SWOT Matrix

c
 



 1. Strong brand name, image and reputation. 2. Large market share. 3. Strong global presence. 4. Specialized training for managers (Hamburger University). 5. McDonalds Plan to Win focuses on people, products, place, price and promotion. 6. Strong financial performance and position. 7. Introduction of new products. 8. Customer focus (centric). 9. Strong performance in the global marketplace. 10. Diverse Menu




  1. rrowing health trends among consumers.

c
c 1. Focus on Plan to attract new customers and retain the existing ones (S5, O2, O6).

2. Expansion in other small cities of the countries 3. Diversification and acquisition of other quickservice restaurants. 4. rrowth of the fast-food industry. 5. rovt. Support & minimum intervention. 6. Low cost menu that will attract the customers. 7. Freebies and discounts

2. Expansion in market share by more investments around Country side (S2, O2).

 1. Health professionals and consumer activists accuse McDonald's of contributing to the country¶s health issue such as cholesterol, heart attacks, diabetes, and obesity. 2. The relationship between McDonald Inc and MacDonald Pakistan 3. McDonald¶s competitors threatened market share of the company 4. Anti-American sentiments. 5. Current country recession

3. MacDonald can further increase the market share and customer base by using their brand equity, image & the diverse menu (S2 , S10, O3, O4)

cc 1. MacDonald Inc. USA should provide more control to MacDonald Pakistan¶s franchise dealers to maintain McDonald's reputation and quality (S1, T2). 2. Provide new product and keep innovation (S7, T3). 3. MacDonald may overcome the health related & the changing testes issue by using successful advertising, marketing tool along with products & innovations.(S7,S5,T1) 4. Should involve & invest in more social responsibility (S6,T4,T5)

  1. Unhealthy food image. 2. High Staff Turnover including Top management. 3. Customer losses due to fierce competition. 4. Legal actions related to health issues; use of trans fat & beef oil. 5. Uses HCFC-22 to make polystyrene that is contributing to ozone depletion. 6. G

     


 7. D  
     
c 1. Minimize customers losses by provide low cost menu and discounts (W3, O6, O7). ’ 
     
  
 

c 1. Applying 0 grams Trans fat in all worldwide McDonald's (W1, W4, O1). 2. Transfer from HCFC-22 to HFC (hydrofluorocarbon)-free (W5, T6)

and fluctuating Pakistani upee. 6. Fast-food chain industry is expected to struggle to meet the expectations of the customers towards health and environmental issues. 7. Terrorism in the country

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eturn on investment

4

ate of inflation

-3

Leverage

4

Demand Changes

-3

Net Income

6

Price Elasticity of demand

-1

EPS

5

Competitive pressure

-3

OE

5

Barriers to entry new markets

-3

Cash Flow

4

isk involved in business

-2

Average

4.67

Average

-2.5

Y-axis

’


   Market share

  -1.00

  c  rrowth potential

  5

Product Quality

-1.00

Financial stability

5

Customer Loyalty

-1.00

Ease of entry new markets

4

Control over other parties

-2.00

esources utilization

4

Profit potential

5

Demand variability

3

Average

4.33

X-axis

 

Average

-1.25

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FS Aggressive

Conservative

C

IS

Defensive

Competitive

ES