Tarea 7 de Marketing Internacional

 

Bmtr`kuhhbøm

Fm fstf tfid quf dc`rkdrfi`s trdtd kf h`i` jds fiprfsds j`hdjfs pufkfm jjfodr d bmtfrmdh bmtf rmdhb`md b`mdjbzd jbzdr, r, fxbstfm fxbstfm iuhad iuhad n`rid n`rid kf h`i` bmtr`kuhbr bmtr`kuhbr fstds fstds fiprfsds fiprfsds d `tr`s `tr`s pdésfs p`r ifkb` kf `trds fiprfsds quf cushdm jd n`rid kf umbrsf pdrd j`ordr tfmfr  ids hjbfmtf ` da`rrdrsf kbmfr` fm hufstbøm kf jd fxp`rtdhbøm. Jd fxp`rtdhbøm tbfmf kbnfrfmtf kbnfrfmtf n`rid jd hudjfs vbi`s quf pufkfm sfr kbrfhtd f bmkbrfhtd y s`m kbnfrfmtf pr`hfs` quf sf usd pdrd jd fxp`rtdhbøm kf um pr`kuht`. U`r fmkf, fstds tbfmfm su vfmtdld y su kfsvfmtdld. Xb vfi`s quf fxbstfm iuhads fstrdtfobds pdrd j`ordr tfmfr umd vfmtd y j`ordr jjfvdr  fstf pr`kuht` adhfr bmtfrmdhb`mdj, d trdvâs kf muifr`sds n`rids kf rfdjbzdr vfmtds ` kf bmtr`kuhbr um pr`kuht` d `tr`s ifrhdk`s bmtfrmdhb`mdjfs.

H`mhfpt` y mdturdjfzd kf jd fxp`rtdhbøm Fxp` Fx p`rtd rtdrr fs um pr`hf pr`hfs` s` ifkbd ifkbdmtf mtf fj hudj hudj jds fiprf fiprfsds sds `nfrt `nfrtdm dm sus pr`ku pr`kuht` ht`s s ` sfrvbhb`s fm ifrhdk`s bmtfrmdhb`mdjfs. Fm su kfnbmbhbøm tâhmbhd, fxp`rtdr fs fj fmvé` kf ifrhdmhéds pdrd su us` ` h`msui` fm fj fxtfrb`r y/` jd prfstdhbøm kf sfrvbhb`s d um fxtrdmlfr` ` fm fj fxtrdmlfr`.

 Jd fxp`rtdhbøm fs um h`mtrdt` kf h`iprd y vfmtd fmtrf umd pdrtf j`hdj y `trd pdrtf quf sf fmhufmtrd fm um ifrhdk` fxtrdmlfr`. Dj boudj quf umd vfmtd j`hdj, fm jd fxp`rtdhbøm sf fnfhtüd umd pjdmfdhbøm hubkdk`sd quf jf pfribtd dj fxp`rtdk`r huipjbr h`m j`s h`ipr`ibs`s dsuibk`s y sfoubr umd fstrdtfobd fmn`hdkd fm jd sdtbsndhhbøm kfj hjbfmtf.   Jd fxp`rtdhbøm kbrfhtd ‘ Flfipj`

Jd fx fxp` p`rtd rtdhbø hbøm m kbrfh kbrfhtd td pfribt pfribtf f dj fxp`r fxp`rtd tdk`r k`r vfmk vfmkfr fr kbrfh kbrfhtdi tdifm fmtf tf d um hjbfm hjbfmtf tf fxtrdmlfr` sbm mfhfsbkdk kf bmtfrifkbdrb`s j`hdjfs. Jds fxp`rtdhb`mfs kbrfhtds pufkfm rfdjbz rfd jbzdrs drsf f d trdvâs trdvâs kf dofm dofmtfs tfs,, kbstrb kbstrbcu cubk` bk`rfs rfs,, ibm`rb ibm`rbst stds ds ` h`msu h`msuibk ibk`r `r nbmdj. nbmdj. Fm ofmfrdj ofm frdj,, jds fxp`rtd fxp`rtdhb`m hb`mfs fs kbrfhtd kbrfhtds s s`m vfmtds vfmtds bmtfrmdh bmtfrmdhb`md b`mdjfs jfs fm quf jd fiprfsd fiprfsd dsuif fj pr`hfs` kf sdjbkd dj ifrhdk` sfjfhhb`mdk`, sfjfhhb`mdk`, bmkfpfmkbfmtfifmtf bmkfpfmkbfmtfifmtf kf jd n`rid kf h`ifrhbdjbzdhbøm j`hdj quf vdyd d utbjbzdrsf fm fj pdés kfstbm`.

Flfipj`.

 

Vmd fiprfsd k`ibmbhdmd jf vfmkf kbrfht` d `trd fiprfsd kfj fxtrdmlfr`, fmtrf fst` m` ady um tfrhfr`. Xb m` umd vfmtd kbrfhtd kf fiprfsd, y p`r fmkf jd fiprfsd sf fmhdrod kbrfht` kf adhfr jd bip`rtdhbøm kf fstf pr`kuht` p`rquf m` fxbstf bmtfrifkbdrb`.

 Jd fxp`rtdhbøm bmkbrfhtd ‘ Flfipj`

Fm jd fxp`rtdhbøm bmkbrfhtd, fj vfmkfk`r j`hdj vfmkf sus pr`kuht`s fm fj ifrhdk` mdhb` md hb`md mdjj d umd umd pfrs` pfrs`md md mdturd mdturdjj ` lurék lurékbhd bhd quf, quf, p`stf p`stfrb rb`ri `rifm fmtf, tf, fxp` fxp`rtd rtdrä rä kbha`s kbha`s pr`kuht`s. Fs kfhbr, cdl` fstd i`kdjbkdk fj bmtfrifkbdrb` (pfrs`md quf ad rfdjbzdk` jd h`iprd fm fj ifrhdk` j`hdj) sf fmhdrod kf jds dhtbvbkdkfs vbmhujdkds d jd fxp`rtdhbøm, dsuibfmk dsui bfmk` ` jd rfsp`ms rfsp`msdcbj dcbjbkdk bkdk kf jd ibsid. ibsid. Dj boudj boudj quf jd fxp`rtd fxp`rtdhbø hbøm m kbrfhtd, kbrfhtd, jd fxp`rtdhbøm bmkbrfhtd tdicbâm tbfmf suc-i`kdjbkdkfs

Flfipj`.

Vmd fiprfsd jf vfmkf su pr`kuht` d um ibm`rbstd fstd pfrs`md jf vfmkf d `trd fiprfs fip rfsd d quf quf sf fmhu fmhufmt fmtrf rf fm fj fx fxtrd trdmlf mlfr`, r`, jd hudj hudj sb fxbst fxbstf f bmtfr bmtfrifk ifkbdr bdrb` b` y fstd fstd pfrs`md sf fmhdrod kf rfdjbzdr jd fxp`rtdhbøm h`rrfsp`mkbfmtf d kbha` pr`kuht` .

H`mhfpt` kf djbdmzds fstrdtâobhds (Idrgftbmo Bmtfrmdhb`mdj) ‘ Flfipj`

Jd djbdmzd fstrdtâobhd s`m fsds fiprfsds bmtfrmdhb`mdjfs quf kfhbkfm umbrsf pdrd j`s kbnfrfmtfs sfht`rfs, h`m fj nbm kf n`rtdjfhfr sus `clftbv`s h`ifrhbdjfs. [`k` fjj`, d trdvâs kf dhhb`mfs quf cfmfnbhbfm d um ibsi` sfoifmt` kf hjbfmtfs.

Flfipj`

Fj cdmh cdmh` ` p`pu p`pujdr jdr sf umf h`m h`m jd dfr` dfr`jém jémfd fd difrbh difrbhdm dm Dbrjbm Dbrjbmfs fs pdrd pdrd ofmf ofmfrdj rdjfs fs d j`s j`s hjbfmtfs ibjjds ibjjds y quf pufkdm pufkdm usdr fs`s pu pumt` mt` pdrd h`iprd h`iprdrr ` adhfrjf kfshufmt` kfshufmt` kf h`iprd kf c`jft`s dârf`s d fst`s hjbfmtfs, dsb fmtrf ids h`iprd rfdjbhfm fj cdmh` vd odmdmk` y dj boudj `ctbfmf ids vfmtdld fst`s hjbfmtf kf `ctfmfr c`jft`s d ifm`s h`st`.

Cdmh` CAK sf umf h`m jd sbrfmd pdrd y sdhdm umd tdrlftd jjdidkd hbsh` jd vfmtdld kf fst` fs quf dicds fiprfsd jf h`mvbfmf umbrsf p`rquf j`s hjbfmtfs quf pufkd `ptdr  h`m fstf pjästbh` pjästbh` pufkf h`iprdr h`iprdr fm jd tbfmkd jd sbrfmd sbrfmd y dsb ofmfrd odmdmhbd odmdmhbd dicd fiprfsd y fj hjbfmtf ofmfrd um p`rhbfmt` quf dj ifs fs rfhbcbk` y pumt`s pdrd h`iprd d ifm`r prfhb`s fm jd tbfmkd

 

 H`mhfpt` h`ms`rhb` kf fxp`rtdhbøm ‘ Flfipj`

Vm h`ms`rhb` kf fxp`rtdhbøm fs umd djbdmzd v`jumtdrbd kf fiprfsds h`m fj `clftbv` kf pr`i`vfr j`s cbfmfs y sfrvbhb`s kf sus ibficr`s fm fj fxtrdmlfr` y kf ndhbjbtdr jd fxp`rtdhbøm kf fs`s pr`kuht`s ifkbdmtf dhhb`mfs h`mlumtds. Xf pufkf h`msbkfrdr quf fj h`ms`rhb` kf fxp`rtdhbøm fs um ifkb` n`ridj pdrd jd h``pfrdhbøm fstrdtâobhd kf ifkbdm` d jdro` pjdz` fmtrf fiprfsds quf sbrvf pdrd prfstdr sfrvbhb`s fspfhbdjbzdk`s d nbm kf ndhbjbtdr fj dhhfs` d j`s ifrhdk`s fxtrdmlfr`s.

Flfipj`

Vmd fiprfsd kfstbmdkd adhfr cbqubmbs y `trd fiprfsd adhfr prfmkd bmtbids sf umfm pdrd adhb jjfodr dj ifrhdk` fxtrdmlfr` y tfmfr iäs âxbt`, yd quf juhadm lumtds y dkqubfrfm dicds fj ibsi` odst` kf umd fxp`rtdhbøm y `s ibsi` hjbfmtfs.  H`mhfpt` f bip`rtdmhbd kf Ubooy-cdhg -Flfipj`

h`msbs h`ms bstf tf fm jd utbj utbjbz bzdh dhbø bøm m kf jd rfk h`if h`ifrh rhbd bdjj kf `trd `trd fipr fiprfs fsd d h`m h`m jd ibsi ibsid d mdhb`mdjbkdk pdrd quf fstd vfmkd j`s pr`kuht`s fm `tr`s ifrhdk`s kf n`rid h`mlumtd h`m j`s suy`s.

Flfipj`

umd URIF kfj sfht`r fjâhtrbh`, quf ndcrbquf fipdjifs y tfribmdjfs pdrd hdcjfs kf fmfroéd fmfr oéd,, h`mtd h`mtdhtd htd h`m h`m um ndcr ndcrbhd bhdmtf mtf kf hdcjf hdcjfs s h`m fx fxpf pfrbf rbfmhb mhbd d bmtfr bmtfrmd mdhb` hb`mdj mdj y jf pr`p`mf quf âstf dipjéf su odid kf pr`kuht`s bmh`rp`rdmk` j`s kf jd URIF.

 H`mhfpt` kf jbhfmhbds pdrd fmtrdr fm ifrhdk`s bmtfrmdhb`mdjfs

Fs um dhufrk` h`mtrdhtudj fmtrf k`s fiprfsds kf kbstbmt`s pdésfs, p`r ifkb` kfj hudj umd fiprfsd h`mhfkf d jd `trd fj kfrfha` d usdr um pr`hfs` pr`kuhtbv`, umd pdtfmtf, umd idrhd rfobstrdkd, um sfhrft` h`ifrhbdj, h`ifrhbdj, u `tr`s dhtbv`s bmtdmobcjfs bmtdmobcjfs d hdicb` kf um pdo` nbl` bmbhbdj.

 

 H`mhfpt` y mdturdjfzd kf jds nrdmqubhbds.

Fj H`mt H`mtrdt rdt` ` kf Nr Nrdm dmqub qubhb hbd d fs um h`mtr h`mtrdt` dt` ifrhdm ifrhdmtb tbj, j, prbmh prbmhbpd bpdj, j, `mfr` `mfr`s` s`,, kf trdht trdht` ` suhfsbv`, suhfsbv `, dtépbh` y cbjdtfrdj. cbjdtfrdj. ... Fj nrdmqubhbdk` kfcf pdodr dj nrdmqubhbdk`r p`r rfhbcbr jd jbhfmhbd kf pr`pbfkdk bmkustrbdj, bmkustrbdj, dsbstfmhbd tâhmbhd y p`r jd bmhjusbøm bmhjusbøm fm jd fstrdtfobd kf pucjbhbkdk

 Udrtbhbpdmtfs fm h`mtrdt` kf nrdmqubhbds.

Fm fj h`mtrdt` kf nrdmqubhbd bmtfrvbfmfm< fj nrdmqubhbdmtf, kufô` kf jd idrhd, h`m`hfk`r  fxpfrbifmtdk` kfj mfo`hb`, y jékfr kf jd hdkfmd kf j`hdjfs7 y fj nrdmqubhbdk`, quf fs qubfm sf umf d jd idrhd, y vd d tfmfr quf `pfrdr sboubfmk` jds bmstruhhb`mfs h`mtfmbkds fm j`s Idmudjfs kf @pfrdhb`mfs y fm j`s suhfsbv`s

?) H`mhfpt` y mdturdjfzd kf jds L`bmt ^fmturfs 1) H`mhfpt` y mdturdjfzd kf jds dkqubsbhb`mfs fxtrdmlfrds 2) H`mhfpt` bmvfrsbøm fxtrdmlfrd kbrfhtd 2.4) Bipjdmtdhbøm Kfjfodhbøm /suhursdj, Nbjbdj h`ifrhbdj, Nbjbdj kf pr`kuhhbøm 45) H`mhfpt` kf [rdtdk` Bmtfrmdhb`mdjfs 44) Jbcrf H`ifrhb` 44.4) Abst`rbd 44.3) @clftbv` 44.8) ^fmtdlds y Kfsvfmtdlds

 

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