SWOT Analysis

SWOT ANALYSIS

INTRODUCTION SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. The technique is credited to Albert Humphrey, who led a convention at Stanford University in the 1960s and 1970s using data from Fortune 500 companies. A SWOT analysis must first start with defining a desired end state or objective. A SWOT analysis may be incorporated into the strategic planning model. Strategic Planning has been the subject of much research.

Strengths: characteristics of the business or team that give it an advantage over others in the industry.

Weaknesses: are characteristics that place the firm at a disadvantage relative to others.

Opportunities: external chances to make greater sales or profits in the environment.

Threats: external elements in the environment that could cause trouble for the business. Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. First, the decision makers have to determine whether the objective is attainable, given the SWOTs. If the objective is NOT attainable a different objective must be selected and the process repeated. The SWOT analysis is often used in academia to highlight and identify strengths, weaknesses, opportunities and threats. It is particularly helpful in identifying areas for development.

HISTORY OF SWOT ANALYSIS Having arrived on this page you have probably surfed the Internet and scoured books and journals in search of the history of SWOT Analysis. The simple answer to the question what is SWOT? is that there is no simple answer, and one needs to demonstrate a little academic wisdom in that nobody took the trouble to write the first definitive journal paper or book that announced the birth of SWOT Analysis. There is a number of contrasting, if not contradictory views on the origin of SWOT. Here are a few of the leading thinkers on the topic (and if you have more please let us know so that we can add them).

USE OF SWOT ANALYSIS

The usefulness of SWOT analysis is not limited to profit-seeking organizations. SWOT analysis may be used in any decision-making situation when a desired endstate (objective) has been defined. Examples include: non-profit organizations, governmental units, and individuals. SWOT analysis may also be used in pre-crisis planning and preventive crisis management. SWOT analysis may also be used in creating a recommendation during a viability study/survey.

INTERNAL AND EXTERNAL FACTORS The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. These come from within the company's unique value chain. SWOT analysis groups key pieces of information into two main categories: Internal factors – The strengths and weaknesses internal to the organization. External factors – The opportunities and threats presented by the external environment to the organization. - Use a PEST or PESTLE analysis to help identify factors The internal factors may be viewed as strengths or weaknesses depending upon their impact on the organization's objectives. What may represent strengths with respect to one objective may be weaknesses for another objective. The factors may

include all of the 4P's; as well as personnel, finance, manufacturing capabilities, and so on. The external factors may include macroeconomic matters, technological change, legislation, and socio-cultural changes, as well as changes in the marketplace or competitive position. The results are often presented in the form of a matrix. SWOT analysis is just one method of categorization and has its own weaknesses. For example, it may tend to persuade companies to compile lists rather than think about what is actually important in achieving objectives. It also presents the resulting lists uncritically and without clear prioritization so that, for example, weak opportunities may appear to balance strong threats. It is prudent not to eliminate too quickly any candidate SWOT entry. The importance of individual SWOTs will be revealed by the value of the strategies it generates. A SWOT item that produces valuable strategies is important. A SWOT item that generates no strategies is not important.

In SWOT, strengths and weaknesses are internal factors.

Strength could be: •

Your specialist marketing expertise.

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A new, innovative product or service.

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Location of your business.

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Quality processes and procedures.

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Any other aspect of your business that adds value to your product or service.

Weakness could be: •

Lack of marketing expertise.

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Undifferentiated products or services (i.e. in relation to your competitors).

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Location of your business.

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Poor quality goods or services.

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Damaged reputation.

In SWOT, opportunities and threats are external factors.

Opportunity could be: •

A developing market such as the Internet.

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Mergers, joint ventures or strategic alliances.

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Moving into new market segments that offer improved profits.

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A new international market.

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A market vacated by an ineffective competitor.

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Threat could be: •

A new competitor in your home market.

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Price wars with competitors.

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A competitor has a new, innovative product or service.

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Competitors have superior access to channels of distribution.

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Taxation is introduced on your product or service.

In many competitor analyses, marketers build detailed profiles of each competitor in the market, focusing especially on their relative competitive strengths and weaknesses using SWOT analysis. Marketing managers will examine each competitor's cost structure, sources of profits, resources and competencies, competitive positioning and product differentiation, degree of vertical integration, historical responses to industry developments, and other factors. Marketing management often finds it necessary to invest in research to collect the data required to perform accurate marketing analysis. Accordingly, management often conducts market research (alternately marketing research) to obtain this information. Marketers employ a variety of techniques to conduct market research, but some of the more common include: 

Qualitative marketing research, such as focus groups

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Quantitative marketing research, such as statistical surveys

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Experimental techniques such as test markets

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Observational techniques such as ethnographic (on-site) observation

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Marketing managers may also design and oversee various environmental scanning and competitive intelligence processes to help identify trends and inform the company's marketing analysis.

Strengths

Reputation in marketplace

Weaknesses

Shortage of consultants at operating level rather than partner level

Expertise at partner Unable to deal with level in HRM multi-disciplinary consultancy assignments because of size or lack of ability

Opportunities

Threats

Well established Large consultancies position with a well operating at a defined market minor level niche

Identified market for consultancy in areas other than HRM

Other small consultancies looking to invade the marketplace

MATCHING AND CONVERTING Another way of utilizing SWOT is matching and converting. Matching is used to find competitive advantages by matching the strengths to opportunities. Converting is to apply conversion strategies to convert weaknesses or threats into strengths or opportunities. An example of conversion strategy is to find new markets. If the threats or weaknesses cannot be converted a company should try to minimize or avoid them.

EVIDENCE ON THE USE OF SWOT

SWOT analysis may limit the strategies considered in the evaluation. J. Scott Armstrong notes that "people who use SWOT might conclude that they have done an adequate job of planning and ignore such sensible things as defining the firm's objectives or calculating ROI for alternate strategies." Findings from Menon et al. (1999) and Hill and Westbrook (1997) have shown that SWOT may harm performance. As an alternative to SWOT, Armstrong describes a 5-step approach alternative that leads to better corporate performance. These criticisms are addressed to an old version of SWOT analysis that precedes the SWOT analysis described above under the heading "Strategic and Creative Use of SWOT Analysis." This old version did not require that SWOTs be derived from an agreed upon objective. Examples of SWOT analyses that do not state an objective can be "Human Resources" and "Marketing."

CORPORATE PLANNING As part of the development of strategies and plans to enable the organization to achieve its objectives, then that organization will use a systematic/rigorous process known as corporate planning. SWOT alongside PEST/PESTLE can be used as a basis for the analysis of business and environmental factors. Set objectives – defining what the organization is going to do Environmental scanning Internal appraisals of the organization's SWOT, this needs to include an assessment of the present situation as well as a portfolio of products/services and an analysis of the product/service life cycle Analysis of existing strategies, this should determine relevance from the results of an internal/external appraisal. This may include gap analysis which will look at environmental factors Strategic Issues defined – key factors in the development of a corporate plan which needs to be addressed by the organization

Develop new/revised strategies – revised analysis of strategic issues may mean the objectives need to change Establish critical success factors – the achievement of objectives and strategy implementation Preparation of operational, resource, projects plans for strategy implementation

Simple rules for successful SWOT analysis:

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Be realistic about the strengths and weaknesses of your organization when conducting SWOT analysis. SWOT analysis should distinguish between where your organization is today, and where it could be in the future.

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SWOT should always be specific. Avoid grey areas.

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Always apply SWOT in relation to your competition i.e. better than or worse than your competition.

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Keep your SWOT short and simple. Avoid complexity and over analysis

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SWOT is subjective. Once key issues have been identified with your SWOT analysis, they feed into marketing objectives. SWOT can be used in conjunction with other tools for audit and analysis, such as PEST analysis and Porter's Five forces analysis. So SWOT is a very popular tool with marketing students because it is quick and easy to learn. During the SWOT exercise, list factors in the relevant boxes. It's that simple. Below are some FREE examples of SWOT analysis - click to go straight to them

CONCLUSION SWOT helps a company to see itself for better and for worse. Companies are inherently insular and inward looking SWOTs are a means by which a company

can better understand what it does very well and where its shortcomings are. SWOTs will help the company size up the competitive landscape and get some insight into the vagaries of the marketplace. SWOT analysis has been a framework of choice among many managers for along time because of its simplicity and its portrayal of the essence of sound strategy formation -matching a firm's opportunities and threats wit its strengths and weaknesses. Central to making SWOT analysis effective is accurate internal analysis - the identification of specific strengths and weaknesses around which sound strategy can be built.

INTRODUCTION TO IT INDUSTRY IN INDIA

Information Technology (IT) industry in India is one of the fastest growing Industries. Indian IT industry has built up valuable brand equity for itself in the global markets. IT industry in India comprises of software industry and information technology enabled services (ITES), which also includes business process outsourcing (BPO) industry. India is considered as a pioneer in software development and a favorite destination for IT-enabled services. The origin of IT industry in India can be traced to 1974, when the mainframe manufacturer, Burroughs, asked its India sales agent, Tata Consultancy Services (TCS), to export programmers for installing system software for a U.S. client. The IT industry was originated under unfavorable conditions. Local markets were absent and government policy toward private enterprise was hostile. The industry was begun by Bombay-based conglomerates which entered the business by supplying programmers to global IT firms located overseas. During that time Indian economy was state-controlled and the state remained hostile to the software industry through the 1970s. Import tariffs were high (135% on hardware and 100% on software) and software was not considered an "industry", so that exporters were ineligible for bank finance. Government policy towards IT

sector changed when Rajiv Gandhi became Prime Minister in 1984. His New Computer Policy (NCP-1984) consisted of a package of reduced import tariffs on hardware and software (reduced to 60%), recognition of software exports as a "delicensed industry", i.e., henceforth eligible for bank finance and freed from licensepermit raj, permission for foreign firms to set up wholly owned, export-dedicated units and a project to setup a chain of software parks that would offer infrastructure at below-market costs. These policies laid the foundation for the development of a world class IT industry in India. Today, Indian IT companies such as Tata Consultancy Services (TCS), Wipro, Infosys, and HCL et al are renowned in the global market for their IT prowess. Some of the major factors which played a key role in

India's emergence as key global IT player:

Indian Education System The Indian education system places strong emphasis on mathematics and science, resulting in a large number of science and engineering graduates. Mastery over quantitative concepts coupled with English proficiency has resulted in a skill set that has enabled India to reap the benefits of the current international demand for IT.

High Quality Human Resource Indian programmers are known for their strong technical and analytical skills and their willingness to accommodate clients. India also has one of the largest pools of English-speaking professionals.

Competitive Costs The cost of software development and other services in India is very competitive as compared to the West.

Infrastructure Scenario Indian IT industry has also gained immensely from the availability of a robust infrastructure (telecom, power and roads) in the country. In the last few years Indian IT industry has seen tremendous growth. Destinations such as Bangalore, Hyderabad and Gurgaon have evolved into global IT hubs. Several IT parks have come up at Bangalore, Hyderabad, Chennai, Pune, Gurgaon etc. These parks offer Silicon Valley type infrastructure. In the light of all the factors that have added to the strength of Indian IT industry, it seems that Indian success story is all set to continue.

COMPANY PROFILE BACKGROUND Wipro Ltd. is the flagship company of the Azim H Premji group. Wipro was incorporated in the year 1945. The company started off originally as a manufacturer of vegetable ghee/ vanaspati (hydrogenated vegetable oils), refined edible oils etc. Gradually, it diversified into various other businesses. The group forayed into information technology business in 1982. Later, in 1992, it entered the financial service business through its subsidiary Wipro Finance.

SHAREHOLDING PATTERN The company has an equity capital base of Rs.45.8 crore and the number of shares are 22.92 crore. The face value per share is Rs. 2. The share is currently, as on 18th May, 2001, is trading at Rs.1642.60. The market capitalization of the company is Rs. 37648.39 crore. The Indian promoters are holding 75% stake in the company. The free float available in the market is 18.5%.

Board of Directors

Azim H Premji - Chairman and MD Vivek Paul - Vice Chairman Ashok Ganguly - Director Nachiket Mor - Director P S Pai - Director B C Prabhakar - Director Jagdish N Sheth - Director A K Thiagarajan - Director N Vaghul - Director Hamir K Vissanji - Director Satish Menon - Company Secretary

WIPRO TECHNOLOGIES

Wipro Technologies is a global services provider delivering technology-driven business solutions. Wipro is the No.1 provider of integrated business, technology and process solutions on a global delivery platform. Azim Premji is the Chairman of Wipro Technologies. He took over the mantle of leadership of Wipro at the age of 21 in 1966. Under his leadership, the fledgling US $ 2 million hydrogenated cooking fat company has grown to a US$1.76 billion IT Services organization serving customers across the globe. Wipro is presently ranked among the top 100Technology companies in the world. It has 66,000+ employees, serves 592 clients, and has 46 development centers across globe.

Wipro Technologies deals in following businesses: •

IT Services: Wipro provides complete range of IT Services to the

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organization. The range of services extends from Enterprise Application Services (CRM, ERP, e-Procurement and SCM) to e Business solutions. Wipro's enterprise solutions serve a host of industries such as Energy and Utilities, Finance, Telecom, and Media and Entertainment. Product Engineering Solutions: Wipro is the largest independent provider of R&D services in the world. Using "Extended Engineering" model for leveraging R&D investment and accessing new knowledge and experience across the globe, people and technical infrastructure, Wipro enables firms to introduce new products rapidly.

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Technology Infrastructure Service: Wipro's Technology Infrastructure Services (TIS) is the largest Indian IT infrastructure service provider in terms of revenue, people and customers with more than 200 customers in US, Europe, Japan and over 650 customers in India. Business Process Outsourcing: Wipro provides business process outsourcing services in areas Finance & Accounting, Procurement, HR Services, Loyalty Services and Knowledge Services. In 2002, Wipro acquiring Spectra mind and became one of the largest BPO service players. Consulting Services: Wipro offers services in Business Consulting, Process Consulting, Quality Consulting, and Technology Consulting.

Group Companies of Wipro: • • •

Wipro Infrastructure Engineering: It has emerged as the leader in the hydraulic cylinders and truck tipping systems market in India. Wipro InfoTech: It is one of the leading manufacturers of computer hardware and a provider of systems integration services in India. Wipro Lighting: It manufactures and markets the Wipro brand of luminaries. Wipro Lighting offers lighting solutions across various application areas such as commercial lighting for modern work spaces, manufacturing and pharmaceutical companies, designer petrol pumps and outdoor architecture.

ACHIEVEMENTS OF WIPRO

1. First Indian IT Service Provider to be awarded Gold-Level Status in Microsoft's Windows Embedded Partner Program. 2. World's largest independent R&D Services Provider. 3. World's 1st PCMM Level 5 software company. 4. World's 1st IT Services Company to use Six Sigma. 5. The first to get the BS15000 certification for its Global Command Centre. 6. Among the top 3 offshore BPO service providers in the world. 7. Only Indian company to be ranked among the 'Top 10 Global Outsourcing Providers' in 8. The IAOP-Fortune Global 100 listings. First company in the world to be certified in BS 7799 (2002) security standards

OVERVIEW

Wipro Technologies is the global technology services division of Wipro Ltd. (NYSE:WIT). Wipro offers a full portfolio of services across industries, delivering measurable business benefits for their customers with six sigma consistency.

WHO IS WIPRO Ranked as 7th best software services company in the world by BusinessWeek (InfoTech 100, November 2002), Wipro serves over 300 global leaders including Boeing, Nationwide, Ericsson, Toshiba, Cisco, Seagate, Putnam Investments, United

Technologies, Best Buy, Digital, Friends Provident, IBM, Microsoft, NCR, Thames Water, Transco and Sony. From the first day in dealing with Wipro, there's been nothing but quality, character, highest integrity, and highest quality work. As a joint venture, you wouldn't find a better partner. As a supplier, you wouldn't find a higher quality partner.

Some quick facts about Wipro: • • • • • • •

India's most valuable company (Business Today, 2001). Listed at NYSE (WIT). Part of the TMT (Technology- Media-Telecom) Index of the New York Stock Exchange. Over 20 years of IT Consulting, Systems Integration and Engineering Services experience. 30 offices worldwide, 18,000 IT practitioners and domain consultants. More than 300 customers across USA, Europe and Japan (50 of these are Fortune 500 companies). USD 736Mn revenues (Year 2001-2002), Cumulative Annual Growth Rate (CAGR) of 45% over the last five years. Quality leadership: Most mature Six Sigma program in the industry. World's first PCMM, CMMi and CMM level5 company.

HISTORY Founded in 1945, Wipro has diversified into Information Technology, Consumer Care and Lighting, Engineering and Healthcare. Wipro’s diversification into IT happened in 1980 and since then there has been no looking back. Wipro had revenues of USD 736Mn in March 2002.

MILESTONES

1980: Diversification into Information Technology 1990: Incorporation of Wipro-GE medical systems 1992: Going global with global IT services division

1993: Business innovation award for offshore development 1995: Wipro gets ISO 9001 quality certification, re-certified twice for mature processes 1997: Wipro gets SEI CMM level 3 certification, enterprise wide processes defined 1998: Wipro first software services company in the world to get SEI CMM level 5 1999: Wipro's market capitalization is the highest in India 2000: Start of the Six Sigma initiative, defects prevention practices initiated at project level 2001: First Indian company to achieve the "TL9000 certification" for industry specific quality standards 2001: World's first PCMM Level 5 company 2001: Ranked 87 among 100 best performing technology companies globally (BusinessWeek, June 2001) 2002: World’s first CMMi ver 1.1 Level 5 company 2002: Ranked the 7th software services company in the world by BusinessWeek (InfoTech 100, November 2002).

Business Overview The company earns its revenue from the following activities: 1. as a full service provider. 2. as a software solution provider. As a service provider, it provides IT consultancy, design & development services, system integration and product implementation services and lastly sustenance & management of IT infrastructure. As a solution provider it provides enterprise solutions, research & development and global support services. It has 12 offices in USA and Canada. Besides that it has offices in UK, France, Germany, Netherlands, Sweden, and Japan & in Asia Pacific. Wipro does off-shore as well as on-site projects for its clients. The overseas projects fetch 49% of the total revenue for the company. The domestic project of the company is very much limited as compared to the overseas projects.

The world market for software and services has been put at around US$375 bn by IDC. This market is growing at anywhere between 10-13% pa. While the developed countries dominate the market for packaged products, the share of developing nations is growing rapidly within the software services market. This is due to the increased tendency by developed nations to outsource their software requirements. Apart from India, other countries like Ireland, Philippines, and Pakistan etc. are major players in services. The Indian software industry, being in the high-growth stage, is characterized by a large number of players. The industry has grown at a very high growth rate to touch Rs 240 bn in FY2000, out of which around Rs 170 bn is made up of exports. However, India still has a very minuscule share of the world IT services market. Though competition to India is heating up, Indian software professionals are expected to maintain their edge due to their knowledge of English, superior mathematical/analytical skills and high degree of trainability. Wipro has lined up plans to invest close to Rs 2 bn per annum over the next two to three years. Not surprisingly, more than 70 percent of this amount will be invested in the IT business, Wipro's golden goose. The company has also acquired an Internet Service Provider (ISP) license through which it plans to corner the B2B segment of this lucrative new emerging market. The company has also identified the Internet and e-commerce as a major thrust area and has made sizeable investments in this business. Wipro is set to enter the ASP (Application Service Provider) market in a very big way in the near future. It already provides einfrastructure to organizations locally and remotely through its Global Support Services group. It has a lot of experience in this area and this will help Wipro to successfully exploit the ASP market. This for one is going to be a low margin high volume game. Initially, it may be a loss-making proposition but e-infrastructure is going to be essential for every business. Consequently, the ASP industry is likely to go the utilities way. Performance of segments The global IT services account for large chunk of the total revenue of the company. PAT figure from this particular segment is 88% in FY2000.

Division

Revenue % of total

Operating Margins %

PAT as a % of Total

Global IT Services

56

33

88

Indian IT Services and Products

29

6

8

Consumer Care and Lighting

13

13

7

Products

In FY95, two InfoTech subsidiaries of Wipro viz. Wipro InfoTech - the hardware company and Wipro Systems- software company were merged with Wipro. Currently the division handling software services is Wipro Technologies and makes up around 46% of the total revenues of Wipro. This is also Wipro’s fastest growing business (65% growth in the latest financial). Wipro offers services in the domains of telecom, healthcare, retail and systems software. With telecom giants of the world, the company is engaged in creating the standard platform for the next generation wireless services. Wipro will set up the Wipro Symbian Competence Centre to drive development of a wide range of Smartphones and Communicators. The hardware business consists of both computers and peripherals. This business makes up more than 35% of Wipro’s total revenues and is growing at around 20%.

DISASTER RECOVERY PLANNING An estimated 94% of companies without a tested crisis plan go out of business after a severe loss of service. With increased dependency on IT Infrastructure to run business effectively and efficiently, organizations need to know how to protect the business if the IT Infrastructure fails. 'Disaster-Recovery Plans' articulate the means to protect organizations in case of such eventualities. Wipro offers a comprehensive solution that helps organizations face any eventuality of this kind and ensures that organizations recover smoothly from the disaster in the shortest possible time.

The offering covers:

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Study of the existing IT Infrastructure set-up at various sites of the organization and of the existing disaster recovery practices. Identification of threats to the services, arising out of the faults in IT products and services of the organization. Conducting Risk Analysis and Business Impact Analysis (BIA) of various threats to the resources/functions and categorizing the risks based on the impact. Designing and recommending solutions to cover the resources from the threats (risks). Implementation of the recommended solutions including hot sites, high availability solutions, networks and storage systems.

EXECUTIVE PROFILE

AZIM H PREMJI

The Chairman of Wipro Corporation, An alumnus of Stanford University, USA, Mr. Azim H Premji joined Wipro in 1966 at the age of 21. Under his leadership, an Rs.70 million company in hydrogenated cooking fats has grown to a $500 million diversified, integrated corporation in services, technology products and consumer products with leadership positions in the businesses it is in. A role model for young entrepreneurs across the world, Mr. Azim Premji has integrated the country's entrepreneurial tradition with professional management, based on sound values and uncompromising integrity. Mr. Azim Premji's strength lies in bringing together and building charged teams of high potential, high performing people. His vision and pragmatism have helped Wipro Corporation become the 2nd most competitive and successful company in India as rated by Business Today, a leading business magazine in India. Wipro in terms of market capitalization is among the top10 corporations in India. Mr. Premji very strongly believes that the most important contributors to Wipro's success have been the articulations and faithful adherence to core values, a shared vision for the future, identification and development of Wipro leaders through clearly defined Wipro leaders' qualities. A hands-on business leader with standards of excellence in everything that the corporation does, Mr. Premji is almost fanatical about delivering value to customers and his willingness to sacrifice business and profits to hold onto "Our Promise".

VIVEK PAUL

Vivek Paul is Vice Chairman of Wipro, Ltd. and the President of its Wipro Technologies Division, based in Mountain View, CA. Wipro Technologies is a global information technology, product development/maintenance, and business process solutions provider with over 18,000 employees and offices in 30 locations around the world. Wipro Technologies contributes more than 90% of the profitability of Wipro, ltd., a $7b market cap corporation. Since assuming this role, revenues at Wipro Technologies have grown at over 45% a year and operating profits have grown at over 50% a year, compounded, catapulting it into the Business Week Global InfoTech 100, and allowing a successful listing on the New York Stock Exchange. Mr. Paul brought a strong focus on values, building human capital and establishing leadership in quality processes. This focus transformed Wipro to become a leader in its field with the widest range of services, recognized quality leadership, and a transforming workforce that went from coding to complex program management to consulting and architecting. Leading analyst research firm, Gartner and META rated Wipro as the leader in the offshore application outsourcing market and a high quality solution provider who has moved up the value chain. Recently Butler Group, a research firm focused on the IT market, quoted in one of their reports that "Wipro is well placed to compete with the largest players, having established an

enviable reputation for the quality of its delivery and the value it brings to its business relationships". Prior to this role, Mr. Paul was based in Milwaukee, WI, and ran GE's Global CT (Computerized Tomography) Scanner business with nearly $1billion in revenues, reporting directly to the current Chairman of GE. Mr. Paul drove productivity through developing a design and builds capability in China for the economy range, drove design cooperation across development teams in France, Japan and the

US to step up the pace of new product introductions, and launched breakthrough products through the pioneering application of Six Sigma techniques. This success was noted by the business bestseller book, Six Sigma. Prior to this role, Mr. Paul was President and CEO of GE's medical equipment joint venture with Wipro. Mr. Paul was part of the venture as anew start-up, to its becoming a global design and manufacturing base for ultrasound equipment, as well as a leader in the distribution and service of medical imaging equipment in the South Asian markets. His efforts in all three roles (Wipro, Wipro GE and GE) have been noted in the business media (Business Week, Economist, Forbes, Fortune, NYT, WSJ, etc.) and have been used as case studies at leading business schools(Harvard, Wharton, Instead, etc.). A January 2003 segment in Business Week cited Wipro as "the live wire in Indian high tech", and a February 2003issue of Economist mentioned "Wipro aspires to be a global force in the IT industry". Fast Company reported after visiting Wipro in its February 2003issue "there are certain moments when you can see the future with such clarity that it nearly takes your breath away". Prior to working at GE, Mr. Paul worked at Bain & Co., Boston, a leading strategy consulting firm and at PepsiCo Inc., Purchase, NY in their M & Area. Mr. Paul received an MBA from University of Massachusetts at Amherst. He received a Bachelor of Engineering degree from B.I.T.S., Pilani, India in Electrical & Electronics Engineering, where he was also Captain of the Swim and Water polo teams. Mr. Paul is a member of the Board of the California Chamber of Commerce, and Vice Chairman of its Technology Committee. He is a member of the B.I.T.S Senate, on the advisory board of Stanford University's Radiology Department and a charter member of The Silicon Valley Indus Entrepreneurs Organization.

WIPRO INFRASTRUCTURE

Wipro is geared for global delivery with offices and development centers that span the globe. •

Locations spanning the globe

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27 offices worldwide Over 1,450,000+ sq. ft. of development facilities 30 development centers worldwide state-of-the-art communication facilities Giga speed cabling - guaranteed 10MBPS to desktop 30+ international links - data, voice and video Data, voice and video, ISDN back-up for full\ redundancy

Wipro campuses are designed to provide comfortable and productive work environments. In addition to cutting-edge facilities, they feature work spaces that enable creative thinking and encourage participatory and proactive value systems. Wipro’s commitment to the environment and safety consciousness is reflected in their ISO 14001 certification.

Business continuity Wipro provide multi-site services to global customers and have the relevant experience, processes and methodologies for a successful transition. Robust business continuity plans are in place for data, systems and people.

WIPRO VISION

Business Leadership Wipro was among the top 10 Information Technology Services companies globally and # 1 Information Technology company in India.

Customer Leadership It was the #1 choice of the customer through innovative solutions and Six Sigma processes.

People Leadership Among the top 10 most preferred employers globally by creating an environment of empowerment, intellectual challenge and wealth sharing.

Brand Leadership Wipro Brand to be among the top 5 most admired brands in India.

QUALITY AT WIPRO Quality consulting and software quality At Wipro, quality is like integrity - non-negotiable. Wipro pursue quality with a missionary zeal and have put in place robust processes to ensure that Wipro deliver quality with six-sigma consistency. Veloci-Q, our holistic, enterprise wide quality approach integrates multiple quality processes like Six Sigma, SEI CMM, PCMM and CMMi to deliver measurable business benefits with enhanced productivity up to 35%, cost savings up to 35% and faster time-to-market up to 75%.

What it means for customers The assurance that quality will never be compromised be it product, processor service quality. That's why Wipro is preferred partner for global leaders such as Thomas Cook, n Power, Home Depot, Seagate, Lucent, Nokia, Eastman Chemicals and 300 others.

WIPRO InfoTech – STRATEGIC ANALYSIS REVIEW

Wipro InfoTech is the IT Services, Solutions and Products division of Wipro Limited. It offers technology integration services, personal computing services, managed IT services, enterprise services, strategy consulting, business transformation services, strategic cost reduction, security governance, e-governance and other services. Its product line includes desktop and notebook PCs, servers, data storage systems, and supercomputers for the B2B segment, enterprise products and other software products and licenses. It currently serves to Banking and Finance, Health care, Government and Telecom sectors. It has 20 offices in India, as well as operations in UAE, Saudi Arabia, Egypt and Kuwait.

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Wipro InfoTech Key Recent Developments Feb 25, 2010: Punjab and Sind Bank Signs IT Outsourcing Contract With Wipro Jan 28, 2010: Wipro launches new Green ware PCs This comprehensive SWOT profile of Wipro InfoTech is delivered within 48 hours from the time of order and provides you an in-depth strategic analysis of the company's businesses and operations. The profile has been compiled to bring to you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better. This company report forms part of the 'Profile on Demand' Service, covering over 50,000 of the world's leading companies. Once purchased, the highly qualified team of company analysts will comprehensively research and author a full strategic analysis of Wipro InfoTech, and deliver this direct to you in pdf format within two business days (excluding weekends).

The profile contains critical company information including: • • • • • • • • •

Business description – A detailed description of the company's operations and business divisions. Corporate strategy – Analyst's summarization of the company's business strategy. SWOT Analysis – A detailed analysis of the company's strengths, weakness, opportunities and threats. Company history – Progression of key events associated with the company. Major products and services – A list of major products, services and brands of the company. Key competitors – A list of key competitors to the company. Key employees – A list of the key executives of the company. Executive biographies – A brief summary of the executives' employment history. Key operational heads – A list of personnel heading key departments/functions.

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Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.

Key benefits of buying this profile includes: You get detailed information about the company and its operations to identify potential customers and suppliers. •

The profile analyzes the company's business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

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Understand and respond to your competitors' business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company. The company's core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

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Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably. Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

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Gain key insights into the company for academic or business research. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.

SWOT ANALYSIS

The Wipro Limited - SWOT Analysis company profile is the essential source for toplevel company data and information. Wipro Limited - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. Wipro Limited (Wipro) is one of the leading providers of integrated business, technology and process solutions on a global delivery platform. It is one of the

world’s largest independent R&D services provider and is among the top three offshore BPO service providers in the world. The company specialized in applying Lean Manufacturing techniques to IT services. It offers a comprehensive-range of services including business technology services, enterprise application services, infrastructure management services, business process outsourcing (BPO), consulting, enterprise technology integration, product engineering services, testing services and total outsourcing. Wipro Limited Key Recent Developments Mar 09, 2010: Wipro signs BPOS agreement with Microsoft Feb 25, 2010: Punjab and Sind Bank Signs IT Outsourcing Contract With Wipro Feb 01, 2010: Wipro, Trend Micro team up to deliver virtualization security offerings for data centers Jan 20, 2010: Wipro Q3 revenue up 5% to INR69.66bn Jan 12, 2010: Wipro launches cloud-based retail offerings This comprehensive SWOT profile of Wipro Limited provides you an in-depth strategic analysis of the company’s businesses and operations.

The profile has been compiled by Global Data to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better. Wipro is a global IT services company. The company provides comprehensive IT solutions and services, including systems integration, information systems outsourcing, package implementation, software application development and maintenance, and research and development services to corporations. The company mainly operates in the US. It is headquartered in Karnataka, India and employs approximately 100,000 people. The company recorded revenues of INR254, 564 million ($5,554.6 million) during the financial year ended March 2009 (FY2009), an increase of 28.9% over 2008. The operating profit of the company was INR41, 390 million ($903.1 million) in FY2009, an increase of 22.8% over 2008. Its net profit was INR34, 415 million ($750.9 million) in FY2009, an increase of 6.7% over 2008. CompaniesandMarkets.com provides a wide range of research reports, industry statistics and competitive intelligence on the IT market. Topics covered include

software, hardware, IT services, search engine optimization and services, ICT, PC, notebook, servers, data management, warehouse management and network management.

SCOPE The profile contains critical company information including, Business description A detailed description of the company’s operations and business divisions. • •

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Corporate strategy Global data summarization of the company’s business strategy. SWOT analysis - A detailed analysis of the company’s strengths, weakness, opportunities and threats.

Company history Progression of key events associated with the company. Major products and services A list of major products, services and brands of the company. Key competitors A list of key competitors to the company. Key employees A list of the key executives of the company. Executive biographies A brief summary of the executives’ employment history. Key operational heads A list of personnel heading key departments/functions.

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Important locations and subsidiaries A list of key locations and subsidiaries of the company, including contact details. Key manufacturing facilities A list of key manufacturing facilities of the company. Detailed financial ratios for the past five years the latest financial ratios derived from the annual financial statements published by the company with 5 years history. Interim ratios for the last five interim periods the latest financial ratios derived from the quarterly/semiannual financial statements published by the company for 5 interims history. Provides all the crucial information on Wipro Limited required for business and competitor intelligence needs Contains a study of the major internal and external factors affecting Wipro Limited in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Wipro Limited Data is supplemented with details on Wipro Limited history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Wipro Limited The company’s strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational factors are considered. The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are highlighted. The report contains critical company information – business structure and operations, the company history, major products and services, key competitors, key employees and executive biographies, different locations and important subsidiaries. It provides detailed financial ratios for the past five years as well as interim ratios for the last four quarters. Financial ratios include profitability, margins and returns, liquidity and leverage, financial position and efficiency ratios.

REASONS TO PURCHASE

Key benefits of buying this profile include, • •

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You get detailed information about the company and its operations to identify potential customers and suppliers. The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors. Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company. The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events. Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably. Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted. Scout for potential investments and acquisition targets, with detailed insight into the companies strategic, financial and operational performance. Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios. Gain key insights into the company for academic or business research. Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs. Support sales activities by understanding your customers’ businesses better Qualify prospective partners and suppliers Keep fully up to date on your competitors’ business structure, strategy and prospects Obtain the most up to date company information available A quick “one-stop-shop” to understand the company. Enhance business/sales activities by understanding customers’ businesses better.

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Get detailed information and financial & strategic analysis on companies operating in your industry. Identify prospective partners and suppliers – with key data on their businesses and locations. Capitalize on competitors’ weaknesses and target the market opportunities available to them. Compare your company’s financial trends with those of your peers / competitors. Scout for potential acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.

Wipro Limited (Wipro) is a global service provider. The company provides a comprehensive-range of services such as, business process outsourcing (BPO) services, IT solutions, consulting and research and development services. The company serves in the areas of software and hardware design to its clients across the world. It is headquartered at Bangalore, India. The company operates in five reportable segments namely; global IT services and products (comprising IT Services and BPO Services segments); India and Asia Pac IT services and products; and consumer care and lighting; Healthcare and Life-Science and payers. Global Markets Direct, the leading business information provider, presents an indepth business, strategic and financial analysis of Wipro Limited. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Markets Directs views on the company.

CONCLUSION

SWOT Analysis Strengths:

Global R&D facility. Retention of the man-power is the best in the industry. Impressive list of clientele.

Relatively lower receivable compared to the industry average.

Weaknesses:

Low operating margin of the other group companies. Free floating stock is very less. Opportunities:

In the branded product category. In the consultancy area. In the emerging technology areas like Blue Tooth, WAP etc. Threats:

Increasing cost of human capital. Slowdown in the US economy. Will face fierce competition in the areas of e-business and ASP services.

PURPOSE OF DOING SWOT ANALYSIS

The purpose of SWOT analysis is to gather, analyze, and evaluate information and identify strategic options facing a community, organization, or individual at a given time. SWOT Analysis is a very effective way of identifying strengths and weaknesses, and of examining the opportunities and threats one tends to face.

Carrying out an analysis using the SWOT framework helps to focus activities into areas where one is strong and where the greatest opportunities lie. This knowledge is then used to develop a plan of action. The analysis can be performed on a product, on a service, a company or even on an individual. Done properly, SWOT will give the big picture of the most important factors that influence survival and prosperity as well as a plan to act on. Strengths and weaknesses are internal while opportunities and threats are external. Strengths and weaknesses have to be matched with the opportunities in the external environment and also to counter any threats that might pose a danger to plans. SWOT Analysis is generally considered a Marketing tool but although it has its origins in Marketing field and is predominantly used by Marketing people, and it can also be done for self. SWOT Analysis is a tool which guides one to see where one stand in terms of job prospects and career growth. You should do a personal SWOT analysis because it will tell you what are your strong points and how can you further brush them up to exploit them to get a good job. It will also show you your negative character traits that can hinder your chances of getting a good job. You can then work towards overcoming those shortcomings and minimizing their effects. Your strengths will tell you the jobs and the kind of work you are best for hence making it easier to avail the right opportunities. Threats will show you the skills, courses and training you need in order to remain competitive.

OBJECTIVES OF DOING A PROJECT REPORT

The project objective consists of the business benefits that an organization expects to achieve as a result of spending time and exerting effort to complete a project. Project objectives can be divided into three categories: 1. Main objectives (the reasons for doing the project) 2. Additional objectives (the benefits achieved almost as side-effects, not the reasons for doing the project) 3. Non-objectives (the benefits that are not to be expected as a result of the project). Care should be taken to list only such non-objectives that can be reasonably expected by project sponsors or other interested parties, but are not going to be achieved by the project. For example, a project to implement SAP R/3 is not going to reduce the cost of data entry, although this might be expected.

ACKNOWLEDGMENT

I would like to express profound gratitude to our subject teacher, Ms Nupur Maharishi, for giving us an opportunity to work on a project related to the SWOT Analysis as it enabled us to understand the working of the company (WIPRO) as well as understand the concept of SWOT Analysis through its working. I would also like to thank her for invaluable support, encouragement, supervision and useful suggestions throughout this project work. Her support and continuous guidance enabled me to complete my work successfully.

DIVYA JAIN

BIBLIOGRAPHY

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WWW.WIPRO.IN WWW.WIPROTECHNOLOGIES.COM http://www.scribd.com/doc/40247438/Wipro-Limited-Swot-Analysis http://www.scribd.com/doc/6504341/Wipro http://www.google.co.in/images? hl=en&source=imghp&biw=800&bih=503&q=wipro&gbv=2&aq=f&aqi=g10 &aql=&oq=&gs_rfai= http://www.google.co.in/ Business Today Magazine.

CONTENTS

1. Acknowledgment 2. Personal Experience 3. Objectives of doing a project report 4. Purpose of doing a SWOT Analysis 5. SWOT Analysis – Introduction 6. History of SWOT Analysis 7. Use of SWOT Analysis 8. Internal & External Factors 9. Introduction to IT industry 10.WIPRO - Pictorial Profile 11.WIPRO - Company Profile 12.WIPRO Technologies 13.Achievements of WIPRO 14.Overview 15.History 16.Business Overview 17.Executive Profile 18.WIPRO Infrastructure 19.WIPRO InfoTech – Strategic analysis review 20.SWOT ANALYSIS 21.Conclusion 22.Bibliography

PERSONAL EXPERIENCE

The project of SWOT Analysis of a company made the concept of SWOT Analysis more clear as practical performances always enhance the concept and enables us to understand it even better. As I had chosen WIPRO as the company for studying their SWOT Analysis, I got to know a lot about WIPRO, the information which I was completely unaware of. It includes WIPRO’s company profile, various technologies, product offerings, its business overview, executive profile – chairman and vice-chairman, infrastructure and it’s strategic and swot analysis. Working on this project improved on my information, my creative and overall working and researching skills.

PICTORIAL PROFILE

DIVYA JAIN ADVERTISING, PR & BUSINESS STUDIES ONE YEAR PROJECT WORK

SWOT ANALYSIS