Tap

Transworld Auto Parts (A)

Case Overview •

TAP perusahaan dibidang manufaktur

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TAP tergolong tier 1

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TAP terkena dampak penurunan dalam industri otomotif  Namun secara jangka panjang, industri otomotif masih bisa meningkat Target 8% ROCE dan positive cash flow di tahun 2011

Case Overview

P/L TAP

Defining strategy

Fokus 2 segment : - Luxury Car - Economy Car Bright ( CEO TAP)

Penurunan COGS

Innovation, Quality parts

Meningkatkan fungsi koordinasi supplier

Joe Nathan ( CFO TAP)

Eckhard ( Luxury Div Pres)

Michael Milton (VP Manufacture)

Defining strategy

Fully Master JIT and Lean Process

Invest in new CAD/CAM software, Hire trained engineer

Closer customer relationship

Kwon ( Pres of Economy Div)

Rita ( VP R&D)

Stewart (VP Marketing)

Defining Strategy

Strategy Map (Luxury Div)

Strategy Map (Economy Div)

Balance Scorecard Luxury

Balance Scorecard Luxury

Balance Scorecard Economy

Balance Scorecard Economy

Case Analysis •

Option :  –

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Decision •

Luxury Div pemberi kontribusi terbesar Economy Div pemberi kontribusi terbesar

Criteria :  –

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Dimensi Learning and Growth Dimensi Internal Process Dimensi Customer Dimensi Financial

Case Analysis •

Analysis :  –  –

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Decision

Rekomendasi :  –

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Pangsa pasar Atribusi keuntungan Luxury div sebagai kontributor terbesar

Action :  –

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Memperkuat learning and growth luxury division Memperkuat financial dimension dari economy division