Survey Questionnaire of REDPAGE BOOKSTORE

Survey Questionnaire

University of Regina Carmeli Malolos City, Bulacan Bachelor of Science in Business Administration Major In Human Resource Development and Management

Name: ________________________________________ Age: _______  School/Occupation:_________________________________ Sex: ________  Date: ______________________ 

Instruction: Please shade the circle in each item that corresponds to your answer.

1. Do you you go to a bookst bookstore/ ore/scho school ol suppli supplies es store? store? Yes

No

2. How often often do you you usuall usually y go to to a books bookstore tore? ? Daily Weekly Monthly Never  Others, please specify ________________________________ 

3. How much much do do you spend spend when when you go go to a booksto bookstore? re? Php50.00 – Php100.00 Php101.00 – Php200.00 Php201.00 – Php300.00 Others, please specify _________________________________ 

4. What item/s do you usually buy? Books School and office supplies Magazine Others, please specify _________________________________ 

5. Which bookstore/school supplies store here in Malolos, Bulacan do you usually go to buy the above-mentioned item/s? Pandayan Bookstore Book One (formerly Diplomat) Papel, Lapis, Atbp. School Haus Others, please specify_______________________________________  6. Are you satisfied with the services they offer? Yes No Always Sometimes 7. If we are going to open “REDPage Bookstore” near your location, are you willing to try our  business? This bookstore will offer an educational wi-fi zone, an e-library, a dominant selection of products, plus a relaxing, friendly environment that encourages browsing and reading books. Yes No

8. Film viewing, puppet shows and storytelling are among the services that we are going to offer that is good to your child. Will you agree to leave or entrust your child to us from 3 to 4 hours? Yes No, please state your reason/s_________________________________ 

9. What other features/products/services do you want to see in our soon-to-open bookstore? Any suggestions?  ___________________________________________________________________________   _____________________________________________________  Thank you for your time and God bless you! BarCIE Student Researchers

Survey Questionnaire University of Regina Carmeli Malolos City, Bulacan Bachelor of Science in Business Administration Major In Human Resource Development and Management

Name of Store: _________________________________________________  Store Manager:_________________________________________________  Date: ______________________ 

To the owner/manager of a bookstore/school supplies store:

1. How many customer/s does your bookstore/school supplies store serve per day?  ________________________________________________________________  2. What is the reason why they are going to your store?  ________________________________________________________________  3. How much is your gross income per day?  ________________________________________________________________  4. How much is your net income per day?  ________________________________________________________________  5. How much is your gross income per month?  ________________________________________________________________  6. How much is your net income per month?  ________________________________________________________________  7. Which month/s is the peak season for this business?  ___________________________________________________________________ 

Thank you very much for your time and God bless you!

BarCIE Student Researchers

Result of the Market Survey Conducted last April 5- 8, 2010

We conducted a market survey from students, employees and parents ranging from ages 10 to 64.

Table 1 Distribution of respondents who visit a bookstore

Interpretation

Figures

Percentage (%)

Yes

194

97%

No

6

3%

200

100%

Total

Table 2 Frequency of visit to a bookstore made by the respondents

Interpretation

Figures

Percentage (%)

Daily

40

20%

Weekly

28

14%

Monthly

96

48%

Never

2

1%

Others (when needed)

34

17%

Total

200

100%

Table 3

Amount of money the respondents spend when they go to a bookstore

Amount

Figures

Percentage (%)

Php50.00 – Php100.00

40

20%

Php101.00 – Php200.00

40

20%

Php201.00 – Php300.00

52

26%

Php301.00 – Php400.00

20

10%

Php401.00 – Php500.00

6

3%

Php501.00 – Php600.00

16

8%

Others (depends on the amount and quantity of things that were bought)

26

13%

200

100%

Total

Table 4 Things that are usually bought by the respondents

Items Books

Figures

Percentage (%) 68

34%

110

55%

Magazines

12

6%

Others

10

5%

Total

200

100%

School and office supplies

Table 5 Bookstore that are often visited by the respondents

Name of Bookstore

Figures

Pandayan Bookstore

Percentage (%) 104

52%

Book One (formerly Diplomat)

16

8%

Papel, Lapis, At Iba pa

28

14%

School Haus

32

16%

National Bookstore

20

10%

Total

200

100%

Table 6 Distribution of the respondents’ level of satisfaction with the services offered by the bookstore

Interpretation

Figures

Percentage (%)

Yes

114

57%

No

4

2%

Always

8

4%

Sometimes

74

37%

Total

200

100%

Table 7 Distribution of respondents who are willing to visit the proposed bookstore

Interpretation

Figures

Percentage (%)

Yes

198

99%

No

2

1%

200

100%

Total

Table 8 Willingness of the respondents to entrust their child to avail of our services

Interpretation

Figures

Percentage (%)

Yes

148

74%

No

52

26%

Total

200

100%

Table 9 Suggestion/s by the respondents that they would like our bookstore to offer 

Suggestions Sell more books(wide

Figures

Percentage (%) 30

15%

selection of titles) of good quality Coffee shop/snack bar

26

13%

Photocopying machine

4

2%

Daily trivia

2

1%

Restroom

4

2%

A place for the senior  client

2

1%

A toddler/kids area

4

2%

Music lesson

2

1%

10

5%

Book discussion

2

1%

Discount cards

40

20%

Others did not give suggestion

74

37%

Total

200

100%

Computer accessories

RESULT OF THE SURVEY FOR THE EXISTING BOOKSTORE IN MALOLOS Table 1 Number of customers who visit the store daily Name of bookstore Pandayan

Figures

Percentage (%)

195

30.47%

Book One

200

31.25%

Papel lapis at iba pa

95

14.84%

School Haus

150

23.44%

Total

640

100%

The four (4) existing bookstore here in Malolos City stated that the customers are going to their stores for these reasons: they are strategically located near the school, their supplies are the latest in the market, all the supplies that the customers need are in their store and they have wide array of school and office supplies to choose from. They all agree that the peak season is April to July, and November to December. From the population of Malolos City 223,069 for the year 2007, we limit the potential market at 25,761.