Swift

Swift

CONTENTS CHAPTER – 1

INTRODUCTION

CHAPTER – 2

HISTORY MARUTHI SUZUKI

CHAPTER – 3

COMPANY PROFILE

CHAPTER – 4

PRODUCT PROFILE

CHAPTER – 5

SURVEY ANALYSIS

CHAPTER – 6

SUGGESTIONS AND CONCLUSION

CHAPTER – 7

ANNEXURE

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CHAPTER - 1

INTRODUCTION Automobile India is one of the most comprehensive resources on automobiles and the automobile industry of India. Explore here, the latest car launches or the hottest bikes or the top commercial utility vehicles on road, or just find out the best automobile loans available for you. You can further explore the latest car accessories, look for various auto insurance options, compare automobile prices or just keep yourself update on the latest automobile trends in India. Browse through the various sections of this website to get complete information on the Indian automobile industry. The automobile industry in India—the tenth largest in the world with an annual production of approximately 2 million units—is expected to become one of the major global automotive industries in the coming years.[1] A number of domestic companies produce automobiles in India and the growing presence of multinational investment, too, has led to an increase in overall growth.[2] Following the economic reforms of 1991 the Indian automotive industry has demonstrated sustained growth as a result of increased competitiveness and relaxed restrictions. Auto mobile is one most indispensable invention that the man kind ever had, an automobile is a self propelled passenger vehicle design to be operated on an ordinary road.

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Swift Unlike many other major inventions. The original idea of the automobile cannot be attributed to any single. Individual and many individuals worked simultaneously on self powers road vehicle.

Motor car is a most widely used automobile for personal transportation of passengers. In this modern world it has become necessity or most of people in the world. We have a numerous car brands available throughout the world. For all segments of the market. We have many types of cars available such as sedan coupe. Sports car etc…. also petrol and diesel cars and electric cars etc… the 1970 there were 243,000,000 cars in the world. The market for cars in future looks very promising with expansion of market to many countries in many new segments.

The Indian automotive industry has flourished like never before in the recent years. Thi8s extra ordinary growth that the Indian automotive industry has witnessed is a results of a two major factors namely. The improvement in the living standards of the muddle class. And an increase in their disposable incomes.

Moreover the liberalization steps such as relaxation of the foreign exchange and equity regulations reduction of tariffs on imports, and refining the banking policies. Initiated by the government of India have played an equally important role in bringing the Indian automotive industry to great heights. It is estimated that the sale of passenger cars have tripled compared to their sale in the last five years. Thus the sale of 3

Swift cars has reached a figure of I million users and is expected to increase further it’s also to be noted that the demand for luxurious models SUVs. And mini cars for family owners have shot up largely due to increase in the consumer’s buying capacity.

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SCOPE OF THE STUDY We have chosen the chikmagalur city , as an area for our survey , Chikmagalur is a place where we can find people of all walks of life. The scope of the study is restricted to the study of “ Consumer’s attitude towards MARUTHI SUZUKI SWIFT”

in the Chikmagalur city

only. Study covers survey of consumer in different areas of the city only.

Objectives of he study : 1. To study the influence of the customer behavior towards Maruthi Suzuki Swift. 2. To know the users attitude towards Maruthi Suzuki Swift. 3. To study the standard of services given by Maruthi Suzuki Swift. 4. To know how much the Maruthi Suzuki Swift customers are satisfied from its service. 5. To study the services offered by the Maruthi Suzuki Swift.

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METHODOLOGY Methodology refers to the systematic procedure carried out in any work or research study. It shows the suitable classification and sequence of the different stages of the study.

The Methodology resorted for data collection is both primary data and secondary data.

The Primary data The Primary data has been collected by contacting the dealers of Maruthi Suzuki Swift and the data is collecting by administering the structured questionnaire on responding customers selected on random basis.

The Secondary data

Was obtained from Internet old records of the company, Newspaper, magazines, text books.

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LIMITATION OF THE STUDY

1. Since the study is an academic effort, it has its own limitations of cost time & geographic area.

2. The sample size is limited to 50 users, hence, the result of the study cannot be taken as universal.

3. Since the respondents had to fill the questionnaire while busy their hectic schedule, many people were reluctant to answer.

4. The study was conducted only in Chikmagalur city & therefore, several other potential samples outside the city were neglected.

5. The sample size is only about 50 customers who are considered for this study.

6. Some were reluctant to answer some questions like details since they were busy.

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CHAPTER – 2

HISTORY MARUTHI SUZUKI Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system.

Suzuki Motor Company was chosen from seven prospective partners worldwide. This was due not only to their undisputed leadership in small cars but also to their commitment to actively bring to MUL contemporary technology and Japanese management practices (which had catapulted Japan over USA to the status of the top auto manufacturing country in the world).

A licence and a Joint Venture agreement was signed between Govt of India and Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in Oct 1982.

Maruti Udyog Maruti Udyog Limited is a publicly listed company in India. It is a leading four-wheeler automobile manufacturer in South Asia. Suzuki Motor Corporation of Japan has the controlling stake in the company. It was the first company in India to mass-produce and sell more than a 8

Swift million cars in India. It is largely credited for having brought in an automobile revolution to India. To this day it is the market leader in India in its segment.

History

Maruti's assembly line is situated on old Gurgaon - Delhi Road, at distance of about 7 km from Gurgaon Bus Stand Around 1970, Sanjay Gandhi, political advisor and younger son to the then Prime Minister of India, Indira Gandhi, envisioned the manufacture of an indigenous, cost-effective, low maintenance compact car for the Indian middle-class. Indira Gandhi's cabinet passed a unanimous resolution for the development and production of a "People's Car". Sanjay Gandhi's company was christened Maruti Limited.

[3]

The

name of the car was chosen as "Maruti", after a Hindu deity named Maruti. At that time Hindustan Motors' Ambassador was the chief car, and the company had come out with a new entrant, the Premier Padmini which was slowly gaining a part of the market share dominated by the

9

Swift Ambassador. For the next ten years, the Indian car market had stagnated at a volume of 30,000 to 40,000 cars for the decade ending 1983. Sanjay Gandhi was awarded the exclusive contract and licence to design, develop and manufacture the "People's Car". This exclusive rights of production generated some criticism in certain quarters, which was directly targeted at Indira Gandhi. Over the next few years, the company was sidelined due to the Bangladesh Liberation War and emergency. In the early days under the powerful patronage of Sanjay Gandhi, the company was provided with free land, tax breaks and funds. Till the end of 1970s, the company had not started the production and a prototype test model was met with criticism and skepticism. The company went into liquidation in 1977. The media perceived it to be another area of growing corruption.

[4]

Unfortunately, Maruti started to fly

only after the death of Sanjay Gandhi, when Suzuki Motors joined the Government of India as a joint venture partner with 50% share.[5] After his death, Indira Gandhi decided that the project should not be allowed to die. Maruti entered into this collaboration with Suzuki Motors, The collaboration heralded a revolution in the Indian car industry by producing the Maruti 800. The car went on sale on December 14, 1983. It created a record by taking 13 months time to go from design to rolling out cars from a production line. By the year 1993 the company had sold up to 1,96,820 cars, mostly by selling its chief product the Maruti 800s. By March 1994, it produced one million vehicles, becoming the first Indian company to cross this milestone. It

10

Swift reached the two million mark in October, 1997 and rolled out its 4 millionth vehicle, an Alto-LX, on April 19, 2003.

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The old logo of Maruti Udyog Limited later the logo of Suzuki Motor Corp. was also added to it Maruti Udyog Ltd is one of India's leading automobile manufacturers and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned. 18.28% of the company is owned by the government, and 54.2% by Suzuki of Japan. The Indian government held an Initial Public Offering of 25% of the company in June of 2003. Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983. Through 2004, Maruti has produced over 5 Million vehicles. Marutis are sold in India and various several other countries, depending upon export orders. Cars similar to Marutis (but not manufactured by Maruti Udyog) are sold by Suzuki in Pakistan and other South Asian countries. The company annually exports more than 30,000 cars and has an extremely large domestic market in India selling over five hundred thousand cars annually. Maruti 800, till 2004, was the India's largest selling compact car ever since it was launched in 1983. More than a million units of this car have been sold worldwide so far. Currently, Maruti Alto tops the sales charts.

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Swift Due to the large number of Maruti 800s sold in the Indian market, the term "Maruti" is commonly used to refer to this compact car model. Till recently the term "Maruti", in popular Indian culture, was associated to the Maruti 800 model.

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Impact of Maruti Udyog The introduction of the Maruti 800 in 1983, marked the beginning of a revolution in the Indian automobile industry. Maruti Udyog brought in the latest technology then available, more fuel-efficient cars, and brought down the prices of cars in India. This led to the creation of a huge market for all car segments as the Indian middle class grew in size. This in-turn brought in more players to this segment. A number of auxiliary car parts making units were setup as most car manufacturers realised it was more cost effective to make their car parts in India rather than import them. Maruti's most major influence was in helping the component industry in the country because of its emphasis on localization and indigenisation. As in the beginning that sector hadn't grown much, Maruti had to start a dozen joint ventures with Indian entrepreneurs. It got them foreign collaborations, that led to collaborations for other manufacturers so that over a period of time the whole component industry was able to upgrade itself and improve its quality. Leading to a major existing export potential in vehicle components. It also brought in better methods of financing that allowed more people, who given their income levels could not afford to buy a car on their own. [6] It still remains the leader not only in terms of market share but also in customer satisfaction surveys - it has consistently topped J. D. Power quality surveys, including 2005.

[7]

Partner for the Joint Venture Pressure started mounting on Indira and Sanjay Gandhi to share the details of the progress on the Maruti Project. Since country's resources 14

Swift were made available by mother to her son's pet project. A delegation of Indian technocrats was assigned to hunt a collaborator for the project. Initial rounds of discussion were held with the giants of the automobile industry in Japan including Toyota, Nissan and Honda. Suzuki Motor Corporation was at that time a small player in the four wheeler automobile sector and had major share in the two wheeler segment. Suzuki's bid was considered negligible. In the initial rounds of discussion the giants had their bosses present and in the later rounds related to the technical discussions executives of these automobile giants were present. Osamu Suzuki, Chairman and CEO of the company ensured that he was present in all the rounds of discussion. Osamu in an article writes that it subtly massaged their (Indian delegation) egos and also convinced them about the sincerity of Suzuki's bid. In the initial days Suzuki took all steps to ensure the government about its sincerity on the project. Suzuki in return received a lot of help from the government in such matters as import clearances for manufacturing equipment (against the wishes of the Indian machine tool industry then and its own socialistic ideology), land purchase at government prices for setting up the factory Gurgaon and reduced or removal of excise tariffs. This helped Suzuki conscientiously nurse Maruti through its infancy to become one of its flagship ventures.[8] Joint venture related issues Relationship between the Government of India, under the United Front (India) coalition and Suzuki Motor Corporation over the joint venture was a point of heated debate in the Indian media till Suzuki Motor 15

Swift Corporation gained the controlling stake. This highly profitable joint venture that had a near monopolistic trade in the Indian automobile market and the nature of the partnership built up till then was the underlying reason for most issues. The success of the joint venture led Suzuki to increase its equity from 26% to 40% in 1987, and further to 50% in 1992. In 1982 both the venture partners had entered into an agreement to nominate their candidate for the post of Managing Director and every Managing Director will have a tenure of five years

[9]

Initially R.C.Bhargava, was the managing director of the company since the inception of the joint venture. Till today he is regarded as instrumental for the success of Maruti Udoyog. Joining in 1982 he held several key positions in the company before heading the company as Managing Director. Currently he is on the Board of Directors.

[10]

After

completing his five year tenure, Mr. Bhargava later assumed the office of Part-Time

Chairman.

The

Government

nominated

Mr.

S.S.L.N.

Bhaskarudu as the Manging Director on August 27, 1997. Mr. Bhaskarudu had joined Maruti in 1983 after spending 21 years in the Public sector undertaking Bharat Heavy Electricals Limited as General Manager. Later in 1987 he was promoted as Chief General Manager, 1998 as Director, Productions and Projects, 1989 Director, Materials and in 1993 as Joint Managing Director. The Suzuki Motor corporation didn't attend the Annual General Meeting of the Board with the reason of it being called on a short notice. Later Suzuki Motor Corporation went on record to state that Mr. Bhaskarudu was "incompetent" and wanted some one else. However the 16

Swift Minsitry of Industries, Government of India refuted the charges. Media stated from the Maruti sources that Bhaskarudu was interested to indigenise most of components for the models including gear boxes especially for Maruti 800. Suzuki also felt that Bhaskarudu was a proxy for the Government and would not let it increase its stake in the venture. [12]

If Maruti would have been able to indigenise gear boxes then Maruti

would have been able to manufacture all the models without the technical assistance from Suzuki. Till today the issue of localization of gear boxes is highlighted in the press .

[13]

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SUZUKI HISTORY With a corporate history spanning over 75 years Suzuki Motor Corporation has achieved international success by maintaining a continuous policy of designing and producing value-packed, quality products to innovatively meet everyday customer needs. During the last 30 years, design and technological expertise has produced a range of unique and ground breaking 4x4 vehicles that emphasises this spirit and achieved an enviable reputation and respect throughout the world. The first Suzuki 4x4 was also the first mass-production 4x4 in Japan's domestic mini-car category. With development starting in 1968, the first Suzuki 4x4 lightweight vehicle became available in 1970 and was marketed with only three seats. In order to comply with limitations on the class's external dimensions the spare tyre had to be fitted behind the front passenger's seat. It was a simple vehicle with zipped canvas doors and leaf springs to cope with big loads for the light and tiny 4x4 (it weighed just 600kg and had a wheelbase of 1930mm). A separate chassis allowed the use of lightweight body panels. The first LJ was powered by a new but equally small twin cylinder air-cooled two-stroke turning out 25bhp from its 360cc. Suzuki Motor Corporation is a Japanese multinational corporation company producing a range of automobiles (especially Keicars), a full range of motorcycles, outboard motors, and a variety of other small combustion-powered

engine

products.

Suzuki

has

15

automotive

manufacturing plants in 14 countries and 133 distributors in 119 countries. 18

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History In 1909, Michio Suzuki founded the Suzuki Loom Company in the small seacoast village of Hamamatsu, Japan. Business boomed as Suzuki built weaving looms for Japan's giant silk industry. Suzuki's only desire was to build better, more user-friendly looms. For the first 30 years of the company's existence, its focus was on the development and production of these exceptionally complex machines. Despite the success of his looms, Suzuki realized his company had to diversify and he began to look at other products. Based on consumer demand, he decided that building a small car would be the most practical new venture. The project began in 1937, and within two years Suzuki had completed several compact prototype cars. These first Suzuki motor vehicles were powered by a then-innovative, liquid-cooled, fourstroke, four-cylinder engine. It featured a cast aluminum crankcase and gearbox and generated 13 horsepower from a displacement of less than 800cc. With the onset of World War II, production plans for Suzuki's new vehicles were halted when the government declared civilian passenger cars a "non-essential commodity." At the conclusion of the war, Suzuki went back to producing looms. Loom production was given a boost when the U.S. government approved the shipping of cotton to Japan. Suzuki's fortunes brightened as orders began to increase from domestic textile manufacturers. But the joy was short-lived as the cotton market collapsed in 1951. 19

Swift Faced with this colossal challenge, Suzuki's thoughts went back to motor vehicles. After the war, the Japanese had a great need for affordable, reliable personal transportation. A number of firms began offering "clip-on" gas-powered engines that could be attached to the typical bicycle. Suzuki's first two-wheel effort came in the form of a motorized bicycle called, the "Power Free." Designed to be inexpensive and simple to build and maintain, the 1952 Power Free featured a 36cc two-stroke engine. An unprecedented feature was the double-sprocket gear system, enabling the rider to either pedal with the engine assisting, pedal without engine assist, or simply disconnect the pedals and run on engine power alone. The system was so ingenious that the patent office of the new democratic government granted Suzuki a financial subsidy to continue research in motorcycle engineering. And so was born Suzuki Motor Corporation. In 1953, Suzuki scored the first of countless racing victories when the tiny 60cc "Diamond Free" won its class in the Mount Fuji Hill Climb. By 1954, Suzuki was producing 6,000 motorcycles per month and had officially changed its name to Suzuki Motor Co., Ltd. Following the success of its first motorcycles, Suzuki created an even more successful automobile: the 1955 "Suzulight." Suzuki showcased its penchant for innovation from the beginning. The Suzulight included front-wheel drive, four-wheel independent suspension and rack-and-pinion steering -features common on cars half a century later. Historical Timeline

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Swift 1909

-

Suzuki

Loom

Works

founded

in

Hamamatsu,

Shizuoka

Prefecture, by Michio Suzuki. 1920 - Reorganized, incorporated, and capitalized at 500,000 yen as Suzuki Loom Manufacturing Co. with Michio Suzuki as president. 1952 - 'Power Free' motorized bicycle marketed. 1954 - Company name changed to Suzuki Motor Co.,Ltd. 1955 - Lightweight car 'Suzulight' (360cc, 2-stroke) marketed helping to usher in Japan's light-weight car age. 1961 - Suzuki Loom Manufacturing Co. established by separating the loom machine division from the motor works and lightweight truck 'Suzulight Carry' marketed. 1962 - Suzuki won the 50cc class championship at the Isle of Man (U.K.) 1963 - U.S. Suzuki Motor Corp., a direct sales subsidiary, opened in Los Angeles. 1965 - 'D55' (5.5hp, 2-stroke) outboard motor marketed and makes early inroads and Fronte 800 marketed. 1967 - Thai Suzuki Motor Co., Ltd. established as a local assembly plant. 1968 - Carry full-cab van marketed. 1970 - LJ-Series 4X4 marketed. 1971 - GT750 motorcycle marketed. 1973 - Suzuki Canada Ltd., opened in Ontario, Canada. 1974 - P.T. Suzuki Indonesia Manufacturing established in Jakarta, Indonesia, entry into medical equipment field by marketing the Suzuki Motor Chair Z600 motorized wheelchair, expansion into the housing field

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Swift initiated with Suzuki Home marketing two models of prefab 'Mini-House' and three types of storage sheds. 1975 - Antonio Suzuki Corp., a joint venture for knockdown production and sales, established in Manila, the Philippines. 1976 - GS-Series motorcycles marketed. 1977 - LJ80 4x4 vehicle marketed and exports of GS1000H motorcycle began. 1979 - Alto marketed. 1980 - Suzuki Australia Pty. Ltd. established in Sydney, Australia and entry into general purpose engine field by marketing three electric power generator models. 1981 - Business ties with General Motors (U.S.) and Isuzu Motors, Ltd. (Japan) signed. 1982 - 4X4 production began at PAK Suzuki Motor Co., Ltd. in Karachi, Pakistan and won maker championship for 7th consecutive year at the World Road Race Grand Prix 500. 1983 - Cultus/Swift 1.0-liter passenger car marketed and

4X4

production started at Maruti Udyog Ltd. in New Delhi, India. 1984 - Suzuki New Zealand Ltd. established in Wanganui, New Zealand and began export of Chevrolet Sprint to the United States. Car production technical assistance contract signed with China National Aerotechnology Import & Export Beijing Corporation. Operation of Suzuki Motor GmbH Deutschland began in Heppenheim,Germany. 1985 - SUZUKI of AMERICA AUTOMOTIVE CORP. established with the introduction of the Samurai, GSX-R750 motorcycle with an oil-cooled engine marketed and scooter production started at Avello S.A. of Spain. 22

Swift 1986 - American Suzuki Motor Corp. is formed merging U.S. Suzuki Motor Corp and Suzuki of America Automotive Corp. 1987 - Cultus/Swift production began in Colombia and total aggregate car exports reached 2 million units. 1988 - Escudo/Vitara 4x4 marketed and total aggregate car production reached 10 million units.. 1989 - CAMI Automotive Inc. established and began operation in Ontario, Canada. Swift GT and Sidekick sales begin in the United States. 1990 - Corporate name changed to Suzuki Motor Corporation. 1991 - Car production started in Korea through technical ties with Daewoo Shipbuilding & Heavy Machinery Ltd and Cappuccino 2-seater marketed. 1993 - Passenger car production/sales began at Suzuki Egypt S.A.E., opening ceremony for new car production plant held at Magyar Suzuki Corp. in Esztergom, Hungary and Wagon R passenger car marketed. 1994 - Maruti Udyog Ltd. of India total aggregate car production reached 1 million units. 1995 - Total aggregate motorcycle export reached 20 million units 1996 - Start of production in Vietnam (Motorcycles and automobiles) 1997 - Achieved 10 million cumulative automobile sales for overseas market and 4-stroke outboard motors win the Innovation Award at The International Marine Trade Exhibit and Conference (IMTEC) in Chicago. 1998 - Suzuki and General Motors form strategic alliance and Chongqing Changan Suzuki Automobile Co., Ltd. received official approval from the Chinese government for production of passenger cars.

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Swift 1999 - Aggregate motorcycle production reaches 40 million units and Jiangxi Changhe Suzuki Automobile Co., Ltd. receives official approval from the Chinese government for production of commercial vehicles. 2000 - The company commemorates the 80th anniversary, aggregate car production at Kosai Plant reaches 10 million units and Suzuki production starts at General Motors de Argentina S.A. 2001 - Aggregate worldwide sales of SJ-Series reaches 2 million units, production of Alto reaches 4 million units and Suzuki achieves "ZeroLevel" target of landfill waste 2002 - Achieved 30 million cumulative automobile sales for worldwide market and America's #1 warranty: 100,000/7-year powertrain limited warranty. 2003 - Suzuki is #1 in Keicar sales for the 30th consecutive year and Twin, the first hybrid Keicar in Japan, marketed. 2004 - Aggregate domestic automobile sales reach 15 million units 2005 - Swift was awarded the 2006 RJC Car of the Year. 2006 - New XL7 is marketed particularly to the North American market and GM divested, selling 92.36 million shares and reducing their stake to 3%. They also put the first hover car on the market. However it is not expected for them to be avalible anywhere other then Kenya, Africa. American Suzuki Co. History In 1985, Suzuki made an agreement with General Motors to meet the increasing demand for small cars and the Chevrolet Sprint (Suzuki Cultus in Japan) was introduced in the United States.

24

Swift Also in 1985 (for the 1986 model year), the Samurai (a small offroader; also known variously as the Jimny, Sierra and SJ410/SJ413 outside the US) was the first car introduced to the United States by the newly created American Suzuki Corp. No other Japanese company sold more cars in the United States in its first year than Suzuki. It was successful until Consumer Reports reportedly forced the Samurai to roll over in a 1988 test. Both companies spent over a decade in court debating this issue with no winner until 2003 when a judge sided with American Suzuki. As a result in Consumer Reports next issue they printed a correction to the 1988 test. In 1989, American Suzuki introduced the Swift and a new small SUV called the Sidekick. The Swift and Sidekick were cousins to GM's Geo Metro and Geo Tracker and were mostly produced in Ingersoll, Canada by Suzuki and GM's joint venture, CAMI. In 1995 American Suzuki introduced the Esteem and redesigned the Swift. Worldwide Suzuki production reached more than 975,000 cars this year. In 1996, American Suzuki released the X-90 to replace the Samurai. The Sidekick was replaced by the Vitara and the Grand Vitara for 1999. After 2001, the Swift (by then the most inexpensive car in America) had left the Suzuki lineup. The Esteem also left, to be replaced with the Aerio for 2002. Suzuki was now down from two SUVs to one, and two cars to one.

25

Swift In 2004, General Motors and Suzuki Motor Corp in Japan purchased the Bankrupt Daewoo renaming the venture GMDAT. Suzuki then rebadged two of the Daewoo cars with the Suzuki name: the compact Forenza (Daewoo Nubira/Daewoo Lacetti) and the mid-size Verona (Daewoo Magnus, formerly the Daewoo Leganza). The Forenza gained wagon and hatchback body styles for 2005, with the hatchback sold under the Reno name. Suzuki also introduced a redesigned Grand Vitara as a 2006 model. Introduced the all-new SX4 and a redesigned XL7 in 2007. OEM deals Beginning with the Chevrolet Sprint, Suzuki has built cars for other manufacturers. In Europe, the main rebadged Suzuki is the Subaru Justy and G3X Justy, which has been a version of its Swift and, more recently, its Ignis. Most of Mazda's (and Autozam's) smallest vehicles are made by Suzuki, as is the Nissan Moco. Suzuki's Samurai/Sierra was also known as the Holden Drover between 1985 and 1987. The Chevrolet Cruze and Holden Cruze are also on Suzuki platforms—again the Ignis's but with a Holden-designed body. The Geo and Chevrolet Tracker were Suzuki Vitaras by another name. Suzuki has recently collaborated with Nissan, they will supply Suzuki with a midsized/pick up vehicle, whereas Suzuki will provide Nissan with more minicars for the Japanese home market. In addition the two companies will start manufacturing cars in India, which is an emerging market, Suzuki already owns just over 50% of Maruti Udyog Limited which sell most cars in the Indian market.

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Motorcycles

2002 Suzuki FXR150 Suzuki started manufacturing motorcycles in 1952, the first models being motorized bicycles. During the 1950's, 1960's and the better part of 1970's, the company manufactured motorcycles with twostroke engines only, the biggest two-stroke model being the water-cooled triple-cylinder GT750. However, it wasn't until 1976 when Suzuki introduced its first motorcycle with a four-stroke engine, the GS400 and GS750.

Since

then,

Suzuki has

established

a

reputation as

a

manufacturer of well-engineered sport motorcycles. In the 1970s, Suzuki also established itself in the racing world, winning several World Championships in Grand Prix motorcycle racing with Barry Sheene winning the 500cc Roadracing crown twice and Roger DeCoster winning the 500cc Motocross Grand Prix title five times.

27

Swift CHAPTER - 3

COMPANY PROFILE Maruti Suzuki India Limited is a publicly listed automaker in India. It is a leading four-wheeler automobile manufacturer in South Asia. Suzuki Motor Corporation of Japan holds a majority stake in the company. It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India. On 17 September 2007, Maruti Udyog was renamed to Maruti Suzuki India Limited. The company's headquarters remain in Gurgaon, near Delhi. Maruti Suzuki is one of India's leading automobile manufacturers and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned. Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan. The Indian government held an initial public offering of 25% of the company in June 2003. As of May 10, 2007, Govt. of India sold its complete share to Indian financial institutions. With this, Govt. of India no longer has stake in Maruti Udyog. Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800, based on the Suzuki Alto kei car which at the time was the only modern car available in India, its' only competitors- the Hindustan Ambassador and Premier Padmini were both around 25 years out of date at that point. Through 2004, Maruti has produced over 5 Million vehicles. Marutis are 28

Swift sold in India and various several other countries, depending upon export orders. Cars similar to Marutis (but not manufactured by Maruti Udyog) are sold by Suzuki in Pakistan and other South Asian countries. The company annually exports more than 50,000 cars and has an extremely large domestic market in India selling over 730,000 cars annually. Maruti 800, till 2004, was the India's largest selling compact car ever since it was launched in 1983. More than a million units of this car have been sold worldwide so far. Currently, Maruti Alto tops the sales charts. Due to the large number of Maruti 800s sold in the Indian market, the term "Maruti" is commonly used to refer to this compact car model. Till recently the term "Maruti", in popular Indian culture, was associated to the Maruti 800 model. Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of Japan, has been the leader of the Indian car market for over two decades. It’s manufacturing facilities are located at two facilities Gurgaon and Manesar south of New Delhi. Maruti’s Gurgaon facility has an installed capacity of 350,000 units per annum. The Manesar facilities, launched in February 2007 comprise a vehicle assembly plant with a capacity of 100,000 units per year and a Diesel Engine plant with an annual capacity of 100,000 engines and transmissions. Manesar and Gurgaon facilities have a combined capability to produce over 700,000 units annually.

29

Swift More than half the cars sold in India are Maruti cars. The company is a subsidiary of Suzuki Motor Corporation, Japan, which owns 54.2 per cent of Maruti. The rest is owned by the public and financial institutions. It is listed on the Bombay Stock Exchange and National Stock Exchange in India. During 2007-08, Maruti Suzuki sold 764,842 cars, of which 53,024 were exported. In all, over six million Maruti cars are on Indian roads since the first car was rolled out on December 14, 1983. Maruti Suzuki offers 12 models, Maruti 800, Omni, Alto, Versa, Gypsy, A Star, Wagon R, Zen Estilo, Swift, Swift Dzire, SX4, Grand Vitara. Swift, Swift dzire, A star and SX4 are maufactured in Manesar, Grand Vitara is imported from Japan as a completely built unit (CBU), remaining all models are manufactured in Maruti Suzuki's Gurgaon Plant. Suzuki Motor Corporation, the parent company, is a global leader in mini and compact cars for three decades. Suzuki’s technical superiority lies in its ability to pack power and performance into a compact, lightweight engine that is clean and fuel efficient. Maruti is clearly an “employer of choice” for automotive engineers and young managers from across the country. Nearly 75,000 people are employed directly by Maruti and its partners. The company vouches for customer satisfaction. For its sincere efforts it has been rated (by customers)first in customer satisfaction among all car makers in India for nine years in a row in annual survey by J D Power Asia Pacific. 30

Swift Maruti Suzuki was born as a government company, with Suzuki as a minor partner to make a people's car for middle class India. Over the years, the product range has widened, ownership has changed hands and the customer has evolved. What remains unchanged, then and now, is Maruti’s mission to motorise India.

31

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Partner for the joint venture Pressure started mounting on Indira and Sanjay Gandhi to share the details of the progress on the Maruti Project. Since country's resources were made available by mother to her son's pet project. A delegation of Indian technocrats was assigned to hunt a collaborator for the project. Initial rounds of discussion were held with the giants of the automobile industry in Japan including Toyota, Nissan and Honda. Suzuki Motor Corporation was at that time a small player in the four wheeler automobile sector and had major share in the two wheeler segment. Suzuki's bid was considered negligible. In the initial rounds of discussion the giants had their bosses present and in the later rounds related to the technical discussions executives of these automobile giants were present. Osamu Suzuki, Chairman and CEO of the company ensured that he was present in all the rounds of discussion. Osamu in an article writes that it subtly massaged their (Indian delegation) egos and also convinced them about the sincerity of Suzuki's bid. In the initial days Suzuki took all steps to ensure the government about its sincerity on the project. Suzuki in return received a lot of help from the government in such matters as import clearances for manufacturing equipment (against the wishes of the Indian machine tool industry then and its own socialistic ideology), land purchase at government prices for setting up the factory Gurgaon and reduced or removal of excise tariffs. This helped Suzuki conscientiously nurse Maruti through its infancy to become one of its flagship ventures.

32

Swift

Relationship between the Government of India, under the United Front (India) coalition and Suzuki Motor Corporation over the joint venture was a point of heated debate in the Indian media till Suzuki Motor Corporation gained the controlling stake. This highly profitable joint venture that had a near monopolistic trade in the Indian automobile market and the nature of the partnership built up till then was the underlying reason for most issues. The success of the joint venture led Suzuki to increase its equity from 26% to 40% in 1987, and further to 50% in 1992. In 1982 both the venture partners had entered into an agreement to nominate their candidate for the post of Managing Director and every Managing Director will have a tenure of five years Initially R.C.Bhargava, was the managing director of the company since the inception of the joint venture. Till today he is regarded as instrumental for the success of Maruti Udyog. Joining in 1982 he held several key positions in the company before heading the company as Managing Director. Currently he is on the Board of Directors. [5] After completing his five year tenure, Mr. Bhargava later assumed the office of Part-Time

Chairman.

The

Government

nominated

Mr.

S.S.L.N. 33

Swift Bhaskarudu as the Manging Director on August 27, 1997. Mr. Bhaskarudu had joined Maruti in 1983 after spending 21 years in the Public sector undertaking Bharat Heavy Electricals Limited as General Manager. Later in 1987 he was promoted as Chief General Manager, 1998 as Director, Productions and Projects, 1989 Director, Materials and in 1993 as Joint Managing Director. The Suzuki Motor corporation didn't attend the Annual General Meeting of the Board with the reason of it being called on a short notice. [6] Later Suzuki Motor Corporation went on record to state that Mr. Bhaskarudu was "incompetent" and wanted some one else. However, the Ministry of Industries, Government of India refuted the charges. Media stated from the Maruti sources that Bhaskarudu was interested to indigenise most of components for the models including gear boxes especially for Maruti 800. Suzuki also felt that Bhaskarudu was a proxy for the Government and would not let it increase its stake in the venture. [7] If Maruti would have been able to indigenise gear boxes then Maruti would have been able to manufacture all the models without the technical assistance from Suzuki. Till today the issue of localization of gear boxes is highlighted in the press.[8] The relation strained when Suzuki Motor Corporation moved to Delhi High Court to bring a stay order against the appointment of Mr. Bhaskarudu. The issue was resolved in an out-of-court settlement and both the parties agreed that R S S L N Bhaskarudu would serve up to December 31, 1999, and from January 1, 2000, Jagdish Khattar, Executive Director of Maruti Udyog Limited would assume charges as the Managing Director.[9] Many politicians believed, and had stated in 34

Swift parliament that the Suzuki Motor Corporation is unwilling to localize manufacturing and reduce imports. This remains true, even today the gear boxes are still imported from Japan and are assembled at the Gurgaon facility.

2005 

The fiftieth lakh car rolls out in April, 2005



Growth in overall sales by 15.8%

2004 35

Swift



New (non A/C) variant of Alto



Alto becomes India's new best selling car



LPG variant of 'Omni Cargo'



Versa 5-seater, a new variant



Baleno LXi, a new variant



Maruti closed the financial year 2003-04 with an annual sale of 472122 units, the highest ever since the company began operations 20 years ago

2003 

New Suzuki Grand Vitara XL-7



Redesigned and all-new Zen



New upgraded WagonR



Enters into partnership with State Bank of India



Production of 4 millionth vehicle. Listed on BSE and NSE after a public issue oversubscribed 10 times

2002



WagonR Pride



Esteem Diesel. All other variants upgraded



Maruti Insurance. Two new subsidiaries started: Maruti Insurance Distributor Services and Maruti Insurance Brokers Limited



Alto Spin LXi, with electronic power steering



Special edition of Maruti 800, India’s first colour-coordinated car



Maruti True value in Mumbai



Maruti Finance in Mumbai with 10 finance companies 36

Swift 

Suzuki Motor Corporation (SMC) increases its stake in Maruti to 54.2 percent

2001 

Zen LXi



Maruti True Value launched in Bangalore and Delhi



Maruti Versa, India’s first luxury MPV



Alto Spin LXi, with electronic power steering



Alto Vxi



Customer information centers launched in Hyderabad, Bangalore and Chennai



Launch of versa

2000 

First car company in India to launch a Call Center



New Alto



Altura, a luxury estate car



IDTR (Institute of Driving Training and Research) launched jointly with the Delhi government to promote safe driving habits

1999



Maruti 800 EX ( 796cc, hatchback car)



Zen LX (993cc, hatchback car)



Zen VXi (993cc, hatchback car with power steering) 37

Swift 

Omni XL ( 796cc, MUV, high roof)



Baleno (1600cc, 3 Box Car)



Wagon R



Launch of Maruti - Suzuki innovative traffic beat in Delhi and Chennai as social initiatives

1998 

Maruti launches website as part of CRM initiatives



Zen D (1527 cc diesel, hatchback car)



Zen VX & Zen VX Automatic



New (Omni & Omni E) (796cc, MUV)



Launch of website as part of CRM initiatives

1997



1998 Esteem (1299cc, 3 box car) LX, VX and AX New Maruti 800 (796cc,hatchback Car) Standard and Deluxe

 

Produced the 2 millionth vehicle since the commencement of production

1996 

Gypsy (E) (970cc, 4WD 8 seater)



Omni (E) (796cc, MUV, 8 seater)



Gypsy King (1298cc, 4WD, off road vehicle)



Zen Automatic (993cc, hatchback car) 38

Swift 

Esteem 1.3L (1298 cc, 3 box Car)AX



Launch of 24-hour emergency on-road vehicle service

1995 

Esteem 1.3L (1298 cc, 3 box car)VX



With the launch of second plant, installed capacity reached 200,000 units

1994 

Esteem1.3L (1298cc, 3 box car)LX



Produced the 1 millionth vehicle since the commencement of production

1993 

Zen(993cc, hatchback Car), which was later exported in Europe and elsewhere as the Alto

1992 

SMC increases its stake in Maruti to 50 percent

1991 

Reaches cumulative indigenisation of 65 percent for all vehicles produced

1990

39

Swift 

Maruti 1000(970cc, 3 box), India’s first contemporary sedan

1988 

Installed capacity increased to 100,000 units

1987 

Exported first lot of 500 cars to Hungary

1986 

Maruti 800 ( New Model-796cc, hatchback Car)



Produced 100,000 vehicles (cumulative production)

1985 

Launch of Maruti Gypsy (970cc, 4WD off-road vehicle)

1984 

Omni, a 796cc MUV



Installed capacity reached 40,000 units

1983 

Maruti 800, a 796 cc hatchback, India’s first affordable car.



Production was started under JVA

1982 

License and JV agreement signed between Maruti Suzuki India Ltd. and SMC of Japan 40

Swift 1981 

Maruti Suzuki India Ltd was incorporated under the provisions of the Indian Companies Act, 1956

2006



JD Power CSI: 1st Rank, 7 years in a row 2000 – 2006



JD Power SSI: 1st Rank, 3 years in a row 2004 - 2006



Tops TNS TCS Survey in key segments, 5 years in a row 2002 2006



Among Top 5 car companies in the Forbes list of the Worlds Most Reputed Companies – Nov 06



Features in Business Today’s annual list of “20 companies to look for in 2007” – Nov 06



The only automobile manufacturer to feature in Business Today’s list of “India’s Best 10 Marketers – Nov 06



Ranks 1st for Corporate Social Responsibility by TNS Automotive

2005 

Ranks 1st among Automobile companies in the Corporate Image Monitor (CIM) Study 2005 conducted by AC Nielsen ORG-MARG



Receives a commendation from Ministry of Economy, Trade and Industry (MITI) of Japan – Sept 05



Number one in JD Power SSI for the second consecutive year

41

Swift 

Number one in JD Power CSI for the sixth time in a row - the only car to win it so many times



M800, WagonR and Swift topped their segments in the TNS Total



Customer Satisfaction Study



Leadership in the JD Power Initial Quality Study - Alto number one in its segment for the 2nd time in a row, Esteem number one in its segment for

the 3rd year in a row, Swift number one in the

premium compact segment 

WagonR and Esteem top their segments in the JD Power APEAL study



Ranks 1st in Auto sector for Corporate Reputation Strength (CSR) study – Feb 05



TNS ranks Maruti 4th in the Corporate Reputation Strength (CSR) study (#1 in Auto sector)-Feb 05



Maruti bagged the "Manufacturer of the year" award from AutocarCNBC ( 2nd time in a row)-Feb 05



First Indian car manufacturer to reach 5 million vehicles sales



Business World ranks Maruti among top five most respected companies in India-Oct 04



Maruti ranked among top ten (Rank7) greenest companies in India by Business Today - Sep '04

2004



Maruti Suzuki was No. 1 in Customer Satisfaction, No. 1 in Sales Satisfaction No.1 in Product Quality (Esteem and Alto) and No. 1 in Product Appeal (Esteem and Wagon R) 42

Swift 

No. 1 in Total Customer Satisfaction (Maruti 800, Zen and Alto)



Business World ranked us among the country's five most respected companies



Business

World

ranked

us

the

country's

most

respected

automobile company 

Voted Manufacturer of the year by CNBC



Voted one of India's Greenest Companies by Business Today-AC Nielson ORG-MARG

2003 

Maruti 800, Maruti Zen and Maruti Esteem make it to the top 10 automotive brands in "Most Trusted Brand survey 2003"



J D Power ranked 3 models of Maruti on top: Wagonr, Zen and Esteem



Maruti 800 and Wagonr top in NFO Total Customer Satisfaction Study 2003.



MUL tops in J D Power CSI (2001) for 4th time in a row

2001



MUL tops in J D Power CSI (2001) for 2nd time in a row: another international first

2000

43

Swift



Maruti bags JD Power CSI - 1st rank; unique achievement by market leader anywhere in the world

1999 

MSM launched as model workshop in India; achieves highest CSI rating.



Central Board of Excise & Customs awards Maruti with "Samman Patra", for contribution to exchequer and being an ideal tax assessee

1998 

CII's Business Excellence Award

1996 

Maruti wins INSSAN award for "Excellence in Suggestion Scheme"



Awarded the Star Trading House status by Ministry of Commerce

1994-95 

Engineering

Exports

Promotion

Council's

award

for

export

performance

1994 

Best Canteen award among Haryana Industries as part of employee welfare 44

Swift

1992-93 

Engineering

Exports

Promotion

Council's

award

for

export

Exports

Promotion

Council's

award

for

export

performance

1991-92



Engineering performance

45

Swift

CHAPTER – 4

PRODUCT PROFILE Maruti Swift

Competing with the other cars of Maruti, Maruti Swift is gradually making its position in the world of mid-sized family car. Maruti Swift has come up with the special technical specifications of 16 valve 4-cylinder, 1300 cc engine generating power of solid 87bhp @ 6000 rpm.

Maruti swift is equipped with various safety features and well advanced equipments.

Maruti Swift Models 

Swift LXi



Swift VXi



Swift ZXi



Swift Diesel'Ldi' 46

Swift 

Swift Diesel 'Vdi'

Swift LXi

3 assist grips, 3 spoke urethane steering wheel, antenna, cabin light (3 position), console box (lower), cup holders (front 2, rear1), front door trim pockets, green tinted glass window, halogen headlamps, headlamp leveling device, heater and manual Air conditioning, OVRM (internally adjusted), rear fog lamps, wind screen wiper 2 speed plus 1 speed intermittent, tailgate opener key type, trip meter (digital display), sun visors (both sides), brake assist , child lock (rear door), high mounted stop lamp, power steering, rear seat belts etc. are the features available in this model. TECHNICAL SPECIFICATIONS OF MARUTI SWIFT Body Type Body Type

Hatchback

Number of doors

5 47

Swift Seating capacity

5

Engine Capacity

1298cc

Number of cylinders

4

Number of valves

16

Bore x Stroke

74.0 x 75.5 mm

Compression ratio

9.0:1

Maximum power

87bhp @ 6000rpm

Maximum torque

113Nm @ 4500rpm

Fuel distribution

Multipoint injection

Transmission Type

Five-speed manual, with synchromesh in all gears, one reverse

Gear ratios

1st 3.545 4th

0.966

2nd 1.904 5th

0.757

3rd 1.280 reverse 3.272 Dimensions Overall length

3695mm

Overall width

1690mm

Overall height

1530mm

Wheelbase

2390mm

Track

Front

1470mm

Rear

1480mm

Ground clearance Minimum

turning

radius Luggage capacity

170mm 4.7 metres 232

litres

(with

seatback

raised)

368 litres (with seatback folded) Chassis 48

Swift Steering Brakes

Rack & pinion, power assisted Front

Ventilated Discs

Rear

Drums

Suspension

Front Rear

Tyres

MacPherson strut and coil spring Torsion beam and coil spring 165/80 R14 / 185/70 R14 (tubeless)

Weights Kerb weight

980 kgs. [LXi] / 1000 kgs. [VXi] / 1010 kgs. [ZXi]

Gross vehicle weight

1415kgs

Maximum speed

160kmph

Fuel tank capacity

43 litres

49

Swift

Swift VXi

Apart from the features found in other model, striking features of this model are black colored A & B pillars, 12v accessory socket in center console, day and night rear view mirror, door ajar warming lamp, driver's seatbelt warning lamp, tachometer, driver's seat belt warning lamp, vanity mirrors (sun visor co-driver side), rear seat head restraints, fabric accented door trims, central door locking (4 door), front and rear electronic windows, front fog lamps, light off/ key reminder, manual airconditioning, key not removed warning buzzer, etc.

TECHNICAL SPECIFICATIONS OF MARUTI SWIFT Body Type Body Type

Hatchback

Number of doors

5

Seating capacity

5

Engine 50

Swift Capacity

1298cc

Number of cylinders

4

Number of valves

16

Bore x Stroke

74.0 x 75.5 mm

Compression ratio

9.0:1

Maximum power

87bhp @ 6000rpm

Maximum torque

113Nm @ 4500rpm

Fuel distribution

Multipoint injection

Transmission Type

Five-speed manual, with synchromesh in all gears, one reverse

Gear ratios

1st

3.545

4th

0.966

2nd

1.904

5th

0.757

3rd

1.280

reverse

3.272

Dimensions Overall length

3695mm

Overall width

1690mm

Overall height

1530mm

Wheelbase

2390mm

Track Front

1470mm

Rear

1480mm

Ground clearance

170mm

Minimum

turning

radius Luggage capacity

4.7 metres 232

litres

(with

seatback

raised)

368 litres (with seatback folded) Chassis Steering

Rack & pinion, power assisted

Brakes Front

Ventilated Discs

Rear

Drums 51

Swift Suspension Front

MacPherson strut and coil spring

Rear

Torsion beam and coil spring

Tyres

165/80 R14 / 185/70 R14 (tubeless)

Weights Kerb weight

980 kgs. [LXi] / 1000 kgs. [VXi] / 1010 kgs. [ZXi]

Gross vehicle weight

1415kgs

Maximum speed

160kmph

52

Swift

Swift ZXi

Special features that have made this model more market friendly are rear window demister, rear parcel shelf, rear window wiper, room lamp and luggage room, keyless entry,dual front airbags, colored outside door mirror cowls, colored outside door handles 12v accessory socket in luggage room, driver seat height adjuster, central door locking (5 doors), seat belts 3-point ELR with shoulder adjusters, seat belts front 3-point ELR with pretensioning,tailgate opener electromagnetic type etc.

Technical specification of Maruti swift Body Type Body Type

Hatchback

Number of doors

5

Seating capacity

5

Engine Capacity

1298cc

Number of cylinders

4 53

Swift Number of valves

16

Bore x Stroke

74.0 x 75.5 mm

Compression ratio

9.0:1

Maximum power

87bhp @ 6000rpm

Maximum torque

113Nm @ 4500rpm

Fuel distribution

Multipoint injection

Transmission Type

Five-speed manual, with synchromesh in all gears, one reverse

Gear ratios

1st

3.545

4th

0.966

2nd

1.904

5th

0.757

3rd

1.280

reverse

3.272

Dimensions Overall length

3695mm

Overall width

1690mm

Overall height

1530mm

Wheelbase

2390mm

Track

Front

1470mm

Rear

1480mm

Ground clearance Minimum

turning

radius Luggage capacity

170mm 4.7 metres 232

litres

(with

seatback

raised)

368 litres (with seatback folded) Chassis Steering Brakes

Rack & pinion, power assisted Front

Ventilated Discs

Rear

Drums

Suspension

Front Rear

MacPherson strut and coil spring Torsion beam and coil spring 54

Swift

Tyres

165/80 R14 / 185/70 R14 (tubeless)

Weights 980 kgs. [LXi] / 1000 kgs. [VXi] / 1010 kgs.

Kerb weight

[ZXi]

Gross vehicle weight

1415kgs

Maximum speed

160kmph

Fuel tank capacity

43 litres

Maruti Swift Diesel Before making a buying decision for a car, comfort is always the first priority that we usually look for. Make no compromises with your comforts, as 'Maruti Swift Diesel' incorporates the best comfort features which

any

swanky

car

does

have

these

days.

There are two variants in this car : 

Maruti Swift Diesel'Ldi'



Maruti Swift Diesel 'Vdi'

Maruti Swift Diesel'Ldi'

Right from power steering to antenna and manual air conditioning to heater, you would get maximum comfort level with this 'Ldi' model. As far as safety and security is concerned, it comes with child lock (rear door), side impact beams and the icats. In addition to this, it has cabin light in three positions, sports-type spherical shift knob, sun visors on both sides, 3 assist grips and lots more inside the car. In the exteriors, you 55

Swift will find headlamp leveling device, windscreen wiper 2-speed+1-speed intermittent, green tinted glass window, rear fog lamps and much more...

Maruti Swift Diesel 'Vdi' Apart from all those features mentioned with the Ldi, you can get front and rear electric windows and central door locking in the comfort segment. On the other hand, the Vanity mirrors, day/night rearview mirror, head restraints (rear seat) and 12V accessory socket in central console are also some of the extra features which are found inside the car. The additional external features include colored door mirror cowls and handles, front fog lamps and 165/80 R14 steel wheels with cap (tubeless).

56

Swift

Maruti Swift Diesel'Ldi'

TECHNICAL SPECIFICATIONS OF MARUTI SWIFT Body Type Body Type

Hatchback

Number of doors

5

Seating capacity

5

Engine Capacity

1298cc

Number of cylinders

4

Number of valves

16

Bore x Stroke

74.0 x 75.5 mm

Compression ratio

9.0:1

Maximum power

87bhp @ 6000rpm

Maximum torque

113Nm @ 4500rpm

Fuel distribution

Multipoint injection

Transmission Type

Five-speed manual, with synchromesh in all gears, one reverse

Gear ratios

1st

3.545

4th

0.966

2nd

1.904

5th

0.757 57

Swift 3rd

1.280

reverse

3.272

Dimensions Overall length

3695mm

Overall width

1690mm

Overall height

1530mm

Wheelbase

2390mm

Track

Front

1470mm

Rear

1480mm

Ground clearance Minimum

turning

radius Luggage capacity

170mm 4.7 metres 232

litres

(with

seatback

raised)

368 litres (with seatback folded) Chassis Steering Brakes

Rack & pinion, power assisted Front

Ventilated Discs

Rear

Drums

Suspension

Front Rear

Tyres

MacPherson strut and coil spring Torsion beam and coil spring 165/80 R14 / 185/70 R14 (tubeless)

Weights Kerb weight

980 kgs. [LXi] / 1000 kgs. [VXi] / 1010 kgs. [ZXi]

Gross vehicle weight

1415kgs

Maximum speed

160kmph

Fuel tank capacity

43 litres

58

Swift

Maruti Swift Diesel 'Vdi'

TECHNICAL SPECIFICATIONS OF MARUTI SWIFT Body Type Body Type

Hatchback

Number of doors

5

Seating capacity

5

Engine Capacity

1298cc

Number of cylinders

4

Number of valves

16

Bore x Stroke

74.0 x 75.5 mm

Compression ratio

9.0:1

Maximum power

87bhp @ 6000rpm

Maximum torque

113Nm @ 4500rpm

Fuel distribution

Multipoint injection

Transmission Type

Five-speed manual, with synchromesh in all gears, one reverse 59

Swift Gear ratios

1st

3.545

4th

0.966

2nd

1.904

5th

0.757

3rd

1.280

reverse

3.272

(with

seatback

Dimensions Overall length

3695mm

Overall width

1690mm

Overall height

1530mm

Wheelbase

2390mm

Track

Front

1470mm

Rear

1480mm

Ground clearance Minimum

turning

radius Luggage capacity

170mm 4.7 metres 232

litres

raised)

368 litres (with seatback folded) Chassis Steering Brakes

Rack & pinion, power assisted Front

Ventilated Discs

Rear

Drums

Suspension

Front Rear

Tyres

MacPherson strut and coil spring Torsion beam and coil spring 165/80 R14 / 185/70 R14 (tubeless)

Weights Kerb weight

980 kgs. [LXi] / 1000 kgs. [VXi] / 1010 kgs. [ZXi]

Gross vehicle weight

1415kgs

Maximum speed

160kmph

Fuel tank capacity

43 litres

60

Swift

61

Swift

CHAPTER – 5

SURVEY ANALYSIS Table – 1 Table Showing the number of respondents having the car ? Having Yes No Total

No. of Respondents 50 50

Percentage 100 % 0% 100 %

The above table shows the number of respondents having car in which, 100 % that means all the respondents are having car.

62

Swift

Table – 2 Table Showing the Brand name of the car the respondent are having Company MARUTHI HYUNDAI TATA TOYOTA Total

No. of Respondents 30 5 5 10 50

The above table showing the Brand name respondents are having in which, 10 %

Percentage 60 % 10 % 10 % 20 % 100 %

of the car the

the respondents are having

Hyundai , 60% of them are having Maruthi, 10% of them are having Tata and only 20 % of them are having Toyota.

63

Swift

Table – 3 Table Showing the purpose for owning Car Purpose Personal Professional Both Total

No. of Respondents 18 6 6 30

Percentage 60 % 20 % 20 % 100 %

The above table shows the Purpose of having the car in which, 20 % of them are having the car for Professional and only 60 % of them use it for Personal and 20 % use it for both Professional and Personal.

64

Swift

Table – 4 Table Showing Attributes of the respondents before buying the car Features Company Name Style Performance Price Total

No. of Respondents 12 6 6 6 30

Percentage 40 % 20 % 20 % 20 % 100 %

Table Showing Attributes of the respondents before buying the car in which 40% of them prefer due to Company name, 20% of them due to Style, 20% of them due to Performance and 20% of them due to Price.

65

Swift

Table – 5 Table Showing Since how long are the respondents are using Swift Period Since One year Since 2 months Since 5 months Since 2 years Total

No. of Respondents 15 3 3 9 30

Percentage 50 % 10 % 10 % 30 % 100 %

Table Showing Since how long are the respondents are using Swift , in which 50% of them are using since one year, 10% of them are using since 2 months, 30% of them are using since 2 years and 10% of them are using since 5 months.

66

Swift Table – 6 Table Showing the quality of the Swift do the respondents generally like. Quality No. of Respondents Percentage Style 9 30 % Comfort 6 20 % Performance 6 20 % Brand 9 30 % Total 30 100 %

Table Showing the quality of the Swift do the respondents generally like in which 30% of them like due to Style , 205 of them due to Comfort, 30% of them due to Brand and 20% of them due to Performance.

67

Swift

Table – 7 Table Showing whether the respondents are satisfied with the service of Swift Service No. of Respondents Percentage Yes 27 90 % No 3 10 % Total 30 100 %

Table Showing whether the respondents are satisfied with the service of Swift in which 90 % of the respondents are satisfied with the service while only 10% of the respondents are not satisfied with the services of Swift.

68

Swift

Table – 8 Table Showing the whether the respondents fell comfortable while driving the car Reason Yes No Total

No. of Respondents 27 3 30

Percentage 90 % 10 % 100 %

Table Showing the whether the respondents fell comfortable while driving the car in which 90 % of them feel comfortable while only 10% of them feel uncomfortable.

69

Swift

Table – 9 Table Showing opinion of price towards Swift Consult High Very High Reasonable Low Total

No. of Respondents 6 3 15 6 30

Percentage 20 % 10 % 50 % 10 % 100 %

Table showing opinion of price towards Swift in which 20% of them say it as high, 10% of them say it as Very High, 50% of them say it as Reasonable and 10% of them say it as Low.

70

Swift

Table – 10 Table Showing the opinion of maintenance of Swift compared to other cars Maintenance Excellent Good Fair Poor Total

No. of Respondents 9 12 6 3 30

Percentage 30 % 40 % 20 % 10 % 100 %

Table Showing the opinion of maintenance of Swift compared to other cars in which 30 % of them say Excellent , 40% of them say Good, 20% of them say Fair and only 10 % of them say poor.

71

Swift

Table – 11 Table Showing whether the respondents have seen advertisement of Swift Opinion Yes No Total

No. of Respondents 24 6 30

Percentage 80 % 20 % 100 %

Table Showing whether the respondents have seen advertisement of Swift in which 80% of the respondents have seen the advertisement of Swift and only 20% of them have not seen the advertisement.

72

Swift

Table – 12 Table Showing through which Media the respondents came to know about the Swift Media TV Magazines News Paper Others Total

No. of Respondents 15 6 6 3 30

Percentage 50 % 20 % 20 % 10 % 100 %

Table Showing through which Media the respondents came to know about the Swift in which 50% of the respondents came to know through TV, 20% of them though Magazines, 10% of them through Others and 20% of them through Newspapers.

73

Swift

CHAPTER – 6

SUGGESTIONS AND CONCLUSION Problem and suggestions

The following suggestions are carefully analyzed and discussed for its maximum utility to be beneficent and in this advancing era, it is very difficult for any producer to satisfy the consumer completely. Each and every product however it may definitely has certain limitations. In today’s consumer orientated market. As consumer is the king obsolete cooperation of consumers is of utmost importance, in order to obtain a valid and appropriable data for the analysis of the study.

Suggestions are as follows: Price cut: every company should consider that price factor while manufacturing a product. It is a key factor with which every customer are aware of it is also one of the factors which determine the reputation or image of the products. So regarding that price some of the respondents have a very good view and some have a very bad view. To overcome this bad view, the prices should be competitive in the consumer market. This will help suppliers to have competitive price.

The suggestions for maintaining competitive price in the consumer market are as follows.

74

Swift 

The cost Swift should be controlled by all the aspects of production, so it is immensely necessary to reduce the cost of the product so as to bring down the prices.



They should conduct surveys on the product.

CONCLUSION TO THE STUDY

The results of the survey are valid proof to show that Swiftrank high

quality

and

brand

image,.

It

has

been

observed

that

Swiftmotor.co.Ltd has maintained an excellent product image among the consumer of the cars the company has also a good network of salesmanship. In fact these things will contribute in along way in improving product image as well as corporate image but in order to maintain high competitive efficiently there should be continuous product planning and market improvement.

Modern market is consumer oriented therefore to be well of it is immensely necessary for creating and maintaining brand image in the minds of people.

The corporate should ask the dealer for the preparation or preference analysis and comparative study and analysis them to improve market performance in future.

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Swift The survey has given a clear picture and a precise description about the study. It also thoroughly enlight on various features of bikes dominance of brand sin market, awareness of consumers, consumers problem and suggestion which would be or immense use and help this is all about this project report.

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Swift

CHAPTER – 7

ANNEXURE

Bibliography

77

Swift

BIBLIOGRAPHY

Books

:

Author – Philip Kotler

Title

:

Marketing Management

Edition

:

2nd Edition

Internet

:

www.swift.com www.marutiswift.com www.google.com www.wikipedia.org

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