summer report on cloud computing

Summer Internship Project Report

SIMSREE, Mumbai

Brand awareness of CtrlS & Analysis of Market Potential for Cloud Products Summer Internship Project Report By

Mr. Onkar Jayant Sovani Roll No. P12038 PGDBM 2012-14 SIMSREE, Mumbai.

Under the guidance of

Mr. Anil Kamaria AVP, Sales Ctrls Datacenters Ltd. Mumbai. IN PARTIAL FULFILMENT OF THE REQUIREMENT OF POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT CONDUCTED BY

SYDENHAM INSTITUTE OF MANAGEMENT STUDIES, RESEARCH AND ENTREPRENEURSHIP EDUCATION. MUMBAI.

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Acknowledgement Amongst the panorama of people who provided me inspiring guidance and encouragement, I take this opportunity to convey my thanks to those who have given their indebted assistance and encouragement for completing this project. Firstly, I would like to express my sincere thanks and gratitude to SIMSREE, Mumbai and CtrlS Datacenters Ltd. for offering a unique platform to gain exposure of the vibrant and rapidly growing sector of datacenters and IT infrastructure outsourcing through summer internship project. I especially thank my guide Mr Anil Kamaria, AVP Sales, CtrlS Datacenters Ltd. for his kind support and guidance throughout the tenure of this project. Also, I would like to express my profound gratitude to Mr Sunil Kumar, Vice President, Sales and all the people in the Mumbai office of CtrlS Datacenters Ltd. for their constant support and help in accomplishing the objectives of the project. Last, but not the least, I thank my friends and colleagues for their efforts and creativity which has helped in giving final shape and structure to the project. I hope that I have been successful in my endeavour. Discrepancies, mistakes, if any, are solely mine. Mr. Onkar Sovani Roll No. P12038 PGDBM 2012-14 SIMSREE, Mumbai.

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Executive Summary CtrlS is India’s leading provider of Datacenter solutions with 2 Tier-IV Datacenters currently operational in Navi Mumbai and Hyderabad. CtrlS has many firsts to its credit including India’s first Tier-IV Datacenter, besides DR and Cloud solutions that have redefined the way IT services are consumed by client organizations. In a short span, CtrlS has already been recognized by leading industry bodies like NASSCOM, CII, FICCI etc., for the pioneering work in creating IT infrastructure. The project is titled: ‘Brand Awareness of CtrlS & Analysis of Market Potential for Cloud Products’. The objective was to understand CtrlS cloud products and solutions, to identify the target prospects for these solutions, to create a deep profile of target companies, followed by creating a survey, and carry out the survey/research and analysis, and finally make product recommendations on the basis of research and analysis, organize meetings with the clients for CtrlS sales team and participate in solution selling to the customers. The project also included attending IT summits, multiple visits to CtrlS Datacenter facility located at Navi Mumbai. And also, understanding and promoting product lines of Limelight Networks, Inc. and Global Outlook which are partner companies of CtrlS Datacenter Ltd.

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Summer Internship Evaluation

This is to certify that Mr. Onkar Jayant Sovani has successfully completed his Summer Internship Program at CtrlS Datacenters Pvt. Ltd.

Evaluation Details: Name of Student:

Onkar Jayant Sovani

Institute:

Sydenham Institute of Management Studies, Research & Entrepreneurship Education (SIMSREE), Mumbai.

Reporting Manager: Mr. Anil Kamaria Duration:

18th April 2013 to 18th June 2013

Project:

Seeding the Cloud

Project Description: Brand Awareness of CtrlS & Analysis of Market Potential for Cloud Products Project Evaluation:

45 /50

Name of Corporate Mentor Mr. Anil Kamaria AVP Sales, CtrlS Datacenters Ltd. Mumbai

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Table of Contents

Acknowledgement Executive Summary Certificate of Marks Table of contents Industry overview competitor analysis company introduction Prodcut / Service Portfolio SWOT: CtrlS Datacenters Ltd. Literature Review Project Outline & Delieverables Learning opportunities Conclusion Recommendations Way ahead: Future Outlook at the industry Self-assessment of the Internship References Appendices

2 3 4 5 6 9 11 12 13 14 23 31 33 34 35 37 38 39

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Industry Overview India has always had a strong outsourcing sector but when it comes to data centers power provision and other risks have held it back. But this has not stopped the industry from thinking big in terms of datacenter build India - A future-proofed market India is preparing for a rising need for data center space The evidence for India’s growing demand for data centers lies in the handbags and pockets of a growing majority of India’s massive population. In 2000, according to IT services provider Mahindra Satyam’s Sudhir Nair, SVP and global head of infrastructure management services, the market for telephonic penetration in India was less than 35 to 38 million people. In 2010, this stood at 90 million. To get an idea of market penetration, in 2012 India had a population of 1.22 billion – 50% of these were aged between 0 and 25. Gartner expects India will have seen a mobile subscriber base of more than 696 million connections by the end of 2012, which places its penetration rate at just over half the population, and the analyst firm expects 72% mobile penetration by 2016. The World Bank says more than 30 billion applications were downloaded in India in 2011 alone. All this data has to live somewhere and ‘where’ really is the answer to why India is seeing its data center footprint rise. India’s move towards digitization is not too different from those moves seen in the other BRIC markets. But according to Datacenter Dynamics Industry Census for 2012, India’s data center market is not moving as fast as China’s or Brazil’s. The reason, according to Nair, is that India’s market has been prepared for rising amounts of data for some time. He says that operators have been building out larger-than-needed facilities with higher-than-needed Tier ratings to meet the predicted rise in demand for colocation and hosting services – and this is where this market differs. Building big India became home to South Asia’s first Tier IV data center in July 2012, when local provider GPX Global Systems received accreditation from the Uptime Institute for its 4,000 sq.m facility in Mumbai. It has four dedicated utility power feeds from two diverse substations. In March 2012, Tata Communications said it now serves 19% of India’s colocation market with its 350,000 sq ft footprint, comprising ten Tier III facilities servicing more than 700 customers. And in February 2012, Tulip Telecom opened the world’s third-largest data center in Bengaluru, called Tulip Data City. The Tier IV facility, built for managed services and colocation, can house as many as 12,000 racks with 100MW of power.

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Filling empty space Many of the colocation providers in India that boast large, highly Tier-rated facilities have data centers that, at present, are only about 55% or 60% full, by net occupancy rates. These companies are mostly into large real estate, as opposed to the other players in the India market such as the telcos, which have to provide a combination of colo and commodity-based managed hosting, and the global services providers such as IBM, HP and Mahindra Satyam. This ‘intermediate’ rating circumvents problems that come with poor access to power coming in from the grid. In most states, there is no private provider of power, and that means we cannot get Tier IV, which requires two feeds. Such data centers will qualify for Tier IV but don’t have that additional power to operate with. Power and other problems Power – or lack of reliable sources of it – has long been considered a major challenge for companies operating in India. Hurleypalmerflatt and Cushman & Wakefield, in their data center Risk Index for 2012, ranked India second to Brazil in terms of high-risk data center locations. “Power security remains a significant risk stemming from the lack of diversity of energy imports and increasing reliance on imported oil,” they say. India was also found to have a high energy cost – with a ranking of 21 on the index (whereas China, for example, came in with a ranking of 9, with 30 being the highest level of risk for the global locations). The rise of services But not everyone needs a Tier III or IV data center in India, and more and more companies are in need of data center space. The introduction of compliance laws here have raised the bar for IT and the need for disaster recovery is growing, as a result, there are a lot of Tier II companies looking at service providers or co-lo facilities, and this is where aggressive growth can be observed. There are also a lot of banks and insurance companies having to push the envelope in terms of increasing capacity because of the need to have automated centers and the introduction of new banking laws. The DCD Intelligence Industry Census data collected in 2012 shows that investment in India’s data center market was expected to reach US$4.4bn in 2012; up from $4.1bn in 2011 (China investment for 2012 was expected to be $8.7bn and Brazil’s $5.5bn). In India, this represents 1.21m sq. m of data center space being built – up from 0.76m sq. m in 2011 and a power demand of 1.04 GW in 2012. In its own forecasts, Gartner valued the colocation and hosting market in India at US$609.1m in 2012 and by 2016 says it will be worth $1.3bn. “Gartner inquiries indicate a general increase in interest by the investor community around data centers in India. Gartner analysts believe there will be increased outsourcing of data center requirements in the forecast period because of the big data center users, such as banks and the government,” Gartner says.

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“The increased focus on data center efficiency, reliability and cost optimization in India has led to a few interesting changes. Enterprises with a large captive data center presence may not necessarily exercise this in a big way,” Gartner says. “But the midmarket and governmentowned enterprises are increasingly investing in hosting or managed services, primarily to ensure that they can focus on their core business and get a highly skilled data center partner fulfilling their infrastructure growth plans.”

The value add Mahindra Satyam, which is the ICT arm of the US$15.9bn Mahindra Group of companies, delivers hosting services, with 25,000 to 28,000 sq. ft. of raised floor internally, which is rated Tier III – this caters for its own internal use and Tier 1 customers, like those in the automotive industry. Such facilities, have been built to cater for services over the next ten years. Companies are expected to move towards cloud or Software-as-a-Service models in future, and in these situations compliance will become critical. Such customers will also be interested in green credentials, including Power Usage Effectiveness (PUE) (although PUE has not been adopted widely in the India market). The cost of real estate in India is also rising. It is already up to the tune of ten times what it was years back, and this is all pushing up the cost to a level where colo could become a more attractive offering. India will benefit is with the services it can place on top of its offerings. Skills are still cheap here – in the range of $20 to $25 an hour, where in another market that could be in the range of $60 to $75. While much of India’s growth, according to those working in the market, seems to be coming from local demand, such attractive figures in a maturing market could put India on the map for outsourcing – this time with data center services. And, unlike other emerging market players, when it comes to technology this is a scenario that seems to be part of the national identity of the nation’s tech industry. Knowledge workforce is growing rapidly, and there is an all-round understanding that this sector needs to be cutting edge, which is forcing people to look at India differently. But India needs to maintain compliance and standards, and really find ways to add to the services the industry can offer.

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Competitor Analysis Table 1: Revenue by Vertical Industry

The above table, Table 1 gives a picture of IAAS revenue by vertical industry. Companies like Dimension data & Wipro which provide cloud solutions rely on Banking and Manufacturing industries for their IAAS revenue. This shows that CtrlS Datacenters Ltd has fairly diversified clients across different verticals. Table 2: Services Provided

The above table, Table 2 provides a snapshot of the vendor services provided. CtrlS Datacenters Ltd provides all the services except video conferencing. CtrlS has partnership 9

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with Limelight Networks and Global Outlook for selling CDN (Content Delivery Network) & Mailing services respectively. Table 3: Datacenter Capacity : India - 2011 India Datacenters Capacity 2011 in Thousand Sq.Ft

Players TULIP RELIANCE TATA COMMUNICATIONS CtrlS AIRTEL SIFI NET MAGIC

1000 650 575 370 250 200 200

Above table shows the datacenter capacity of major Indian players in 2011. Table 4: Comparison of various parameters of major Indian Datacenter players Parameter \ Player

BuiltUp Area (Sq.Ft.) No. of DataCenters Locations

Service Portfolio

Vertical Focus

Tulip Telecom Reliance IDC

Tata Communicat ion 1000000 650000 575000 5 9 9 Mumbai 2, Mumbai 4, Mumbai 3, Bnagalore 2, Bangalore 3, Pune, Delhi 1 Chennai 1, New Delhi, Hyderabad 1 Hyderabad, Kolkata, Bangalore, Chennai Colocation, Colocation, Colocation, MNS, MNS, EDC, EDC, EDC, VAS VAS, VAS, Prof Services Prof Services

CtrlS

Colocation, MNS, EDC, VAS, DR

Colocation, Colocation, Colocation, EDC, MNS, VAS VAS EDC, VAS

Government, BFSI, Manufacturing, Telecom, IT/ITES

BFSI, Manufacturing, Telecom, Media, Health/Pharma, Aviation

BFSI, Telecom, Media, Content Providers

BFSI, BFSI, Manufacturing, IT/ITES Media, Entertainment IT/ITES

Bharati Airtel

Sify

NetMagic

370000 250000 200000 200000 3 6 4 7 Mumbai 1 Mumbai, Mumbai 2, Mumbai 4, Hyderabad 1, Pune, Noida, Chennai, Chennai, Delhi, Delhi 1 Bangalore, Bangalore Bangalore Delhi, Chennai

Government BFSI, , ITES ITES Manufacturing

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Company Overview: CtrlS Datacenters Ltd. CtrlS is India’s leading provider of Datacenter solutions with 2 Tier-IV datacenters currently operational in Navi Mumbai and Hyderabad. CtrlS has many firsts to its credit including India’s first Tier-IV datacenter, besides DR and Cloud solutions that have redefined the way IT services are consumed by client organizations. In a short span, CtrlS has already been recognized by leading industry bodies like NASSCOM, CII, FICCI etc., for the pioneering work in creating IT infrastructure. CtrlS is a young organization, but more importantly, it is an entrepreneurial and resourceful organization, ever ready to soar higher with new ideas and new ways of doing business. There is a consistent effort to think new and think different. The rigidity of doing business with plug and play products is not for us. We believe that every problem presents a potential opportunity to invent a new way of working. Headquartered in Hyderabad, CtrlS Datacenters Pvt Ltd was founded in 2008 by the Rs. 750 Crore (US $1.4 billion approximately) (EV) Pioneer Group, which is primarily involved in IT – services, consulting and infrastructure. The Group has been growing at more than 100 percent compound annual growth rate of over the past 15 years. CtrlS has Datacenters in Hyderabad and Mumbai with an upcoming facility in Delhi. The company has developed the capabilities to provide platform level services which include Datacenter infrastructure, storage, backup, hardware, OS layers, and network and security layers. It offers a host of outsourced business solutions and services such as Disaster Recovery on demand, Managed services, Private cloud-on-demand to enable clients to make the paradigm shift from the captive Datacenter model to the outsourced one. The CtrlS Datacenter is Tier IV certified and provides 99.995% uptime guarantee, less than 22 minutes of downtime in a year and N+N redundancy. With 1.42 PUE, it is the most power efficient Datacenter in India. Dual power sources and an additional captive power plant ensure uninterrupted power and cooling systems. It also provides high bandwidth availability and a choice from India’s leading TELCOs. It is also the only one of its kind in India to provide 8-zone security, scalability for up to 10 years, guaranteeing the highest availability and least energy consumption. Armed with topof-the-line features and the very best of infrastructure and technology, it offers clients an array of benefits which can drive a saving of up to 40 percent on total cost of ownership. The facility sets the benchmark in the data centre space with 8-zone security, making it the most secure data centre in India. It has ISO-20000-1, ISO-27001 and BS 25999 certifications.

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Product / Service portfolio: CtrlS Datacenters Ltd. 1. Public Cloud 1a. Virtual Private Server 1b. Real 1c. Enterprise 2. Content Delivery Network 3. High Availability VPS 4. Dedicated Hosting 5. Mail & Messaging 6. Mailing Solutions 6a. Zimbra 6b. Qmail 6c. Hosted Exchange 7. Online Backup 8. Online Storage 9. Colocation Services 10. Firewall & Security 11. Managed Services 12. Disaster Recovery (DR) 13. Business Continuity Plan (BCP) 14. Standard Servers 15. Cloud Testing

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SWOT analysis: CtrlS Datacenters Ltd. Strengths         

Asia’s largest Tier-IV datacentre only service provider to position itself as a DR-as-a-service provider Datacenter & Cloud offerings are the core offerings of company 3X faster than international Branded and brand new hardware 30-day money back guarantee 24 x forever customer support Quick and easy provisioning transparent pricing structure

Weaknesses  Brand Value  Geographical presence  Marketing Focus Opportunities  Huge market for DR & BCP adoption as CtrlS is the only provider of DR-as-aservice  Cloud users and providers cited “analytics” and “automation” as a service they’d like to have  Large untapped market in India  Strong adoption opportunities in Government sector Threats  

Customers currently have varied perceptions about the company Aggressive market offerings by big players like Reliance & Tata

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Literature Review Datacenter A data centre is a dedicated space where companies can keep and operate most of the ICT infrastructure that supports their business. This would be the servers and storage equipment that run application software and process and store data and content. For some companies this might be a simple cage or rack of equipment, for others it could be a room housing a few or many cabinets, depending on the scale of their operation. The space will typically have a raised floor with cabling ducts running underneath to feed power to the cabinets and carry the cables that connect the cabinets together. The environment is controlled in terms of areas such as temperature & humidity, both to ensure the performance and the operational integrity of the systems within. Facilities will generally include power supplies, backup power, chillers, cabling, fire and water detection systems and security controls. Data centres can be in-house, located in a company’s own facility, or outsourced with equipment being collocated at a third-party site. Outsourcing does not necessarily mean relinquishing control of your equipment – it can be as simple as finding the right place to house that equipment. Figure 1 : Datacenter Tiers Classification

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The Telecommunications Industry Association is a trade association accredited by ANSI (American National Standards Institute). In 2005 it published ANSI/TIA-942, Telecommunications Infrastructure Standard for Data Centers, which defined four levels (called tiers) of data centers in a thorough, quantifiable manner. Above figure, Figure 1 explains various datacenter tiers. The simplest is a Tier 1 data center, which is basically a server room, following basic guidelines for the installation of computer systems. The most stringent level is a Tier 4 data center, which is designed to host mission critical computer systems, with fully redundant subsystems and compartmentalized security zones controlled by biometric access controls methods. Another consideration is the placement of the data center in a subterranean context, for data security as well as environmental considerations such as cooling requirements. Data center infrastructure: In-house hosting versus outsourcing When it comes to IT infrastructure, an in-house data center is among the big ticket CAPEX items for most Indian CIOs. This is why many businesses prefer to have a better OPEXCAPEX equation by taking the data center outsourcing route. Today, Indian organizations are definitely looking at IT infrastructure outsourcing as an alternative, with co-located hosting prices dropping on a consistent basis. This trend is substantiated by analyst firm Gartner Inc., which observes that despite the economic slowdown infrastructure outsourcing (including IT) will witness bullish growth in FY '09-'10. The call between in-house data center infrastructure and opting for co-located data center services involves more than just accounting jugglery. Data center outsourcing and India.org In India, organizations are sceptical when it comes to putting their entire IT infrastructure under another entity's control. Business critical applications continue to be hosted and managed internally in most large and medium Indian businesses, more so in the case of financial services companies such as banking and insurance firms that store highly sensitive personal data. However, the trend of outsourcing non-critical applications to third-party service providers is on the rise. Outsourced data center infrastructure services are adopted largely by organizations that have realized that IT is an enabler and not its core function. If this describes your company, does it make sense to outsource? When it comes to in-house infrastructure, there are challenges like regulatory compliance requirements, data center design and levels of built-in redundancy. Also, how does one foresee the business requirements five years down the line? One does not think of these factors upfront. That is where the third-party players come into picture, as the data center is their core focus.

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Requirement analysis The data center function to be outsourced (entire vs. partial) is a strategic step that has to take into account many factors. Organization should evaluate its data before considering outsourcing. Confidentiality of the data plays a major role when taking this decision. When an organization decides to opt for a mix of in-house and outsourced data center infrastructure, benchmarking is a good start. This will help it identify loopholes to be remedied by involving third-party experts. Smart companies have to realize the levels up to which they want to build and buy. Things which are strategic in nature on which organizations have good control should be done in house. Outsourcing should be considered for things that they do not specialize in. Data center infrastructure provider selection Evaluating a vendor can be a troublesome task. Service provider's capability, infrastructure, facility and security mechanisms, credibility in the market and cost factor are the crucial points to look at. Site visits are critical to understand the service provider's capabilities. Comprehensive reference checks with the service provider's existing clients come next on the evaluation checklist. Security, transparency and trust issues come into the picture when an organization puts its data in the hands of a third party. The service aspect is yet another key issue. This is where service level agreements (SLA) play an important role in bridging this trust. The SLA should have sufficient safeguards in place to protect your organization's interests. However, the validity of an SLA in the Indian context is still disputable. Despite the uncertainty prevalent on the infrastructure provider's service-level fronts, CAPEX savings have been a big draw for all the Indian organizations opting for data center outsourcing. Adding to this is the reduction in management complexity and skilled manpower costs. As a trend, data center infrastructure outsourcing is growing in India since available expertise and resources for in-house data centers cannot always be found. However, outsourcing is definitely not set to wipe out the in-house models. Cloud computing Cloud computing is a general term for anything that involves delivering hosted services over the Internet. These services are broadly divided into three categories: Infrastructure-as-aService (IaaS), Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS). The name cloud computing was inspired by the cloud symbol that's often used to represent the Internet in flowcharts and diagrams.

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Figure 2: Cloud services

A cloud service has three distinct characteristics that differentiate it from traditional hosting. Figure 2 explains various kinds of cloud services. It is sold on demand, typically by the minute or the hour; it is elastic -- a user can have as much or as little of a service as they want at any given time; and the service is fully managed by the provider (the consumer needs nothing but a personal computer and Internet access). Significant innovations in virtualization and distributed computing, as well as improved access to high-speed Internet and a weak economy, have accelerated interest in cloud computing. Table 5: Comparison of Public & Private Cloud Parameters Single sign-on Scaling up Customization Initial cost Running cost Privacy

Public cloud Impossible Easy while within defined limits Impossible Typically zero Predictable No (Host has access to the data)

Private cloud Possible Laborious but no limits Possible Typically high Unpredictable Yes

Public Cloud A public cloud is one based on the standard cloud computing model, in which a service provider makes resources, such as applications and storage, available to the general public over the Internet. Public cloud services may be free or offered on a pay-per-usage model. Table 5 gives a comparison between Public & Private Cloud. The main benefits of using a public cloud service are:

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• Easy and inexpensive set-up because hardware, application and bandwidth costs are covered by the provider. •

Scalability to meet needs.

•

No wasted resources because you pay for what you use.

Virtualization Virtualization is a software technology that allows multiple operating systems to run on the same host computer at the same time. Virtualization is the single most effective way to reduce IT expenses while boosting efficiency and agility—not just for large enterprises, but for small and midsize businesses too. Figure 3 below explains the same. Figure 3: Virtualization: Logic Diagram

Benefits Run multiple operating systems and applications on a single computer Consolidate hardware to get vastly higher productivity from fewer servers Save 50% or more on overall IT costs (Power and capital costs) Speed and simplify IT management, maintenance, and the deployment of new applications Single view of IT environment Increased scalability of the IT infrastructure Allows you to have one computer doing the job of many computers by sharing resources

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Virtual Private Server A virtual private server (VPS), also called a virtual dedicated server (VDS), is a virtual server that appears to the user as a dedicated server but is actually installed on a computer serving multiple Web sites. A single computer can have several VPSs, each one with its own operating system (OS) that runs the hosting software for a particular user. The VPS alternative is often chosen by small businesses that need a customized Web site but cannot afford a dedicated server. Another useful aspect of VPS technology is the ability of a single subscriber to maintain multiple virtual servers. For example a Web site owner might use one server for the production-level Web site and the other for a "dummy site" that can be used to test planned updates, modifications or new programs. Figure 4: Virtual Private Server: logic diagram

Content Delivery Network A content delivery network (CDN) is a system of distributed servers (network) that deliver webpages and other Web content to a user based on the geographic locations of the user, the origin of the webpage and a content delivery server. This service is effective in speeding the delivery of content of websites with high traffic and websites that have global reach. The closer the CDN server is to the user geographically, the faster the content will be delivered to the user. CDNs also provide protection from large surges in traffic. Servers nearest to the website visitor respond to the request. The CDN copies the pages of a website to a network of servers that are dispersed at geographically different locations, caching the contents of the page. When a user requests a webpage that is part of a content delivery network, the CDN will redirect the request from the originating site's server to a server in the CDN that is closest to the user and deliver the cached content. The CDN will 19

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also communicate with the originating server to deliver any content that has not been previously cached. Dedicated Hosting Dedicated hosting is simply a server located in a data center somewhere in which you have complete control over and hence is “dedicated” only to you. Dedicated hosting is “A dedicated hosting service, dedicated server, or managed hosting service is a type of Internet hosting in which the client leases an entire server not shared with anyone. This is more flexible than shared hosting, as organizations have full control over the server(s), including choice of operating system, hardware, etc. Server administration can usually be provided by the hosting company as an add-on service. In some cases a dedicated server can offer less overhead and a larger return on investment. Dedicated servers are most often housed in data centers, similar to colocation facilities, providing redundant power sources and HVAC systems. In contrast to colocation, the server hardware is owned by the provider and in some cases they will provide support for your operating system or applications.” Hosted Exchange Hosting is an approach to application deployment where the servers are housed in a secure data center which meets stringent requirements of physical security and environmental controls. All hardware and software is owned, maintained, updated and backed-up by a thirdparty hosting provider, freeing the end user from having to spend tens of thousands of dollars on purchasing hardware and software for the office, constantly monitoring data availability, With a hosted Exchange solution, there’s no need to install a new application in your office or attempt to integrate this new system into the company’s existing infrastructure. A hosted approach also eliminates the up-front expense of having to buy expensive hardware and software, the need to hire additional personnel to maintain and upgrade the servers or train an existing IT staff on the new technology. The hosting provider is responsible for keeping the system up-to-date and often offers at least a 99.9 percent uptime guarantee to ensure that its clients have access to critical data around-the-clock. And ensuring software updates are installed. Businesses then “rent” the services that benefit their needs, paying for only what they use. Colocation Services A server, usually a Web server, that is located at a dedicated facility designed with resources which include a secured cage or cabinet, regulated power, dedicated Internet connection, security and support. These co-location facilities offer the customer a secure place to physically house their hardware and equipment as opposed to locating it in their offices or warehouse where the potential for fire, theft or vandalism is much greater.

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Most co-location facilities offer high-security, including cameras, fire detection and extinguishing devices, multiple connection feeds, filtered power, backup power generators and other items to ensure high-availability which is mandatory for all Web-based, virtual businesses. Firewall & Security The word firewall originally referred literally to a wall, which was constructed to halt the spread of a fire. In the world of computer firewall protection, a firewall refers to a network device which blocks certain kinds of network traffic, forming a barrier between a trusted and an untrusted network. It is analogous to a physical firewall in the sense that firewall security attempts to block the spread of computer attacks. Disaster Recovery (DR) Every business needs a strong disaster recovery plan. Like any difficult topic, disaster recovery is something that nobody wants to think about, but everyone needs to plan for. Disaster recovery is the ability to continue work after any number of catastrophic problems, ranging from a computer virus or hacker attack to a natural disaster such as flood, fire, or earthquake. Having a disaster recovery plan in place takes a little time and effort, but the peace of mind it brings and the ability to continue work after the unthinkable are well worth it. Disaster recovery must take into account how a business is run and the different elements are required to keep the business going. These needs vary from business to business, and a good disaster recovery plan should be designed for the individual business's needs. Using a generic disaster recovery strategy is better than nothing, but it may stress elements that are less important to your business, or worse, leave out critical aspects. Business Continuity Plan (BCP) The creation of a strategy through the recognition of threats and risks facing a company, with an eye to ensure that personnel and assets are protected and able to function in the event of a disaster. Business continuity planning (BCP) involves defining potential risks, determining how those risks will affect operations, implementing safeguards and procedures designed to mitigate those risks, testing those procedures to ensure that they work, and periodically reviewing the process to make sure that it is up to date.

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Benefits of Cloud Approach Figure 5: Benefits of Cloud Approach

Services that offer Cloud storage can provide businesses with the storage space that they simply wouldn’t otherwise have access to. As storage is provided using a vast remote server, businesses can pay a relatively small amount of money (compared to the relevant cost of physical hardware) to receive a phenomenal amount of storage space. As more and more companies rely on the Cloud, this means that the need for a contingency plan in the case of file loss can be completely eradicated. Recovery times are quick and relatively simple should anything go wrong, as all information and data is backed up onto the servers. This is great in the event of files being accidentally removed, or worse, stolen. A huge benefit to businesses is the ability for multiple staff to access, edit and share folders and files that they are currently working on. This means that collaboration between teams of people can be greatly improved, and no time is wasted on uploading and emailing files individually. This end result for businesses – efficiency. Cloud resources are easily scalable – they can be altered to suit growing needs, which is perfect for companies who are unsure of their growth curve. On the topic of efficiency, it’s also worth noting that using Cloud as your storage solution will use at least 30% less energy than by using regular servers based on-site. The Cloud has also rapidly become more and more accessible via smartphones and tablets – meaning that your documents are truly available anytime and anywhere. For people who work on the move, or do a lot of travelling, this can be a lifeline for effectively managing time away from the office.

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Project Outline & Deliverable details Title: Seeding the cloud Description: Brand awareness of CtrlS & Analysis of Market Potential for Cloud Products Deliverables: Under this project I was supposed to undertake the following tasks: 1. Understand CtrlS Cloud products and solutions Initially for around 5 days, I was given training about the Company, its business model, various products and services offered by company. Also, sufficient reading material was given for studying the details on the above points. I also visited the datacentre located at Mahape, Near Ghansoli, Navi Mumbai. This visit was designed to make interns understand the infrastructure details of an actual datacentre which will be crucial while understanding client requirements and how those can be accommodated. We also attended 2 conferences based on the agenda of Datacentres and Cloud products. This also helped us understand global outlook and recent trends for this industry. Also, this phase included comparing the product and service portfolio offered by company with its competitors. Analysing their strong footholds, core competencies, target market either geography wise or product wise. 2. Identify the target prospects for these solutions After getting sufficient hold on the knowledge about the products and services offered by the CtrlS, I worked on understanding generic requirements by various types of companies with respect to IT infrastructure. For Ex. Companies having heavy data uploaded on their websites will need CDN (Content Delivery Network) solutions. Corporate offices will prefer mailing solutions. IT / ITES companies need BCP (Business continuity plan) solutions 3. Create a survey to be administered to the client database For getting above information, it was required to have a standard procedure to follow and a standard set of questions to be asked to the companies. Hence we prepared questionnaires which helped in keeping consistency in the survey which was to be carried out. This questionnaire was reviewed and confirmed by our mentor.

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4. Carry out the survey/research and analysis Using the questionnaire, survey was carried out to get the required information which would help creating a deep profile of the prospective clients. Various ways to conduct this survey was taking appointments and visiting the companies, cold calls, telephonic conversations, Email communications and social media. We also met few clients during the conferences which we attended. 5. Create a deep profile of target companies In this deliverable, I worked on forming a detailed profile of selected companies. This included company’s business area, size, nature of office work, their current IT needs and IT solutions which they are using. This all information was supposed to be entered into n CRM tool (kind of a database) used by company. 6. On the basis of the research and analysis, make product recommendations In this phase, I discussed about the profiles of the companies studied with the solutions team (led by solution architect) to understand which of the solutions offered by CtrlS can serve the requirements of the companies. Based on this analysis and discussions, I recommended relevant products and services to the companies which were approached earlier for survey purpose. 7. Organize meetings with the clients for CtrlS sales team Based on the responses given by companies, I pursued to get any possibility to get prospective business from the approached companies. This included following up with company representatives, discussing with them regarding any doubts about their requirements or the solutions provided by CtrlS. And, on conviction, if they are interested to have a meeting with CtrlS solution sales team, then I also organized those meetings either at client location or at CtrlS office.

Method of Study Market research According to the American Marketing Association: "Market research is the systematic gathering, recording and analysing of data about problems relating to the marketing of goods and services." The key words are: •

Systematic - using a clear, organised method or system

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•

Gathering - knowing what data you are seeking, and collecting it

•

Recording - keeping clear, organised records of what you discover

•

Analysing - collating and interpreting data in order to draw out relevant trends and conclusions that can be used as a basis for a strategy

•

Problems relating to marketing - obstacles that are preventing the growth of the business.

The first step was to gather secondary information. Secondary information is often called 'desk research' and is frequently the starting point for any research. This has already been collected by someone else, often for another purpose. It often represents therefore, one of the cheapest and easiest sources of information. The data gathered in this way often helps to define and clarify problems within the context of the research objectives. Following on from that, an organisation can look to generate the more closely focused primary data it requires. Data Collection Methods 1. Surveys With concise and straightforward questionnaires, you can analyse a sample group that represents your target market. The larger the sample, the more reliable your results will be. 





In-person surveys are one-on-one interviews typically they allow to present people with samples of products, packaging, or advertising and gather immediate feedback. In-person interviews include unstructured, open-ended questions. In-person surveys can generate response rates of more than 90 percent, but they are costly. With the time and labour involved, the tab for an in-person survey can run as high as some investment per interview. Telephone surveys are less expensive than in-person surveys, but costlier than mail. However, due to consumer resistance to relentless telemarketing, convincing people to participate in phone surveys has grown increasingly difficult. Telephone surveys generally yield response rates of 50 to 60 percent. Mail surveys are a relatively inexpensive way to reach a broad audience. They're much cheaper than in-person and phone surveys, but they only generate response rates of 3 percent to 15 percent. Despite the low return, mail surveys remain a costeffective choice for small businesses.

2. Market Potential Analysis The market potential analysis determines whether and to what extent a market for your service or product exists. Therefore, it researches the number of potentially saleable units and potential customers, and in addition, the price range for your products and services accepted by the target group. 25

Summer Internship Project Report

SIMSREE, Mumbai

The market potential analysis clarifies whether the market is receptive to your product or service, or whether competitors have already exhausted the market potential. The market potential analysis determines    

If your product or service will appeal to consumers of the target market marketability, How many consumers would buy your product or service at what price - potential analysis And what market volume you can count on - market position. Market potential analysis - Market position - Marketability - Market volume

3. Desk Research Desk research (secondary research), in contrast to primary research, means to gather information from existing data. This can be data that has already been collected for other purposes and is reused. Secondary information is required in addition to research-economic terms as, on one hand, not all data can be collected by you. On the other hand, the incorporation of secondary data and / or a comparison of secondary and primary data supplement a study in a meaningful way. Methodology Used We had datacentre tours at CtrlS Datacenters, Navi Mumbai. This helped us in understanding product line and solutions offered by the company,   

Colocation - server colocation, rack colocation Public Cloud & Hosting - Cloud VPS, private cloud, Unmanaged Dedicated, Managed Dedicated, MyCloud, hosted exchange, hosted linux IT Infrastructure - storage on demand, online backup, DR on demand, High Availability Solution, Cage-Raised Floor, Virtualization Server

We learned the target prospects of these products, created a list of companies which could be targeted. We also had knowledge transfer session with partner companies Limelight Networks and Global Outlook for CDN services and mailing services respectively. We did a survey on these companies with which I could understand their requirements. The surveys were done face-to-face, through telephonic interview and mail surveys. Based on the analysis of survey result, we made product recommendations. Figure 4 shows the steps followed for study in brief.

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Figure 6: Methodology Used

Knowledge Building

• Understanding CtrlS Products & Services • Identifying & Profiling target customers • • • •

Data Collection

Questionnaire Preparation Information gathering Visit to customer site Face to face interview

Business Creation

• Compilation of data to arrive at value proposition • Lead generation

Data Collection & Analysis Note: Refer Questionnaire 1 for data collection attached in appendices of report. Sample Data recorded: 110 responses Figure 7: Industry wise comparison

Above figure, Figure 7 shows various industries targeted by us during our project.

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Figure 8: Employee strength of companies

We were targeting small and medium businesses as most the large companies are having their own in-house Datacenters. Figure 8 shows the employees strength of various companies surveyed by us. Figure 9: Commonly used IT applications in companies

Most of the companies are using mailing & messaging services and reporting tools. Manufacturing companies use ERP software, but cloud applications were used by very few companies which we surveyed. Figure 9 shows commonly used IT applications in companies. Figure 10: Current IT practices company using

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Summer Internship Project Report

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Most of the companies which we surveyed were using data backup & storage devices. These companies commonly use hard disks, flash drives and DVDs for keeping backup. Figure 8 shows current IT practices companies are using. Figure 11: Cloud adoption in companies

Out of the companies which have adopted cloud computing, hybrid cloud is most commonly used as it has salient features of both public and private cloud. Figure 11 shows pattern of cloud services used by companies which have adopted cloud computing. Figure 12: Companies benefiting from cloud

Scalability & Flexibility is the most common reason for which companies go for cloud computing. Apart from that saving capital expenses and lowering operational cost is another reason. Figure 12 shows various reasons for which companies use cloud computing. Figure 13: Key IT challenges

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Most of the companies have cost of IT has their pain point. Apart from that technology getting obsolete is another major problem. Figure 13 depicts major IT challenges faced by companies surveyed. Figure 14: companies IT investment in future

Most of the companies specially manufacturing firms don’t have a specific budget allocated for IT spending.

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Summer Internship Project Report

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Learning opportunities Gartner IT Infrastructure Operations & Data Center Summit Agenda of Summit: Accelerate Growth, Drive Transformation, Achieve Operational Excellence As the nexus of IT forces such as cloud computing, mobility, social media and big data start being relevant in India, IT professionals are not only evaluating alternate ways of procuring and managing IT services but new ways to drive business growth. Infrastructure & Operations (I&O) professionals have the responsibility to inspire their businesses by being agile, reliable, efficient and highly collaborative by striking a balance between the traditional and the futuristic approaches of managing technology with an eye on containing the cost of IT. This second edition of IT Infrastructure Operations and Data Centre Summit in India euiped IT and I&O leaders with the capability of making smart infrastructure investments which can help to achieve operational excellence without ignoring need to optimize the cost structure. Frameworks on the understanding the business value of cloud, mobility and big data coupled with best practices of deploying virtualization, emerging infrastructure technologies and their ability to deliver promising return on investment, was presented in this 2 day Summit. The Gartner IT Infrastructure Operations & Data Center Summit offered a breadth and depth of knowledge that uniquely met the requirements of data center professionals across disciplines. Through prescriptive, practical advice — complemented by strategic recommendations — the 3-track agenda addressed today's not-to-be ignored trends, technologies and imperatives including:        

Cloud Computing Virtualization IT Operations Mobility Modernization Servers and Operating Systems Disaster Recovery and Business Continuity Storage

CtrlS was silver sponsor for the event. Global High on Cloud Summit About the Summit: Anyone who follows technology trends has undoubtedly heard the term “cloud service” thrown around a few gazillion times over the past few years. Cloud Computing has emerged as a big surprise when people were struggling to get rid of the troubles involved with traditional web hosting and computing solutions for their business ventures. 31

Summer Internship Project Report

SIMSREE, Mumbai

Cloud Computing anywhere across the globe describes delivery of hosted services through the internet. People are shifting their business applications from traditional software models to the mighty cloud. You can hardly predict what would be our future if cloud computing wouldn’t be there to manoeuvre establishments safely towards profitable positions. The Information Technology market in BRIC is to grow at a CAGR of 14.1% over the period 2011-2015. One of the key factors contributing to this markets growth is the increasing IT spending in BRIC. The IT market in BRIC market has also been witnessing increasing IT spending by banking sector. Through The Global High on Cloud Summit the issues, concerns, latest trends, new technology and upcoming innovations on the Cloud platform were addressed and it provided an open forum and opportunity to everyone in the industry to come together and share their ideas & updates and provide a global outlook. Key Topics: Trends & Challenges – Cloud as a technology, current market trends & practices for implementation. Regulatory & Compliance major concern on Cloud! – Cloud computing seems simple in concept, and indeed, simplicity of operation, deployment and licensing are its most appealing assets. Monitoring Cloud – Performance stats on the application, Unified ontology of Cloud Computing, Cloud Scalability, Controls & compliance. Big Data Cloud Computing – Big Data is a relatively new phenomenon. As with any new adoption, the adoption of big data depends on the tangible benefits it provides to Business. Mobile Cloud Computing – The analysis of the impact of mobile computing on the various services, Mobile cloud computing gives new company chances for mobile network providers. Security in Cloud – Applications and services based on cloud computing are dramatically emerging. However, in order to enjoy the wide utilization of cloud computing through wired/wireless networking, providing sufficient assurance of information security such as confidentiality, authentication, non-repudiation, and integrity is the critical factor. CtrlS was official green cloud partner

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Summer Internship Project Report

SIMSREE, Mumbai

Conclusion The cloud has the potential to become the preferred mechanism for software delivery, bringing more choices to organisations when selecting an application provider, and resulting in fewer reasons to maintain their own applications on-premise. As such, cloud adoption will increase dramatically; and when moving to the cloud, businesses will need to think carefully about how they will ensure that cloud providers can meet promised service-level agreements (SLAs). We are also going to see a higher rate of adoption of mobile devices (smartphones and tablets) within the workforce in 2013. These shifts should inspire enterprises to analyse and plan for what kind of internal applications they will need in order to enable and mobilise around cloud within the business. CtrlS is the only company in India whose primary focus is on Datacenter business whereas, other providers like Netmagic, Sify, Reliance, Tulip etc., considers Datacenter services as part of their business. This clearly says that CtrlS is the only company in country which takes Datacenter business seriously and should leverage on this advantage. Despite being the hottest buzzword around, cloud adoption has been rather slow-moving, accounting for a tiny 1.4% of the total IT spends of enterprises in India. Industry concerns about cost are not deep enough to impact this number alone. The truth is, security in the cloud is a real concern, and with an expected spike from USD 400 million to USD 4.5 billion by 2015, it is a good time to put to rest some of the biggest concerns Enterprises might have in this regard.

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Summer Internship Project Report

SIMSREE, Mumbai

Recommendations After analysing complete data following key areas company need to focus on: 1. As most of the companies are already practicing Mailing, Reporting & Accounting IT services, company have to aggressively promote the Cloud Services offerings. 2. About 50% of companies we surveyed are having Data backup & Storage facility so these companies should be approached for other services like DR, Cloud and Virtualization. 3. Around 48% of the companies we surveyed were having data backup & storage facilities. The companies usually keep backup in CDs, DVDs, flash drives and hard drives. These traditional devices don’t last for more than 5 years. These companies should be targeted for pay per use Data backup & storage solutions. 4. 40% of the companies were having insufficient budget allocated for IT spending, these companies should be advised on Opex models offered by CtrlS Datacenters Ltd. 5. Most of the companies use cloud solutions for scalability and flexibility. Most companies find security features on cloud as real concern. 6. Small or midsize businesses (SMBs) are the most likely to adopt public IaaS/utility hosting. CtrlS should consider preconfigured solutions for the SMB segment. 7. In the long term, SLA adherence and service provider quality and support will determine total service costs, and the level of agility and elasticity end users can plan for in their infrastructures. CtrlS should ensure that they strictly follow the agreed-on SLAs.

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Summer Internship Project Report

SIMSREE, Mumbai

Way ahead: Future Outlook at the industry India Data Center market is expected to see significant growth in the next five years as there has been increased adoption by Indian companies of the third party data center services and the government has also increased its cloud computing initiatives where it is directly setting up data centers and also using the services of the third party data center service providers. Reliance Communications has announced the multiple orders bagged from Central and State Government of India as the company has signed long term contract with The Department of Post, Municipal Corporation of Greater Mumbai (BMC), Madhya Pradesh Border Checkpost Development Company Limited along with Karnataka DISCOM and Chattisgarh DISCOM. McKinsey has estimated that the third party outsourced data centre market in India is expected to grow at a CAGR of 32% to Rs 5,500 crore by the year 2017 with verticals such as banking and financial services, media and entertainment service, manufacturing, international telecom providers and retail accounting for 70% of this growth. TechNavio's analysts forecast the Data Center Equipment market in India to grow at a CAGR of 10.4% over the period 2011-2015. The Indian IT infrastructure market comprising of servers, storage and networking equipment will reach US$2.05 billion in 2012, a 10.3% increase over 2011, according to Gartner, Inc. The IT infrastructure market is expected to reach $3.01 billion by 2016. Revenue growth will be primarily driven by ongoing data center modernization, as well as new data center build outs. Servers are the largest segment of the Indian IT infrastructure market, with revenue forecast to reach $754.5 million in 2012, and grow to $967.2 million in 2016. The external controller-based storage disk market in India is expected to grow from $439.4 million in enduser spending to $842 million in 2016. The enterprise network equipment market in India, which includes enterprise LAN and WAN equipment, is expected to grow from $861 million in 2012 to $1.2 billion in 2016. Gartner Analysts predict that Indian businesses are looking to focus on optimizing the IT Infrastructure and strategy by implementing virtualization and ongoing investment in large captive data centers mixed with the capacity growth initiated by the data center service providers are the key drivers for growth. Mobility, social media and cloud computing adoption will have significant influence on the way data centers are designed, operated and managed their by the data center services providers. Dimension Data estimates data centre market in India is growing at a CAGR of 22% and will touch Rs 6,500 crore by 2016. BSNL offers managed co-location, managed hosting and cloud services through the Internet Data Centers (IDC), which have been built by Dimension Data for BSNL. This public-private initiative will leverage the strength of BSNL in telecom infrastructure and vacant buildings and that of Dimension Data in providing data center and cloud computing," Communications and IT Minister Kapil Sibal said while inaugurating BSNL IDC services. Dimension Data operates and manages IDC centers, which are located in Mumbai, Faridabad, Ahmedabad, Jaipur, Ludhiana and Ghaziabad. Each of these is run at a Tier III level and all make use of vacant space BSNL has at its telephone exchanges. According to Reji Thomas Cherian, VP, Telecom, Media & Entertainment, Capgemini India, the Cloud Computing market including PaaS, IaaS and SaaS was worth $400 mn for India alone. Data center services revenue is projected to touch $2.6bn in 2012. The managed 35

Summer Internship Project Report

SIMSREE, Mumbai

security market in India was worth $321 mn in 2011 and is expected to see rapid growth. Moreover, managed third party data center services generated revenues to the tune of $662 mn in 2011 and this too is on a high growth trajectory. The majority of respondents would use the "Clouds" in the private sector as a data storage device ("IaaS" - Infrastructue-as-a-service) use (43%). The potential use of software-as-aservice service ("SaaS" - use of applications over the Internet) with 5% of mention, however, is comparatively manageable. The benefits to consumers are also facing an added value for software companies. Besides saving development cost as may be developed in the future platform-independent, and a curb software piracy can be expected. According to survey scalability, agility, and cost were the leading reasons why companies were moving to the cloud. Companies just don’t want to be burdened by clunky servers that require expensive time and resources to maintain. Instead, they want to outsource key services to specialists so they can focus on being nimble and innovative with their products. According to recent IDC report there will be the huge cloud adoption in future, 

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Globally, almost two-thirds of enterprises are planning, implementing, or using cloud computing, and more than 50% of businesses agree that cloud computing is a high priority. However, more than three-quarters of businesses have apprehension about the security, access, or data control of cloud computing.

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Self-assessment of the Internship The Summer Internship Project was surely one of the best parts in the curriculum of the two year PGDBM course. It provided me with an exposure of the very vibrant and rapidly growing industry of Infrastructure outsourcing and datacenters. Working as a Trainee at CtrlS Datacenters Ltd. also gave me an opportunity to study and understand the cloud products and their market potential. This would surely increase the prospects of shaping my career as a IT consultant in future. Talking about the correlation of the Internship with classroom knowledge, it provided me the platform to apply my skills and knowledge, to the given work under consideration; for instance, analysing competitors, SWOT analysis of CtrlS Datacenters, Industry analysis. It gave me hands on experience to work on some of the project deliverables which were under consideration. Thus, having gained insights of a totally new sector the Internship was a very good learning experience for me.

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References             

http://itbizcharts.blogspot.in/2011/11/india-third-party-hosting-data-center.html http://searchdatacenter.techtarget.in/feature/Data-center-infrastructure-In-househosting-versus-outsourcing http://pic.dhe.ibm.com/infocenter/tivihelp/v28r1/index.jsp?topic=%2Fcom.ibm.tivoli.t pm.scenario.doc%2Fvirtual%2Fccom_basics.html http://www.vmware.com/virtualization/virtualization-basics/how-virtualizationworks.html http://www.webopedia.com/TERM/C/co_location.html http://www.gartner.com/technology/summits/apac/data-center-india/about.jsp http://www.slideshare.net/rajeshdgr8/india-data-center-market-2011 http://www.ctrls.in/downloads/emerging_data_center_trends.pdf http://www.nasscom.in/mr-p-sridhar-reddy-cmd-ctrls http://www.theglobalhighoncloudsummit.com/#!about-the-summit/c24fs http://itbizcharts.blogspot.in/2012/09/india-data-center-market-2012.html http://www.skopos.de/en/newspress/169-cloud-computing-und-cloud-gaming-diezukunft-ist-heiter-bis-wolkig.html Competitive Landscape: Indian Utility Hosting and Cloud IaaS Providers Published: 2 August 2012 Gartner

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Appendices Questionnaire 1: Detailed 1. Company Name / Nature of Business:

2. Number of Employees in Company: 5 - 10 10 - 20 above 20 3. How many people work in IT team ? Up to 2 people 2-5 > 5 people 4. How many Computers does your Organization have? 5 - 10 10 - 20 Above 20 5. What is the Installed Servers? 1-5 above 5 None

6. What are the most commonly used IT applications?

7. Have you attempted Server virtualization? If yes, what level? No, we have not attempted server virtualization above 70% 50% - 70% 30% - 50% Less than 30% 39

Summer Internship Project Report

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8. What are the current IT practices your company provides/using? Email & Messaging Data Backup Network & Security Infrastructure Management 9. Are you aware of Cloud Computing ? (.....If your answer is No, go to Question no.14) Yes No 10. Have you adopted Cloud computing in your Organization ? If Yes, Is it : Public Cloud Private Cloud Hybrid Cloud 11. If you are currently using the cloud, what are you using it for ? Online Backup Product testing On-Cloud apps 12. If using cloud, how are you benefiting from it ? Saving on Capital expenses Management of IT infrastructure Scalability & Flexibility Lower Operational Cost No benefit 13. Are you aware of BYOD (Bring your own device) ? Yes, I am aware Yes, I am aware and have implemented in my organization No 14. Do you have a Disaster Recovery (DR) Plan? DR helps you in preventing your data from accidents like, Fire/water/earthquakes.. Still in the Planning Stage Plan to set up DR in next 6 months Plan to set up DR in next 6 months to 1 year Plan to set up DR in next 1 to 2 years No plan as yet for DR 40

Summer Internship Project Report

SIMSREE, Mumbai

15. What are the top IT challenges you are facing? IT manpower Cost of IT Technology obsolescence IT security Other: 16. How are you tackling these Challenges? Considering Partially Outsourcing IT requirements Considering Fully Outsourcing IT requirements No solution 17. What Financial constraint do you foresee in meeting your IT challenges? Financing not much of constraint for the right Solution Setting up IT is a capital intensive Difficult to calculate and justify ROI Other: 18. Planned investment in IT in the next: 0 - 6 months 6 - 12 months After 12 months 19. What is your Annual IT budget? < Rs. 5 lakhs Rs. 5 lakhs to Rs. 10 lakhs Rs. 10 lakhs to Rs. 25 lakhs > Rs. 25 lakhs 20. Do you have Business Continuity Plan in place? If yes, do you have in-house BCP team? Yes No 21. Your Contact Details: NAME, DESIGNATION, EMAIL ID , CONTACT NO.

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Questionnaire 2: Company Name

Nature of business BFSI IT & ITES Telecom Manufacturing Government Services Media Pharma Other No. of Employees in Company : 1 - 50 51 - 200 above 200 Commonly used IT applications ? Mail & Messaging Reporting Accounting ERP Cloud App Tracking 42

Summer Internship Project Report

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Current IT practices Company provides/using ? Infrastructure Management Virtualization Data Backup & Storage DR & BCP Cloud Services Have you adopted Cloud computing in your Organization ? If Yes, Is it : Public Cloud Private Cloud Hybrid Cloud If using cloud, how are you benefiting from it ? Saving on Capital expenses Management of IT infrastructure Scalability & Flexibility Lower Operational Cost No benifit Top IT challenges Company is facing ? IT manpower Cost of IT Technology obsolescence IT security

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