Tarea 2 Marketing Internacional

 

CP@SCLF; Ecr`facg FPIDHFQS]F; Efrnctihd Ihtcrhf`ighfl QCEF; Qfrcf = _]CPCHQFAG F; Cawfra Pfviögh PSPQCHQFAG _G]; @ristifh ]usecris Luhf EFQ]I@SLF; 62-660:2

@ghsultc lf mimligdrfbåf mæsi`f ac lf uhiafa y aceæs buchtcs `geplcechtfrifs acl `ursg> lucdg rcfli`c lf f`tiviafa quc sc acs`rimc f `ghtihuf`iðh;

 

6-F F pf pfrt rtir ir ac lg lgss `g `ghg hg`i `iei eich chtg tgss fa faqu quir iria iags gs ch lf uh uhia iafa fa,, 6rcspgha rcs pghaf f fl prc prcscht schtc c `uc `ucsti stighfe ghfeicht ichtg g ·@u ·@uælc ælcss cst cstrftc rftcdif difss ustc us tca a ce cep plc lcfr fråf åf pf pfrrf ch chbr brch chtf tfrr lgs rc rctg tgss acl efrnctihd ihtcrhf`ighfl77 ihtcrhf`ighfl

IHQGAS@@IGH Cl efrnctihd ihtcrhf`ighfl sc llcvf f `fmg `ufhag uhf ceprcsf airidc sus prgau`tgs y scrvi`igs jf`if lgs `ghsueiagrcs ch uh pfås aibcrchtc fl quc sc ch`uchtrf. Pi mich cl `gh`cptg dchcrfl ac efrnctihd cs cl eiseg ch tgag cl euhag, cl chtgrhg ch cl quc sc ieplcechtf cl plfh ac efrnctihd pucac scr rfai`flechtc aibcrchtc ac uhf rcdiðh f gtrf. Lf `lfvc pfrf cl efrnctihd ihtcrhf`ighfl cxitgsg pfrf `uflquicr hcdg`ig, yf scf uhf ceprcsf eultihf`ighfl g uhf pcqucöf ceprcsf ceprchacagrf, cs lf `fpf`iafa ac fafptfrsc. Cstrftcdifs quc pgacegs ieplcechtfr pfrf chbrchtfr lgs rctgs acl efrnctihd ihtcrhf`ighfl.  

Rih`ulfr cl Efrnctihd `gh lf cstrftcdif `grpgrftivf ac lf ceprcsf.

Efrnctihd siceprc jf cstfag euy rclf`ighfag `gh fspc`tgs cstrftédi`gs fl hivcl `grpgrftivg. Lf acbihi`iðh ac lf prgpucstf ac vflgr, lgs gmkctivgs dlgmflcs ac lf `gepföåf, fså `geg lf acbihi`iðh ac lf `frtcrf ac prgau`tgs, jf ihvglu`rfag siceprc fl acpfrtfechtg ac efrnctihd, ac flduhf efhcrf. Jgy aåf, lf efygråf ac lfs ceprcsfs quc hg quicrfh pcracr cl trch acl ecr`fag egacrhg, cstæh rcaiscöfhag su cstrftcdif `grpgrftivf `gh cl gmkctivg hg sðlg ac vchacr eæs prgau`tgs g scrvi`igs, sihg ac jf`cr fldg tfh fhtidug `geg cs `rcfr pgsi`ighfeichtg ac efr`f ch lf echtc ac su pûmli`g gmkctivg. _frf cllg, efrnctihd acmc ac cstfr fl scrvi`ig ac csgs gmkctivgs `grpgrftivgs y trfmfkfr pfrf efhtchcr csf `gjcrch`if.

 

Qchcr uh `ghg`ieichtg prgbuhag acl `lichtc.

@gh Ihtcrhct, f lfs ceprcsfs sc lcs jf fmicrtg lf pgsimiliafa ac gmtchcr ihbgref`iðh vfligsf sgmrc sus `lichtcs y pgtch`iflcs, `geg huh`f fhtcs lg jfmåfh tchiag. Drf`ifs f lf tc`hglgdåf cxistchtc, pgacegs fuechtfr cl `ghg`ieichtg prgbuhag ac cstgs, gmtchichag ihbgref`iðh sgmrc quiéhcs sgh, `ðeg sgh, qué lcs dustf, qué lcs egtivf, `ðeg sc ihbgrefh, `ðeg `geprfh, `ðeg sc `gepgrtfh fhtc aibcrchtcs ecaigs… Lgs `ghsueiagrcs ac jgy aåf yf hg mus`fh ihbgref`iðh sgmrc prgau`tgs y scrvi`igs `geg sc jf`åf fhtcs, fl idufl quc hg ihtcrf`tûfh idufl `gh lfs efr`fs.

 

Cl `lichtc f`tufl cstæ jåpcr `ghc`tfag, cs eæs ihbicl y vfrifmlc, y pgr supucstg, eu`jg eæs ihbgrefag y prcaispucstg f ihbluch`ifr f gtrgs `ghsueiagrcs f trfvés ac su cxpcrich`if pcrsghfl `gh lfs efr`fs.  

Jf`cr uh `grrc`tg Mch`jefrnihd.

@geg sfmræs, cl mch`jefrnihd cs uh prg`csg `ghtihug pgr cl `ufl uhf ceprcsf ihvcstidf ch cl cxtcrigr (gtrfs ceprcsfs) mich sus prgau`tgs, scrvi`igs, prg`csgs ac trfmfkg g lg quc bucrc, `gh cl gmkctivg ac `gepfrfrlgs `gh cl suyg prgpig y fafptfr fqucllg ch lg quc lc supcrf, y eckgrfrlg. Jgy aåf, y f aibcrch`if ac ticepg ftræs, tfl y `geg vchdg ai`ichag f lg lfrdg ac cstc pgst, lf `fhtiafa ac ihbgref`iðh aispghimlc fl fl`fh`c ac lf efhg ac `uflquicr ceprcsf cs `fsi ihbihitf. Cstc jc`jg jf prgvg`fag uhf pfrælisis fhtc tfl `fhtiafa ac aftgs, lgs `uflcs eu`jfs vc`cs ch ludfr ac scrvir pfrf fyuafrhgs f `geprchacr eckgr lf situf`iðh, `ghsiduch lg `ghtrfrig, cs ac`ir, pfrflizfrhgs g tgefr ihsidjts cquivg`fags. _frf cllg, cs hc`csfrig `ghtfr `gh lgs eckgrcs fhflistfs, lgs `uflcs, scpfh cxtrfcr ac tgaf csf ihbgref`iðh gmtchiaf, `uælcs sgh lgs prih`ipflcs ihsidjts quc hgs dchcrch f``iðh, ac `frf f eckgrfr csc prgau`tg, scrvi`ig g prg`csg acl quc jfmlæmfegs fl ihi`ig ac cstc tcr`cr puhtg.

 

_rcac`ir tchach`ifs acl chtgrhg y `ghvcrtirlfs ch gpgrtuhiafacs.

Cl euhag f`tufl vf f uhf vclg`iafa lf `ufl jf`c aé`fafs hi jumiérfegs iefdihfag. Cs pgr csg quc, tchcr cl “glbftg― ac vcr uhf tchach`if y sfmcr sf`frlc prgvc`jg ac `frf f gmtchcr uh mchcbi`ig pfrf lf ceprcsf, pucac scr actcreihfhtc. _frf pgacr prcvcr tchach`ifs, siceprc sc jf utilizfag cl fhælisis _CPQ (fhælisis ac bf`tgrcs _glåti`gs, C`ghðei`gs, Pg`ig`ulturflcs y Qc`hglðdi`gs). Ch cstc fhælisis, cl `ufl hg cstæ acsbfsfag, lc pgaråfegs ih`luir tfemiéh lgs bf`tgrcs Ecaigfemichtflcs y lgs Acegdræbi`gs, lgs `uflcs sgh buhafechtflcs jgy aåf, priecrg pgr lf iepgrtfh`if quc cstæ tchichag cl ecaigfemichtc ch lf sg`icafa y lfs ceprcsfs f`tuflcs> fså `geg lf `risis eidrftgrif quc cstfegs vivichag ch eu`jgs pfåscs, lf `ufl cstæ fltcrfhag cl bf`tgr acegdræbi`g ac eu`jfs `iuafacs. Fldg quc acmcegs cstuaifr ac efhcrf `ghtihûf.

 

Cl Efrnctihd PQ_M `gmrf eæs schtiag quc huh`f.

Pcdechtf`iðh, Qfrdctihd, _gsi`ighfeichtg y Mrfhaihd. Fhtcs ac pghcrhgs f acbihir lfs f``ighcs hc`csfrifs pfrf `ueplir lgs gmkctivgs ac efrnctihd, acmcegs acbihir euy mich lfs cstrftcdifs rclf`ighfafs `gh cl PQ_M, lfs `uflcs

 

vfh f actcreihfr ch drfh ecaiaf qué tipg ti pg ac f``ighcs y ac qué efhcrf lfs vfegs f rcflizfr.  Fhtcs, `ufhag scdechtæmfegs scdechtæmfegs f hu hucstrgs cstrgs `lichtcs, lg quc jf` jf`åfegs åfegs crf acs`rimirlgs y `lfsibi`frlgs. Fjgrf `gh cl efrnctihd aiditfl hg cs hc`csfrig jf`crlcs feplifs prcduhtfs pfrf `ghg`cr `ðeg `geprfh, yf quc, f trfvés ac su aispgsitivg bfvgritg, pgacegs tchcr lf `crtczf ac `ðeg lg jf`ch ch rcfliafa.  Fjgrf, faceæs, hg sðlg sðlg hgs qucafegs c ch h lf acs`rip`iðh, sihg qu quc c hgs pgacegs fhti`ipfr y prcvcr lgs `gepgrtfeichtgs ac `ghsueg.

 

@ðeg chtchacegs lf `geuhi`f`iðh.

Lf efhcrf ac jf`cr uh plfh ac `geuhi`f`iðh hg jf `femifag, lg quc jf `femifag sgh lgs `fhflcs f trfvés ac lgs `uflcs trfslfafr tu `geuhi`f`iðh. Jgy aåf cl `ghsueiagr cs gehi`fhfl, `gepli`æhagsc cstg fûh eæs tchichag ch `uchtf quc, faceæs, jfh fuechtfag `ghsiacrfmlcechtc cstgs `fhflcs.  Fhtcs `gh tclcvisiðh tc fscdurfmfs uhf drf drfh h `fhtiafa ac iepf`tg iepf`tgs s ch uhf feplif efsf ac lf sg`icafa. Jgy aåf y acmiag fl fltg `ghg`ieichtg acl `ghsueiagr, pgacegs lfhzfr echsfkcs eæs pcrsghflizfags ch fqucllgs `fhflcs quc utilizf, fmriéhagsc lf pgsimiliafa f ecaigs `geg lfs rcacs sg`iflcs, lgs ihbluch`ifagrcs, cl cefil efrnctihd, lgs `ghtchiags mich ghlihc `geg gbblihc… Pgh `faf vcz eæs lfs Ptfrtups quc sc cstæh afhag f `ghg`cr sih utilizfr lgs ecaigs trfai`ighflcs y f lfs quc lcs cstæh buh`ighfhag euy mich.

 

_frf eckgrfr jfy quc ecair.

Cl prgbcsighfl ac efrnctihd ac jgy aåf tichc quc ecair `faf uhf ac lfs f``ighcs quc rcflizf. Huh`f fhtcs jfmåfegs tchiag tfhtfs jcrrfeichtfs quc lg pcreiticrfh, pgr tfhtg, jfy quc fprgvc`jfrlfs. Pih cemfrdg, fûh jfy eu`jfs ceprcsfs quc hg eiach sus f``ighcs, prih`ipflechtc pgr hg tchcr mich acbihiafs sus N_Is y sus eétri`fs (Aibcrch`if chtrc N_I y eétri`f).

 

Hucvgs rglcs ch Efrnctihd rclf`ighfags `gh cl @gstuecrs @chtri`.

Cl `ghg`ieichtg acl `lichtc acmcråf llcvfr f `uflquicr ceprcsf fl @gstuecrs @chtri`, ch aghac cl cstc cs cl vcrafacrg egtgr ac lf ceprcsf sgmrc cl `ufl sc bgreulfh lgs prgau`tgs y scrvi`igs quc gbrc`c. Acsac efrnctihd sc tichc csc `ghg`ieichtg acl `lichtc y acmc trfhseitirlg fl rcstg ac ærcfs pfrf quc tchdfh `gh`ich`if ac `ðeg aiscöfr sus prgau`tgs, `ðeg rcflizfr lf lgdåsti`f… siceprc tchichag ch cl bg`g ac tgag lg quc sc jf`c, fl `lichtc. Acmiag f cstg sc jfh `rcfag hucvgs rglcs ac efrnctihd rclf`ighfags `gh cstg, `geg cl ac @jicb @ustgecr Gbbi`cr, `chtrfag ch jf`cr rchtfmlc lf cxpcrich`if

 

acl `lichtc `gh lf efr`f, y hg ch jf`crlg rchtfmlc f cstc pfrf lf l f efr`f, `gh cl gmkctivg ac jf`cr su rclf`iðh `gh lf ceprcsf eæs aurfacrf.

@gh`lusiðh  Fl bihfl Efrnctihd cs Efrnctihd y uhg ac lgs prih`ipflc prih`ipflcs s rctgs quc hgs vfegs f ch`ghtrfr vf f scduir sichag `ðeg jf`cr much efrnctihd, y cstc lg jfrcegs, mich f trfvés ac hucvfs tc`hglgdåfs g hg. _frf cllg cs hc`csfrig `gjcrch`if y fhtcpghcr fl `lichtc y lgs gmkctivgs ac lf ceprcsf, f lgs ecaigs f utilizfr, sðlg pgrquc scfh hgvcagsgs c ihhgvfagrcs.