The 1 Page Blueprint PDF

 

1 Page Blueprint

Headline

6%

Lead

13 %

Story

20%

1 Page Blueprint

Pitch

20%

One page is all you need to convince people to buy whatever you’re selling. Your page should include each

Evidence

13 %

Offer

13 %

Close

20%

of the seven items below in the order listed.

The Headline Create curiosity by using one of these tactics in your headline.  make a bold   pr omise

 

mak e  an  o

utr ageous  c la

im

 

 t io n

ask  a  q ues

The Lead Set the stage for your potential buyer with ideas like this. start  a   story

 

rio  t a  s cena  n  e  s  r e

 

ask   a   few questions

  p

The Story Pinpoint the problem by telling a story they will love.

y  u r  s tor  o  y   l  e  l  l

tell  t heir  s tory

 

 

tell   a  c  cu ustomer’s   story

  t

The Pitch Share the solution to their problem to win them over.

 e y  d u c

our product

 r o   i n  t

 l t hen   expla i n  a l l  in

 e f i t s  n  e  b  t h e

The Evidence Present proof  that  that your product will solve their problem. r  c laims

o u  u p  y  k  c  b a

monials  i  t s e  t r e  s tom pro v ide  c u

 t y  b i l l i i t  i b  d  e  r  c d  y o u r  ld bu i l

The Offer Outline the “offer” in three simple steps. n  each  piec e  e   e x p la i b ui ld  t he   value

 t h e re vea l

The Close Seal the deal and give them every reason to act right now.  r isk  remo ve  t heir  r  s wee ten  t h

e  d ea l  y

e  u rge nc

crea t

ac t io n o  t    l l  l s trong  c a

i g

a   stern  w arn n  wa

 c e  p r i c