Summary Business Plan Coworking space

SUMMARY BUSINESS PLAN ART BOX CREATIVE AND CO-WORKING SPACE

Submitted by: Muhammad Rifky Refinaldi 14/376043/PEK/20212

PROGRAM MAGISTER MANAJEMEN FAKULTAS EKONOMIKA DAN BISNIS UNIVERSITAS GADJAH MADA 2016

SUMMARY BUSINESS PLANNER ART BOX CREATIVE AND CO-WORKING SPACE

Submitted by: Muhammad Rifky Refinaldi 14/376043/PEK/20212

Approved by: Adviser

Yulia Arisnani Widyaningsih, M.B.A., Ph.D.

2

TABLE OF CONTENT

APPROVED TITTLE...........................................................................................2 ABSTRACT............................................................................................................4 INTRODUCTION..................................................................................................5 External Environment.......................................................................................5 Internal Environment........................................................................................5 Statement Problem.............................................................................................6 Research Purposes.............................................................................................6 Benefit of Research............................................................................................6 LITERATURE REVIEW......................................................................................7 RESEARCH METHOD........................................................................................7 STRATEGIES AND PLAN...................................................................................8 Business Description..........................................................................................8 Location..............................................................................................................9 Functional Approach.........................................................................................9 Marketing Plan.................................................................................................9 Operational Plan................................................................................................9 Capacity Plan...................................................................................................9 Human Resource Plan....................................................................................10 Financial Plan...................................................................................................10 Nine Building Blocks........................................................................................11 REFFERENCES..................................................................................................12

3

ABSTRACT As well as the progress of the times and technology that makes work places spread more widely, not only office that can be a places to work even a place like home and café could be used as a place to work. Artbox Creative and Co-Working Space as a provider of co-working space would like to invite and offer a new concept of employment. In co-working space, consumer can work with a cozy atmosphere and interacting with people from different disciplines. The business plan drawn up by taking into account the analysis and evaluation through the viewpoint of the internal environment and the external environment, as well as using the concept of functional strategy which aims to meet the opportunity to build a co-working space in Yogyakarta innovative. From the analysis obtained author needs to prepare a business plan with a co-working space is structured so that the business can be taken into an account. Preparation of strategy in building and business planning is spelled out in detail that includes some of the plan, namely: marketing planning, operational planning, human resource planning and financial planning. Financial analysis was conducted on the projected performance of the company that produces the Net Present Value (NPV) of Rp. 683.380 808, Internal Rate of Return (IRR) of 39% and Payback Period (PP) which is 2 years and 1 month. From the calculation of the investment feasibility of the business plan to realize a co-working space is feasible. Keywords: co-working space, a business plan, a strategy.

4

INTRODUCTION External Environment Changing times accompanied with the development of technology has changed the lifestyle of today's society. Almost all of the people tend to work independently or work alone and looking for work outside their own working place is the office. One of their goals is a café, or a comfortable place to eat to do and finish the job. Results of a survey conducted by Euromonitor in 2010 said almost 98% of Indonesia's population who visit the café and a similar meal makes a café or eat it as a meeting place of their business. The reason why independent workers choose working outside from their office is they were expected to receive a higher social level, and also look for inspiration outside the office environment. In addition to the independent workers, co-working space business plan is also aimed at the business start up in Yogyakarta. The development of people's lifestyles, especially workers in developed cities like Yogyakarta with high mobility and require time and energy efficiency of their demands to the maximum extent possibility use of the time and energy in work and activities. Internal Environment

Co-working according Foertsch (2012) in the magazine Deskmag mention that co-working is a style of work that has value to share in the work environment, which is often encountered is the office and independent activity or individual; which does not like the office in general. In other words, co-working is a concept of new work, which is an open space (open space, lack of privacy) and has the collaboration value (the value of collaboration) that can be defined as a business leasing space like a general workspace or can be a private office that offers solutions for casual workers as well as the start-up works just like at home, but at the same time also help them to be free from constraints that exist if they work at 5

home. Thus, people from a variety of fields and companies can work together in one place. With the variety of professionals from various fields is expected to create a variety of collaboration will be the solution to the problems that are being or will be experienced in the company and their respective fields, as well as the creation of fresh ideas innovative.

Statement Problem Changes in people's lifestyles are dominated by workers who prefer to work outside the office environment than working in the office. Most of these workers choose to work and meet their clients in a public place like a café, or a place of adequate food. However with the place as it was causing problems for workers which arise feel less comfortable in doing the job with a public space that is open because the place is not only used by the workers but also the visitors who come to the café or eating places not to work, so that the situation is not conducive to work or meet with clients. Another problem arises because the facilities required workers to work very less as internet, cable telephone, fax, and the needs of ATK (Stationery Office) were not available at the café and dining venues. Research Purposes Aim of this study is designing innovative business models so these businesses can thrive and be sustained long. How to develop the right strategy in order to give more value to the consumer so as to differentiate the business plan with the concept of co-working space with competitors. Benefit of Research As consideration of the company's management in managing an effective human resources, finance and marketing strategy in achieving the vision, mission and objectives of the company. 6

LITERATURE REVIEW

Some theories references in making this research : a. Strategic management: Concept and cases international version.: David,Fred (2007) b. Manajemen Strategik

Konsep,

Kasus,

dan

Implementasi.:

Dirgantoro,Crown, (2001) c. Entrepreneurship 8th edition. : Hinsrich, Robert D; Michael P. Peters; and Dean A. Shepherd. (2010) d. Competitive strategy: Technique

for

analysing

industries

and

competitors.: Porter, M. E., (1998). e. Hubungan Kepemimpinan, Budaya, Strategi, dan Kinerja: Thoyib, A., (2005) f. Brilliant Business Plan. : Williams,Dr. Kevan,(2010) g. What Is a Business Plan? Why Do I Need a Business Plan?. : BalankoDickson, Greg. (2007)

RESEARCH METHOD Data Primer

Data Collectin Method Interview

Research Process

Information and

Interview with :

Objective Obtained 1. General information

1.Samuel Henry. As Public

about startup in

Relations Jogja Digital Valley.

Yogyakarta.

2.Visitor Jogja Digital Valley.

2.General information about Jogja Digital Valley. 3.Facility at Jogja Digital

Observation

Valley. Observe at Jogja Digital Valley. 1. Observe consumer at Jogja Digital Valley. 7

2.Observe what consumer needs. Sekunder

Study Literature

Review from journal, book,

Understanding about

magazine, website.

business plan, business development, and about coworking space in DI. Yogyakarta.

STRATEGIES AND PLAN Business Description ARTBOX Creative and Co-Working Space is an office space rental business for independent workers, and workers who need a workspace. The other hand ARTBOX also gives value added to consumer, it is collaboration, networking, and partnering to independent workers, and start-up business. Logo of ARTBOX Creative and Co-Working Space.

Location

8

ARTBOX

Creative

and

Co-Working

Space

address

at

Jalan

Pringgodani,Mrican Baru No. 1B Sleman, Yogyakarta. Functional Approach Marketing Plan Target Market Customers segment ARTBOX Creative and Co-Working Space are independent workers, start up business, entrepreneur, and student in Yogyakarta.

Price Fixing Based on interview and observation, so ARTBOX Creative and CoWorking determine price for customer is Rp. 50.000 for 2 hours.

Promotion Strategy To introduce new business in virtual office ARTBOX needs a good promotion, so the customer will know so easily. Using social media, and website will helpful to makes brand image of this business.

Operational Plan Capacity Plan ARTBOX Creative and Co-Working Space will operate every day from 08.00-22.00 WIB. Estimates consumers will come to open space are 30 consumers. And estimates consumers in first year are 10.800 visitors.

Human Resource Plan Human resource plan in ARTBOX Creative and Co-Working Space Perencanaan sumber daya manusia yang dilakukan oleh ARTBOX Creative and 9

Co-Working Space based on the needs and qualifications of labor needed to support the success of operational activities. Therefore, ARTBOX Creative and Co-Working Space in need of a reliable workforce that has the ability, skills and competence in the field. At the first year, ARTBOX Creative and Co-Working Space plans to hire 17 employees.

Financial Plan Assumption and Expand Category

Total (Rp) Rp884,095,000 Rp351,550,000 Rp 797.600.000

Investment Operational/Year Revenue stream in first year Profit Loss Projection Year

1 2 3 4 5

Total Income

Total Expand

(Rp)

(Rp)

1.887.600.000 1.887.600.000 1.887.600.000 2.147.600.000 2.147.600.000

382.976.333 384.116.333 385.370.333 392.899.733 401.767.073

EBIT (Rp)

1.494.623.667 1.493.483.667 1.492.229.667 1.754.700.267 1.745.832.927

Profit Tax

Nett Income

(Rp)

(Rp)

14.946.237 14.934.837 14.922.297 17.547.003 17.458.329

1.479.677.430 1.478.548.830 1.477.307.370 1.737.153.264 1.728.374.597

NPV,IRR,dan PBP Indikator NPV IRR PBP

Nilai Rp683,380,808 39% 2 Years 1 Month

10

Nine Building Blocks KEY

KEY ACTIVITIES

PARTNERSHIP

VALUE

CUTOMER

CUTOMER

PROPOSITION

RELATIONSHIP

SEGMENTS

INTRODUCTIONS KOMUNITAS

FACILITATION

COLLABORATION

NETWORKING

FREELANCE

VENDOR

COMMUNITY

FACILITYF

COMMUNITY

START UP

INTERNET

BUILDING

FLEXIBILITY

FACE TO FACE

ENTREPRENEURS

KAMPUS UGM

EVENTS

COST EFFICIENCY

KAMPUS UII

WORKSHOP

PROFESSIONAL

KAMPUS UMY LAND LORD

TELEWORKERS

ENVIRONMENT KEY RESOURCES

CHANNELS

LOCATION

WEBSITE

INTERNET

SOCIAL MEDIA

CONNECTION

UNIVERSITY

FASILITAS COST STRUCTURE

REVENUE STREAM

BUILDING

OPEN SPACE

OPERATIONAL

MEETING ROOM MINI AUDITORIUM EVENTS

REFFERENCES

Badan Pusat Statistik (2016). Ekonomi Indonesia Triwulan II-2012 Tumbuh 6.4 Persen. https://www.bps.go.id/Brs/view/id/58 . Diakses 13 Juni 2016 (13:00 WIB) Balanko-Dickson, Greg. (2007). What Is a Business Plan? Why Do I Need a Business Plan?. New York: The McGraw-Hill Companies Inc. 11

Brilio. 12 Kedai Kopi Paling Top di Jogja,Nyaman dan Pengen Balik Lagi. https://www.brilio.net/life/12-kedai-kopi-paling-top-di-jogja-nyaman-danbikin-pengen-balik-lagi-1601261.html . Diakses 10 Juni 2016 (17:00 WIB) David, Fred., (2007). Strategic management: Concept and cases international version. Pearson Higher Education Dirgantoro,Crown, (2001;82). Manajemen Strategik Konsep, Kasus, dan Implementasi. Jakarta: Gramedia Widiasarana Indonesia. Hinsrich, Robert D; Michael P. Peters; and Dean A. Shepherd. (2010). Entrepreneurship 8th edition. Singapore: McGraw-Hill Companies, Inc. Jogja Digital Valley (2016). Nikmati suasana kerja yang nyaman dengan berbagai fasilitas yang disediakan JDV. http://jogjadigitalvalley.com/#portfolio . Diakses 15 Juni 2016 (10.00 WIB) Jogja.Co.

Harga

Tanah

Jogja

Tertinggi

ke

3

di

Indonesia.

dari

http://www.jogja.co/harga-tanah-jogja/ . Diakses 10 Juni 2016 (15.00 WIB) Megginson, L.c., Byrd, M.J., & Megginson, W.L. (2003). Small business management: An entrepreneur’s guidebook, (4th ed). New York : McGrawHill. Peterson & Fabozi (2002). Capital budgeting theory and practice. Wiley Finance. Porter, M. E., (1985). Competitive advantage. New York: The Free Press. Porter, M. E., (1998). Competitive strategy: Technique for analysing industries and competitors. New York: The Free Press. Thoyib, A., 2005, Hubungan Kepemimpinan, Budaya, Strategi, dan Kinerja: Pendekatan Konsep, Fakultas Ekonomi Universitas Brawijaya, Malang. 12

Williams,Dr. Kevan,(2010).Brilliant Business Plan. Prentice Hall,UK.

13