SWOT Analysis of Ferrero Rocher

 

SWOT Analysis of Ferrero Rocher

Strengths   Strengths  

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Offers a quality and luxury product

   Awareness from the popular brand Ferrero brand   Has captured huge amount of market share in boxed chocolates

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   Available in packaging of 3 nos, 12 nos, 18nos, 24 nos.

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Considered as a ideal product for gifting

 

Ferrero Rocher gets a instant customer recognition due to its packaging

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packages both for seasonal purpose and special events    Available in variety of new packages

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Ferrero Rocher brand has launched two new brands Ferrero Ferrer o Cappuccino

 

and Ferrero Rond Noir.

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 Weakness    Weakness  

Highly priced

 

Not advertised

 

Perception of chocolates being unhealthy in majority of masses

 

Not available easily 

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Opportunities   Opportunities  

The introduction on new flavors will help in gaining more market share

 

Increasing awareness if chocolates being healthy 

 

Increase in the usage of internet [advertisements can be done on the net]

 

Increase in the demand of the three piece impulsive pack 

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Threats   Threats  

Imitation of Ferrero Rocher

 

Bad economy cycles

 

High competition from other chocolate brands

 

Increasing trends of Nutri-bars replacing chocolates

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