The Logo Quiz

The Logo Quiz The Prelims

Rules & Regulations

The Logo Quiz

o Please write your details on your answer sheets clearly o There are a total of 25 questions, including 7 tie-breaker questions. The tie-breakers are marked with ***. o There are no negative marks for wrong answers o Make sure your answer corresponds to the correct question number o Each question will be on the screen for 30 seconds o Top 6 teams qualify for the next round

NO GOOGLING.

The Logo Quiz Prelims: Answers

Q1.

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A1.

The Logo Quiz The 2010 Commonwealth Games, Delhi.

Q2.

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A2.

The Logo Quiz Marlboro. (P.S: Smoking kills, not endorsed by QC)

Q3. ***

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A3.*** Wayne Enterprises.

Q4.

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A4. Looney Tunes.

Q5.

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A5. Pierre Cardin.

Q6.***

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A6.***

The Logo Quiz Asian Cinemas. Remember life before S2 Movie Hall? :P

Q7.

The Logo Quiz This is the old logo for which company?

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A7. Volkswagen.

Q8.

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A8. Shivsena.

Q9.

The Logo Quiz This is the first logo of which company? (Name covered with red)

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A9. Nokia.

Q10.***

The Logo Quiz The Logo below is a fragment to a bigger logo of X. Id X.

A10.***

The Logo Quiz National Institute of Technology, Warangal

Q11.

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A11. Zynga.

Q12.

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A12. Tomorrowland.

Q13.

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A13. Ikea.

Q14.

The Logo Quiz This is the first logo of ______________.

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A14. Playboy.

Q15.***

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A15.*** Los Pollos Hermanos.

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Q16.

‘X’ is a company whose co-founder is known to create a slogan ‘Abki baar Modi sarkar’. Colour of X’s logo is closely related with its name, this is the relationship between taste and colour of the food item associated with it. The logo also has the name ‘X’ written in white colour. Id X.

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A16. Spicejet.

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Q17.

The founder of this brand and his brother set up a factory in Santiago de Cuba in 1862. There were a large number of bats living under the roof of the factory, and hence decided to show the bats on the brand’s logo. Moreover, fruit bats (leaf-nosed bats) are a symbol of good luck in Cuba. Which brand is being talked about?

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A17. Bacardi.

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Q18.

X is a multinational and one of the biggest European retailers headquartered in France. The company’s logo which symbolises the on-going expansion of the company, comprises of 2 opposite arrows. It features the colors of France. In addition, the logo also incorporates the first letter of the company’s name; ie: the letter ‘C’ in the negative space between two arrows. Id X.

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A18. Carrefour.

Q19.***

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The name X borrows from the Latin word “videre” which means to look or perceive, which is apt given what X does. The X logo features a stylized spiral eye which also resembles the letter ‘e’. It has been suggested that the logo probably makes a reference to Horus, the Egyptian solar god who rules with two eyes. ID X.

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A19. Nvidia.

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Q20.

The ‘X’ symbol started simply as something singer Anthony Kiedis once scrawled on a piece of paper, and is often referred to as the "Star of Affinity" or the "Star of Infinity." Kiedis, however, has a much more endearing nickname for the eightpronged asterisk: the "Angel’s Arsehole." ID X.

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A20. Red Hot Chilli Peppers.

Q21.***

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X is pure rice grain beverage Y available in Chocolate, Green Apple, Lemon, Lemongrass & Ginger, Orange, Raspberry in addition to Pure. X is globally famous as sipping spirit. Also, X is a popular song with music by Burt Bacharach and lyrics by Hal David, one of the first compositions by that duo. The biggest hit version of the song was recorded by Perry Como in December 1957, and became a hit in early 1958. His recording was produced by Joe Reisman. ID X through its Logo and name the beverage  Y. (Logo on next slide)

Q21.***

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A21.*** X: Magic Moments. Y: Vodka

Q22.***

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Designed by Milton Glaser for the New York State Department of Commerce, X is a classic mark that has fronted T-shirts and bumper stickers since 1977.  The “X” logo design is so ubiquitous that many believe it resides squarely in the public domain but that is not the case. Today, the New York State Empire State Development (ESD), New York’s chief economic development agency, holds the trademark to the “X” logo, and licenses its use. According to a 2011 British Telegraph newspaper article, official merchandise, such as t-shirts and mugs emblazoned with Glaser’s design, generates more than $30 million a year, and the ESD receives a significant portion of the profits. ID X.

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A21. I ❤ NY

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Q23. The Indian Badminton League (now, renamed to Premier Badminton League), in its 1st season (2013) unveiled this logo. The part of the logo covered in blue is that of a historical Indian monument which represents the ‘I’ in the IBL logo. ID the monument.

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A23. The Qutub Minar.

Q24.

The Logo Quiz X is an Indian company based in New Delhi. X faced flak for Y’s statement, due to which X terminated Y as its brand ambassador in February 2016. X’s old logo was simple and had combination of blue and red, though its new logo is in vermillion (shade of red). Id X and Y.

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A24. X: Snapdeal Y: Aamir Khan

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Q25.

In 1925, a Swedish dairy technologist, established a private limited Dairy company X in India. The rapid expansion of the business followed by the establishment of branches in Aligarh, Darjeeling, Calcutta, Shimla and later in Delhi. The milkshake is only served in bottles (retro bottles) – Customers are encouraged to take the bottle home and use it whatever way they want to. The bottle design is radiant and changes with upcoming event whether its Holi, Valentines Day, Diwali, etc. In addition, this is their contribution to the environment as a glass is environmentfriendly, unlike all the other plastic glasses that companies use which poses a serious threat to the environment. ID X. (Logo on next slide)

Q25.

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A25. Keventers.

The Logo Quiz Round 2: Adverts

Rules & Regulations

The Logo Quiz

o Simply Id the brand from the advertisement. o There are 15 questions, carrying 10 points each.

Sample Question

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Sample Question Answer: Kitkat.

The Logo Quiz Here it goes…

Q1.

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Q2.

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Q3.

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Q4.

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Q5.

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Q6.

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Q7.

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Q8.

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Q9.

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Q10.

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Q11.

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Q12.

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Q13.

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Q14.

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Q15.

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The Logo Quiz Round 2: Adverts Answers

Q1.

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A1. Samsung Galaxy Note 3.

Q2.

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A2. Pornhub.

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A3. Ford.

Q3.

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Q4.

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A4. Nike Run.

Q5.

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A5. NIVEA Night.

Q6.

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A6. Heinz.

Q7.

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A7. Vodafone farmer’s club.

Q8.

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A8. Tide.

Q9.

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A9. Durex.

Q10.

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A10. Absolut Nights.

Q11.

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A11. Doritos.

Q12.

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A12. Tic Tac

Q13.

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A13. Parachute.

Q14.

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A14. Shell.

Q15.

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A15. Penguin Publications

The Logo Quiz Round 3: Gamble

Rules: ● There will be a total of two rounds ie. one question per round. Teams can either choose to play the question or skip it entirely. ● Teams must put up a minimum bet of 10 points to play the question or they can go all in (ie. Put all their points on stake). Also the points must be put in multiples of 10. ● If the question is answered correctly, the team is awarded double the points they put on stake. In case the question is answered incorrectly, all the points that they have bet will be lost. ● In case any team decides to go all in and they get the question right, they will be awarded double of the points they had and + 20 for that leap of faith.

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12 EXIT

Q.1 In 2016, the Harmonized Chequered Emblem replaced the previously chosen logo of a sporting event, which is to be held in the future. The previous logo was thrown out due to a plagiarism claim. The old logo of the event, as well as the logo from which it was allegedly plagiarised is given below. Identify the event.

A.1 Tokyo 2020 Olympics

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The new logo, “Harmonized Chequered Emblem” looks something like this

Q.2 The X company has mentioned that the combination of elegance and technology are reflected in the oval frame, which is dotted with 60 small pearls and the stylized initials of Y. While the red color in the X’s logo embodies passion, energy and excitement, the black color stands for courage and excellence of the company’s products. The white color, on the other hand, represents nobility, elegance and purity. ID X and Y (no part points)

A.2 X:Bugatti Y:Ettore Bugatti

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Q.3 X’s logo was inspired by a 19th century painting by Alfred de Dreux called “Hitched carriage, waiting groom.” It shows a man waiting in front of a horse and its carriage. It refers to the company’s history making horse saddlery. Also, it alludes to X’ expansion to fine clothing and leather accessories in addition to equestrian gear. The company’s market cap is over $50 billion and it’s the world’s #44 most valuable brand. ID the company X.

A.3 X: Hermes

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Q.4 X’s logo from the 1950’s nicknamed ‘The Meatball’ was simplified by designers Richard Danne and Bruce Blackburn into ‘The Worm’. Danne said, “The meatball was complicated, hard to reproduce, and laden with “Buck Rogers” imagery. Clearly it was born out of the classic Airman Syndrome where hype and fantasy dominated over logic and reality. Our logotype (The Worm) was quite the opposite: it was clean, progressive, could be read from a mile away, and was easy to use in all mediums.” However, in 1992, The Worm was replaced as The Meatball was brought back as X’s logo - to which Danne reacted, “The only vindication for Bruce and I, is that designers and journalists around the world continue to campaign and keep our program alive. And the logo is still out there…floating. If nothing else, it’s a feel good thing. ” ID X

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A.4 X:NASA

The worm

The meatball

Q.5 The International Time Recording Company (ITR) began as the Bundy Manufacturing Company in Auburn, New York. ITR's main product line were mechanical time recorders invented and patented by Willard L. Bundy in 1888. ITR was later merged into the Computing-Tabulating-Recording Company(CTR) which became the forerunner of X — in 1911. CTR was renamed to X in 1924. X is extremely popular today serving around 170 countries and generating a revenue of around 180 billion dollars.(Image on the next slide)

A.5 X: IBM

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Q.6 The modern day X was formed by union of these four companies in 1932: X, DKW, Horch, Wanderer. ID X.

A.6 X: Audi

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Q.7 “I don’t think it was meant to be an eye, it just happens to look like one. The eye alone doesn’t make sense. You don’t just see, you also hear television… the interlocking of the curves and the space between them, it’s about getting information and transmitting it – that’s what a news channel does, isn’t it?” says Prof. Vikas Satwalekar of National Institute of Design, Ahmedabad (the birthplace of the logo) What logo is he describing here?

A.7 Doordarshan

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Q.8 ID this logo. Use the information below: ● The brand was discontinued in June 2012. ● It was marketed by Microsoft ● The product line included Portable Media Players, Music playing softwares, etc. ● It also provided the in-flight music streaming services for United Airlines from 2010.

A.8 Zune

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Q.9 This logo is associated with a sportstar and his brands of apparel. The logo has been designed seeking inspiration from the person’s nickname. Who is the person and what is his nickname?

A.9 Rafael Nadal; Raging Bull (NOT Rafa or King of Clay)

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Q.10 In January 2017, this company released a new logo, which was a result of their open source design project which included crowdsourcing of ideas and subsequent voting from the public on how they should rebrand themselves. The new logo came out to be a very smart way of writing the company name itself, where the letters “i” and “L”, which are a part of the company name, have been written in such a way that they look like internet elements. The image shows the letters “i” and “L” as written in the logo.

A.10 Mozilla Corporation.

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Q.11 In 1991, facing many false rumours, this company removed the curls from the man’s face in the moon. Later, they also removed the moon design itself. These rumours included that the company president told a talk show they donated many portions of their profits to the Church of Satan. In 2007, they won a $19m lawsuit against rivals Amway for linking them to Satanism. The Church of Satan also denied being supported by the company. It was accused that the curls show the antichrist number 666 and the devil’s two horns. (Controversial Logo shown in next slide) ID the company.

A.11 P&G (Procter & Gamble)

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Q.12 In 2014, X found a way to get people excited about Earth Day by collaborating on a creative project called Y By gathering photos that people posted of their environment using #Y on social media, X created a mosaic of the entire world. The result is pretty incredible: ID X and Y. (no part points)

A.12 X- NASA Y- Global Selfie

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(of this round) Now for the Final Round!

The Logo Quiz

The Last One

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Rules: o o o o o

Pick a category You have only one shot at this round Correct answer = +20 No negatives / no pounce / no bounce Don’t be evil, don’t Google

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Categories

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Tech Talk

Kaafi Indian

The Other Kind of War

May-may you get this right

Good ‘ol Tharak

Fan Theories

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Q1.

The Logo A contest to design the new logo for a company Quiz was held in 2012 lasting two months, which was open to the public and over 2,500 entries were received from 1,500 participants.

The winning entry, “The Punch”, designed by an American artist was revealed during the India v/s Pakistan match during the 2012 Asia Cup. The winner, Eric Atkins, was awarded with a Macbook Pro. Which company is being talked about here?

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The Logo Micromax Quiz Winning Logo Current, redesigned version

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Q2. Towards the end of 2017, X launched a set of innovative billboard ads with pop-culture and youth-centric references to boost their food business. One of the ads was this - which received backlash for being offensive. The writer of this series of ads collaborated with AIB and is also the creator of Minimal Bollywood Posters (on Facebook). ID X and the writer  (No part points)

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X: Zomato by Akshar Pathak (Art Director, Zomato)  

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Q3.

The Logo A Chinese clothing brand X, founded in 2009, is suing Apple for Quiz Apple’s Y logo. (Y is an Apple essential) Y’s logo was changed in August 2017 and now looks strikingly similar to X’s logo, over which X claims trademark. X’s logo is claimed to have been inspired by the Sex Pistols’ cult classic - Anarchy in the UK and the triangle in the logo signifies skeleton bones that symbolize power over death. The only major difference is that Y’s logo has round ends while X’s logo’s ends are sharp rectangles. Name X and Y (no part points)

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X: Kon Let the trademark war begin!

Y: The App Store

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Q4. This picture of 11 mo. old Sammy Griner became a viral meme across social media and came to be known as the “Success Kid” meme boy. Formed after a merger between Telewest and NTL, X is a British television and broadband internet services provider company. X used the Success Kid meme in their marketing campaign in 2012 which was a major hit. ID X

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X: Virgin Media

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Q5.

The Logo X’s iconic and enduring mascot, Y, was created by X’s art director Arthur ‘Art’ Quiz Paul, adopted as the official logo and has appeared ever since. A running joke in X’s publication involves hiding the logo somewhere in the cover art or a photograph. X’s founder said that the Y was chosen for its "humorous sexual connotation", and because the image was "frisky and playful". X started the program Z which is named so based on a pun/play on the mascot Y. Z is a fusion of music bands and fashion brands coming together to create tshirts with a unique spin on Y and the sale proceeds from Z go to charity. Notable features in Z include Daft Punk, The Killers, MGMT among others. ID X, Y and Z. No part points

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The Logo Quiz X: Playboy Y: The Rabbit Z: Rock the Rabbit

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Q6. Designed by Michael Beirut and Jesse Reed, some reckoned this logo looked like a hospital sign, many believed that its big red arrow symbolizes a shift to the right and also points the way forward, and many disliked the simple design on the grounds that it just looked amateurish. ID this (in)famous logo.

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Hillary Clinton’s

The Logo Presidential campaign Quiz logo

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