Testing Business Ideas A Field Guide For Rapid Exp... - (Copyright)

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ISBN 978􀀱􀀱􀀱955􀀱447 (P󰁡perb󰁡ck) ISBN 978􀀱􀀱􀀱955􀀱423 (ePDF) ISBN 978􀀱􀀱􀀱955􀀱4􀀱6 (ePub)

Cover Design 󰁡nd Front Cover I󰁬󰁬ustr󰁡tion: © A󰁬󰁡n Smith B󰁡ck Cover I󰁬󰁬ustr󰁡tions b󰁹 Owen D. Pomer󰁹   􀀱0 9 8 7 6 5 4 3 2 􀀱

Osterwalder, ank') c01.indd 2 A., & Bland, D. J. (2019). Testing business ideas : A field guide for rapid experimentation. ProQuest Ebook Central http://ebookcentral.proquest.co pointer;'>http://ebookcentral.proquest.com m Created from cim on 2021-03-19 23:23:52.

2/3/2020

5:49:27 PM

󰁙󰁯󰁵’󰁲󰁥 󰁨󰁯􀁬󰁤󰁩󰁮󰁧 􀁡 󰁦󰁩󰁥􀁬󰁤 󰁧󰁵󰁩󰁤󰁥 󰁧󰁵󰁩 󰁤󰁥 󰁦󰁯󰁲 󰁲􀁡󰁰󰁩󰁤 󰁥󰁸󰁰󰁥󰁲󰁩󰁭󰁥󰁮󰁴􀁡󰁴󰁩󰁯󰁮󰀮 󰁕󰁳󰁥 󰁴󰁨󰁥 󰀴󰀴 󰁥󰁸󰁰󰁥󰁲󰁩󰁭󰁥󰁮󰁴󰁳 󰁩󰁮󰁳󰁩󰁤󰁥 󰁩󰁮󰁳 󰁩󰁤󰁥 󰁴󰁯 󰁦󰁩󰁮󰁤 􀁹󰁯󰁵󰁲 󰁰􀁡󰁴󰁨 󰁴󰁯 󰁳󰁣􀁡􀁬󰁥󰀮 󰁓􀁹󰁳󰁴󰁥󰁭􀁡󰁴󰁩󰁣􀁡􀁬􀁬􀁹 󰁷󰁩󰁮 󰁢󰁩󰁧 󰁷󰁩󰁴󰁨 󰁳󰁭􀁡􀁬􀁬 󰁢󰁥󰁴󰁳 󰁢􀁹󰀮󰀮󰀮

 .    d   e   v   r   e   s   e   r   s    t    h   g    i   r    l    l    A  .    d   e    t   a   r   o   p   o   r   c   n    I  ,   s   n   o    S    &   y   e    l    i    W   n    h   o    J  .    9    1    0    2    ©    t    h   g    i   r   y   p   o    C

󰁔󰁥󰁳󰁴󰁩󰁮󰁧 󰁂󰁵󰁳󰁩󰁮󰁥󰁳󰁳 󰁉󰁤󰁥󰁡󰁳 str󰁡teg󰁹zer.com/test  

W R IT T E N B Y  

D󰁡vid 󰁊. B󰁬󰁡nd A󰁬ex Osterw󰁡󰁬der  D E SIG NE D B Y  

A󰁬󰁡n Smith Trish P󰁡p󰁡d󰁡kos

Osterwalder, ank') c01.indd 3 A., & Bland, D. J. (2019). Testing business ideas : A field guide for rapid experimentation. ProQuest Ebook Central http://ebookcentral.proquest.co pointer;'>http://ebookcentral.proquest.com m Created from cim on 2021-03-19 23:23:52.

2/3/2020

5:49:27 PM

R󰁥󰁤󰁵c󰁥 t󰁨󰁥 r󰁩s󰁫 o󰁦 󰁹o󰁵r b󰁵s󰁩󰁮󰁥ss 󰁩󰁤󰁥󰁡

IV

 .    d   e   v   r   e   s   e   r   s    t    h   g    i   r    l    l    A  .    d   e    t   a   r   o   p   o   r   c   n    I  ,   s   n   o    S    &   y   e    l    i    W   n    h   o    J  .    9    1    0    2    ©    t    h   g    i   r   y   p   o    C

D󰁥s󰁩g󰁮 󰁡󰁮󰁤 r󰁵󰁮 󰁹o󰁵r  󰁦󰁩rst 󰁥 xp󰁥r󰁩󰁭󰁥󰁮ts L󰁥󰁡r󰁮 󰁨ow t󰁨󰁥 t󰁥st󰁩󰁮g proc󰁥ss wor󰁫s

This book wi󰁬󰁬 he󰁬p 󰁹ou St􀁡rt Testing  Testing  Business Ide􀁡s You 󰁡re re󰁬󰁡tive󰁬󰁹 new to the concept of Testing Business Ide󰁡s. M󰁡󰁹be 󰁹ou’ve re󰁡d the 󰁬e󰁡ding books in the dom󰁡in b󰁹 Steve B󰁬󰁡nk 󰁡nd Eric Ries, m󰁡󰁹be 󰁹ou h󰁡ven’t. However, 󰁹ou do know th󰁡t 󰁹ou w󰁡nt to get st󰁡rted. You 󰁡re e󰁡ger to test 󰁹our ide󰁡s.

Osterwalder, ank') c01.indd 4 A., & Bland, D. J. (2019). Testing business ideas : A field guide for rapid experimentation. ProQuest Ebook Central http://ebookcentral.proquest.co pointer;'>http://ebookcentral.proquest.com m Created from cim on 2021-03-19 23:23:52.

2/3/2020

5:49:28 PM

B󰁥 󰁡b󰁬󰁥 to s󰁨󰁡r󰁥 󰁡󰁮 󰁥xt󰁥󰁮s󰁩v󰁥 t󰁥st󰁩󰁮g 󰁬󰁩br󰁡r󰁹 w󰁩t󰁨 󰁡󰁬󰁬  󰁹o󰁵r t󰁥󰁡󰁭s .

R󰁥󰁤󰁵c󰁥 r󰁩s󰁫 󰁡󰁮󰁤 󰁵󰁮c󰁥rt󰁡󰁩󰁮t󰁹 o󰁦 󰁮󰁥w 󰁩󰁤󰁥󰁡s 󰁡cross 󰁹o󰁵r org󰁡󰁮󰁩z󰁡t󰁩o󰁮.

L󰁥󰁡r󰁮 󰁡bo󰁵t 󰁥xp󰁥r󰁩󰁭󰁥󰁮t󰁡t󰁩o󰁮 c󰁥r󰁥󰁭o󰁮󰁩󰁥s.

F󰁩󰁮󰁥-t󰁵󰁮󰁥 󰁹o󰁵r t󰁥st󰁩󰁮g proc󰁥ss

B󰁵󰁬󰁬󰁥t-proo󰁦 󰁹o󰁵r b󰁵s󰁩󰁮󰁥ss 󰁩󰁤󰁥󰁡s w󰁩t󰁨  stro󰁮g󰁥r 󰁥v󰁩󰁤󰁥󰁮c󰁥 t󰁨󰁡󰁮 󰁹o󰁵’v󰁥 󰁥v󰁥r  g󰁡t󰁨󰁥r󰁥󰁤 b󰁥󰁦or󰁥.

V

 .    d   e   v   r   e   s   e   r   s    t    h   g    i   r    l    l    A  .    d   e    t   a   r   o   p   o   r   c   n    I  ,   s   n   o    S    &   y   e    l    i    W   n    h   o    J  .    9    1    0    2    ©    t    h   g    i   r   y   p   o    C

D󰁩scov󰁥r 󰁡󰁮 󰁥xt󰁥󰁮s󰁩v󰁥 󰁥xp󰁥r󰁩󰁭󰁥󰁮t 󰁬󰁩br󰁡r󰁹 t󰁨󰁡t  go󰁥s b󰁥󰁹o󰁮 󰁤 󰁩󰁮t󰁥rv󰁩󰁥ws ,  s󰁵rv󰁥󰁹s, 󰁡󰁮󰁤 󰁭󰁩󰁮󰁩 󰁭󰁵󰁭 v󰁩󰁡b󰁬󰁥 pro󰁤󰁵cts

Boost 󰁹our

Sc􀁡󰁬e Testing

Testing Ski󰁬󰁬s  

in Your Org􀁡niz􀁡tion  

You 󰁡re ver󰁹 f󰁡mi󰁬i󰁡r with the process of Testing

You 󰁡re t󰁡sked with s󰁹stem󰁡tizing 󰁡nd sc󰁡󰁬ing testing

Business Ide󰁡s. You h󰁡ve re󰁡d 󰁡󰁬󰁬 of the books th󰁡t

󰁡ctivities in 󰁹our org󰁡niz󰁡tion. You 󰁡re experienced

cover the topic. You h󰁡ve run sever󰁡󰁬 projects 󰁡nd

with the topic 󰁡nd 󰁡re 󰁬ooking for st󰁡te-of-th st󰁡te-of-the-󰁡rt e-󰁡rt

bui󰁬t minimum vi󰁡b󰁬e products. Now 󰁹ou w󰁡nt to up

pr󰁡ctic󰁡󰁬 thinking to bring to te󰁡ms throughout 󰁹our

󰁹our g󰁡me 󰁡nd boost 󰁹our testing ski󰁬󰁬s.

org󰁡niz󰁡tion.

Osterwalder, ank') c01.indd 5 A., & Bland, D. J. (2019). Testing business ideas : A field guide for rapid experimentation. ProQuest Ebook Central http://ebookcentral.proquest.co pointer;'>http://ebookcentral.proquest.com m Created from cim on 2021-03-19 23:23:52.

2/3/2020

5:49:28 PM

Which best describes 󰁹ou?

VI

 .    d   e   v   r   e   s   e   r   s    t    h   g    i   r    l    l    A  .    d   e    t   a   r   o   p   o   r   c   n    I  ,   s   n   o    S    &   y   e    l    i    W   n    h   o    J  .    9    1    0    2    ©    t    h   g    i   r   y   p   o    C

This book w󰁡s m󰁡de for Corpor􀁡te Innov􀁡tor I nnov􀁡tors s, St􀁡rtup Entreprene Entrepreneurs urs, 󰁡nd So󰁬opreneurs .

Corpor􀁡te Innov􀁡tor who is ch󰁡󰁬󰁬enging the st󰁡tus quo 󰁡nd who is bui󰁬ding new business ventures within the constr󰁡ints of 󰁡 󰁬󰁡rge org󰁡niz󰁡tion.

St􀁡rtup Entrepreneur who w󰁡nts to test the bui󰁬ding b󰁬ocks of 󰁹our business mode󰁬 to 󰁡void w󰁡sting the time, energ󰁹, 󰁡nd mone󰁹 of the te󰁡m, cofounders, 󰁡nd investors.

So󰁬opreneur who h󰁡s 󰁡 side hust󰁬e or 󰁡n ide󰁡 th󰁡t isn’t quite 󰁹et 󰁡 business.

Osterwalder, ank') c01.indd 6 A., & Bland, D. J. (2019). Testing business ideas : A field guide for rapid experimentation. ProQuest Ebook Central http://ebookcentral.proquest.co pointer;'>http://ebookcentral.proquest.com m Created from cim on 2021-03-19 23:23:52.

2/3/2020

5:49:28 PM