SWOT analysis on McDonald's

McDonalds SWOT Analysis 2013

McDonalds SWOT Analysis 2013 NAME

:

MOHAMMAD WASEEM

FATHER’S NAME

:

MOHAMMAD HANIF

ROLL NO

:

1204136

CLASS

:

BS IV

DEPARTMENT

:

COMMERCE

SUBJECT

:

MARKETING

TEACHER

:

SIR FAROO KHATRI

TOPIC

:

SWOT ANAL!SIS

DATE

:

22ND OCT" 2013

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McDonalds SWOT Analysis 2013

SWOT ANALYSIS

SWOT analysis is a strategic planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or business venture.

INTRODUCTION

McDonalds is the worlds leading !ast !ood restaurant chain with more than "#,$$ "#, $$$ $ lo local cal res resta taura urant nts s se serv rvin ing g ap appro pro%i %ima mate tely ly &' mi millllio ion n pe peop ople le in ((' countries each day. More than )$* o! McDonalds restaurants worldwide are owned and operated by independent local !ranchisees. McDonalds McDonalds primarily sells hamburgers, hamburgers, cheeseburgers, cheeseburgers, chicken, +rench !ries, break!ast items, so!t drinks, milkshakes and desserts. n response to changing consumer tastes, the company has e%panded its menu to include salads, !ish, wraps, smoothies and !ruit. McDonalds is an international !ood outlet pre!erred by every age group around the world. t is a multinational !ood outlet, despite this it has to be analy-ed to evaluate its strengths, weaknesses, opportunities and the threats.

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McDonalds SWOT Analysis 2013

STRENGTHS

McDonalds is the number ( !ast !ood chain in the world McDonalds succeed to its competitors like burger king because o! its strategy just in time/. McDonalds achieved his goals both domestic and international markets.  0ccording to !ortune maga-ine 1$$2 McDonalds as best place to work !or minorities/. McDonalds o!!ers its products according to geography mean to say it o!!ers lamb burger in ndia and Middle 3ast countries provide separate entrance !or couples and single woman and o!!ers chicken and ham burgers in 3uropean countries more then )$* o! McDonalds business is operated by independent mean to say in airports along with highways parks and in big cities. McDonalds serves only !amous brand to processed items such as 4ra!t chasse, dannan yogurt, and 5ein- ketchup. They have major visible locations worldwide mean nestle chocolate, 6ewmans own salad dressings etc. McDonald is the !irst in !ast !ood chain which provide nutrition in!ormation printed on all packaging. 7argest !ast !ood market share in the world 8rand recognition valued at 9#$ billion 91 billion advertising budget 7ocally adapted !ood menus :artnerships with best brands More than )$* o! restaurants are owned by independent !ranchisees ;hildren targeting

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McDonalds SWOT Analysis 2013

WEAKNESSES

McDonalds !ailed to o!!er pi--a because it is less able to compete with pi--a !ast !ood chains. nhealthy !ood menu Mac ?ob and high employee turnover  7ow di!!erentiation

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McDonalds SWOT Analysis 2013

OPPORTUNITIES

McDonald o!!ers healthy products with nutrition in!ormation printed on all packaging are a great opportunity. McDonalds is the !irst +D0 approved @uick service restaurant A