Tactical Marketing Plan - Template V1.0

INTEGRATI MARKETING CONSULTING

Tactical Marketing Plan Template by Integrati Marketing Consulting Integrati Marketing Consulting [Pick the date]

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Marketing Plan – Template from Integrati Marketing Consulting©

CONTENTS Contents............................................................................................................................2 Plan Overview....................................................................................................................3 Objective............................................................................................................................3 Target Market.................................................................................................................3 The Message......................................................................................................................3 What do you want the customer to do?..............................................................................4 What does the customer need to do?.............................................................................4 What is the Offer?...........................................................................................................4 How does the planned marketing activity work?................................................................4 Project Plan........................................................................................................................4 The time-line...................................................................................................................5 Budget...............................................................................................................................5 Measure and Outcomes.....................................................................................................5 Lessons Learnt...................................................................................................................6

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32930927.doc Integratimarketing.com.au

Marketing Plan – Template from Integrati Marketing Consulting©

Plan Overview This template will help you and your business identify tasks, deliverables and actions which you will need to create your tactical marketing activity. This template will enable your team to ‘blue sky’ think the potential activities and then document these into your tactical marketing plan.

Project Overview



Client Contact



Agency Name



Date brief supplied



Expected response date



Objective Key objectives for this activity are…

Target Market Target Customer – Demographics

Target Customer – Segments



The Message

What do you want the customer to do?

What does the customer need to do?

What is the Offer?

How does the planned marketing activity work?

Project Plan

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32930927.doc Integratimarketing.com.au

Marketing Plan – Template from Integrati Marketing Consulting©

The time-line Action

Actor

Date

Response

Brief sent







Agency review







Response to brief







Review meeting







Budget

Action

Cost

Item

Measure and Outcomes

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32930927.doc Integratimarketing.com.au

Marketing Plan – Template from Integrati Marketing Consulting©



Lessons Learnt

6

32930927.doc Integratimarketing.com.au