Journal of Business Strategy Emerald Article: The Value of Brand Equity David A. Aaker
Article information: To cite this document: David A. Aaker, 1992"The Value of Brand Equity", Journal of Business Strategy, Vol. 13 Iss: 4 pp. 27 - 32 Permanent link to this document: http://dx.doi.org/10.1108/eb039503 Downloaded on: 25-10-2012 Citations: This document has been cited by 54 other documents To copy this document:
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Users who downloaded this Article also downloaded: * David A. Aaker, 1992"Managing the most important assets: Brand equity", Strategy & Leadership, Vol. 20 Iss: 5 pp. 56 - 58 http://dx.doi.org/10.1108/eb054384 Lisa Wood, (2000),"Brands and brand equity: definition and management", Management Decision, Vol. 38 Iss: 9 pp. 662 - 669 http://dx.doi.org/10.1108/00251740010379100 Walfried Lassar, Banwari Mittal, Arun Sharma, (1995),"Measuring customer-based brand equity", Journal of Consumer Marketing, Vol. 12 Iss: 4 pp. 11 - 19 http://dx.doi.org/10.1108/07363769510095270
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