The Ken Roberts Company - Amazing Technique For Success

 

The Ken Roberts Company Letter #15 — Overview — 

This letter takes an incredibly unusual approach to a hard-to-sell product — it never actually tells what the product is! How? Not only with a very personal tone and great storytelling, but also with a methodical effort to isolate and overcome objections. Plus, the very exclusive “velvet cord” lead. “I write to you today only because I want to,” it says.

This may  be the most relentless “Velvet Cord” lead I’ve ever seen!

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The Ken Roberts Company Letter #15

The “ragsto-riches” story is a classic. And very effective.

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The Ken Roberts Company Letter #15

So mysterious. But intriguing too ...

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The Ken Roberts Company Letter #15

 Notice how  Notice he lifts the responsibility for past failures away from the reader?

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The Ken Roberts Company Letter #15

This whole letter is “Indirection”  brought  bro ught to an art form ...

... He starts with a call for success stories — then  promises to make us successful to get them!

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The Ken Roberts Company Letter #15

He gives us a vivid  picture of how we’ll feel once we succeed. Very well we ll done ...

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The Ken Roberts Company Letter #15

 Never have  Never have I seen someone turn the cost of directmailing into a credibility  booster  boos ter.. Clever ...

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The Ken Roberts Company Letter #15

Why so much detail about the work he’s done for us? Because it makes us feel we owe him ...

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The Ken Roberts Company Letter #15

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The Ken Roberts Company Letter #15

The best  part of thi thiss letter — He knocks down every objection.

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The Ken Roberts Company Letter #15

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The Ken Roberts Company Letter #15

Here’s “The Gauntlet.” The writer  practically dares you to accept!

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The Ken Roberts Company Letter #15

What’s a “lookey-loo?” I don’t know,  but it adds to the letter’s charm ...

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The Ken Roberts Company Letter #15

The “Velvet Cord” again  — Don’t subscribe if you’re not up to it!

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