and Standard. He broke with the rest of the English language press (which focused on Indian savagery and treachery) and instead blamed the violence on the lack of discipline and poor leadership in the army. That angered the Anglo community, but attracted the Times's Indian shareholders, who made him the permanent editor. Knight blasted the mismanagement and greed of the Raj, attacking annexation policies that appropriated native lands and arbitrarily imposed taxes on previously exempt land titles, ridiculing income taxes, and exposing school systems that disregarded Indian customs and needs. Knight led the paper to national prominence. In 1860, he bought out the Indian shareholders and merged with the rival Bombay Standard, and started India's first news agency. It wired Times dispatches to papers across the country and became the Indian agent for Reuters news service. In 1861, he changed the name from the Bombay Times and Standard to the Times of India. Knight fought for a press free of prior restraint or intimidation, frequently resisting the attempts by governments, business interests, and cultural spokesmen. The Times of India is published by the media group Bennett, Coleman & Co. Ltd. This company, along with its other group companies, known as The Times Group, also publishes The Economic Times, Mumbai Mirror, Pune Mirror, Bangalore Mirror, Ahmedabad Mirror, the Navbharat Times (a Hindi-language daily broadsheet), the Maharashtra Times (a Marathi-language daily broadsheet).

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In late 2006, Times Group acquired Vijayanand Printers Limited (VPL). VPL used to publish two Kannada newspapers Vijay Karnataka and Usha Kiran and an English daily Vijay Times. Vijay Karnataka was the leader in the Kannada newspaper segment then. In January 2007, the Kannada edition was launched in Bangalore and in April 2008 the Chennai edition was launched. Their main rivals in India are The Hindu and Hindustan Times, which hold second and third position by circulation.

The Times of India has its markets in
Mumbai
Delhi
Chennai
Kolkata
Bangalore
Hyderabad
Ahmedabad
Pune
Chandigarh
Lucknow
Nagpur
Jaipur
Goa Soon its Bhopal market will be operational.

The Times of India is printed from the following places:
Ahmedabad
Allahabad
Bangalore
Bhopal
Bhubaneswar
Chandigarh
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Coimbatore
Delhi
Goa
Gurgaon
Hubli
Hyderabad
Jaipur
Kanpur
Kolkata
Lucknow
Mumbai
Madurai
Mysore
Nagpur
Noida
Patna
Rajkot
Ranchi
Surat
Thane
Thiruvananthapuram
Vadodara
Varanasi

The total average circulation for 2010 was 3,433,000 copies.

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Persons Associated with Times of India


Indu Jain, Current Chairperson




Samir Jain, Vice-Chairman & Publisher




Ronit Malhotra, MD




Ronit Malhotra, CEO




Jug Suraiya (associate editor, columnist, "Jugular Vein," cartoonist, "Dubyaman II")




Swaminathan Aiyar (columnist, "Swaminomics")




R. K. Laxman ("You Said It" editorial cartoon, featuring the famous Common Man)




Rukmini Subramanian, Senior Writer




Bachi Karkaria, columnist, "Erratica"




Vinay Pandey, Editor-Online




Vinita Nangia, Editor-Times Life




Shobha De, columnist




Jaideep Bose, Editorial Director




Arindam Sen Gupta, Executive Editor




Dileep Padgaonkar, Former Editor, currently Consulting Editor and columnist




M J Akbar, Columnist, "The Siege Within" and former Editorial Team




Gurcharan Das, Columnist




Gautam Adhikari, former Executive Editor, Editorial Consultant




Russi Karanjia, assistant editor during the 1930s




Trivadi, columnist and humorist well known for his editorials, humor pieces, and satirical poems.




Chetan Bhagat, Columnist, Sunday TOI




Kaushal Thakkar, Sr. Product Manager, Response – Ascent

Supplements The Times of India comes with several city-specific supplements, such as Delhi Times, Bombay Times, Hyderabad Times, Lucknow Times, Nagpur Times, Bangalore Times, Pune Times, Ahmadabad Times and Chennai Times, The Times of South Mumbai.

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Other Regular Supplements:
Times Wellness (Saturdays)
Education Times
Times Ascent (Wednesdays)
ZIG WHEELS
Times Life (Sundays)
Wee Wonder
Rouge
What’s Hot
Address

The Brands of Bennett, Coleman & Co. Ltd

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The Times of India: At a Glance

The June 26, 2010 front page of the Mumbai edition of The Times of India

Type

Daily newspaper

Format

Broadsheet

Owner

Bennett, Coleman & Co. Ltd.

Publisher

The Times Group

Editor-in-chief

Jaideep Bose

Associate editor

Jug Suraiya

Founded

3 November 1838

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Political alignment

Language

Conservative

English

Times House Headquarters

7 Bahadur Shah Zafar Marg, New Delhi, Delhi 110002

Circulation

Sister newspapers

3,146,000 Daily

The Economic Times

OCLC number

23379369

Official website

Timesofindia.com

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Figure 1.3.1showing different branches of BCCL

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Main Businesses: Its main business and major brands “The Times of India”- “first morning compact daily”.

Subsidiaries: Its subsidiary companies are-TPT, TIML Golden Square, Times Syndication service, TIL & ENT, TGB and WWM etc.

The Times Group (BCCL): BCCL: is the largest media services conglomerate in India. It reaches out from: 11 publishing centers, 15 printing centers, 55 sales offices, Over 7000 employees,5 dailies including two of the largest in the country with approx 4.3 million copies circulated daily, 2 lead magazines, 29 niche magazines, Reaching 2468 cities and towns, 32 Radio Stations,

MISSION “Create & build brands with differentiated content to capture relevant audiences and market the value of these to advertisers to help them sell and strengthen their brands”.

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Figure 1.3.3 The Mantra of Company

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1.3.2 SWOT ANALYSIS Table 1.3.2 showing SWOT of “The Times of India”INTERNAL FACTORS STRENGTHS

WEAKNESSES

•

Oldest newspaper (1838).

•

Late & repeated news

•

Big Brand, good reputation in the

•

Less information about stock market

minds of customer.

•

Grammar and vocabulary mistakes.

1st rank in circulation in India & 8th

•

Pictures of nude girls

in world.

•

Late circulation in small cities

•

Invitational prices.

•

Lake in covering useful news for

•

Launches good campaign.

•

Daily English newspaper with rich

•

competitive students

supplements. •

Good support from Times group companies.

•

World

class

printing

machine-

Geoman, Goss

•

110,000 copies per hour

OPPORTUNITY

THREATS

• Literacy rate increases day by day. • People

focus

more

on

People are getting knowledge form Internet,

career, T.V., Radio etc.

education etc. • English is international language. Everyone wants to learn it.

Day by day readership of “The Hindustan” (2 position) and “The Hindu” (3 position) increases very fast.

• Life style being hi-fi. EXTERNAL FACTORS

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CURRENT RATIO Current ratio may be defined as the relationship between current assets and current liabilities.

Current Ratio = Current Assets/Current Liabilities Years

Current Assets (A)

Current Liabilities (B)

Current Ratio (A/B)

March 2008

11115.99

21396.16

0.51

March 2009

15642.79

25227.88

0.62

March 2010

23551.85

38228.64

0.61

0.62

0.8

0.61

0.51

o ti 0.6 a R t 0.4 n e rr u 0.2 C 0 2008

2009 Years

2010

Interpretation:The liquidity position of Standard Chartered Bank has improved over the period of time. However, the rule of thumb for this ratio is 2:1, organization’s current ratio is more than 2 from last two years. It shows strong liquidity position of organization become stronger

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DEBT EQUITY RATIO This ratio indicates the extent to which debt is covered by shareholders’ funds. It reflects the relative position of the equity holders and the lenders and indicates the company’s policy on the mix of capital funds. The debt to equity ratio is calculated as follows: Debt equity ratio= external equity\ internal equity

Years

Debt

Equity

Debt/Equity

2008

99818.78

12899.97

7.98

2009

165083.17

22555.99

7.45

2010

230510.19

24663.26

9.50

10 8 y it 6 u q E /t 4 b e D 2 0 2008

2009 Years

2010

Interpretation: Generally, debt-equity ratio of 2:1 is considered safe. If the debt-equity ratio is more than that, it shows a rather risky financial position from the long-term point o view. High debtequity ratio is a danger sign for the long-term lenders.

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FUNDED DEBT TO TOTAL CAPITALIZATION RATIO The ratio establishes a link between the long term fund raised from outsiders and total long term fund available in the fund .

Funded debt to total capitalization ratio= Funded debt\ Total capital Years

Funded debt

Total capital

Funded debt to total capitalization ratio

March 2008

335444960

464444672

72.22%

March 2009

385219136

610779052

63.37%

March 2010

512560263

759192907

67.51%

Funded debt to total capitalization ratio 75.00% Funded debt 70.00% to total 65.00% capitalizatio 60.00% n ratio 55.00% 2008

2009

2010

year

Interpretation: The lesser the ratio, the reliance on outsiders the better it will be if this ratio is up to 50% or 55%, this ratio may be to tolerable and not beyond in this case we can say that the Insurance Company is more depended on outsider funds.

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OPERATING PROFIT PER SHARE

Operating Profit Operating Profit per share =

Years

No. of equity shares

Operating Profit

No. of equity share

Operating Profit per

(Rs. in Crore)

(In Lacs)

share

2008

2679.78

7367.16

36.37

2009

3269.94

8898.24

36.75

2010

3793.56

8992.67

42.19

43 e ra42 h41 s r 40 e p39 ti f 38 o r 37 P g36 n ti 35 a r 34 e p33 O 2008

2009

2010

years

Interpretation: The main objective of this ratio is to find out the difference between operating profit and reported profit. So that expenses after the operating profit should be reduced and company declares higher dividend to its shareholders.

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DIVIDEND PER SHARE (D.P.S.) Profits remaining after payment of tax and preference dividend are available to equity share holders. D.P.S. is the dividend distributed to equity shareholders dividend by the number of equity share. Dividend paid to equity share holders D.P.S. =

Years

No. of equity shares

Dividend Paid to equity

No. of equity shares

D.P.S.

shareholders (Rs. in Crore)

(In Lacs)

2008

632.96

7367.16

8.50

2009

759.33

8898.24

8.50

2010

901.17

8992.67

10.00

10 9.5 . S . P . D

9 8.5 8 7.5 2008

2009 Years

2010

Interpretation: This ratio indicates that company declare higher dividend to its shareholders and very second year increases the dividend per share. It shows the higher profit earning capacity of the company.

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SOLVENCY RATIO Solvency ratio indicates the relationship between the total liabilities to outsiders to total assets. Solvency Ratio= Total liability to outsiders\ Total assets Years

Total liability to outsiders

Total assets

Solvency Ratio

March 2008 1547594341

1676594053 92.30%

March 2009 2289429626

2513889542 91.07%

March 2010 3199948482

3446581126 92.8%

Solvency Ratio 93.00% Solvency 92.00% Ratio 91.00% 90.00% 2008

2009

2010

year

Interpretation: Lower the ratio of total liability to total assets, more satisfactory or stable is the solvency position of company, but in Insurance Company case this rule is not applicable because the Insurance Company is depend on outside funds. In this the solvency ratio is near 92%.

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RETURN ON EQUITY CAPITAL RATIO This ratio is more meaning full to the equity shareholder who are interested to know profits earns by the company and those profit which can be made available to pay dividend to them. Return on equity ratio=Net profit after interest & tax - preference dividend / Equity. Share capital

Years

Net profit after interest & Equity share capital

Return

tax – preference dividend

equity ratio

March 2008

20082981

73677580

27.22%

March 2009

25400712

88983450

28.54%

March 2010

31102165

89934370

34.58%

on

Return on equity ratio

Return on equit y rati o

40.00 % 30.00 % 20.00 % 10.00 % 0.00 %

200 8

200 9 yea r

201 0

Interpretation: Generally, higher the ratio is better. In Standard Chartered Bank the return on equity capital is increased every year.

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Comparative Balance Sheet

Equity share capital Share application money Preference share capital Reserves & surplus Secured loans Unsecured loans Total

Gross Block Less: revaluation reserve Less: accumulated depreciation Net Block Capital work-in-progress Investments

Current asses, loans & advances Less: current liabilities & provisions Total net current assets Miscellaneous expenses not written Total Book value of unquoted investments Market value of quoted investments Contingent liabilities Number of equity share outstanding (Lacs)

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March 2010 Sources of funds Owner's fund 899.34 --350.00 23,413.92 Loans funds --2,30,510.19 2,55,173.45 Uses of funds Fixed Assets 6,298.56 --2,375.14 3,923.42 189.66 91,257.84 Net current assets 23,551.85 38,228.64 -14,676.78 --80,694.15 Notes: ----1,99,771.41 8992.67

43

(Rs. Crore)

March 2009

March 2008

889.83 --350.00 21,316.16

736.75 0.02 350.00 11,813.20

--1,65,083.17 1,87,639.16

--99,818.78 1,12,718.75

5,968.57 --1,987.85 3,980.71 147.94 71,547.39

5,525.65 --1,487.61 4,038.04 96.30 50,487.35

15,642.79 25,227.88 -9,585.09

11,115.99 21,396.16 -10,280.17

66,090.96

44,341.52

----1,34,920.99 8898.24

----1,07.311.46 7367.16

(Rs. Crore)

Profit Loss Account March 2010

March 2009

March 2008

17,517.83

11,838.10

Income Operating income

28,457.13 Expenses

Material consumed

---

---

---

Manufacturing expenses

---

---

---

Personnel expenses

1,616.75

1,082.29

737.41

Selling expenses

1,741.63

840.98

601.71

Administrative expenses

4,946.69

2,727.18

1,248.31

---

---

---

Cost of sales

8,305.07

4,650.45

2,587.43

Operating profit

3,793.56

3,269.94

2,679.78

309.17

466.02

448.46

4,102.73

3,735.96

3,128.25

16,358.50

9,597.45

6,570.89

544.78

623.79

590.36

---

---

---

3,557.95

3,112.17

2,537.88

984.25

556.53

522.00

2,995.00

2,532.95

2,007.28

115.22

7.12

-2.08

---

---

---

Reported net profit

3,110.22

2,540.07

2,005.20

Earnings before appropriation

3,403.66

2,728.30

2,058.29

901.17

759.33

632.96

---

---

---

153.10

106.50

90.10

2,349.39

1,862.46

1,335.22

Expenses capitalised

Other recurring income Adjusted PBDIT Financial expenses Depreciation Other write offs Adjusted PBT Tax Charges Adjusted PAT Non recurring items Other non cash adjustments

Equity dividend Preference dividend Dividend tax Retained earnings

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TABLE OF CONTENTS

PART-B

CHAPTER - 1

INTRODUCTIONS

CHAPTER - 2

LITERATURE REVIEW

CHAPTER - 3

INDUSTRY PROFILE

CHAPTER - 4

COMPANY PROFILE

CHAPTER - 5

OBJECTIVES AND RESEARCH METHODOLOGY

CHAPTER - 6

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

CHAPTER - 7

DISCUSSION AND FINDINGS

CHAPTER - 8

CONCLUSION AND RECOMMENDATIONS

BIBLIOGRAPHY

ANNEXURE: QUESTIONNAIRE

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PROJECT INTRODUCTION

The Times of India (TOI) is one of the leading newspapers in India. It is the largest circulated English newspaper in India. It represents the growing influence of Indian middleclass and the value of English education in the country. The Chief Manager of advertising at The Times of India was evaluating effectiveness of its campaign in building The Times of India as a national brand. Most of the advertising in the past has been functional in nature. It has concentrated on promoting Times of India as a brand with functional elements like ‘largest circulated ‘English newspaper; most up market newspaper; the newspaper with a grip on future and other relevant functional attributes which are common for a newspaper. Recently they have shifted to emotional platform where the newspaper is being projected as something that chronicles the aspirations of Indians. It reflects struggle, turbulence, success and failure in an Indian’s life. He was wondering whether such an advertising campaign will help in changing the outlook of people towards the newspaper. He needs to evaluate the rationale and come up with answers to few of the questions.

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ESTABLISH IN1834 The Times of India has not been able to compete with The Hindustan Times in Delhi in spite of its best efforts. It is extremely frustrated due to this and it is desperately trying to increase its circulation. In order to do this it has fallen to lowest possible standards and is employing shockingly indecent means. It has gone berserk. It has no consideration for the rules, regulations and laws of the nation. It simply does not bother about them. It is indulging in criminal activities. It daily fills its supplement 'Delhi Times' with photographs of almost naked women. If a woman's private part and nipples are covered, that is sufficient clothing for her in the opinion of TOI. It thinks that it increases its circulation whereas the reality is entirely different from this. In any society about 99 percent people are households who live in families and who do not like it. Only one percent people may be sexually dissatisfied and pervert who might have a liking for such obscene matter. When a normal household needs erotic material, he buys a yellow book and uses it in his private or he watches a blue film in the privacy of his bed room. People want to keep their sex life separate from their public life. Nobody wants a mindless mixture of the two. Even an illiterate person understands this but not TOI. Life in India is already difficult and the people are busy in making the two ends meet. They do not have time or energy to oppose. A few people protest but TOI doesn't listen or reply to their protests. TOI thinks that the people like its ugly reporting whereas the fact is that they are tolerating it as they do not have any alternative. The Times of India is about 150 year’s old newspaper. It has seen best of the times. Isn't it a pity that in these 150 years it could not develop enough maturity so that it could understand that the purpose of any publication especially of the stature of TOI is to teach good moral values to the society and inculcate better virtues of life in its countrymen rather than blindly running after money? It could have set an example for others to follow, it could have been a model publication which people admired and appreciated. Alas, it is all out to spoil and damage the moral fabric of our society and country! Rich and influential people and organizations in India are normally above the law otherwise the publication of Times of India by now would have been stopped and its publishers and editors would have been behind bars, given the way TOI is openly violating the laws of this nation.

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HISTORY OF TIMES OF INDIA

1838: The first edition appears on November 3, 1838, known as The Bombay Times and Journal of Commerce. The newspaper is published twice a week under Editor J.E. Brennan. It is basically a city paper reflecting the interest of Bombay's business community. 1846-1857: The newspaper changes hands and George Bust, LL.D, F.R.S., becomes the editor of the Times from 1840-57. [ 1850: Shareholders decide to increase the share capital and the paper is converted into a daily. 1859: Bombay Standard and Chronicle of Western India merges into The Bombay Times and Journal of Commerce to form Bombay Times & Standard. 1861: Editor Robert Knight amalgamates The Bombay Times & Standard and Bombay Telegraph & Courier to form The Times of India and gives it a national character. 1880: The Times of India Weekly Edition is launched. This was later called The Times of India Illustrated Weekly and finally as The Illustrated Weekly of India in 1923. 1890: Editor Henry Curwen buys The Times of India in partnership with Charles Kane. 1892: Following the death of Henry Curwen, Thomas Jewell Bennett becomes the editor and enters into a partnership with F.M. Coleman to form a joint stock company - Bennett, Coleman & Co. Ltd. (BCCL). 1907: In the newspaper's first price war under editor Stanley Reed, the price is cut from 4 annas to 1 Anna, and circulation rises 5 times. 1946: For the first time, the paper transfers to Indian ownership. Ram Krishna Dalmia buys out Bennett, Coleman & Co. Ltd for Rs. 2 crores. 1948: Sahu Jain Group becomes the owners of the company after Dalmia sells the firm to recover 2.5 crores he needs to pay back to an insurance company. Sahu Shanti Prasad Jain, son-in-law of Ram Kishan Dalmia, becomes the first chairman of the group.

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1950: Delhi edition is launched with K. Gopalswami as the first Indian editor. 1952: Film fare launched and started by J.C Jain, the first Indian to be the GM of TOI.[10] 1959: Famine is launched. 1960: Sahu Ramesh Chandra Jain joins BCCL 1961: The Economic Times is launched. 1982: Samir Jain joins BCCL. 1984: Times of India, Bombay set up modernised newsroom (including new look classified pages) 1985: Times of India, Delhi set up modernised newsroom (including new look classified pages) 1985: Nandita Jain joins BCCL and started Saturday Times (in colour) 1986: Vineet Jain join BCCL after came back to Delhi (finishing his education). 1986: Times of India and Navbharat times, Patna edition started. 1987: Printing of the Times of India from Kandivili Press. 1990: The Times School of Marketing is established as an in-house training school to feed the group 1991: BBC features The Times of India among the world's six great newspapers. 1993: BCCL starts production of television software. 1996: The Times of India crosses 1 million marks in circulation. 1998: BCCL enters into music market with Times Music. 1999: India time’s web portal launched; BCCL enters music retailing business with Planet M.

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2000: The Times of India crosses the 2 million mark in circulation. 2000: Timesofmoney - JV with Citibank. 2001: Radio Mirchi - Nationwide Private FM Broadcasting. 2001: 360 Degrees - Event Management Arm launched. 2002: Times Outdoor - Outdoor Advertising & Billboard Marketing. 2003: Times Classifieds - Classifieds site catering to web audiences, the group publications and also publications from other countries like Sri Lanka. 2004:
Launch of the Times Private Treaties - The Innovative Branding Solution from The Times Group stable.
Launch of the Jobs portal Times Jobs.
Television Business launched with the launch of a lifestyle and entertainment channel called z00m. 2005: Launch of a Matrimonial website TimesMatri 2006:
Launch of a television News Channel called Times Now in collaboration with Reuters.
Radio Mirchi holding company ENIL (Entertainment Network India Limited) lists on the Indian stock markets. It is the first Times Group Company to List on the bourses.
Launch of a Property services Portal Magic Bricks
TimesMatri is rebranded as Simply Marry
A new holding company by the name of TBSL is created. This company controls the brands Times Jobs Simply Marry (earlier called TimesMatri) and Magic Bricks
Times of Money launches Remit2Home, to cater to Global Remittance Market

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2007:
Launch of The Times of India - Kannada
Launch of Bangalore Mirror
Launch of Ahmedabad Mirror
Planet M Retail taken over by Videocon Group 2008:
Launch of SimplyMarryZine.com
Launch of The Times of India, Chennai Edition.
Launch of Pune Mirror
Acquisition of Virgin Radio (now known as Absolute Radio) in the UK
Launch of Times of India - Goa, along with Goa Mirror. However the Goa edition has relatively less coverage of happenings in Goa. 2009: Launch of ET Now - A business news channel 2010
Launch of The Times of India, Coimbatore Edition
Launch of Vijay next Canada Weekly magazine

India as a Nation of Newspaper Readers There are 300 newspapers in India. The Times of India is the largest English newspaper in India and second largest English broadsheet newspaper in the world. There are more than 8 million readers who pick up TOI everyday in India. This represents a growth of almost 30% to the previous year and defies the gleaming outlook towards newspaper industry due to advent of television in India. It is the reigning king in most of the cities in India. The Times of India offers the largest reach among newspapers in socio economic categories most coveted by advertisers- sec A and sec B and eight of every ten readers belong to sec B class. It is ranked as the six best newspapers of the world. Just ten years ago this newspaper was sold only 845000 copies and today its circulation has gone well above three million copies a day. The company has followed a world war–II strategy called pincer movement strategy. It is based on twin thrust of editorial value additions and audacious pricing. More readers chose times of India because it gives them more for less.

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Times of India-The Newspaper Product The Times of India as a newspaper offers a buffet of contents spread over a diverse range of interesting. From hard, political analysis to soft trend related news reports, to spiritual and metaphysical stories. News in developed and interpreted with a more local focus and an equally strong global context there is a strong emphasis on encapsulating news in lucid info graphs and illustrations. Cartoons and caricatures are used to create humor and cheer them for the day ahead. News stories are kept short and crisp to save the reader’s time. A typical paper runs into anywhere between 24 and 32 pages and carries daily city centric life style and other supplements such as Delhi Times, Bombay Times, Kolkata Times and related supplements like Education Times (Education), Ascent (Careers) and Times Property (Real Estate). The supplements recognize the reader’s widening scope of interests. Across the main newspaper and the supplements, there is a strong emphasis on local content. Individual editions reflect the local character of their geographic region while being true to the brand philosophy to the core. In May 2002, TOI came out with a slicker launch in International standards. In 1992, with an invitational price offer, the cover price was halved and the content in the newspaper was dramatically increased. Primed up local coverage, additional pages for sports, business and entertainment with color, graphics, and cartoons became the key elements of Times of India new editions. In June 2003, The TOI offered its Hindi newspaper Navbharat Times (NT) with the English newspaper at a special price of Rs 75 per month. It was a great scheme as existing readers of Navbharat Times got an opportunity to read the English newspaper for only a small amount. Moreover, people could buy a package for their family. Both the newspapers have different editorial feel and frequently varying viewpoints. So the reader got a chance to have different perspective of exposure. In less than 30 days, The TOI-NT combo could move 200,000 orders. In July 2003, TOI offered its second combo offer TOI with Economic Times at the same attractive price of Rs 75 and the response was overwhelming. In early 2003, TOI in Delhi became the first newspaper to go full colour. This was in line with company’s urge to innovate and the reader’s sensitivity to style and penetration. TOI embraced technology in earnest in the whole value chain. From receipts of advertising to production of the newspaper, the company makes extensive use of technology; allowing the newspaper to interact with customers and advertisers on real time basis, coordinate the scheduling and page making functions and print and volume smoothly on a sustained basis.

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The advertising campaigns can be classified as a set of unified and well planned programs in which the finger is on the pulse of the audience. The advertising campaign of TOI tries to touch every Indian’s life. They have moved from functional, circulation based advertising claims to establish an emotional chord with readers. They have used a set of emotions from hard realty to humor; from slice of life creative to those celebrate a day in an average Indian’s life. The common thread has been a distinct ‘true to India’ style, which has led to appreciations from readers and a host of awards in various advertising functions. The campaigns represent the period in which we live. The 50 years of freedom campaign launched in 1997 subtly brought out the various facets of life in India. The advertisements have highlighted the ‘Indian-ness’ in all the campaigns and reflected how TOI is a part of this great journey of Indian-ness Now they need to move ahead and develop a campaign which can highlight their success and also build similar brand values across all the newspapers and supplements.

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ABOUT TIMES OF INDIA GROUP The Times Group is the largest media conglomerate in India. It is headed by brothers Samir and Vineet Jain. The company has eleven publishing centres fifteen printing centres, fiftyfive sales offices, Over 7000 employees, five dailies including two of the largest in the country with approx 4.3 million, copies circulated daily, two lead magazines, twenty-nine niche magazines reaching 2468 cities and towns, thirty-two Radio Stations two Television News Channels, one Television Life Style Channel and turnover in excess of USD 1 billion.

Brands Its major brands include:


The Times of India, World's largest English-language broadsheet daily newspaper in terms of circulation.




The Economic Times, India's largest financial daily, and the world's second largest in terms of circulation after The Wall Street Journal




Maharashtra Times, Marathi daily




Navbharat Times, Hindi Daily in Delhi and Mumbai




Sandhya Times, Hindi Daily Evening Tabloid in Delhi




Mumbai Mirror India's largest circulated compact newspaper




Kolkata Mirror




Ahmadabad Mirror




Pune Mirror




Bangalore Mirror, Bangalore's first morning compact daily




Times Private Treaties, Partnering Ideas. Accelerating Growth.




Vijaya Karnataka, India's largest Kannada daily.




ZigWheels, India's largest Automobile magazine.

The Times of India competes with HT Media, the media conglomerate that owns of Englishlanguage newspaper Hindustan Times and the Hindi daily Hindustan. Those two alone had a daily readership of 12.7 million according to their website.

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Subsidiaries The Times Group subsidiary companies include:

ENIL & TIML Times Innovative Media Limited & Entertainment Network India Limited that together control


Radio Mirchi National network of Private FM stations




360 Degrees Events




Times Outdoors Outdoors




Mirchi Movies Limited Filmed Entertainment. Producers of BEING CYRUS, VELLITHERAI, MANJADIKURU

TIL Times Internet Limited which has


India times portal

Times of Money Times of Money which has


Remit2India - Personalized Remittance service from Times of Money. A flagship brand of Times of Money, Remit2India facilitates money transfers to India for NonResident Indians from around the world. It has fast achieved the distinction of being India’s largest Remittance service provider with the widest delivery network.




Window2India - An exclusive service for Non-Resident Indians! An amalgamation of products, services and information, Window2India is a comprehensive destination for Non-Resident Indians to shop, gift and stay up-to-date. Value-added services on the website include gifting opportunities for families back in India.




Remit2Home - Keeping with the success of Remit2India, Times of Money launched Remit2Home, a leading global money transfer service provider. Envisioned to

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become the largest global market player in over 80 countries, Remit2Home offers specialized web-based Remittance and financial services.


Times Card - India’s first entertainment credit card service. Tailored to match a fanciful lifestyle, the Times Card couples luxury and convenience into an unmatchable combination. Exclusive Times Card offers include personalized invitations to high profile events like Femina Miss India, Film fare Awards, blockbuster movie premiers, live concert performances and celebrity parties.




DirecPay – DirecPay is among the largest payment gateway solutions service providers in India. It is a revolutionary bank-neutral payment processor for online merchants in India. DirecPay acts as a one-stop payment gateway solution for merchants who conduct online transactions or e-commerce. It enables them to go beyond the method of accepting payments through cash, cheques and demand drafts with ease. Merchants can accept online payments through various pay modes including Credit Card, Debit Card, Internet Banking and Mobile Payments.

Times Global Broadcasting Limited This was a Joint Venture with Reuters. No longer has a joint venture as Reuters exited.


Times Now A general interest news Channel




Smart Hire A Consulting Division - Recruitments




ET Now A business news channel




Zoom A 24x7 Bolly wood entertainment and gossip channel




Movies Now A 24x7 Hollywood Movies channel in High Definition (India's first and only)

Times Business Solutions



TBSL, corporate website of TBSL. Times Jobs, a jobs portal




Tec gig, a professional networking site for Technology Peoples.




Simply Marry, a matrimonial portal




Magic Bricks, a real estate portal




Yo list, free classifieds portal




Ads2Book, online classifieds booking system for print publications




Peer Power, a Senior-Level professional networking portal

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World Wide Media World Wide Media - A magazine joint venture between BCCL and BBC magazines


Film fare




Film fare Awards




Femina




Femina Miss India




Top Gear Magazine India




Hello




BBC Good Homes




Femina Hindi




Grazia




BBC KNOWLEDGE

VPL


VPL, Bangalore Publisher of Vijay Karnataka

Times Private Treaties Times Private Treaties is a barter program in which Advertisement space is bartered for equity stakes in new and established companies. This has been an extremely controversial trend started by the Times Group, as it breaches the sanctity of media. Times treaties is known for acquiring large stakes at inflated valuations in return for advertising space (and articles which appear as news items In 2010, Times Private Treaties was re launched as 'Brand Capital', which, according to the company, reflects its value proposition better.

TIML Radio Limited On 30 May 2008, SMG sold The British Virgin Radio to TIML Radio Limited for £53.2 million with £15 million set aside for rebranding. On 28 September 2008, The British Virgin Radio Station rebranded as Absolute Radio, including the sister radio stations Absolute Extreme and Absolute Classic Rock. On 4 December 2009 The Absolute Radio Stations reorganized to Absolute Radio, Absolute Radio extra (UK Only), Absolute 80s (Replacing

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Absolute Extreme radio station on DAB digital radio), Absolute Radio 90s and Absolute Classic Rock. This company is a direct subsidiary of BCCL (not through TIML or ENIL).

Times Syndication Service The syndication division of The Times of India Group, grants reprint rights for text, images, cartoons/illustrations, audio/video and microfilms drawn primarily from Times Group publications. Times Syndication Service

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The Times Group Corporate directors Indu Jain · Samir Jain · Vineet Jain · Sahu Jain · Sahu Ramesh Chandra Jain · Sahu Shanti Prasad Jain

Brand Newspapers, magazines and websites The Times of India · The Economic Times · Maharashtra Times · Navbharat Times · Mumbai Mirror · Pune Mirror · Kolkata Mirror · Bangalore Mirror · The Times of India - Kannada · Times Private Treaties · ET Chandigarh · The Illustrated Weekly of India · Parag (magazine) · Vijay Times · Vijaya Karnataka · ZigWheels

Times Global Broadcasting Times Now · ET Now · Zoom · Movies Now · Lead India

Times Internet India times portal · Times of Money

Times Infotainment & Entertainment Network India Radio Mirchi · 360 Degrees · Times Outdoors · Mirchi Movies Limited

Times Business TBSL · Times Jobs · Simply Marry · Magic Bricks · Yolist · Ads2Book · Peer Power

World Wide Media Film fare · Film fare Awards · Film fare Awards South · Femina · Femina Miss India · Top Gear India · Hello · BBC Good Homes · Femina Hindi · Grazia · What to Wear

TIML Radio Limited Absolute Radio · Absolute Classic Rock · Absolute 80s · Absolute Radio 90s

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Background(Magazines) The Times of India is a leading English-language broadsheet daily Magazine in India. It is owned and managed by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family. Magazines in India are measured on two parameters, circulation and leadership. The magazine has the widest circulation among all English-language broadsheets in the world. In 2010, the magazine reported that (with a circulation of over 3.14 million copies) it was certified by the Audit Bureau of Circulations as the world's largest selling English broadsheet magazine and making them as the 8th largest selling magazine in any language in the World. According to Indian Readership Survey (IRS) 2010-R2, it has gained readership by 13.3 million ranking them as the Top English Magazine in India by readership. Regional Supplements: The Times of India comes with several city-specific supplements, such as Delhi Times, Calcutta Times, Bombay Times, Hyderabad Times, Kanpur Times, Lucknow Times, Nagpur Times, Bangalore Times, Pune Times, Ahmedabad Times and Chennai Times, The Times of South Mumbai, The Times of Doon, Meerut Plus, Haridwar Plus, Bhopal Plus.

1. Need or Purpose Identification Times of India as a magazine, as per our understanding, serves following purposes: 1. Source of generic news i.e. political, social, scientific trivia etc. 2. Source of financial news (3 dedicated pages for business and finance). 3. Source of entertainment by means of its page 3 content including Bollywood / Hollywood related news, cartoons, horoscope, puzzles like Sudoku etc. 4. Source of promotions/ advertisement. 5. Source of social networking through its classified and matrimonial section Source of opinion formulated by experts through editorials and special reports.

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LITERATURE REVIEW Every research which is conducted in today's era has been inspired by some of researcher which are conducted before. I am also influenced to do, so I selected this topic for research.


According to Samrat Zaveri, CEO of Trend smith, "Research shows that the Indian jewellery sector is in the transition phase with consumers' desire for possession of jewellery for its aesthetic appeal and not as a form of investment."
According to Singh (2001) in his study entitled “Consumer Behavior and Jewellery products, an analysis stress that consumer attitude is an important factor for the purchasing behavior towards jewellery.


In October 2002, Trend smith conducted a survey to understand the shifting needs, motivations and aspirations of consumers in the jewellery market, and to identify new trends and opportunities. The research study arrived at the following conclusions: •

The younger generation was looking at trendy, contemporary jewellery and clearly avoiding heavy, traditional gold jewellery.

•

The Indian consumer was willing to experiment with new designs.


The jewellery industry is going through a period of transition with more players scaling up operations, increasing their global footprints through outsourcing and / or venturing into the new growth area – that of the domestic retail business. The launch of numerous diamond jewellery brands in India in the last few years and their successes indicate a marked shift in consumer preferences from gold ornaments to diamond jewellery.

Source: Mr. Mehul Choksi (Chairman & CEO, Gitanjli Group) At International Diamond Conference- Mines to Market.

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The TVC, which has been designed by Lowe India, showcases the various emotions that are associated with jewellery. For instance, when a woman buys jewellery, she feels joyful or when one sees the jewellery in the showroom, there is an element of wonder. Tanishq, through the TVC, seeks to develop an emotional connect with the consumer. Source: Gayatridevi N (Ex-Research Associate, The ICFAI Knowledge center, Hyderabad), The ICFAI Journal of Brand Management, March 2006.


Introduce four key brand perception measures (Relevance, Confidence, and Differentiation & Growth) and show how these correlate with use intention. It is observed that these results can be linked to other position, value and process metrics to provide actionable insights leading to enhanced purpose intention. Source: Sean Corcoran and Shigeo Okazaki and Map, March 2005, Issue 459, pp 44-48.


Proposes a set of strategic options for green brand positioning, based either on functional brand attribute or emotional benefits and aims to test the suggested positioning strategies one against another. Result achieved through a green positioning strategy which combined functional attributes with emotional benefits. Source: Patrick Hartmann, Vanessa Apoalaza Ibanez and F.Javior

Forcada Saing,

Marketing intelligence and planning, vol 23, 2005, pp 9-29.


The paper looks at the role of brand credibility (Trustworthiness and Expertise) on brand choice and consideration across multiple product characteristics that vary with potential uncertainty about attributes, information acquisition costs and perceived risk of consumption. Amongst other finding, it is suggested that trustworthiness has a greater impact on consumer choice than expertise. Source: Tulin Erdan and Joffre Swait, Journal of consumer research, vol 31, June 2004, pp 191-198.

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RESEARCH METHODOLOGY

Research is an original contribution to the existing stock of knowledge making for its advancement search of knowledge through objective & systematic method of finding solution to the problem of research. Every project requires genuine research. Success of any project & getting genuine results from that depends upon the research method used by the research.

DEFINITION “A careful investigation or inquiry specially through search for new facts in any branch of knowledge.” The faction that provide base to the research are :  Desire to get a research degree along with its consequential benefits.  Desire to face challenge in solving the unsolved problem.  Desire to get intellectual joy of doing some creative work.  Desire to be of service to the society.  Desire to get respectability.

Objectives of Research
To study the different promotional schemes used by newspaper agencies.
To study the impact of promotion schemes on students.


To know the behavior of students regarding newspapers.
To study the awareness level of students related to newspaper promotional schemes.


To give suggestions to newspaper agencies regarding their promotional schemes. SAMPLING DESIGN A sample design is a definite plan for obtaining a sample from a given population. There are many sample design from which a researcher can choose. Researchers must prepare /select a sample design which should be reliable and appropriate for his research only.

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Sampling Unit The first step in developing any sample design is to clearly define the set of objectives technically called universe to be studied. The universe of my study includes Times of India, Indian Express, Hindustan Times, The Tribune and Economics times.




Sample Size This refers to the organizations surveyed. As large samples are more reliable and my area of research was mobile companies to get the response of their employees, therefore:




Sample Size

:

100

Type Of Question

:

Close-ended & Open-ended

Instrument Used

:

Questionnaire, Personal Interviews

Area covered

:

Yamuna Nagar, Mohali, Chandigarh, Delhi

Type Of Universe

:

Finite

Sampling Technique This refers to procedure by which the organizations have been chosen. This is : Non-Random Sampling:




Convenience Sampling

Judgment Sampling

Scope of Study The fundamental to the success of any formal research is sound research design. Descriptive Research Design is used in my research. The scope of the research is to study the Effectiveness of Promotional Schemes launched by different newspapers for targeting students.




Area Of Study Area of my research is Mohali, Chandigarh, Delhi and Yamuna Nagar.

DATA COLLECTION The task of data collection begins after a research problem is being defined and research design chalked out.

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Data types a) Primary Sources b) Secondary Sources a)

Primary Sources : The primary data are those which are collects fresh and for the first time, and thus happen to be original in character.

b)

Secondary Sources : The secondary data are those which have already been collected by someone and which have already been passed through the statistical process.

Collection Of Data For Research: PRIMARY SOURCE

—Personal Interviews, Questionnaires, Observation

SECONDARY SOURCE— Books, Journals, Magazines, Newspaper, Reports, Internet. In order to collect the information for the research study I used the questionnaire which had both open-ended and close-ended questions. The questionnaire was filled by the researcher herself because most of the workers were not able to go through the questionnaire. The questions were explained to them in Hindi and the replies were sought. So filling-up of the questionnaire was followed with the brief interview with the worker. Personal observations are also obtained by visiting work place, canteen, workmen shelters and various department of the industries.

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RESULTS AND DISCUSSIONS After the data collection, various parameters have been used for the purpose of data analysis & the information collected has been presented in different tables & on the basis of these tables analysis & interpretation has been made & the same has been presented in the form of Bar Diagrams, graphs & Pie-Diagrams.

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LIMITATIONS OF THE STUDY

Inspites of the hurdles was a good time for learning experience and exposure to atmosphere and culture but there are certain limitations that every researcher have to face during the research period. I had find 1.

The study has been completed during a short span while carrying my own studies. So it was not possible to study the problems well in details.

2.

Respondents were not serious about filling the questionnaire.

3.

Respondents were lacking in education about questionnaire because of which they took time

4.

It is also very hard to pursue an employee to share his feelings about their company.

5.

To contact senior officers was also difficult as they were always busy. So we had to wait for them.

6.

Some respondents did not responded and some did not filled the questionnaire completely but, finally I should say that I thoroughly enjoyed the project work.

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DATA ANALYSIS & INTERPRETAITONS

1.

Do you read newspaper ?

Option

Respondents (%)

Yes

100%

No

0

Reading of Newspaper

0% Yes No 100%

Interpretation : From above Graph it is clear that all the respondent which are surveyed are reading newspaper.

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2.

Which newspaper do you read ?

Option

Respondents (%)

Times of India

45%

Hindustan times

25%

The economic times

10%

The Indian express

15%

The Tribune

5%

Respondents

Which newspaper do you read ? 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0%

45%

25% 15% 10% 5%

Times of India

Hindustan times

The economic times

The Indian express

The Tribune

Interpretation : The above graph shows that 45% of the respondents read Times of India, 25% of them read Hindustan times, 10% read the Economics Times, 15% read The Indian express and rest of 5% read the tribune.

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3.

From how long you are reading this newspaper ?

Newspaper (%)

Time period TOI

HT

TIE

Others

6 months

15

20

25

20

6 mths – 2 yrs

65

50

45

50

2 – yrs

10

25

20

25

Above 5 yrs.

10

5

10

5

*TIO : Times Of India

HT : Hindustan Times

TIE : The Indian Express

70% 60% 50%

6 months

40%

6 mths – 2 yrs

30%

2 – yrs Above 5 yrs.

20% 10% 0% TOI

HT

TIE

Others

Interpretation : The above graph depicts that maximum number of respondents who read Times of India i.e. from last 6 months to 2 years, maximum number of respondents who read Hindustan times i.e. from last 6 months to 2 years, maximum number of respondents who read The Indian Express i.e. from last 6 months to 2 years and maximum number of respondents read other newspapers i.e. from last 6 months to 2 years, so we can conclude that maximum number of readers are reading their newspaper from last 6 months to 2 years.

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4.

How do you come to know about the newspaper ?

Newspaper (%)

Knowledge of newspaper TOI

HT

Others

Teacher

10

10

20

Advertisement

10

15

10

Magazines

10

5

10

Neighbour

5

10

10

Family

25

25

10

Friends

30

25

20

Internet

10

15

20

*TIO : Times Of India

HT : Hindustan Times

35 30

Teacher

25

Advertisement

20

Magazines Neighbour

15

Family

10

Friends Internet

5 0 TOI

HT

Others

Interpretation : The above graph shows that maximum number of respondents who read Times of India come to know from Teachers, maximum number of respondents who read Hindustan times come to know from advertisement and friends, maximum number of respondents who read The Indian Express comes to know from friends, internet.

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5.

Reasons for shift from one paper to another ?

Newspaper (%)

Reasons for shift TOI

HT

Others

Content

50

50

50

Promotion

30

30

30

Price

10

10

10

Emotional

10

05

-

Believe

10

15

0

*TIO : Times Of India

HT : Hindustan Times

60 50 Content

40

Promotion

30

Price Emotional

20

Believe

10 0 TOI

HT

Others

Interpretation : The above graph reveals that maximum number of respondents who read Times of India jump to another due to its contents, maximum number of respondents who read Hindustan times jumps to other due to contents and maximum number of respondents who read other newspaper jump to any other due to contents. Of newspaper.

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6

Do you want to switch to another paper in future ?

Option

Respondents (%)

Yes

10

No

90

Switch to another paper in future

10%

Yes No

90%

Interpretation : From above Graph it is clear that 10% of respondents want to shift to another paper in future and rest 90%don’t want to do so.

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7.

Why you are purchasing this newspaper ?

Newspaper (%)

Reasons for purchasing the newspaper

TOI

HT

Others

promotion schemes

45

50

45

Other influenced

10

15

15

Contents

15

10

10

Availability

10

5

5

Language learn

5

5

10

Knowledge

15

15

15

*TIO : Times Of India

HT : Hindustan Times

Reason for purchasing newspaper

Respondents

60 50

promotion schemes

40

Other influenced Contents

30

Availability

20

Language learn

10

Knowledge

0 TOI

HT

Others

Interpretation : The above graph shows that maximum number of respondents are pertaining the particular newspaper due to its sales promotional schemes.

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8.

From where you getting this newspaper ?

Newspaper (%)

From where you get this newspaper

TOI

HT

Others

Self purchase

25

30

35

School/ College

30

30

25

Borrow

20

15

30

Family

25

25

10

*TIO : Times Of India

HT : Hindustan Times

From where you get the newspaper 40 Respondents

35 30 25

Self purchase School/ College

20

Borrow

15

Family

10 5 0 TOI

HT

Others

Interpretation : The above graph shows that maximum number of respondents are getting their newspaper TOI and HT from their self purchase and minimum of the respondents get other newspaper from family members.

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9.

Are you aware about promotional schemes ?

Option

Respondents (%)

Yes

85

No

15

Are you aware about promotional schemes

15%

Yes No

85%

Interpretation : The above graph reveals that 85% of respondents are have knowledge about the promotional schemes launched by the newspaper and 15% of the respondents did not have knowledge about it.

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10.

How do you come to know about promotional scheme ?

Newspaper (%)

From where you get this newspaper

TOI

HT

Others

Magazines

30

35

30

Internet

30

25

30

Hoardings

10

10

10

Friends

20

15

20

Pamphlets

10

15

10

Any other

-

-

-

*TIO : Times Of India

HT : Hindustan Times

Respondents

How do you come to know about promotional scheme ? 40 35 30 25 20 15 10 5 0

Magazines Internet Hoardings Friends Pamphlets Any other TOI

HT

Others

Interpretation : The above graph shows that maximum number of respondents are who read TOI, HT, others comes to know from Magazines, and minimum from the Pamphlets.

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11. The absence of sales promotional schemes will you continues with this newspaper ?

Option

Respondents (%)

Yes

90

No

10

10% Yes No 90%

Interpretation : The above graph shows that if there are no sales promotions schemes on the newspaper then no more persons are going to continue with these papers in future.

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12.

Promotional schemes are encourage you to buy this paper or hardly matter

Option

Respondents (%)

Yes

90

No

10

Encouragement of buy a newspaper

10% Yes No 90%

Interpretation : The above graph reveals that very less times promotional schemes encourages them to purchase a newspaper.

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13.

Do you get promotional scheme by newspaper

Option

Respondents (%)

Yes

50

No

50

Getting promotional scheme by newspaper

Yes 50%

50%

No

Interpretation : According to above graph it is clear that 50% of respondents are in favour that they get promotional schemes by newspaper and 50% of respondents are not in favour of this.

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14.

Which promotional tools put more impact in case of newspaper ?

Promotional tool

Respondents (%)

Gifts

50%

Advertisement

15%

Broachers

25%

Pamphlets

10%

60% 50% 40% 30% 20% 10% 0%

50% 25%

ph le ts Pa m

oa ch er

s

10%

Br

Ad ve rti se m

G

en t

15%

ift s

Respondents

Which promotional tools put more impact in case of newspaper ?

Interpretation : The above graph shows that 50% of respondents get the impact due to gifts, 15% of respondents get the impact due to advertisement in paper, 25% of respondents get the impact due to broachers and 10% of respondents get the impact due to pamphlets.

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15.

Have you get anything extra by using this newspaper ?

Option

Respondents (%)

Yes

0

No

100

Have you get anything extra by using this newspaper

0% Yes No 100%

Interpretation : According to above graph it is clear that 100% of respondents are did not getting anything extra by using this newspaper ?

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16.

Have you get participated any program by newspaper ?

Promotional tool

Respondents (%)

Movie

45

Quiz

10

Trip

45

Have you get participated any program by newspaper ?

Respondents

50 40 30 20 10 0 Movie

Quiz

Trip

Interpretation : The above graph reveals that 45% of respondents get participated in Movie and trip pgrogrammes run by newspaper and only 10% of them participated in quiz competitions.

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17.

Do you got any gift from promotional program ?

Option

Respondents (%)

Yes

80

No

20

Do you got any gift from promotional program

20% Yes No 80%

Interpretation : According to above graph it is clear that 80% of respondents get any gift from promotional program but 20% of respondents did not get any gift from promotional program.

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18.

Do you participated in any contest organized by newspaper ?

Option

Respondents (%)

Yes

15

No

85

Do you participated in any contest organized by newspaper

15% Yes No 85%

Interpretation : The above graph shows that 15% of respondents participated in any contest organized by newspaper but 85% of respondents did not participated in any contest organized by newspaper.

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SUGGESTIONS  Newspaper companies have to do proper segmentations of students before sale promotions.  To hand le the queries very carefully  Proper analysis of the behaviour of students must be done.  Students are the most potential market for “TOI”, so “TOI” Should give-

1.

Promotional schemes to organization, classes or schools so new

generation become habitual to “TOI” Only.

2.

More career news on regular basis (twice or thrice a week) on “TOI”

newspaper or start two supplements on career per week.  Give presentation on importance of “TOI” over other newspaper to these readers(specially students) because

1.

63% educated respondents (students 66%) are reading Punjabi

newspaper. 2.

32% respondents have neutral attitude.

3.

Approx 50% respondents think extra cost of “TOI”, over being

subscribed newspaper, is important for them.  To penetrate into the market for various reasons (based on finding and inferences.)

1.

Make it compulsory for “Vendorwala” to put banner outside their

home with toll free phone number and vendorwala’s mobile number and one lead line number.

2.

Give toll free number on every copy of Times of India one specific

location. 3.

Give some copies (fix 100, 200) to persons are coming in big clubs to

make habituate to TOI.

4.

Start SMS alert on mobile of short news. For register mobile number

make some arrangement in “TOI” website.

5.

Improve distribution channel in interior areas of Chandigarh.

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 As new generation like to take information from internet so improve e-paper, make reader friendly, and make it easy to assess.  Tell disadvantage of going online –like-eye problem, Cost of electricity, Computer, Internet. Tell cost calculation of going online and start subscriptions.  Do not use abbreviation like SC (Supreme Court)  Reduce semi-nude images of models.  Improve Grammar mistakes in “TOI”.  Start giving more news on stock market.  Avoid repetition of news.  During survey we found some strengths of TOI like1.

Non-TOI have good attitude towards TOI.

2.

They think “TOI provide quality of information”.

3.

TOI will add value to their life.

4.

Provide information effectively

5.

They rely on information given by TOI.

TOI should high light these strengths in market to make them regular TOI reader.

“TOI” should survey like the Divya Bhaskar is doing they should give the questionnaire in their paper .Divya Bhaskar is doing this survey every six months and find out the results of it and they will make the changes according to the consumers preferences. We had attached that questionnaire.

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CONCLUSION

Today is competitive environment information came from every place. Media play a very privation role to print media which seems the money maker industry. Newspaper are compete each other to increase their circulation and circulation is cause to generate money. Now they are targeting the profitable system which is students if students us edited

to by a

newspaper then he become the lay of that very paper. And industry got his life time customer and for targeting these segments they are trying to use promotional schemes, which are laurel students to buy that very paper. They use magazines, journals free samples, gifts etc. to reach the consumer or to aware the customer. About the paper separate department for running these promotional schemes all schemes are running under one department.


Non-TOI reader has a problem with understanding language.




New generation like to take news from T.V, RADIO and INTERNET or any

electronic media.


Educated people like to read Punjabi newspaper.




In Punjabi people’s mind, money is very important for them.



During survey we found some strengths of TOI like1.

Non-TOI have good attitude towards TOI.

2.

They think “TOI provide quality of information”.

3.

TOI will add value to their life.

4.

Provide information effectively

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BIBLIOGRAPHY

Books : 

Kothari C.R., “Business Research Methodology” ; New Age International Publishers, Ansari Road, Daryaganj, New Delhi.



Donald R. Cooper and Pamela S. Schindler, “Business Research Methodology” ; Tata McGraw Hill Publishing Company Limited, New Delhi.



Balagopal T.A.S. “Export Management” ; Tata McGraw Hill Publishing Company Limited, New Delhi.



Desia Vasant, Development banks & Financial intermediaries”.

Websites : 

www.google.co.in



www.hindustantimes.in



www.thetribune.com



www.indianexpress.com

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PROMOTIONS SCHEMES LAUNCH BY NEWSPAPER FOR NAME OF STUDENT

:

………………………………………………….

CLASS

:

………………………………………………….

ADDRESS

:

………………………………………………….

Q1.Do you read newspaper? Yes No Q2.Which newspaper u read? Times of India…….. Hindustan Times….. The Indian express……. Any other (please specified)……………… Q3.From how long you are reading this newspaper? 6month or less

6 to 2 years

2 to 5 years

Above 5 years

Q4.How do you come to know about this paper? Teacher………….

Friends…………..

Advertisement……

Internet…………..

Magazines…………

Family…………….

Nab our………….. Family…………….

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Q5.you are regular reader of this newspaper? If regular user

If shift from other

Contents

contents

Promotion

Promotion

Price

Price

Emotional

Emotional

Believe

Believe

Q6.You wants to shift in near future? Yes

No

Q7.why you are purchasing this newspaper? Due to sales promotions schemes Influenced by other Contents. Availability. Language learn Knowledge Q8.From where you are getting newspaper? Self purchase. School\college library Borrow from other Family

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Q9Are you aware about promotion schemes launch by newspaper? Yes……………. No………………. If yes name that scheme……………………… Q10.How do you come to know about the promotion schemes? Magazine Internet Hooding Friends Pamphlets Any other please specified……… Q11.The absence of sales promotion schemes will you continue with this paper? Yes……… No……….. Q12.Promotion schemes are encourage you to buy this paper or hardly matter? Encourage Hardly matter Q8.Your level of awareness regarding promotion? See……….. Remember… Recall……….. Any part of it…………

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Q9.Do you get any promotional schemes by newspaper? Yes…………….(what………………..) No……………. Q10.Which promotional tool put more impact in case of newspaper? Gifts……….. Advertisement………. Broachers………….. Pamphlet…………. Q11.Are you getting any thing extra by using this newspaper? Yes… No……… Q12.Have you get participated any program by newspaper ? Movie ……………..

Quiz………………

Trip………………… Q13.Do you got any gift from promotional program? Yes…………. No…………. Q14Do you participate any contest organized by newspaper? Yes………………… No…………………… Q15.Promotional schemes are encourage you to buy paper or it hardly matter? Encourage………….

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Hardly matter……….

93

Bibliography Websites 1. http://timesofindia.indiatimes.com/ 2. http://rni.nic.in/ 3. http://www.wan-ifra.org/ 4. http://prayatna.typepad.com/publishing/ 5. http://www.ptinews.com/ 6. http://www.indiatimes.com/ 7. http://www.newswatch.in/newblog/4185/ 8. http://128.97.165.103/article.asp?parentid=40806 9. http://www.hindu.com/af/india60/stories/2011081550100300.htm 10. http://www.indiannewspapersociety.org/history1.htm 11. http://www.auditbureau.org/ 12. http://www.aaaindia.org/ 13. http://www.hindu.com/nic/nrs.htm 14. http://www.financialexpress.com/news/india-the-second-largest-newspaper-marketarter-china/318261/ 15. http://www.articlebase.com 16. http://en.wikipedia.org/wiki/mainpage/ 17. http://www.pib.nic.in/archieve/factsheet/fs2000/i&b.html

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