Survey project report of “DIFFERENT BRANDED LAPTOP PREFEERED BY WORKING EXECUTIVE”

Research Methods

Project Report

TERM PAPER Subject: Research Methods TOPIC: “DIFFERENT BRANDED LAPTOP PREFEERED BY WORKING EXECUTIVE”

UNDER THE GUIDANCE OF:

SUBMITTED BY:

PROF. G.K.SINHA RESEARCH METHODS GLBIMR

VIKASH KUMAR SINGH

SUBMITTED TO G.L. Bajaj Institute of Management & Research Greater Noida

G.L. Bajaj Institute of Management & Research

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Objective of survey The objective of the present survey is to develop awareness of branded laptop baseline estimates and determine popularity of different company’s laptop. It suggests steps to be initiated or strengthened in the field of demand in ncr region. The key indicators are among the general population, demand branded laptop and the problem users. The objectives of the survey: • • • • •

To gauge the awareness of the public and their sources of information on the working executive class satisfaction on branded laptop. To assess the level of satisfaction of the public with respect to branded laptop To understand the practice of the public in terms of patronage of branded laptop, purchase of branded laptop and use of branded laptop; To evaluate the perception of the public on the importance of various type of branded laptop; and To collect the views of the public on genetically on different type of branded laptop

The objectives of this particular study are:• NCR. • • •

To know the preferences of different types of branded laptops by the people of To study which factor influence for choosing different types of branded laptops. To know about the level of satisfaction towards different types of branded laptops. To compare the popularity of different companies providing branded laptops.

G.L. Bajaj Institute of Management & Research

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Acknowledgement We take the opportunity to express our gratitude to all of them who in some or the other way help us to accomplish this project. The research study cannot be completed without your guidance, assistance, inspiration, and co-operation. We particularly owe our gratitude to Prof. G.K.Sinha sir to give a such a opportunity. As well as to Mrs. Smriti Sthana who help us to prepare this questionnaires. And lastly to all the people who cooperate and encourage us, with their valuable time. Lastly we express our gratitude to our Parents who financed this project.

VIKASH KUMAR SINGH

G.L. Bajaj Institute of Management & Research

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Decleration

It is here by declared that this project report on “Most Preferred branded Laptops by working executive” an original work done by on us behalf of G.L. Bajaj Institute of Management and Research, Greater Noida. It is submitted for partial fulfillment for the requirement of course curriculum of 3rd trimester of PGDM and is an original piece of work done under the guidance of Prof. G.K. Sinha GLBIMR.

Vikash Kumar Singh

G.L. Bajaj Institute of Management & Research

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Preface Research Methods is indeed an ancient art, it had been practiced in one form or the other since the days of the Adam and Eve. Its emergency is of relatively recent origin for success of any business and within this relatively short period, it has joined a great deal of importance and stature. We have chosen the topic “Different branded Laptops preferred by working executive” we have tried to put our best effort to complete this task on the basis of skill achieved during studies in the institute. We have put our maximum effort to gain the accurate data. If any error or mistake found in collecting data kindly ignore.

Prof. G.K.Sinha GLBIMR

G.L. Bajaj Institute of Management & Research

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Tabel Of Content SUBJECT

Chapter-1

Introduction of Topic

Chapter-2

Research Objective

Chapter-3

Research Methodology:  Research Design  Data Collection  Sampling  Scaling Qualitative Technique

Chapter-4

Executive Summary

Chapter-5

Findings

Chapter-6

Suggestions

Chapter-7

Conclusion

Chapter-8

Limitation Bibliography Annexure: I-Questionnaire II-Respondent sheet

G.L. Bajaj Institute of Management & Research

Page no.

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List of Tables & Graphs with Analysis Q.1 Please name the Laptop that comes to your mind immediately? …………………………….. ANSWERS: Options No .of respondent

Percentage

IBM 11 11%

lenovo 14 14%

HP 23 23%

Dell 17 17

others0%

C om paq17%

HCL 18 18

Compaq 17 17

Others 0 0

Compaq 11 11%

others 3 3%

IBM11%

lenovo14%

H CL18%

HP23% Dell 17%

Q2 Name few other Laptop? ANSWERS: (more frequent) Options No .of respondent

Percentage

IBM 17 17%

lenovo 20 14%

HP 23 23%

Dell 18 18%

o th e rs, 3 %

HCL 8 8%

IB M ,1 7 %

C o m p a q ,1 1 %

H C L ,8 %

le n o v o ,2 2 % D e ll, 1 8 %

H P ,2 1 %

Q.3. Do you prefer any particular laptop (more to buy) ?

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Research Methods

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ANSWERS: Options No .of respondent

Percentage

IBM 13 13%

lenovo 18 18%

HP 23 23%

Dell 14 14%

others7%

HCL 11 11%

Compaq 14 14%

others 7 7%

Compaq 12 12%

others 9 9%

IBM13%

C om paq14% lenovo18% H C L11%

D ell 14%

H P23%

Q.4 Do you have any laptop for your use recently? Yes Answer- If “YES”, Options No .of respondent

Percentage

No

IBM 16 16%

lenovo 15 15%

HP 21 21%

Dell 14 14%

others 9%

HCL 13 13%

IBM16%

Compaq12%

lenovo15% HCL13%

Dell 14%

HP21%

Q.5 Most important reason for using the particular laptop (Tick one)? A) Entertainment

B)

Service

C)

Business

D)

Price E) Brand Reliability

ANSWERS:

G.L. Bajaj Institute of Management & Research

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Options No.of respondents percentage

Project Report

Entertainment 17

Service

Business

Price

BrandReliability

31

28

10

14

17%

31%

28%

10%

14%

B randR eliability 14%

E ntertainm ent 17%

Price10%

Service31% B usines s

28%

Q.6. The Price range of the laptop preferred by u (in Rs.) < 30000

30000 – 50000

50000-70000

70000-100000

< 100000

ANSWERS: OPTIONS

< 30000

NO.OF RESPONDENT

33 33%

PERCENTAGE

30000 – 50000 29 29%

50000-70000

70000-100000

< 100000

21 21%

11 11%

6 6%