Study on Customer Preferences in Choosing Big Bazaar

DISSERTATION ON   “ A STUDY ON CUSTOMER PREFERENCE I N BI G BAZ Z AR RETAI L STORE DEHRADUN”

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF BACHELOR’S OF BUSINESS ADMINISTRATION (BBA) : PROJECT GUIDE:

SUBMITTED BY:

DR. PARSHURAM DANGWAL

ANURAG KHUGSHAL

ASSISTANT ASSISTANT PROFESSOR 

14BB209 !I"# SEM

IUU DEHRADUN

IMS UNISON UNIVERSITY DEHARDUN

DECLARATION I $ANURAG KHUGSHAL% KHUGSHAL% #&'& *&+,-'& "#-" "#& /' '&&3"&* #&'&3  5&363& /'  */3& /'53-,,  7& -3* #- 3/" &&3 6,#&* /' 67""&* &,&#&'& 8/' "#& '&6'&7&3" /8 - *&5'&& '/5'-77&. A3 ,"&'-"6'& *-"- /' /' */3&  /"#&' -'& +"&* "#3 "# *&'"-"/3 #- &&3 5:&3 *6& -+3/,&*5&7&3" -3* ,"&* 3 "#& R&8&'&3+& &+"/3. T#& *-"- -3* '&+/'* '&&3"&* #&'& -'& &" "/ 7 3/,&*5& -/6" "#& -++6'-+ -3* " /'"#3& -,/35 "# "#& ,-"&" 856'& -'& &35 6/"&* 3 "# '/;&+".

ANURAG KHUGSHAL ROLL NO: 14BB209

CERTIFICATE I #-:& "#& ,&-6'& 3 +&'"835 "#-" ANURAG KHUGSHAL  - /3-8*& "6*&3" /8 ) /8 IMS U3/3 U3:&'" D&#'-*63 U3*&' 63:&'" Ro 14BB209. H& #- #- +/7 /7, ,&&"&* # '/ '/;&+ ;&+" /' /' &3" 3"",&* A ST STUD UDY Y ON CUST CUSTOM OMER  ER  PREFERENCES IN CHOOSING BIG BA!AAR” 63*&' 7 56*-3+&.

I +&'"8 "#-" "#  # /'53-, &88/'" ? #- 3/" &&3 +/&* 8'/7 -3 /"#&' /6'+&. T# '/;&+" #- -,/ 3/" &&3 67""&* 3 -3 /"#&' U3:&'" 8/' "#& 6'/& /8 --'* /8 -3 D&5'&&. T# '/;&+" 86,8, "#& '&6'&7&3" /8 "#& +6''+6,67 '&+'&*  IMS U3/3 U3:&'" DEHRADUN 8/' "#& -* +/6'&. I '&+/77&3* "# '/;&+" /' 8/' &:-,6-"/3 ? +/3*&'-"/3 8/' "#& --'* /8 D&5'&& "/ "#& "6*&3".

S"#$%&'()

@ 

PARSHURAM DANGWAL DANGWAL N%*) o+ &,) G'"-) @ DR. PARSHURAM D%&)

@ 

ACKNO.LEDGEMENT I /6,* ,& "/ ,-+& 7 3+&'& "#-3 "/ -,, "#/& P&'/3 #/ #&,&* 7& 3 +/7,&"35 7  '/;&+" 6++&86,,. 6++&86 ,,.

I -7 #5#, 3*&"&* "/ D(/ K A% A% S"$#, D)%$3  M'. S-3"/# K67-' (C/6'& C//'*3-"/') -3* DR/ PARSHUR F-+6," ," /8 IUU= IUU=DE DEHR HRAD ADUN UN 8/' 5:35 5:35 "#&'  "#&'  PARSHURAM AM DANG.A DANG.AL  F-+6  '&+/6 -*:+& - ? #&3 I 3&&*&* - &,, - 5:35 7& "#&' :-,6-,& "7& -3* &&'"& 56*-3+& -" &:&' "& /8 7 P'/;&+" R&/'".

L-", I /& 7 '/;&+" 6++& "/ 7 -'&3" #/ -,- 7/":-"&* 7& "#'/65#/6" 7  '/;&+" ? "/ 7 +/,,&5& L'-'-3 7 &3/' 8'&3* 8/' #&,35 7& 3 7 '/;&+" ? "#-386, "/ -,, "#& &'/3 #/ *'&+", /' 3*'&+", #&,&* 7& 3 -++/7,#35 7 P'/;&+" R&/'".

ANURAG KHUGSHAL

Co$&)$& E5)6'&"7) S'**%( C,%8&)( I

1.1 I3"'/*6+"/3 1.2 R&:& /8 L"&'-"6'& 1. C/7-3 P'/8,&

C,%8&)( II

2.1 R&&-'+# 7&"#/*/,/5 2.2 O;&+":& /8 "#& "6* C,%8&)( III

.1 D-"- -3-, ? 3"&''&"-"/3 3"&''&"-"/3 C,%8&)( IV

4.1 F3*35 4.2 S655&"/3 4. +/3+,6/3 C,%8&)( V

.1 R&+/77&3*-"/3

R)+)()$6) A$$)5'()

CHAPTERI INTRODUCTION

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I$-"%$ R)&%" I$-'&(:

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I3 "# "#

6':& - "/"-, /8 < :-,* '&/3& (29 7-,& -3* 2> 8&7-,&) "# "#& -5& '-35& /8 1 "/ 2< &-' /,* -3* "#& -:&'-5& -5& /8 20.4>. I3 "# "6* H6 -3* C#-35 8/63* "#-" "#& '&/3*&3" /65#" 3& /'" #/& &:&' .. /8 "#& '&/3*&3" '&/3*&3" -'& 4 -3* -/:& &-' /8 -5& 5'/6.

TABLE

/ OCCUPATION OCCUPATION

OCCUPAT'ON PROFESS'ONAL SER('CE SELFEMPLO)ED STUDENT *OUSE+'FE TOTAL

RESPONDENTS 20 ! 8 28 20 80

PERCENTAGE 25% 5% 10% 35% 25% 100%

GRAPH

INTERPRETATION:

 A/:& "-,& #/ "#-"   /8 "#& '&/3*&3" -'& "6*&3" 2 /8 "#& +6"/7&' -'& '/8&/3-, 2  /8 "#& '&/3*&3" -'& #/6&=8& 10  /8 "#& +6"/7&' -'& &,8= &7,/&* -3*   /8 "#& +6"/7&' -'& &':+& &7,/&&.

 

4/ MARTIAL STATUS

TABLE4

MART'ALSTATUS S'NGLE MARR'ED TOTAL

RESPONDENTS 28 52 80

PERCENTAGE 35% 65% 100%

GRAPH4

INTERPRETATION: A /:& "-,& #/ "#-"  /8 "#& +6"/7&' -'& 6'+#-&* -++&/'&.

@ TABLE

/ .,"6, o'(6) o'(6) *%-) o' &o &o ' ' 8(o-'6& 8(o-'6& +(o* B"#B%. /8 "#& +6"/7&' -'& 3/" 5&""35 "//=7-3  '/*6+" 3 /3& +-"&5/'... 1.> /8 "#& +6"/7&' -'& 3/" 5&""35 7/'& '/*6+" 3 /3&  '/*6+" +-"&5/'. NONE /8 "#& +6"/7&' +-3’" '&/3* 8/' 3/3& +-"&5/'& /8 '/*6+" -:-,-,& 3 /3& '/*6+" +-"&5/'.

TABLE11

11/ Ho@ " &,) &o() 8%6) "$ B"#B%2. /8 "#& +6"/7&' +6"/7&' +-3 8'&&, 7/:35 -'/63* 3 "/'& 8/'   '/*6+" 1 .>  '&/3*&3" +-3 5&" +/35&"&* -+& 3 "/'& 8/' 7/:35 -'/63* 8/' '/*6+".

TABLE12

12/ Ho@ " &,) ()8())$&%&"7) "$&)(%6&"o$ %() %& B"#B%. /8 "#& +6"/7&' +-3’" 3/" 5&" &88&+":& 3"&'-+"/3 8'/7 "/'& '&='&:&3"-":& 8/' '/*6+". 12. /8 "#& +6"/7&' +-3 5&" G//* 3"&5'-"/3 8'/7 "/'& '&='&:&3"-":& '&='&:&3"-":& 8/' '/*6+". 2. /8 "#& +6"/7&' +-33/" 5&" 3"&'-+"/3 8'/7 "/'& '&='&:&3"-":& 8/' '/*6+".

TABLE1

1/ I B"#B% /8 "#& +6"/7&' -'& 5&""35 +,&-' -33/63+&7&3" -33/63+&7&3" 8'/7 "/'& -/6" "/'& *+/63" *+/63" '+&... '+&... 2. /8 "#& +6"/7&' +6"/7&' -'& 3/" 5&""35 +,&-' -33/63+&7&3" 8'/7 "/'& -/6" "/'& *+/63" '+& 1.> +6"/7&' -'& 3/" 5&""35 -3 -33/63+&7&3" 8'/7 "/'& -/6" "/'& *+/63" '+&...

TABLE14

14/ Ho@ &,) 6'&o*)( 6'&o*)( )(7"6) )(7"6) -)8%(& -)8%(&*)$& *)$& "$ &o() &o() " " )++ )++)6&" )6&"7) 7) "$ 8(o7"8(o7"-"$# "$# )(7"6)

RESPONSE FASTSER('CE SLO+SER('CE NOTSUFF'C'ENT

RESPONDENTS 38 28 9

PERCENTAGE !7.5% 35% 11.25%

SER('CE NOTGOOD SER('CE TOTAL

5

6.25% 100%

GRAPH14

INTERPRETATION@

A/:& "-,& #/ "#-" & +/3+,6*& "#-" "#& 4>. /8 "#& +6"/7&' -'& 5&""35 8-" +6"/7&'=&':+& 8'/7 +6"/7&' &':+& *&-'"7&3"  /8 "#& +6"/7&' -'& 5&""35 ,/= &':+& 8'/7 +6"/7&' &':+& *&-'"7&3" *&-'"7&3" 11.2 /8 "#& +6"/7&' -'& 5&""35 3/"=688+&3" 3/"=688+&3" &':+& 8'/7 +6"/7&' &':+& *&-'"7&3". er r ?er ? er; ; " 6

7.5%

d=;n; TOTAL

100%

80

GRAPH1/A

INTERPRETATION:

A/:& "-,& #/ "#-" >. /8 +6"/7&' &'& --'& 6 /3& 5&" /3& /88&' 2 /8  +6"/7&' &'& --'& 0 40  /8 "#& +6"/7&' -'& 3/" -"35 8/' ,/35 "7& 8/' ,/35 "7& -" ,,35 &+"/3 -" 5 ---

TABLE1=

1=/ DO o' 8()+)( +oo- 6o'(&  #%*"$# )6&"o$ %& "# %. /8 "#& +6"/7&'’ +6"/7&'’ 3"&3"/3  "/ '&=&3"&' 3"/ "#& "/'&  '/*6+" 6-," ? -:-,-,". 2 +6"/7&'’ 3"&3"/3  "/ '&=&3"&' 3"/ "/'&  ,/  '+&. 22. +6"/7&'’ 3"&3"/3  "/ '&=&3"&' 3 "/ "/'&  &-/3-, /88&' ? *+/63". 11.2 11.2 /8 "#& +6"/7&'’ 3"&3"/3 3"&3"/3  "/ '&=&3"&' 3"/ "/'&  +6"/7&' &':+&. .> /8 "#& +6"/7&'’ 3"&3"/3  "/ '&=&3"&' 3 "/ "#& "/'&  A7&3+&.

TABLE21

21/ Ho@ " B"#B%